SimpleBiz360™ Podcast artwork

SimpleBiz360™ Podcast

265 episodes - English - Latest episode: 5 days ago - ★★★★★ - 6 ratings

The SimpleBiz360™ Podcast highlights customer-pleasing, overlooked and ignored business principles rooted in common sense. Each 10-20 minute release strives to deliver insightful questions, impactful ideas, and infotainment quality. 

Entrepreneurship Business Management jeff mason business business tips business guidance entrepreneur solopreneur infotainment business advice business help small business
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Episodes

Episode #186: DEMONSTRATING CUSTOMER-CENTRICITY WITH SHIPMENT PACKAGING

May 11, 2023 05:00 - 4 minutes - 2.91 MB

Want better customer experiences? If so, then how about we start by examining the very packaging we use to get our products into the marketplace. How do our parcels really look when they hit front porches or receiving docks? It may seem trite on the surface, but we do send our customers perception-building messages, each time we ship a product. Stop and ask yourself one question. How many times have you received a delivery that was poorly prepared for the long, and sometimes rugged haul by c...

Episode #185: BALANCING CATALOG CREATIVITY WITH RECIPIENT SATISFACTION

May 04, 2023 05:00 - 5 minutes - 3.49 MB

This five-minute show highlights a few simple, customer-centric guardrails for print catalog design and layout.  Buyers want tools that make their job easier. Client-success is magnified when vendors address this basic mindset. These five minutes invite you to think of the word “TOOL” the next time you embark on a catalog layout. The ultimate challenge in creating cool, customer-friendly catalogs, is striking a healthy balance between creative graphics, and rapid, end-user functionality. Su...

Episode #184: “WAY TO GO” SENDS A POWERFUL MESSAGE

April 27, 2023 05:00 - 5 minutes - 3.83 MB

Imagine using three, simple words that can change family relationships, companies, and careers! It is no secret that words can tear someone down, or build them up. We invite you to practice using this three-word phrase to encourage associates, teammates, spouses, kids, and grandkids. You will feel good saying this uplifting phrase, and the receiver will feel terrific. Who knows…your appreciation comment might enable the recipient to have have a better day, week, month, year or career! Suppo...

Episode #183: ELIMINATING CORPORATE CULTURE HYPOCRISY

April 20, 2023 05:00 - 5 minutes - 4.12 MB

Company associates detest corporate leadership that is hypocritical. Very few factors have the power to stifle a corporate culture transformation. However, being led by executives who practice hypocritical behavior can derail a well-orchestrated transformation. C-level leadership is constantly under the associate microscope. Why? The answer is simple. Followers want a leader who demonstrates the corporate culture tenants. Associates will follow authenticity and integrity, but they will shun ...

Episode #182: NOTHING BUT NET!

April 13, 2023 05:00 - 6 minutes - 4.31 MB

Basketball players love the sweet sound of a clean “swoosh” as a three-point shot rips the net with precision. Can we replicate that precision each time we deliver a customer experience? The answer to that question is probably not! But why not have some fun trying. This “3 Biz Tips in 5 Minutes” episode looks at a productive three-point shot that we can all aim for. Who knows, with enough practice, we just might be able to hit “nothing but net” most of the time. Support the show

Episode #181: RESPECTFULLY PASSING PROJECTS OFF TO ASSOCIATES

April 06, 2023 05:00 - 5 minutes - 3.55 MB

Sadly, bad project handoffs are all too common in the corporate world. This “3 Biz Tips in 5 Minutes” broadcast considers a few ways we can respectfully transfer project portfolios to our teammates. Solid preparation, packaging, and communication are the takeaways from this speedy show! Our featured Lost in The Shuffle, Rock and Roll track asks the ultimate question when it comes to passing a good baton! Support the show

Episode #180: BECOME A TOP-RANKED VENDOR BY DELIVERING RADAR LOVE!

March 30, 2023 05:00 - 4 minutes - 3.35 MB

The best business results often come from simple concepts put into consistent action. My high school soccer coach made our defense-minded team run excessive sprints at the end of most practices. Why? Our leader claimed that superior conditioning would result in a bounty of victories during the last 15 minutes of each match. Sure enough, as a perennial top-ranked soccer program, 70%-80% of our victories materialized in the last 15 minutes of each contest. Coach was spot on! While our competit...

Episode #179: PLEASE MORE CUSTOMERS BY SAYING GOODBYE TO BLAME-SHIFTING!

March 23, 2023 05:00 - 4 minutes - 3.11 MB

Our “3 Biz Tips in 5 Minutes” series aims at highlighting three helpful nuggets during each episode. Today’s broadcast features one of my favorite trifectas for changing business trajectory. We encourage you to absorb the timeless words of a legendary business giant. If you do these three things, we are confident your customers will respond favorably. Truth will pave the business highway better than any pack of lies! Support the show

Episode #178: WHICH SANDBOX DO WE SELL FROM?

