Multifamily Insights
632 episodes - English - Latest episode: 28 days ago - ★★★★★ - 207 ratingsEach week, John Casmon speaks with real estate pros and marketing specialists to provide useful tips for multifamily investing. Listen and learn insights for market research, finding deals, attracting capital, and growing your portfolio.
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Episodes
Smart PropTech for Apartment Investors with Kyle Finney, Ep. 275
March 05, 2021 12:00 - 32 minutes - 45.6 MBSmart apartment technology, also known as PropTech, provides opportunities to improve operations and profitability for property owners. There are multiple ways to leverage technology to increase a property’s value and NOI. Kyle Finney joined the business development team at Arize to bring emerging technology to real estate. One of the questions for investors is will renters pay for smart technology? Amenities and services like smart locks, lighting, and thermostats have the ability to...
The Dirty Truth about Multifamily Construction with Justin Smith, Ep. 274
March 02, 2021 13:57 - 33 minutes - 45.8 MBSome little kids enjoy playing with diggers, bulldozers, and backhoes, but for Justin Smith it was a passion. As a boy, he knew he wanted to be a builder when he saw an acre of land transform into a developed community of row homes. The life-sized “Tonka” trucks and people in hard hats had him hooked and he set out to learn more about a career in construction. He started with developing smaller multifamily properties before moving on to larger apartments. Now, he has completed over $250 mill...
What Every Business Should Know About Design and Branding with Ross Kimbarovsky, Ep. 273
February 26, 2021 14:42 - 45 minutes - 63.1 MBDo you really need an expensive logo and creative for your company? Most agencies will tell you that great branding will propel your business. However, Ross Kimbarovsky has a different take and shares what every business owner should know about design and branding. He acknowledges that good design creates credibility, but shares that you have to invest as much thought into your design as you do into the product or service. Ross Kimbarovsky is the CEO of Crowdspring, which helps business...
From 2 to 124 Units in 5 Years with Mark Davenport, Ep. 272
February 23, 2021 11:47 - 31 minutes - 44.2 MBMidwest multifamily provides strong cash flow compared to other parts of the United States. With strong fundamentals, investors along the east and west coasts are drawn into the region’s stability and sensible rents. This includes Mark Davenport and his partner Phoebe, who were allured to not only invest in the Midwest but relocate from Brooklyn, New York. Mark Davenport is an investor who began investing on the East Coast before finding real scale in the Midwest. He now lives in Kans...
Leverage Influencers to Grow Your Reach with Ishmael Abrokwa, Ep. 271
February 19, 2021 12:43 - 47 minutes - 65.6 MBSocial media influencers have big followings and can help brands drive awareness with their audience. But you don’t have to be a huge company to leverage influencers to grow your reach. Ishmael Abrokwa is a digital marketing expert who has spent years working with social media, influencer marketing, and digital marketing Ish is a creative digital strategist with over 10 years of experience in brand building and engaging consumers. He transforms data into strategic insights for major br...
Why the Tax Code is an Incentive Plan with Larry Pendleton, Ep. 270
February 16, 2021 13:47 - 35 minutes - 48.9 MBOnce again, tax season has returned and this year adds even more complex due to COVID, CARES Act, and other relief efforts. For multifamily investors, apartments offer a tax shelter that allows them to reduce their tax liability. Some see this as a loophole, with President Biden claiming to close certain provisions. Others, like Larry Pendleton, view the tax code as an incentive plan to reward investors, developers, and others that provide quality housing for the public. Larry is a r...
Managing Construction and HGTV Stardom with The Downing Brothers, Ep. 269
February 12, 2021 11:57 - 47 minutes - 65.6 MBAnthony and Anton Downing are Chicago residents, serving their community as firefighters. They began investing in real estate in their spare time and now share their insights on their own TV series. The Downing Brothers are known for their HGTV show, “Double Down” and have multiple new series in the works. But they didn’t start with plans to become celebrity contractors, they were just looking to fill their free time and make some money in the process. The Downing Brothers started with a th...
