TheProfitablePractice
238 episodes - English - Latest episode: over 2 years ago -The Profitable Practice Podcast
By: Jason Pilgrim, CEO and founder of the Global Kaizen Group
This show is all about empowering and inspiring Allied Health Professionals and business owners to make sure that they get the most out of their clinics and businesses moving forward.
I got into this industry to help people, and impact lives.
For me, it’s all about changing the lives of 20 million people by 2025, and you guys are a part of that. So, the more that I can help you and impart my knowledge and experience, the more all of us can all grow together.
So, I would love it if you could subscribe to the show, share it around and let’s get some really great information and education out there into our amazing industry.
This will help all of us work together, improve ourselves personally and professionally, grow the industry, and help change even more lives of the people and the community around us.
We sincerely hope you enjoy every single episode. If you’ve got particular topics that you’d love us to talk about or get amazing experts in to talk about, as well as getting behind the scenes, tips and tricks; talk about all their different models and success stories, then please hit us up at [email protected]
Each episode is aimed to empower you to further your Allied Health Business to the next level!
Find out more at http://www.profitablepractice.com.au
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Episodes
The future of marketing and links to volleyball
August 03, 2021 05:19 - 11 minutes - 10.3 MBWhen you first read that heading you probably got confused. To be totally honest, I did when I read it myself just now. What does volleyball have to do with the future of marketing? It’s a great question but one that’s intertwined, and the simple 3-step actions involved in a game of volleyball directly correlate to how marketing is best served (pun intended) to the clients in all areas of business these days. Understanding these 3 simple fundamentals and the easy mentality of bring...
Being great is expected. Being remarkable is what’s needed
July 30, 2021 03:46 - 11 minutes - 10.7 MBLet’s be honest here. Being great is expected. And unfortunately, just being good is now plain boring. Whether we like to admit it or not, standards have lifted. Levels have been raised. Expectations have been heightened. The old mentality of being good is OK but great is better. It still applies of course. But the reality is, good is boring. Great is expected. Remarkable is where it’s at. If you want to stand out, be ahead of the curve, be a game-changer, innovator or even just sa...
The art of human marketing
July 28, 2021 04:51 - 11 minutes - 10.5 MBYes, you read that right. The art of human marketing. There’s no longer B2B. Nor is there B2C. It’s all about human-to-human marketing. Human Marketing 101. And it’s been massively heightened and proven everywhere in the last few months. Old school marketing just doesn’t cut it anymore. It’s all about the subtle art of marketing from human to human. Increasing loyalty and trust. Helping people to buy from emotion and understanding how our brain chemicals decide how and when people ...
Do it once and never do it again
July 22, 2021 10:25 - 11 minutes - 10.5 MBWe all know the importance of leverage and the mentality about doing something once and never having to do it again. The good news is that for many people, systems are already a part of their business. But this goes much deeper, than just simply trying to systemise your business. It’s the high-level thinking which makes a great business owner stand out from just a good business owner. The ability to take every task regardless of whether it’s a “one off” and leverage / systemise ...
Smarten down your message if you want to succeed
July 20, 2021 08:22 - 9 minutes - 8.95 MBWe always hear about dumbing down our message or making it so easy that an 8-year-old could understand. But so many of us don’t or if we do, we get it wrong. What’s worse is that the mentality of dumbing something down to an 8-year-old level is actually the worst way of thinking about it. We actually need to smarten things down and it’s a lot harder than simply making things appear easier from the outset. There’s a real art to getting it right and having the time to make sure yo...
The way to get awkward clients out of your business
July 15, 2021 11:23 - 12 minutes - 11.9 MBWhether its an awkward client, a weird client or just someone that makes your team member feel like something isn’t quite normal. We all have them in our business at one point or another. The real challenge is being able to show strong leadership and do everything as your team members need, but at the same time not creating a difficult ongoing challenge with the client either. As a business owner and leader, we need to protect our team and that’s not saying that these situations alway...