March 16, 2023 05:00 - 14 minutes - 9.99 MB

Today we examine the sandbox we usually play in when it comes to sales. Over the past few decades, I have concluded that most of the selling presentations sound the same to buyers. Price, quality, and delivery dominate the verbal and written landscape. However, is this really what the buyers want to hear? I do not believe it is. This episode looks at some simple probing questions that can lead the way to a less crowded, and more productive sandbox to sell from. Thanks for tuning in.  Suppor...

Episode #177: ARE WE GOOD BUSINESS THINKERS?

March 09, 2023 06:00 - 4 minutes - 3.2 MB

This “3 Biz Tips in 5 Minutes” episode examines some practical ways to escape the monotony of “talking heads” telling us what to think, and how to think. Today we dish out three, simple questions to ignite quality thought and continuous improvement. We encourage you to find a place to getaway, turn off the electronic noise, and just think about your business! Support the show

Episode #176: TRADE SHOW OBSERVATIONS OFTEN CONTAIN VALUABLE TAKEAWAYS!

March 02, 2023 06:00 - 5 minutes - 3.77 MB

Today our “3 Biz Tips in 5 Minutes” show takes a quick look at some of the interesting advice we can bump into while at trade shows. Enjoy hearing a great suggestion form a Montana store owner, as well as a compliment directed to the owner of a software company in a neighboring booth. Finally, a few Account Managers share some sage insight about the two-way street necessary for high-performance, Vendor-2-Customer partnerships. Support the show

Episode #175: ARE WE STRIVERS OR ARRIVERS?

February 23, 2023 06:00 - 5 minutes - 3.76 MB

Over the decades society has been flooded with the voices of “experts.” As a microcosm of society, the business community has copied and pasted this trend into their marketing. Social media is now the amplifier and new town crier for the personalities self-titled as “experts.” Let’s take a 5-minute break and ask some questions about this! How is this affecting us? How are we projecting to our customers? What are we messaging to our customers? Are we “strivers” or are we classifying ourselves...

Episode #174: POLISHING OUR DIMAOND IN THE ROUGH!

February 16, 2023 06:00 - 5 minutes - 3.84 MB

Often dormant and untapped, this business quality is a crowd-pleaser and definitive money- maker. Customers gravitate to it, and loving parents have been expressing it to their kids for generations. Used in authentic and genuine ways, this jewel will pay big dividends for years! Join us for five minutes as we explore a business quality that most of us can unleash and polish. Support the show

Episode #174: POLISHING OUR DIAMOND IN THE ROUGH!

February 16, 2023 06:00 - 5 minutes - 3.84 MB

Often dormant and untapped, this business quality is a crowd-pleaser and definitive money- maker. Customers gravitate to it, and loving parents have been expressing it to their kids for generations. Used in authentic and genuine ways, this jewel will pay big dividends for years! Join us for five minutes as we explore a business quality that most of us can unleash and polish. Support the show

EPISODE #173: NO MORE KITCHEN TABLE CAMPING!

February 09, 2023 06:00 - 5 minutes - 3.56 MB

Today we look at raising the bar on the total quality of life. Attitudes, nutrition, routines, expectations, results, environments and family get packed into five, fast minutes. Ok, we really leave you with way more than three ideas in this this “3 Biz Tips in 5 Minutes” episodes. Stay strong and enjoy every day. Support the show

Episode #173: NO MORE KITCHEN TABLE CAMPING!

February 09, 2023 06:00 - 5 minutes - 3.56 MB

Today we look at raising the bar on the total quality of life. Attitudes, nutrition, routines, expectations, results, environments and family get packed into five, fast minutes. Ok, we really leave you with way more than three ideas in this this “3 Biz Tips in 5 Minutes” episodes. Stay strong and enjoy every day. Support the show

Episode #172: CHANGE AND FAILURE ARE PART OF SUCCESS – with Ryan DeMent

February 02, 2023 06:00 - 1 hour - 41.3 MB

Ryan DeMent delivers simplistic perceptions packed with the power to transform forward motion. Managing the “ship” in entrepreneurship, embracing change and converting failure into improvement are just a few of the topics we discuss. Our discussion does not break new ground, but our verbal volleys till the soil of leading constructive and productive lives. We hope this episode inspires you to roll out the red carpet to change! Cheers! Support the show

EPISODE #172: CHANGE AND FAILURE ARE PART OF SUCCESS – with Ryan DeMent

February 02, 2023 06:00 - 1 hour - 41.3 MB

Ryan DeMent delivers simplistic perceptions packed with the power to transform forward motion. Managing the “ship” in entrepreneurship, embracing change and converting failure into improvement are just a few of the topics we discuss. Our discussion does not break new ground, but our verbal volleys till the soil of leading constructive and productive lives. We hope this episode inspires you to roll out the red carpet to change! Cheers! Support the show

Episode #171: AVOIDING UNDESIRABLE BEHAVIOR DURING VIDEO MEETINGS!