Thinking Bigger, Helping Others, and Overcoming Setbacks with Prashant Kumar, Ep. 268
February 09, 2021 13:29 - 41 minutes - 57.8 MBHe was supposed to close the next day and the private equity firm decided they no longer wanted to do the deal. Talk about overcoming obstacles. Prashant Kumar is the CEO of MyRealtyGains.com. He is a spiritually-minded, multifamily operator based in Long Island, NY. He focuses on his mindset and spirituality to create abundance and overcome setbacks. He began investing in real estate, and in his first year, he acquired two single-family homes, a 24-unit, and a 72-unit multifamily apartme...
Understanding the 5 Freedoms with Vikram Raya, Ep. 267
February 05, 2021 16:40 - 33 minutes - 47.1 MBFinancial freedom is the goal of many investors. However, money isn’t the only freedom we should be pursuing. In fact, there are four other freedoms that can help you lead a rich and fulfilling life. Understanding the 5 freedoms has put Vikram Raya on a path of enlightenment to help others with wealth and health. As a cardiologist, Vikram began investing in multifamily apartments and launched Viking Capital to help others join him on his mission. They own over 3,000 apartment units and...
How Losing his $300,000 Job Sprung Him into Freedom with Jonathan Twombly, Ep. 266
February 02, 2021 12:01 - 44 minutes - 62.2 MBPicture being the sole breadwinner for your family and then losing your job. How would you feel? What would you do? Are you positioned to absorb this type of hit? Jonathan Twombly is president of Two Bridges Asset Management LLC. He began his career as a corporate lawyer and focused on real estate and hospitality matters. In 2011, he was let go from a job that paid him over $300,000 and he says it was one of the greatest things to happen to him. He focused on real estate investing an...
Are Short Term Rentals Still a Good Investment with Tim Hubbard, Ep. 265
January 29, 2021 12:08 - 34 minutes - 48.1 MBOver the last few years, short term rentals grew rapidly in popularity. There were investors who bought properties with the sole intent of using them for Airbnb and short term stays. Some even leased apartments from other owners, just to list them on Airbnb, a strategy known as Airbnb arbitrage. However, when COVID hit, the party stopped. Many of those investors went bankrupt after being on the hook for rents across an entire portfolio, with no income due to travel restrictions. Tourism and ...
How to Build Financial Immunity with Mark Willis, Ep. 264
January 26, 2021 12:44 - 36 minutes - 50.2 MBMark Willis is a man on a mission to help you think differently about your money, your economy, and your future. He shares how to build financial immunity that is pandemic proof and protects you from chaos. After graduating with six figures of student loan debt and discovering a way to turn his debt into real wealth as he watched everybody lose their retirement savings and home equity in 2008, he knew that he needed to find a more predictable way to meet his financial objectives and those of...
The #1 Tool to Stand Out and Build Instant Credibility with Max Keller, Ep. 263
January 22, 2021 12:15 - 51 minutes - 70.9 MBAccording to a 2020 study by Hinge Marketing, writing a book is the most powerful way to increase your personal branding. It has a greater impact than speaking, podcasting, blogging, or social media. The challenge for most would-be authors is a perceived gap in credibility and expertise to write a book. And even if they had the credibility, the time commitment is another major hurdle. But Max Keller works with real estate entrepreneurs to help overcome these two challenges to launch books as...
Why Value-Add Deals Have Lost Their Value with Spencer Gray, Ep. 262
January 19, 2021 12:32 - 44 minutes - 61.1 MBSpencer Gray did his first real estate deal out of high school and was hooked. He started investing on the side and went all-in on commercial real estate investing in 2015. He founded two firms, one for active investing and another for passive investing, Gray Capital and Gray Properties. Spencer is based in Indianapolis, IN, and focused on value-add deals before pivoting his approach. When looking at a market, Spencer focuses on population and job growth. He loves the Indy market and s...