Soar like an eagle and take the ravens with you
July 13, 2021 12:34 - 8 minutes - 7.64 MBIt might sound funny to talk about birds when we’re trying to build our business but the situation around what happens with eagles and ravens is the exact parallel to one of the challenges, you’ll always face in your business journey. Ultimately, you can’t stop the ravens and you want to be able to act like an eagle. The challenge is that we’re always going to have the same outcome in and around our businesses as the eagle and raven find themselves in the sky. But it’s all about ho...
The 2 strikes often missed by business owners
July 09, 2021 00:26 - 12 minutes - 11.1 MBJust like in the game of baseball where the batter gets 3 chances to make a run, we’re often faced with the 3-strike scenario regarding staff members that might not be suited to be a part of our business. Now this is a delicate subject when we start talking about who should and shouldn’t be a part of the team and business moving forward. But it’s one that is crucial if you’re wanting the best outcome on all levels for you and your team and business. The real challenge that we have ...
Go slow to grow fast
July 07, 2021 01:02 - 10 minutes - 9.77 MBYes, you read that right. We must go slow to grow fast. It’s a little bit different from the old saying – go slow to go fast because this is about going slower to then actually grow faster. It doesn’t matter how we slice and dice this concept and whether we look at how a practitioner works with a client, how a Manager works with admin and operations or how a business owner leads the team. The wording and lessons still stay the same. Go slow to grow faster. And in this podcast ri...
Success tips – simplify to multiply
July 01, 2021 12:02 - 11 minutes - 10.5 MBOften, it’s the opposite to what the heading says. Nearly always we over complicate everything in a multitude of different ways, when we start to grow and scale our business. The more we add, the more we add further challenges, complexities and increase the avenue for more things to go wrong and that need our attention. But how the heck do we simplify and streamline everything so that these challenges don’t occur? And that in lines, one of the secret tips to success. The ability to...
How admin easily controls client bookings
June 29, 2021 09:34 - 11 minutes - 10.6 MBAdmins are a crucial avenue to a successful health business and without the admin team being able to best control client bookings, the growth of a health business will be significantly hampered. The real challenge for gaining this control over client bookings is the fact that the admin and reception team need to work with human behaviours, and you can’t simply follow the exact script each and every time. It’s a perfect case of systemizing the routine and humanizing the exception. B...
Clarity with confusion and too much advice
June 25, 2021 01:25 - 10 minutes - 9.54 MBAs silly as that title sounds, it is completely true. There’s so much free information in so many ways from so many different people that is readily available. But the real challenge is that you can often get too much information, too many varying opinions, too many varying everything … and all it leads to is huge amounts of confusion for yourself. The trick is to be able to sort through the good from the bad. Sort through what’s right for you right now and what is not. Sort throug...
Multitasking is the one task that kills your business
June 22, 2021 05:49 - 10 minutes - 9.2 MBThis was actually a really fun podcast for me to do. I tried to disprove my own theory whilst cutting the podcast. I openly enabled myself to cut the podcast whilst having distractions and working across 3 different tasks over a period of time. Ultimately, it proved exactly what we already knew but many of us don’t abide by. That is. Not being completely focused on the 1 task at hand leads to substandard results, inefficiencies and ultimately the demise of the business. There are n...
Identify the problem and the solution appears
June 18, 2021 03:24 - 10 minutes - 9.87 MBIt might sound very evident that if you know the problem then you also know the solution. But it’s not always the case. As health and medical professionals, we often find ourselves caught up in the day-to-day busyness of our businesses, clinics, and teams and that’s not even looking into personal challenges either. One of the first things that reduces in our efficiency and effectiveness is the aspect of rushing and not clearly enough defining the problem in the first place. And it ...
Increasing your prices guarantees better client outcomes
June 16, 2021 05:06 - 14 minutes - 13.1 MBHow can we make such a statement? In fact, it’s very easy and 100% true. There are several reasons why each and every time you lift your prices, you ensure better client outcomes. It was brought up in our Boardroom session with some of our top performing clients and it not only guarantees better client outcomes each and every time, but it also ensures greater opportunity for yourself and your team to have even greater impact to the lives and community around you. So don’t waste any...
