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Multifamily Insights

632 episodes - English - Latest episode: 28 days ago - ★★★★★ - 207 ratings

Each week, John Casmon speaks with real estate pros and marketing specialists to provide useful tips for multifamily investing. Listen and learn insights for market research, finding deals, attracting capital, and growing your portfolio.

Investing Business Marketing apartments cashflow apartmentinvesting buyingapartmentbuildings buyingrealestate learningtobuyrealestate marketing multifamily realestateinvesting
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Episodes

Ep. 231: How to Hire the Right Professional Coach with Rod Santomassimo

October 02, 2020 13:55 - 39 minutes - 54 MB

Whenever you see a top performer, you can bet there is a coach helping that performer reach their peak. Behind Michael Jordan there was Phil Jackson, behind Tom Brady there was Bill Belicheck. And behind Danny Larusso there was Mr. Miyagi. To reach the highest levels of success, even the most gifted stars need a great coach. This is true in sports, business and even real estate. The most successful real estate investors I know hire professional coaches.   Just like in sports, professiona...

Ep. 230: Best Practices for Real Estate Asset Management with Mike Taravella

September 29, 2020 13:39 - 34 minutes - 48.3 MB

Real estate asset management is a critical role in apartment syndication. This is where the business plan is implemented and execution becomes vital for success. Mike Taravella is the asset manager for Rand Partners and is responsible for overseeing over $100 million in their multifamily portfolio. Mike’s primary responsibilities include overseeing property management, budgets, and communications. With multifamily apartments in Tennessee and Kentucky, Rand Partners manages its own assets, in...

Ep. 229: How to Optimize A Website for Real Estate Investors with Todd Heitner

September 25, 2020 11:43 - 31 minutes - 43.7 MB

Creating a website for your real estate business is a necessity. Potential customers expect you to have an online presence and if you don’t you may as well not even exist. These customers are looking to research you, your business, and how you can solve their current challenge. A website is always open and available and gives a potential lead the power to raise their hand when they are ready for more information. Savvy real estate investors know they need to optimize a website to deliver new...

Ep. 228: Real Estate Syndication Strategies with Mike Morawski

September 22, 2020 14:20 - 44 minutes - 62 MB

Over a 20 year investing career, Mike Morawski has scaled a multifamily portfolio across Alabama, Texas, and Ohio. He started off as an agent, before transitioning to real estate syndication. The biggest adjustment Mike had to make was locking in on his investment criteria and raising private equity from investors. Initially, Mike took a less conventional path to find private investors. He attended real estate seminars and paid a premium for a sponsorship booth.    Mike also credits his ...

Ep. 227: Video Marketing for Social Media with Chris Weiher

September 18, 2020 12:26 - 44 minutes - 61.6 MB

Video marketing is a powerful tool to connect with new leads and convert clients. In 2019, users spent a weekly average of six hours and 48 minutes watching online videos. And this number can only be expected to increase in 2020. Social media videos have steadily gained popularity, evidenced by the rise of Tik Tok and the launch of Instagram Reels.   YouTube and Facebook are the social media kings of video content and video marketing, but Chris Weiher prefers LinkedIn. Chris is the owne...

Ep. 226: Creating an Integrated Multifamily Business with Devin Elder

September 15, 2020 12:27 - 42 minutes - 59.4 MB

Developing a successful multifamily investing company starts with education and surrounding yourself with the right people. Buying and managing apartments is at the core of any integrated multifamily business, from there it can be expanded into complementary endeavors. Devin Elder understands this as much as anyone. Devin was a guest back on Episode 60, where he shared insights and key metrics for investing in the San Antonio market. Devin is the managing partner of DJE Texas Management Grou...

Ep. 225: How to Create an Effective 90-Day Marketing Plan with Cody Butler

September 11, 2020 11:48 - 31 minutes - 44.1 MB

Are you lost when it comes to marketing your business effectively? The first step to developing an effective marketing plan is to understand the business you are actually in. You may sell real estate or t-shirts, but your business is actually marketing. We spoke to Cody Butler, who is the author of the 90-Day Marketing Plan to understand how non-marketers can develop and implement a strategy to grow their business.   Most people just start marketing their products or services but don’t i...