How to Lose Millions and Fail Forward with Marques Ogden, Ep. 261
January 15, 2021 12:30 - 30 minutes - 42 MBCould you imagine playing in the NFL, then running a multi-million construction business just to find yourself as a janitor? While this plot might sound far-fetched to some, it’s the true story of Marques Ogden, who now serves as an executive coach, speaker, and corporate trainer. To lose millions and fail forward is just part of Marques’s incredible story filled with highlights and lowlights. As a former NFL offensive lineman, Marques Ogden spent 5 years in professional football. Fol...
What HGTV Won’t Show You About Real Estate Investing with Chiagozie Fawole
January 12, 2021 13:50 - 38 minutes - 52.9 MBHGTV has inspired quite a few real estate ambitions. It’s no surprise that many get inspired by the magical renovations and reveals from shows like The Property Brothers, Fixer Upper, and Flip or Flop. And that’s exactly what sparked Chiagozie Fawole to launch a side hustle as a real estate investor. She started with a flip project, which Chiagozie now refers to as the best real estate education she ever received. Spoiler alert: it was not quite like the experience she witnessed on TV...
Slay Your 2021 Goals Through These Key Steps with Linal Harris, Episode 259
January 08, 2021 13:37 - 36 minutes - 51 MB2021 may look like a deranged continuation of 2020, but we’re only a week into the year and there’s still plenty of time to slay your 2021 goals. To help provide perspective and insights, we tapped Linal Harris, the founder and president of Insights 4 Life Coaching, LLC a high-performance and executive coaching firm with clients in the US, Europe, Australia, Asia, and Africa. Harris is also a radio host, author, and motivational speaker. His weekly radio show titled “Inspirational Per...
Do You Need Umbrella Insurance or an LLC? (Bonus)
January 07, 2021 16:40 - 3 minutes - 5.55 MBA question I get all the time: Should I start with an umbrella policy or an LLC? I wanted to ask Jeremy Goodrich, one of the principals of Shine Insurance his expert advice. Two different ways to do the same exact thing: LLC is a key piece when you are investing in more than 5 units Umbrella insurance is additional liability insurance If you have a large portfolio, umbrella insurance would add millions of coverage How to balance the LLC structure and umbrella coverage The big...
Does Your Apartment Investment Have Insurance Gaps with Jeremy Goodrich
January 05, 2021 15:58 - 43 minutes - 60.7 MBHow many times have you watched those insurance commercials and asked yourself about your own coverage? Do you know what happens in case of an emergency? Will your policy cover the loss of rent and the cost to rebuild your apartment investment if necessary? If you don’t know, you’re in the majority. In fact, 80% of investors are not properly insured according to Jeremy Goodrich. Jeremy helps investors protect their commercial real estate and apartment investments. Surprisingly, he says...
Turn Angry Prospects into Devoted Followers Using These Subtle Words with Paul Ross
January 01, 2021 15:42 - 43 minutes - 59.8 MBYou know how powerful words can be to drive business. Whether it’s a presentation, sales pitch, creative ad, or other content, the right message can convert prospects into sales - even prospects who tell you to go screw yourself. The hard part is knowing exactly how to shape your message to rebound from harsh rejections. Paul Ross is an expert in this field and understands the power of language to convert ticked off leads into devoted followers. Paul is an author, speaker, Master Hypno...
How to Invest in Mobile Home Parks with Todd Sulzinger, Episode 256
December 29, 2020 13:19 - 38 minutes - 53.7 MBMobile home park syndication presents opportunities for real estate investors. Similar to apartment syndications, the process for investors is the same. However, unlike apartments, the due diligence process and value-add opportunities vary greatly. Todd Sulzinger is the founder of Blue Elm Investments, a real estate syndication firm focusing on adding value to distressed mobile home parks across the country. Prior to Blue Elm, Todd spent over 25 years as a finance executive for sever...