Find your Goldilocks pace and you’ll achieve more success
June 10, 2021 05:51 - 12 minutes - 11.7 MBThere are probably not many fairy tales that we can actually learn a great deal of business acumen from, but Goldilocks is definitely one of them. After chatting with a few of my global mentors earlier this morning, it became abundantly clear that for all of us, we were out of alignment with our own Goldilocks pace. The more I look at the health industry and my own clinic, the more I know this to be true. The vast majority of business owners and the leading entrepreneurial minds ar...
The language of email marketing
June 08, 2021 06:55 - 10 minutes - 9.34 MBEmail marketing has had a very roller-coaster ride in the last decade. We’ve got some fantastic movements and benefits many years ago but then because so many companies resorted to spam, it became a bit of a negative for many people. The good news is that if you complete email marketing in the right way and for the right reasons, there are significant amounts of benefit for yourself and your business. However, the language around email marketing, in fact, good and great email marke...
How the sitcom Brooklyn Nine-Nine helps your marketing to win
June 04, 2021 04:21 - 13 minutes - 12.2 MBYes, you read that right. A Netflix sitcom shows us the exact way to ensure that your marketing wins each and every time. I’m a huge fan of the sitcom Brooklyn Nine-Nine and one of the episodes I was watching last night only reinforced the very smart way for us to use this 3-step approach to successful marketing. Jump into the podcast right now and let’s have some good fun in the next 10-minutes as the 3-steps from last nights episode of “The Heist” easily completes the 3-step framewo...
To go faster add lightness
May 27, 2021 11:59 - 10 minutes - 9.52 MBIt might sound like an oxymoron that to go faster you need to add something. But it’s true in car design and also in business. One of the lead founders of the Lotus car company broke the paradigm for the car industry in make a making a car go faster by not adding more power but by actually adding lightness. The great news is, it’s the same as in business. It’s often what you add with good intention that actually becomes more problematic, slower, and heavier for the business to grow...
The numbers you need to know in your business
May 25, 2021 13:18 - 17 minutes - 15.9 MBEveryone talks about knowing numbers and the ability to have better understanding of their financials in business. And it’s 100% true. The real challenge is which numbers do you need to know? How do you best interpret these numbers and make decisions as a result? We often see two extremes in the health and medical industry. Firstly, those that have no financial metrics or very few and secondly, those at the other end of the spectrum that have way too much information and simply create...
Touch points with clients and growing your health business
May 21, 2021 02:54 - 14 minutes - 13.5 MBWe all know how important it is to have a firm relationship and followed rapport with all of our clients. Often one of the biggest avenues missed with our clients is the easy ability to create more loyalty, trust, and stronger relationships by the ways in which we engage and interact with our clients when we’re not just face to face in consults. Understanding how we can use various touchpoints and improve the loyalty and trust from the very start of the relationship is key to developi...
How to grow your business when conversion rates are down
May 20, 2021 13:25 - 11 minutes - 10.8 MBKnowing your conversion rates is crucial for your business growth. And once you know what they are, monitoring them and leveraging them to improve is a key marker for your business. Unfortunately, there can be times for our health business when the conversion rates drop due to internal or external factors within our business. So, what do you do when you’ve identified that conversion rates are down? The last thing you want to be doing is ultimately leaving a lot of revenue and growth p...
How to create energy from emptiness in your health business
May 19, 2021 01:27 - 10 minutes - 9.19 MBBeing present and bringing energy to everything in your business is crucial if you’re wanting to achieve success. But regardless of what we ultimately want, we must all understand that we’re not always bringing the energy. There are numerous reasons why we can feel a little bit flat and feel like we are running a tad below our optimum level. But there’s a few secrets that hold true for all successful health business owners to ensure that they are always bringing the energy and neve...
Learning to make mistakes is actually good for you
May 13, 2021 12:21 - 10 minutes - 10.1 MBWe’ve heard at nauseam the past years about how we all apparently learn from our mistakes. It’s a great one liner that so many business owners say, but ultimately are only paying lip service to. There’s actually a big difference between saying it and actually doing it and more so, actually learning how to make mistakes in the first place for the benefit of you and your business. Mistakes can be very harmful but can also be very beneficial and when you learn how to make mistakes in ...