Ep 224: Investing in Hotels, Resorts, and Culture with Josh McCallen

September 08, 2020 10:55 - 43 minutes - 60.7 MB

What’s the difference between a hotel and a resort? In hospitality, these two types of lodging choices have many similarities, but the main difference is the experience that guests expect when they stay at a resort. A hotel can be luxurious, but ultimately, guests are seeking a nice hotel room with amenities like a gym or a restaurant. A resort on the other hand is about the experience first. These are special vacations and planned well in advance for relaxation, excursions, and major life e...

Ep. 223: Attracting Investors on LinkedIn with Yakov Smart

September 04, 2020 10:53 - 46 minutes - 64.5 MB

Generating leads online has become increasingly important with in-person events, all but shelved during COVID. For multifamily investors and business owners, social media is a great outlet for attracting investors. And while most people turn to Facebook, another platform might be even more powerful for raising capital. Yakov Smart says LinkedIn is the platform real estate investors should leverage to attract investors.    LinkedIn is designed for professionals seeking connections and mak...

Ep. 222: Multifamily Property Management Best Practices with Whitney Ward

September 01, 2020 12:14 - 39 minutes - 54.4 MB

Many commercial real estate brokers (and educators) will sell you on the ability to just hire a third-party property management company once you buy an apartment community. However, it’s not quite as easy as hiring a PM and profiting. Property managers are valuable partners whose day-to-day responsibilities include screening tenants and fulfilling maintenance requests. However, they may not be equipped for asset management, where the real profits are made. So what exactly is the difference b...

Ep. 221: SEO Tips to Optimize Your Real Estate Website with Kris Reid

August 28, 2020 12:10 - 39 minutes - 54.9 MB

Business owners know that websites are a great resource to attract new customers. The challenge is driving actual traffic to your website. In fact, over 90% of content gets no traffic from Google according to Ahrefs. To learn more about SEO tips to optimize your real estate website, we spoke with Kris Reid to understand the steps to drive more traffic.    According to Kris, the first step to optimize real estate websites for SEO is to understand what relevant keywords people are searchin...

Ep. 220: Turning Your Passion into Profits with Moses Hall 

August 25, 2020 17:50 - 41 minutes - 56.8 MB

“Do what you love and you’ll never work a day in your life.” Have you heard this quote? It’s great if you can get paid for doing what you love. But undoubtedly, you've also heard of the starving artist. Following your dream can come at a price that leaves many artists and creators struggling to pay bills. So how do you create enough income to turn your passion into profits and create enough income to survive and better yet, thrive?    Moses Hall faced this challenge as he pursued his lov...

Ep 219: Developing a Marketing Plan in 90 Days with Tim Fitzpatrick

August 21, 2020 13:04 - 44 minutes - 61.1 MB

Growing your business through marketing can be a challenge for business owners who don’t know where to start. With so many marketing channels, it’s easy to get caught up on the latest social media craze like TikTok or Instagram Reels. Without a clear marketing plan, many brands struggle to pick the best platforms for their business and clarify their messaging.    Tim Fitzpatrick is an entrepreneur and founder of Rialto Marketing. He helps people eliminate the confusion of marketing by de...

Ep. 218: Risk vs. Reward in Today’s Real Estate Market with Raj Gupta

August 18, 2020 11:19 - 51 minutes - 70.7 MB

With uncertainty in the market, investors are looking for investment opportunities that mitigate risk. Multifamily has performed well during the pandemic, proving to be resilient during rough times. However, many apartment investors are wondering how to adjust their strategies to protect themselves in case of a further downturn. To better understand how investors are adjusting strategies, we spoke with Raj Gupta who is a multifamily syndicator with holdings in Dallas-Fort Worth and Houston. ...

Ep. 217: How to Rank Higher on Google with Brett Farmiloe

August 14, 2020 12:39 - 42 minutes - 59.3 MB

There are 5.6 billion Google searches each day. That’s 5.6 billion times people are looking for answers or solutions to a question or challenge. Ranking high for key search terms can organically generate enough leads to fuel most businesses. That’s why Search Engine Optimization or SEO is critical for anyone with a website that is used to generate leads.    According to a study by Backlinko.co, the #1 ranking position on Google is likely to get 10x more clicks than the #10 position. Beca...