Raising Capital Without Asking Friends and Family for Money with John Casmon
December 25, 2020 13:28 - 46 minutes - 64.2 MBMerry Christmas and Happy Holidays to all. I wanted to do something different for you for today’s episode and wanted to really focus on why we spend a lot of time highlighting marketing and raising capital on this show. I realized many of you may not know my story, so I’m highlighting an interview I did with Steven Pesavento on his show, the Investor Mindset Podcast. We talked about my background, growing up in a scarcity environment, making it to corporate America, and ultimately bec...
How to Get a 200% Rent Increase on Your Apartments with Daniel Farber, Episode 253
December 22, 2020 13:16 - 34 minutes - 47.6 MBApartment investors are always looking for ways to add value to their units. Updating interiors, improving amenities, and adding services are just some of the options multifamily operators use to increase the NOI. Daniel Farber of HLC Equity has identified a unique value-add strategy that considers the flexibility demands of today’s renters and their need for additional services. Daniel is the CEO of HLC Equity, a multigenerational real estate company that has been in business for 7...
The Lead Generation Strategy You Haven't Considered for Off-Market Deals with Chris Arnold, Episode 253
December 18, 2020 12:49 - 50 minutes - 69.5 MBWhen looking for off-market real estate deals, many wholesalers and real estate investors turn to various marketing strategies. Direct mail, online marketing, and bandit signs are some of the most popular strategies but there’s one surprising strategy that has phenomenal reach and virtually no competition from other investors - radio. Yes, radio may feel a bit antiquated, but according to Chris Arnold, most real estate owners are over 50 years old and still listen to the radio. Radio...
How Vinney Chopra Uses Positivity to Bring Profit, Episode 252
December 15, 2020 12:36 - 55 minutes - 76.8 MBA positive attitude and personality have earned Vinney Chopra the nickname of Mr. Smiles and a real estate portfolio worth $400MM. Vinney believes that 90% of success comes from your mindset. His recent book, “Positivity Brings Profitability,” highlights how important it is to have the right mindset if you are looking to be successful. Vinney has invested over $100,000 in coaching to help maintain his focus and positive mindset to build his businesses. Changing your attitude takes time...
How to Find Tenants Through Digital Marketing with Allie Langohr, Episode 251
December 11, 2020 12:38 - 43 minutes - 60.3 MBFor multifamily investors and property managers, finding tenants is a vital component of success. Whether you are simply turning a unit, repositioning a property, or leasing up a new asset, you want to get top rents from a quality resident. COVID has reduced or eliminated foot traffic and in-person showings, forcing many apartment owners to give concessions. Given these challenges, it is more important than ever to develop a brand and digital footprint to engage potential renters before they...
4 Ways to Invest in Notes with Kevin Galang (Bonus)
December 09, 2020 17:00 - 4 minutes - 7.16 MBNotes are a great investment because you don’t have to worry about toilets, termites, or tenants! That's right, you can invest in notes and get cash flow without managing property. What is a note? A note is short for promissory note, which is a promise between a lender and a borrower, where the borrower is going to pay back the lender, making you the bank! Kevin Galang, of Note Nuggets gives some great advice, and four great ways to start turning other people's debt into your income t...
Ep. 250: Overcoming Fear and Taking Action with Kevin Galang and Adam Ulery
December 08, 2020 12:00 - 36 minutes - 50.4 MBReal estate investing is a great tool to create flexibility and freedom with time and money. However, there are fears that hold many people back from taking action and getting started. Many would-be investors imagine all of the negative scenarios and never take action to get that first deal. Overcoming fear is critical if you want to get started or scale your business or investment portfolio. Kevin Galang and Adam Ulery are the hosts of the Tech Guys Who Invest podcast. Kevin is a soft...