Managing personal and professional relationships in your team
May 11, 2021 12:07 - 12 minutes - 11.8 MBMy first ever workplace was very clear about this topic and the way in which people were managed. Quite clearly you couldn’t manage and get the best performance out of people, if you had a strong personal relationship with them. It’s a very interesting way of looking at things and it’s a mentality that has changed significantly over the last 10-years. After chatting with one of my clients in New York only a few hours ago, its really got me thinking about how we best manage, and in mos...
How to win in the game of business
May 06, 2021 16:23 - 15 minutes - 14.4 MBBusiness is just like competitive sport. In fact, it’s like all levels of sport and exercise. Most of us have come from a sports background and for some people, it can be a highly competitive elite level. Unfortunately, for most business owners, they don’t treat business like the game that it is. The parallels between the games we play and the sports we play and the way in which we engage and compete in the business world are exactly the same. Understanding the trials and tribul...
The 3 tiny habits for your success
May 04, 2021 15:19 - 13 minutes - 12.2 MBThere are only 3 tiny habits we must master in order to gain the most amount of success in our lives. And knowing what they are ensures your future outcomes, impact and success. The challenge for most people is that we don’t know what they are and unfortunately many people don’t know how to best work with them and achieve the success by having these implemented. The great news is that they are really simple. There really quick and enables us to get ahead of our competition, help mo...
Put your mittens on if you want to grow your business
April 29, 2021 16:43 - 12 minutes - 11.3 MBIt might seem strange to be talking about putting hand mittens on when trying to grow a business. That’s exactly what we need to do. You can actually even do this physically, not just metaphorically as well and you’ll get fantastic results. It’s a fantastic process that I learnt several years ago by one of the great global entrepreneurs and it’s something that has created a huge amount of benefit in the past years. You must really start to understand the avenue of using helpful wor...
Get your strategy right by drinking 4L of water
April 28, 2021 06:06 - 13 minutes - 12.7 MBWe all know water is good for us but did you know that drinking 4 litres right now will help you in your business? Literally, I just got reminded of that from a mistake I made earlier today. So, yes water can be great on many levels but drinking 4 litres right now will also help you improve your business and in this short podcast, I’ll explain exactly how.
How a Golden Goose helps grow your business
April 23, 2021 01:31 - 13 minutes - 12.5 MBI’m not talking about a goose that lays golden eggs here, but something that is even more powerful to your business, right now. For so many business owners we keep getting told about return on investment and how easy it is to pay $50 for this one thing and get 50 appointments in return. But unfortunately, the more you feed the beast, the more you have to feed the beast, and the more your actually just rebuying your own clients anyway. But when you put a Golden Goose into play with ...
The two keys to leadership
April 20, 2021 13:04 - 10 minutes - 9.97 MBLeadership is one of the most commonly discussed areas of business in the last decade. And let’s be honest, everyone likes to tell you how good they are and their own secrets to better leadership. The good news is in this short podcast you’ll learn the two key L words that will guarantee to improve your leadership qualities to those around you. Best of all, it’s easy to do and implement and the results come instantly. So, forget all the mumbo, jumbo around tips and tactics and j...
Team and Business with Automatic Growth
April 15, 2021 02:15 - 12 minutes - 11.7 MBWouldn’t it be great if your team and business grew with automatic precision? Or the good news is that it can. Having automated growth and predictable structure and cashflow is not just a pie in the sky concept. There are a couple tricks of the trade that will help. The easy way to get more people empowered and creating more leaders in an automated fashion. The best news is that it’s predictable. It’s simple. It’s quick. And all of us can do it and reap the rewards. All the deta...
Empty to Energy starts with you
April 13, 2021 14:03 - 11 minutes - 11 MBThis is not some rah-rah motivational unicorns and rainbows podcast. This is exactly what all of us need to be reminded of right now. Are you empty? Are you energised? And what difference does it make to how you play the game in business and with your clients? There are 2 major tell-tale signs around motivation, inspiration and the challenges or benefits seen as a result. The next 10-minutes is not a soft feel-good podcast. It’s the brutal truth and reality that all of us need t...