Ep. 216: How to Level Up and Find Success with Mike Simmons

August 11, 2020 13:02 - 48 minutes - 67.4 MB

After working a blue-collar union job, going back to college, then working a white-collar corporate job, Mike Simmons made the decision to invest in real estate. However, procrastination, fear, too many options, and self-pity made it difficult for Mike to get started. He spent 5 years attending real estate events and networking with others before finally pulling the trigger. He began flipping houses and was soon able to leave his corporate job to focus on the flipping business.    Mike S...

Ep. 215: How to Increase Social Media Engagement with Oscar and German Buendia

August 07, 2020 13:33 - 37 minutes - 52.5 MB

German and Oscar were both serving in the military, but only recently began investing in multifamily. Sparked by a family scare while deployed, Oscar and German decided to build up a multifamily portfolio to provide some flexibility. After overcoming limiting beliefs, they built relationships online to do their first deal in Ohio.   The REI Brothers developed a strong engagement on social media, which was especially interesting since they did not have a huge following. They figured out t...

Ep. 214: Controlling Your Money through Infinite Banking with Chris Naugle

August 04, 2020 11:29 - 43 minutes - 59.9 MB

There are money rules that the wealthy know, that the middle class does not. One of those insights is that the wealthy stay in full control of their money. One of the strategies they use is called infinite banking.  Chris Naugle has developed 16 companies and built tens of millions in real estate. He is the creator of The Money Show and The Money Multiplier. Chris learned the infinite banking strategy from conversations with ultra-wealthy contacts and learned that this had been in practic...

Ep. 213: Alternative Investments for Busy Professionals with Karl Sona

July 31, 2020 14:34 - 40 minutes - 55.9 MB

Karl Sona is the embodiment of a busy professional. As a medical salesperson, traveling 5-6 days per week, he realized he needed to put his money to work to create more free time. Karl has developed a diversified portfolio of passive multifamily, equities, and startup investments. He launched Streamlined Media to help other podcasters, after struggling to get the assistance he needed at an affordable rate for his own podcast, Free Time. In today’s episode, we talk about how Karl got into mul...

Ep. 212: How to Avoid Mistakes and Be a Better Landlord with Laurence Jankelow

July 28, 2020 15:23 - 49 minutes - 68.3 MB

Being a landlord is not as easy as some would have you believe. It also doesn’t need to be a nightmare if you have the right training, processes, and resources at your disposal. Laurence Jakelow was working for Goldman Sachs when he bought a 3-unit property and realized how tough it was to have a full-time job and be a landlord at the same time.   While there were resources for large property owners, the individual property owners had few resources at their disposal. Jakelow decided to c...

Ep. 211: How to Underwrite Multifamily Apartments with Rob Beardsley

July 24, 2020 12:40 - 43 minutes - 59.8 MB

Analyzing multifamily apartments can be overwhelming for new investors. It can even be a challenge for some seasoned investors. As Rob Beardsley was starting out, he could not find good resources on the multifamily underwriting process. This led Rob to pen The Definitive Guide to Underwriting Multifamily Acquisitions to help others.    Rob Beardsley oversees acquisitions and capital markets for Lone Star Capital. They have over $100 million in units under management. Rob shares some of ...

Ep. 210: From Starving Artist to Multifamily Millions with Mark Hentemann

July 21, 2020 13:35 - 40 minutes - 55.4 MB

As an aspiring writer, Mark Hentemann struggled to find income stability early in his career. He landed a gig writing for David Letterman in NY, before deciding to head out west to Hollywood. After being hired to write for a new animated series, he used his first paycheck to invest in real estate. He assumed the animated series would be cancelled and needed to make sure he could create a more stable income. He was half-right, the show was cancelled multiple times, but Family Guy turned out t...

Ep. 209: Secrets to Growing Your Social Following with Jasmine Star

July 17, 2020 14:46 - 39 minutes - 53.8 MB

According to Jasmine Star, developing a small business and a personal brand requires you to clearly define who you are, what you do, and the why behind it. Jasmine is a business strategist and photographer that helps entrepreneurs grow their social platforms and personal brands.    Her journey began when she decided to pick up a camera with no experience and became a photographer. She went to the internet, learned skills to thrive, and as she became established, she key tips on her blog....