3 Time Management Tips to Be More Efficient and Effective with Ketan Patel (Bonus)
December 05, 2020 17:00 - 3 minutes - 4.67 MBAs the old saying goes, “time is money.” You don’t waste money, so why would you waste time? Gaining awareness of how you truly spend your time is essential to managing it. If you are not aware of how you actually spend your time, you will be forever stuck in a never-ending loop of mismanaged time. Here are the top three tips from Ketan Patel, who is a transformation coach who helps motivated real estate entrepreneurs create more income and impact by shifting their mindset. ...
Ep. 249: How to Unlock Your True Potential with Ketan Patel
December 04, 2020 12:00 - 42 minutes - 59.4 MBFinancial freedom is the goal for many investors, but happiness is what most are really pursuing. Ketan Patel realized that there was more to life than financial freedom. He had studied to become a pharmacist and bought a senior care business that allowed him to only work one day a week. He had 40 employees but it wasn’t until he understood the emotion that drove his desire for financial freedom that he was able to unlock his true potential and find his purpose. Ketan Patel is a trans...
Ep 248: How to Take Full Control of Your Retirement Plan with Damion Lupo
December 01, 2020 11:50 - 50 minutes - 70.1 MBMany real estate investors get into real estate to supplement their retirement plans from their 401k and IRA accounts. Retirement planning is a key component to financial freedom, yet our current financial system is shackling many investors, according to Damion Lupo. He goes as far as to call the current financial model modern-day slavery. The big banks don’t want you to know about the tools you can use to create financial freedom and control your own money. That’s why Damion created a tool ...
Bonus: How to Get Your First 10,000 Followers on Instagram with DJ Hume
November 27, 2020 15:53 - 4 minutes - 6.8 MBDJ Hume launched a brand new Instagram account on Jan. 1, 2020 and when we interviewed him he had 28k followers! We wanted to understand how we can grow and acquire our first 10,000 followers and he shares his best tips. The first tip is being consistent as people need to see you day in and day out. It’s more about timing than daily posts. The second tip is to stop scrolling and to start creating and sharing. Third is engaging and interacting fast with people who message or comment...
Ep 247: The Key to Finding Multifamily Deals with Gary Boomershine
November 27, 2020 15:42 - 47 minutes - 65.8 MBFinding deals in today’s market is one of the most common challenges investors face. The demand for multifamily is hot and brokers are getting offers above the asking price as investors are prioritizing hard, physical assets like real estate. However, the key to finding a multifamily deal is leveraging the right marketing tactics and focusing on the cost per deal, not the cost per lead. Gary Boomershine is the founder of RealEstateInvestor.com and has sent over 65,000,000 pieces of dir...
How to Get Your First 10,000 Followers on Instagram with DJ Hume (Bonus)
November 25, 2020 17:00 - 4 minutes - 6.8 MBDJ Hume launched a brand new Instagram account on Jan. 1, 2020 and when we interviewed him he had 28k followers! We wanted to understand how we can grow and acquire our first 10,000 followers and he shares his best tips. The first tip is being consistent as people need to see you day in and day out. It’s more about timing than daily posts. The second tip is to stop scrolling and to start creating and sharing. Third is engaging and interacting fast with people who message or comment...
Ep 246: How to Go From Newbie to Multifamily Investor with DJ Hume
November 24, 2020 12:00 - 34 minutes - 48.4 MBWhen you are a complete newbie, it can be difficult to get started in real estate. DJ Hume knew this feeling as he made the decision to purchase his first home at 22 years old. His friends and family thought he was an idiot. Despite the negative feedback, he knew he was prepared and ready to pull the trigger. Now, he is a multifamily investor and his friends and family want to invest in his deals. DJ learned a lot on his first deal as he bought a single-family house to fix up. Once he...