January 26, 2023 06:00 - 5 minutes - 3.78 MB

Video meetings can be host to some embarrassing and unwanted behaviors that cannot be unseen. This “3 Biz Tips in 5 Minutes” show identifies a few simple suggestions that can insulate participants from casting some irritating and costly impressions. We hope this can deliver a chuckle or two! Have fun sharing and passing this link onto associates, teammates, friends and family! Support the show

EPISODE #171: AVOIDING UNDESIRABLE BEHAVIOR DURING VIDEO MEETINGS!

January 26, 2023 06:00 - 5 minutes - 3.78 MB

Video meetings can be host to some embarrassing and unwanted behaviors that cannot be unseen. This “3 Biz Tips in 5 Minutes” show identifies a few simple suggestions that can insulate participants from casting some irritating and costly impressions. We hope this can deliver a chuckle or two! Have fun sharing and passing this link onto associates, teammates, friends and family! Support the show

Episode #170: JOURNEY TO THE CENTER OF THE EXPERIENCE ECONOMY

January 19, 2023 06:00 - 14 minutes - 10.2 MB

Sometimes a quick dip in the pool on a hot summer day is just what people need to be refreshed. The heat of business can also beckon the necessity for a company diversion that can be refreshing and reinvigorating. We invite you to take a day-trip with SimpleBiz360® for a visit to the “Experience Economy” pool. During our adventure we will look at familiar business situations from new and different angles. Our adventure can be fun, and the end results can be impactful. Join us as we outline o...

Episode #169: COURTESY. PURPOSE. ACTION.

January 12, 2023 06:00 - 3 minutes - 2.26 MB

This “3 Biz Tips in 5 Minutes” broadcast introduces a three-part method of framing straight forward business interaction. Join the decades of professionals who rely on this memory trigger to assist in delivering powerful business communication. Enjoy! Support the show

SimpleBiz360 Podcast - Episode #169: COURTESY. PURPOSE. ACTION.

January 12, 2023 06:00 - 3 minutes - 2.26 MB

This “3 Biz Tips in 5 Minutes” broadcast introduces a three-part method of framing straight forward business interaction. Join the decades of professionals who rely on this memory trigger to assist in delivering powerful business communication. Enjoy! Support the show

Episode #168: The “DO NOT” Short List Clients Will Appreciate!

January 05, 2023 06:00 - 5 minutes - 4.16 MB

Each January brings a flood of inspiration and advice from the social media thought leaders we follow. Fixating on certain performance improvements can become an annual ritual laced with good intentions. During our go-forward goal setting we often overlook the value tucked inside tips on what to avoid. This episode zips through some light-hearted ideas that focus on what not to do. Who knows…the next few minutes might change the trajectory of business outcomes for this year and beyond? Supp...

Episode #167: IGNITE SELLING REVISITED – with Steve Gielda

December 29, 2022 06:00 - 1 hour - 41.5 MB

Steve Gielda of Ignite Selling sat down with us on 4/2/2020 to announce the launch of a virtual training product that debuted a few days after we aired Episode 24. Virtual Strategic Planning Simulation (VSPS) was Initially designed to meet the unique challenges of a 2020 lockdown. VSPS proved to be a spark for even more training innovation from the talented team of Steve Gielda and Kevin Jones. Join us for an engaging and informative discussion. Happy New Year!  Support the show

Episode #166: DELIVERABLES PACKAGED WITH A DASH OF TLC!

December 22, 2022 06:00 - 4 minutes - 3.34 MB

Tis the season for wrapping gifts with the right paper, bow and finesse. Join us for a fast and playful look at how we can rise above the competition by providing information in customer-pleasing packages. Support the show

Episode #165: FIND PEACE, REST & JOY IN THE TRUE CHRISTMAS GIFT!

December 15, 2022 06:00 - 8 minutes - 6.08 MB

The last few years have been filled with wacky twists, turns, ups, downs, weirdness and strangeness. Lives and livelihoods have been altered forever. Global fear mongering has taken center-stage. Many of us are distraught, confused and crying out for the truth. Many of us need the comfort delivered by encouraging messages of hope. This episode is intended to share the truth about the real Christmas gift. God gave us a way to exchange fear with faith, and it is through this faith that we have...