Ep. 208: Selecting the Right Strategy for Multifamily Markets with Elisa Zhang

July 14, 2020 11:13 - 37 minutes - 34.6 MB

Finding good markets for real estate investing is an important element of success. However, selecting the right strategy for that market will help you crush your goals. Elisa Zhang is based in Seattle, Washington, and recognizes how important it is to pair the right strategy with the market dynamics. She’s leveraged various strategies to optimize cashflow and appreciation while investing in Seattle, Tucson, Dallas, and Phoenix.    Elisa started investing in small multifamily, then apartm...

Ep. 207: Should You Attend Virtual Conferences with Brie Schmidt

July 10, 2020 12:42 - 17 minutes - 24.7 MB

Conferences are one of the best ways to meet other investors and grow your network. However, COVID-19 has forced most events to cancel or move to a virtual experience. In the case of the Midwest Real Estate Networking Summit, we made the decision to go virtual for 2020.    Brie Schmidt is my partner in running the Midwest Real Estate Networking Summit and we spent a lot of time researching how to bring networking to life in a virtual setting so the event is more than a collection of spea...

Ep. 206: Adding Value as a Real Estate Professional with Jason Lewis

July 07, 2020 11:02 - 38 minutes - 52.8 MB

Helping others more than helping yourself is a principle Jason Lewis was taught as a young farmer. While he’s no longer focused on farming, he has carried this principle into his real estate investments and looks to help add value to others.   Jason has been involved in real estate since 2003. He is the CEO and Managing Broker of EcoSpace Real Estate, a residential brokerage. In addition, he is the CEO of White Fence Properties, where he focuses on investing. In this episode, Jason share...

Ep. 205: How to Build Trust with Multifamily Investors with Kristen Ray

July 03, 2020 11:52 - 28 minutes - 39.4 MB

Dr. Kristen Ray is a family nurse practitioner and co-founder of Vital Investment Partners. To pay for her schooling, she used a cash-out refinance on rental properties she inherited. She continued to build a real estate portfolio on the side and recently completed a multifamily syndication of a 146-unit apartment community in Columbia, SC.  Dr. Ray had to overcome various challenges, including a failed student housing deal, but this did not deter her investors. She shares how she managed to...

Ep. 204: How to Evaluate Multifamily Sponsors with Spencer Hilligoss 

June 30, 2020 12:44 - 46 minutes - 63.6 MB

Spencer Hilligoss worked a full-time job in technology so he opted to invest passively in real estate. Starting with a duplex in the Bay Area, then turnkey rentals in the Midwest, before focusing on passive apartment syndications. Spencer managed to work his full-time job and invest passively until he was earning enough from his passive investments to become a full-time real estate investor. Spencer and his wife Jennifer are partners in over 5,000 units, valued at over $600 million. Now, he ...

Ep. 203: Multifamily Lessons from a 21-Year Old Syndicator with Kyle Marcotte

June 26, 2020 12:13 - 34 minutes - 47.6 MB

One of the reasons passive investors like multifamily syndications is to leverage the time and experience of seasoned operators. So how does a 21-year old become a multifamily syndicator, while still being a student at UC Davis? If anything, it shows that you can overcome any obstacle if you are willing to educate yourself, work diligently, and proactively address the challenges.    Kyle Marcotte was 21-years old when he completed his first multifamily syndication. He now has two deals u...

Ep. 202: Finding Investors for Your First Multifamily Deal with Leslie Awasom and Tenny Tolofari

June 23, 2020 14:59 - 34 minutes - 47.3 MB

Finding investors and attracting capital for your first multifamily deal can be a daunting challenge for many investors. Leslie Awasom and Tenny Tolofari managed to tap into their network and primed them to invest in a large apartment deal in Atlanta. The two are the managing partners of XSITE Capital Investment, deciding to team up after bonding through the cashflow board game and discussing their business and investing philosophies.    In this episode, they share how they formed a stro...