Ep 245: Why You Need a Tax Advisor, Not a CPA with Derick Van Ness
November 20, 2020 12:00 - 43 minutes - 60 MBMost professionals focus on excelling at their job to earn a salary to take care of their family today and in the future. You know that saving and investing can help you prepare for the future, but most people miss a key chance to focus on optimizing their finances. Yes, you can hire a CPA to help you pay your taxes, but you actually need a tax advisor, not a CPA. What’s the difference? A tax advisor is an accounting professional who specializes in the tax code and uses that knowledge to hel...
Ep. 244: Tips for Investing in Real Estate with Your Significant Other with RJ and Nicole de Leon
November 17, 2020 13:39 - 51 minutes - 71.4 MBMoney is one of the common challenges couples face. Usually, it’s when there is misalignment on spending, saving, and investing goals. For a young couple looking to build a real estate portfolio, RJ and Nicole de Leon realized their mutual love for real estate and bought a 3-unit building to house-hack within the first year of dating. Through trial and error, they figured out how to invest in real estate with a significant other. They formalized their real estate partnership through NVR Prop...
Ep. 243: How President-Elect Biden’s Policies Will Affect Real Estate Investors
November 13, 2020 12:07 - 24 minutes - 33.6 MBUnlike any election we’ve seen before, it took five days before the media declared a winner in the 2020 Presidential Election. While President Trump has alleged voter fraud, there does not appear to be any proof that validates that claim. As it stands, Joe Biden won the election and is the President-Elect. But how will President-Elect Biden’s policies affect real estate investors? Is the 1031 Exchange being eliminated? Will bonus depreciation go away? The change in leadership means a ...
Bonus Episode: How to Be a Better Writer with Dave Holman
November 13, 2020 12:00 - 9 minutes - 257 MB VideoWe spoke with Dave Holman about driving profits while helping the planet through sustainable real estate solutions. Dave is an investor, author, and environmentalist. Dave has written three books: Youth Renewing the Countryside, Coffee Smuggler, and Cyber Fire. In this bonus content, Dave shares how to become a better writer through four tips that have served him well. You can’t wait for inspiration. Treat it like a job and do it daily. Related: How to Create Content that ...
Ep. 242: How to Profit While Helping the Planet with Dave Holman
November 10, 2020 12:00 - 37 minutes - 52.6 MBWhen multifamily investors think of value-add strategies, typically they are looking at interior improvements or new amenities. However, energy costs can be significant and is another area where expenses can be reduced, driving profits while helping the planet in the process. Investors can increase their NOI by using energy-efficient and sustainable materials. “Heat pumps mitigate risk, cost the same as a gas or oil boiler, and give you the opportunity to transfer payment to the tenan...
Ep. 241: How to Increase Your Apartment NOI through Additional Services with Todd Thorpe
November 06, 2020 13:30 - 39 minutes - 54.9 MBValue-add strategies are popular for apartment investing. Adding value to apartments usually consists of renovating interior units. However, these upgrades are not the only way to add value for multifamily. Since value is determined by the net operating income or NOI, anything that increases the NOI is adding value. Besides rental income, you can generate other income from fees, amenities, and services such as application fees, laundry income, party room rentals. Todd Thorpe runs MDU ...
Ep. 240: How to Screen Tenants During COVID with Taryn Byron
November 03, 2020 12:00 - 35 minutes - 48.8 MBThe urban core’s mass exodus is being exaggerated, according to Taryn Byron. Nonetheless, developers and multifamily property owners need to adjust to changing demands from renters and shifts in demographics. Understandably, as many landlords and leasing agents are seeing more movement from renters, they are becoming more cautious in who they accept as replacement residents. Knowing how to screen tenants during COVID, in the middle of a federal eviction moratorium, can be a challenge. Howeve...
Ep. 239: How to Grow an Online Community with Mike Foster
October 30, 2020 10:54 - 41 minutes - 57.3 MBServing others has been a high priority for Mike Foster for years. It also serves as his path to success. He served his country as a Naval officer in the Navy. During his time, he developed combat and survival skills, while also preparing for his life after the military. Since then, Mike and his partners have been able to grow an online community and content platform called Active Duty Passive Income. With the economy transitioning from a certification economy to a skills economy, Mike...