It’s never about the money
April 09, 2021 01:05 - 12 minutes - 11.1 MBWe always hear about cash, finances, money, bonus incentives and much more when we talk about our team in the health and medical industry. But what if I told you it was never actually about the money. Because in reality its not. It never is. There’s always underlining reasons and avenues why money is thought to be a problem or challenge or in some situations the solution to the problem. But it’s not. It’s just that we’ve always been entrenched into talking about it and it’s the ...
If you ever get nervous in business, do this
April 06, 2021 17:21 - 9 minutes - 8.71 MBWe all get nervous in business at all different times in all different ways. It’s normal and natural but we must admit it is all there. The trick is how do you best contain that nervousness and be your best. Perform at your best. Give your best. If we look deep down it might be when we’re with clients one on one. When we’re about to present to a group of challenging clients. Maybe it’s a new service or program you’re delivering for the first time. Maybe it’s a proposal to a big corpor...
Make it sexy and they will buy
March 31, 2021 00:17 - 9 minutes - 9.12 MBYes, that heading might sound a little bit strange for the healthcare and medical industry. But it’s so damn true. We always need to be ethical, moral and behaving ourselves and the headline is not meant to deviate our thoughts at all. In actual fact, what it’s meant to do is show us that so much of what we currently do doesn’t even sound sexy or beneficial. Think about the types of services we offer and the way in which we engage people in our marketing. It’s bland. Boring. It’s cert...
Your eyes are more important that your words
March 25, 2021 13:41 - 13 minutes - 12.4 MBIt might seem strange for that heading to be the same of this podcast but essentially, it’s 100% true if your wanting to build a more successful health and medical business. It’s always your eyes and the power of what you do with your eyes that is going to be better as a relationship builder than what your words can ever be. Forget your niche. Forget your guarantees. Forget the rubbish you hear from self-proclaimed gurus about how you need to be the solution to their problem. It’s ...
Perfect is the enemy of done
March 23, 2021 12:38 - 10 minutes - 9.6 MBSounds simple but it’s the biggest challenge many business owners are facing right now. It’s been trained all throughout our education and academic years to be better. To do more. Improve on this. Attention to Detail. Make this extra little bit shine. It’s always about being better and striving towards perfection but unfortunately for health and medical professionals, it’s actually the biggest enemy of done. The self-limiting, yet non deliberate actions of trying to make everything pe...
Don’t ask what instead ask who
March 18, 2021 13:39 - 10 minutes - 9.31 MBIf it works for Sir Richard Branson, then it will also work for you. Let’s stop asking what needs to be done, what is the next step, what’s my priorities and all of the other questions that start with the word “what”. It’s not about asking what but instead asking who. It’s a fundamental flaw that so many business owners in the health and medical industry struggle with and it’s ingrained with us since our academic days to the detriment for the ability for us to get better outcomes w...
Shine the Spotlight on others for your benefit
March 16, 2021 14:51 - 9 minutes - 8.74 MBOften the way people grow their business is to involve sales and marketing tactics that rely heavily on talking themselves up, making themselves look amazing and making their material all about themselves. One of the best ways to grow and build your business and team is to actually shine the spotlight on other people and not yourself. It's a great skill and strategy that needs to be developed and implemented. If you're wanting to be able to more organically grow and get more trust, re...
The best way to learn to be successful
March 11, 2021 21:32 - 11 minutes - 10.8 MBIt might sound strange to have to learn how to learn, but it’s crucial if you want to be successful. Whilst we all have loads of different tips and tricks that we could learn from almost anyone, it’s not about what you’re learning that’s most important. It’s actually about how you learn that will enable you to thrive and make every post a winner in your learning success journey. Understanding the most efficient and effective way for you to be able to learn to be successful is liter...