Ep. 201: How To Stand For Your Beliefs and Attract Your Tribe

June 19, 2020 14:14 - 24 minutes - 33.5 MB

With the release of our 200th episode, it caused me to reflect on where the show has been, where we’re at now and where we want to go. With the civil unrest following the murder of George Floyd, I wanted to be a voice of reason and perspective, but struggled to find the words. As a black man, father, podcaster, marketer, investor, and consultant, I felt that I “should” say something, but wanted to ensure it was an informed opinion that also supported my beliefs and that of the brands I repre...

Ep. 200: Multifamily Investing Outlook Post-COVID-19 (Special Panel)

June 16, 2020 11:59 - 1 hour - 91.2 MB

The world looks different than it did a few months ago. With COVID-19 forcing many into quarantine and unemployment spiking as a result, there are many concerns on the immediate and ongoing impact for multifamily investors. In addition, the recent civil injustice and resulting protests have added more uncertainty and unrest.   We sat down with Dan Handford, Tony Hardy and Matt Faircloth to discuss the outlook and opportunities for multifamily investors post-COVID-19. All have been guests...

Ep. 199: Facebook Ads for Lead Generation with Alvin Tucker

June 12, 2020 10:35 - 35 minutes - 49.3 MB

With over 2.6 billion active users, Facebook is an excellent platform to connect with others, especially if you are a business owner seeking customers. However, most Facebook posts won’t reach your audience without a boost, so understanding how to create effective Facebook ads is essential. Alvin Tucker launched Erupt Sales to help business owners, particularly real estate investors to leverage Facebook ads to generate and qualify leads.    Alvin helps investors and agents use digital ma...

Ep. 198: How to Start in Multifamily Syndication with Mike Vann

June 09, 2020 12:56 - 30 minutes - 42.2 MB

Mike has been investing for over 20 years throughout Arkansas and Missouri while balancing a family and a full-time career in the medical device industry. Built a $6MM portfolio of single-family, small multifamily, and commercial properties. Mike now focuses on multifamily syndication with over 1,000 units across Kansas, Oklahoma, and Dallas-Fort Worth, valued at over $60MM.    Mike was working full-time and after avoiding layoffs multiple times, he realized there was an opportunity to e...

Ep. 197: How to Attract Qualified Off-Market Deals with Brad Smotherman

June 05, 2020 12:56 - 34 minutes - 48.2 MB

Marketing directly to property owners is a proven strategy to get great deals on real estate. In addition, working directly with an owner enables creative financing solutions. Brad Smotherman focuses on direct to owner marketing strategies to find deals and create attractive terms.    Brad has used direct mail, cold calling, text messages, and paid online ads to find deals. Over time, he has evolved his approach and now has a stream of qualified leads reaching out to him to buy their pro...

Ep. 196: Capital Gains Tax Solutions to Preserve Wealth with Brett Swarts

June 02, 2020 11:11 - 36 minutes - 50.2 MB

Real estate investing is about increasing your capital and if you do it effectively you will grow your wealth. The one downside is the capital gains tax that investors face on the profits of their investments. Luckily, there are strategies that can help investors defer their capital gains tax obligations. 1031 exchanges are popular strategies for real estate investors, but there is a lesser-known strategy called a deferred sales trust.    Brett Swarts has been helping people learn and im...

Ep. 195: How to Create and Monetize Online Courses with Jason Van Orden

May 29, 2020 14:57 - 35 minutes - 49.1 MB

With many professionals facing uncertainty with employment and more time on their hands, now is a perfect opportunity to create a side business that can generate ancillary income. Or maybe you just have a passion for a topic and would love to share it with others. Many are doing just that and converting their knowledge into online courses. Platforms like Kajabi and Udemy make it easy for anyone to offer courses ranging from basket weaving to Amazon AWS Certification.    Jason Van Orden h...

Ep. 194: How to Protect Yourself When Buying Real Estate with Jeff Love

May 26, 2020 18:16 - 37 minutes - 51.4 MB

Commercial real estate transactions can be complex with lots of paperwork and legal documents. Protecting yourself on these major transactions is vital and having a strong agreement and legal team is key. Jeff Love is a partner with Gibbs Giden Attorneys at Law. He helps investors buy all types of real estate and work through all types of deal and partnership structures.  In this episode, Jeff shares key lessons on structuring strong and profitable deals, how to find red flags and how to p...