Ep 238: Partner with Your Competition with Chris Pomerleau and Collin Schwartz
October 27, 2020 11:26 - 37 minutes - 51.7 MBUnlike single-family investing, multifamily is a team sport, and developing successful partnerships is a proven way to scale a portfolio. There are so many skills involved from finding deals, analyzing deals, making offers, managing renovations, and property management. It’s critical to build a great team and that starts with an ideal partner. But how do you find a great partner? There are various ways to find the perfect alliance, but an interesting approach is to partner with your competit...
Ep 237: How to Break into Multifamily Investing with Clive Davis
October 23, 2020 12:07 - 38 minutes - 53.7 MBMultifamily investing is a great alternative investment for many investors who are looking to diversify from the stock market. However, getting into multifamily can be a challenge, especially for larger apartment investing. To break into multifamily apartments, you first need to prove your credibility to brokers and owners who will see if you are even worthy of submitting offers. Clive Davis helped clients get into these kinds of alternative investments and it sparked his interest to build h...
Ep. 236: Tips for Buying Multifamily in Small Markets with Lee Yoder
October 20, 2020 11:15 - 43 minutes - 60.5 MBInvestors are looking for better yield, which is just the annual return on their investments. To find better returns, multifamily investors often look into different markets that are less competitive. This can leave some investors being priced out of hot markets and looking more into secondary markets, tertiary markets, and small towns. However, for Lee Yoder, he just looked in his backyard to find multifamily opportunities in less competitive submarkets that were further away from the core ...
Ep. 235: From Handyman to $1.5 Billion in Multifamily with Alvin Hope Johnson
October 16, 2020 11:19 - 38 minutes - 53.8 MBAlvin “Hope” Johnson has an incredible story filled with lessons and insights that can inspire anyone to succeed. Over 35 years, he went from a handyman to a multifamily investor overseeing a $1.5 billion portfolio. Straight out of high school, he started out as a handyman and was then trained as a professional painter. As a painter, he hustled and began selling his services door to door. He was faced with objections and challenges and learned how to address customer issues by solving their ...
Ep. 234: The Future of Multifamily Development and Student Housing with Doug LoPinto
October 13, 2020 10:56 - 30 minutes - 42.4 MBMultifamily development is critical to address the housing shortage across the United States. However, the cost and lead time make it more challenging for most investors. The future of multifamily development is shifting driven by changes in the millennial life stage and co-living spaces as a result of COVID. In addition, student housing development has been evolving for over a decade based on student and parent preferences. In the mid-2000s, new student housing was focused on fun, lif...
Ep. 233: The Hidden Truth About Viral Marketing with Travis Steffen
October 09, 2020 16:16 - 42 minutes - 58.7 MBViral marketing is the holy grail for most entrepreneurs and marketers. Most people think of a meme or a video that gets millions of views, but that’s not the right way to think about viral marketing. The hidden truth about viral marketing is it has to deliver core value in order to spread amongst the masses. According to Travis Steffen, viral marketing is the act of leveraging your own audience to pass your message on to others. Travis is a serial entrepreneur, growth lead, and autho...
Ep. 232: Creating the FIRE Lifestyle Through Multifamily Investing with Megan Greathouse
October 06, 2020 15:31 - 36 minutes - 50.8 MBThe dream of many young entrepreneurs is to create Financial Independence and Retire Early, better known as FIRE. In fact, there is a movement and community dedicated to strategies and tactics to create enough passive income to step away from a corporate job. This FIRE movement has gained a lot of steam in recent years and has a huge following on podcasts, Facebook groups, Twitter, and blogs. One of the more popular FIRE strategies is investing in real estate, especially multifamily investin...