What to do if a patient cancels
March 10, 2021 01:58 - 12 minutes - 11.5 MBLet’s not kid ourselves, we all have cancellations in our business from time to time. Regardless of how good you are, how effective your treatment is, they will still occur. So, what do you do when it does occur? What do you say? How do you deal with the situation? How do you turn a negative into a positive? Loads and loads of questions that need to be answered. And more so, loads of these answers hold the key to how your business can decrease cancellations but also learn and grow fro...
The biggest challenge for your business and the step to overcome it
March 04, 2021 07:35 - 17 minutes - 16.5 MBAll of us have challenges and obstacles we are trying to get past in our business. For many of us, we look to external factors, people, mentors and what’s working in the industry, to implement the changes we need and create momentum to move forward. And the opportunity for you to do that for yourself and reap the benefits is right here in this podcast. Global leading digital marketing strategist and business growth expert from America, Judi Fox joins us on a powerful webinar and en...
Never let clients lose that loving feeling!
March 02, 2021 00:15 - 12 minutes - 11.9 MBJust like Maverick in the brilliant movie Top Gun, never let anyone lose that loving feeling. And we don’t need to be a “Goose” to ensure it doesn’t happen. Client retention in health and business is the Number 1 way to be able to create sustainable and scalable growth over time and it’s by far the cheaper and easier way than always trying to source and attract new clients and referrals. The good news is there’s only 3 reasons why people lose that loving feeling and leave your busi...
The Hidden Cost of Employing Staff
February 26, 2021 03:10 - 13 minutes - 12 MBYes, I did call them staff, not team. There’s my first mistake. But in all honesty, there’s one significant hidden cost to employing staff that will always greatly reduce your company’s ability to grow, scale and have impact. The real challenge is that most health and medical business owners don’t have any knowledge of that cost, don’t see it until it’s a problem and too late and ultimately fluff around and are not efficient and effective in that situation which only bleeds more money...
Using Volleyball moves to grow your business
February 24, 2021 01:36 - 11 minutes - 10.9 MBYou’re probably reading this and wondering how volleyball has anything to do with building and scaling your health business. Well, you’ll be surprised to know the similarities between the 3-steps in volleyball and the 3-steps you need to complete in your marketing journey with clients. The similarities are scary between these 3-moves in volleyball and what you need to be doing to grow and scale your health and medical business and ultimately have more impact. The challenge is, as b...
The Art of Doing and Not Just Saying
February 19, 2021 00:50 - 11 minutes - 11 MBSo many people are amazing at promising the world. Maybe, it’s not promising the world but it’s at least promising or stating so many things that they are about to do. But often. An often way to regularly, they don’t follow through and get it done. This is about knowing what to say and what to commit to and the art of actually getting it done. It’s goes to the core of who we are. The accountability of a business owner. The integrity of the person. The good news is that it’s simple ...
Why you need an Integrator in your Business Now!
February 17, 2021 01:58 - 12 minutes - 11.1 MBSo, what actually is an Integrator? And more so, why do I need one in my business? These are great questions, and, in this podcast, I’ll explain how a company’s ability to scale and often scale at the pace that the owner wants, is directly proportional to having the right Integrator in the business. So, if you’re wanting to grow and scale right now, you need a great Integrator. Often, an Integrator is disguised in businesses under different names and slightly stuck in different rol...
The Top 3 Business Tips from a Leading Digital Marketing Expert
February 12, 2021 03:23 - 16 minutes - 15.1 MBWe all know how a fast and ever-changing the business marketplace can be. But learning from the best and what’s currently working right now is always one of the fundamental steps to success. What’s hot? What’s not? What do you need to do right now and how can you best learn and leverage growth and impact for your business? These large and frequent changes to marketing and sales strategies is something you need to be on top of and learn from one of the leading experts is a huge benefit...
Jumpstarting your reception team
February 10, 2021 01:54 - 13 minutes - 12.4 MBYou might have a new team member or maybe you’ve had the same team for a while now. Either way, everyone in all teams needs a jumpstart every so often. Now, I’m not saying that there doing anything wrong or that there’s a problem but it’s human behaviour for everyone to slightly come off the boil and for everyone to need a refresher. A jumpstart of sorts. We always like to upskill our practitioners and keep them on top of their workload, their skillset, and their clinical reasoning bu...