Ep. 193: Create a Powerful Mindset for Investing with Steven Pesavento

May 22, 2020 12:56 - 43 minutes - 59.7 MB

With no experience and no money, Steven Pesavento launched into real estate investing using credit. It sounds like a strategy from a late-night infomercial, but Steven was determined to build a successful business. He focused on building a marketing system to find real estate investment opportunities and solve the problems that owners faced.   Steven is a strong believer that mindset is key to being successful in business and investing. He is the host of the Investor Mindset Podcast and ...

Ep. 192: Developing Profitable Affordable Housing with Scott Choppin

May 19, 2020 10:30 - 52 minutes - 71.4 MB

Creating affordable housing is a challenge for many developers. Part of the issue is the cost to develop affordable housing leaves little to no profits for developers. Because of this, many developers rely on government subsidies to bridge the profitability gap. However, Scott Choppin and his firm, Urban Pacific have found opportunities with urban infill to deliver affordable housing without using government subsidies.     Scott is a second-generation investor that focuses on vacant or u...

Ep. 191: How to Create a Mastermind for Multifamily with Reed Goossens

May 15, 2020 16:30 - 38 minutes - 53.1 MB

With no investing experience, no credit, and limited funds, Reed Goossens left his home in Australia and moved to the US in 2012. He started with a duplex in upstate NY, before moving into larger apartments. To make the leap, he surrounded himself with mentors, peers, and partners, to refine and shape his approach.  Reed is the Managing Partner of Wildhorn Capital, controlling over $175 million in apartments. Reed is also the author of two best-selling books and host of the Investing in the ...

Ep. 190: Elevate Into Multifamily Apartments with Tyler Chesser

May 12, 2020 11:34 - 43 minutes - 60.2 MB

How do you get started in multifamily apartments? While Tyler Chesser was doing international marketing, he decided to transition into multifamily as a broker. Tyler received his CCIM certification, demonstrating his expertise in multifamily. After doing numerous deals, he decided he was on the wrong end of the table during transactions and decided to become an investor.  His first deal as an investor was a passive investment, before being active in his home state of Kentucky. Tyler is the...

Ep. 189: Growing Your Digital Network with Bill Bice

May 08, 2020 17:54 - 43 minutes - 59.8 MB

Marketers have a saying that 50% of marketing doesn’t work. The problem is, most marketers don’t know which 50% it is. This challenge sparked entrepreneur, Bill Bice to leverage data and proven strategies to drive marketing success. He founded Boomtime to help others with their marketing challenges. One of those challenges is to leverage social media to drive relationships. In this episode, Bill shares the most common mistakes marketers make, how to leverage word of mouth marketing, why Lin...

Ep. 188: Increasing Your Wealth and Health with Jason Yarusi

May 05, 2020 14:24 - 40 minutes - 54.9 MB

Partnerships are never easy, especially when your partner is your spouse - especially when you have kids. Jason Yarusi and his wife Pili have developed a strong partnership on their path to building their multifamily portfolio. And they do it all with three kids that are 5 years or younger. Jason is the co-founder of Yarusi Holdings and co-host of the Jason and Pili Project, which focuses on building wealth and improving health.    Jason is an avid runner, competing in various marathons ...

Ep. 187: Developing a Personal Brand for Real Estate with Sterling White

May 01, 2020 16:39 - 38 minutes - 53.2 MB

A disadvantaged youth hasn’t stopped Sterling White from finding creative ways to generate cash flow. He began in single-family homes and now focuses on apartment investing. He controls almost $20 million worth of real estate as the Founder of Sonders Investment Group.    Sterling has developed a strong personal brand, thanks in part to his consistent contributions on BiggerPockets. He has now launched the Real Estate Experience podcast to help other investors grow their real estate port...

Ep. 186: Empowering Women Real Estate Investors with Liz Faircloth

April 28, 2020 13:40 - 41 minutes - 57.5 MB

Liz Faircloth is the Co-Founder of the DeRosa Group with her husband, Matt. Together, they have completed $30MM in real estate transactions. Liz attended real estate networking events and noticed a glaring lack of women. Along with her partner, Andresa, Liz decided to launch a platform to encourage more women in their pursuit of financial freedom. Liz is the Co-Host of the Real Estate InvestHER Platform and is committed to empowering more women investors. In this episode, she shares how th...

How to Make Digital Marketing Work with Erik J. Olson, Episode 185

April 24, 2020 12:03 - 53 minutes - 73 MB

Finding new clients, investors, or customers is critical for any business to be successful. Many know digital marketing works, but struggle to develop a plan that effectively identifies and engages with their target audience. To help business owners leverage digital marketing to drive profits, Erik J. Olson launched Array Digital.   Erik is based in Virginia and host of The Journey to $100 Million Podcast. In this episode, we discuss effective business models, digital marketing strategie...

Ep. 185: How to Make Digital Marketing Work with Erik J. Olson

April 24, 2020 12:03 - 53 minutes - 73 MB

Finding new clients, investors, or customers is critical for any business to be successful. Many know digital marketing works, but struggle to develop a plan that effectively identifies and engages with their target audience. To help business owners leverage digital marketing to drive profits, Erik J. Olson launched Array Digital.   Erik is based in Virginia and host of The Journey to $100 Million Podcast. In this episode, we discuss effective business models, digital marketing strategie...

Ep. 184: Building a Strong Partnership and Portfolio with Kristine Jefferson

April 21, 2020 14:58 - 36 minutes - 49.6 MB

An almost $2MM rebuild of a single-family home pushed Kristine Jefferson to transition into multifamily. The only problem was she knew that she wanted a partner to compliment her skillset. She found her partner at a meetup and focused on building a strong partnership that has led to a portfolio of 1400 units.    Her firm, Mission Bay Capital Partners, specializes in multifamily acquisitions and syndications. In this episode, Kristine shares what she learned from those single-family deals...

Ep. 183: Predicting the Best Real Estate Markets Following the Coronavirus with Neal Bawa

April 17, 2020 10:30 - 35 minutes - 48.1 MB

Finding the best places for real estate and multifamily investing has always been at the core of Target Market Insights. While the market research focuses on key variables such as population growth, job growth and other factors, the coronavirus (COVID-19) will leave an undeniable impact and alter the future of these markets. To gain a glimpse into which markets will thrive in a post-COVID-19 world, we tapped Neal Bawa, The Mad Scientist of Multifamily.    Neal is a data guru, process fre...

Guests

Joe Fairless
2 Episodes
Neal Bawa
2 Episodes
Reed Goossens
2 Episodes
Yonah Weiss
2 Episodes
Aaron Hendon
1 Episode
Billy Keels
1 Episode
Bob Lachance
1 Episode
Brad Smotherman
1 Episode
Brett Swarts
1 Episode
Brian Burke
1 Episode
Chris Prefontaine
1 Episode
Damion Lupo
1 Episode
Dan Handford
1 Episode
Daniel Ameduri
1 Episode
Danny Randazzo
1 Episode
David Thompson
1 Episode
Ellie Perlman
1 Episode
Evan Holladay
1 Episode
Gene Guarino
1 Episode
Gino Barbaro
1 Episode
Greg Dickerson
1 Episode
Ivan Barratt
1 Episode
Jason Lewis
1 Episode
Joe Walsh
1 Episode
Joseph Gozlan
1 Episode
Karen Briscoe
1 Episode
Kevin Bupp
1 Episode
Linda Liberatore
1 Episode
Marco Santarelli
1 Episode
Mark Kenney
1 Episode
Mark Podolsky
1 Episode
Matt Faircloth
1 Episode
Michael Becker
1 Episode
Mike Simmons
1 Episode
Monick Halm
1 Episode
Nathan Tabor
1 Episode
Omar Khan
1 Episode
Richard Wilson
1 Episode
Rob Beardsley
1 Episode
Rod Khleif
1 Episode
Scott Carson
1 Episode
Scott Krone
1 Episode
Sterling White
1 Episode
Tim Bratz
1 Episode
Todd Dexheimer
1 Episode
Travis Chappell
1 Episode
Tyler Sheff
1 Episode
Vinney Chopra
1 Episode
Whitney Nicely
1 Episode

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