Episode #164: DO YOU CHOOSE LTW OR WTL?

December 08, 2022 06:00 - 4 minutes - 3.48 MB

For one-third of my career I commuted 4 hours a day to and from work. Many key life moments were missed in exchange for my coming and going. What about you and your career? Is it time for some hard choices and possible changes? When the sun sets on your career…what do you want to see on the scales of life versus work? Sip your favorite drink and give this one some thought! Support the show

Episode #163: Wendy Harris – Making Conversations Count

December 01, 2022 06:00 - 1 hour - 48.8 MB

Effective use of the phone is the focal point of this episode. Although the totality of business phone conversations are on the decline, many companies still rely on this tool as an essential ingredient for success. Wendy Harris is an author and trainer that specializes in getting robust returns on the investment of making phone calls. Join us as we head to Scotland for a fun and informative discussion that can assist your business in making every phone conversation count.  Support the show

Episode #162: THE ALWAYS FACTOR

November 24, 2022 06:00 - 3 minutes - 2.62 MB

“Always” is a now a lazy, casual word that actually has deep roots in specificity. In this 3:44 show, we highlight three nuggets of encouragement that we put in the “Always” file. Enjoy your turkey and remember the tips for oven cooking…always turn the oven on, always slow cook at 325°, always remember to baste it periodically, and always enjoy time with friends and family! Happy Thanksgiving! Support the show

Episode #161: BATTLE TESTED BUSINESS BUDDIES

November 17, 2022 06:00 - 3 minutes - 2.77 MB

Grab and go! Plug and play! In and out! These are phrases that describe the lives many of us live. It is not uncommon to have busy work schedules collide with a life calendar that heaps too much on our plates. Now imagine injecting the “heat of a business battle” that turns ugly, simply because there was not enough time to adequately prepare. Join us for a thought- provoking show that uncorks a family of three-pronged tools that can become valuable defaults in the heat of our business battle...

Episode #160: HAVING THE MINDSET OF A SERVICE VOLUNTEER!

November 10, 2022 06:00 - 5 minutes - 3.74 MB

Do we agree that most companies take aim at trying to address the realistic wants of customers? In addition, don’t most businesses attempt to service consumers in ways that address baseline needs? Yet, how many of us strive to deliver a next-level service that springs forward from a mindset of getting to the customer before they get to you? What if “Volunteer Servicing” could change the long-term trajectory of your enterprise. Join us for a different angle on providing customer service. Sup...

Episode #159: WONDER, WATCH, WAIT OR WORK IT!

November 03, 2022 05:00 - 4 minutes - 3.27 MB

This business suggestion feels weird to deploy and can be draining to execute! However, in some cases the job might not be accomplished without the use of this business buddy! Join us in examining a unique managerial method that elevates customer satisfaction and delivers two-sided profitability. The ball is on the two-yard line, it’s fourth down, and we need to score for the win! Let’s work it! Support the show

Episode #158: Wesley Cantrell - A Leader of Consequence

October 27, 2022 05:00 - 1 hour - 63.8 MB

The former Lanier Business Products President, and Lanier Worldwide CEO shares valuable insights from his notable and distinguished career. Wesley tells short stories and offers takeaways about faith, family, work, life, character and the ability to release the CEO within! This interview clearly points to the career cornerstone that can create future leaders of great consequence. During our interview it became clear to me that Wesley is a man that smiles with his heart. We hope family, frien...

Episode #157: HOW DOG OWNERSHIP CAN HELP OUR BUSINESSES

October 20, 2022 05:00 - 4 minutes - 3.2 MB

This “3 Biz Tips in 5 Minutes” show spotlights some fun customer-care reminders we can borrow from our furry, tail-wagging friends! Imagine learning how to create better customer experiences just because you own a dog? Fido, Spot, Fluffy, Rascal and a host of other canines can teach us how to live out 3R customer care. Hopefully this show will become a memory trigger each time you delve into client-engagement? Enjoy!  Support the show

Episode #156: HOW TO MONETIZE CUSTOMER BEWILDERMENT

October 13, 2022 05:00 - 4 minutes - 3.42 MB

What is happening with my order? Why doesn’t anyone get back to me? Who can I turn to for answers? Do these frustrating questions sound eerily familiar? The sad reality is that the information black hole has annoyed most of us at least once in our buying history! For many of us, the quiet of the communication wilderness is far too common! Quite simply; buyers and consumers deserve our timely information partnership. What if we could eliminate the majority of our competitors, and make more mo...

Episode #155: BOOST PROFITABILITY & SATISFACTION WITH A SHARED LANGUAGE

October 06, 2022 05:00 - 4 minutes - 2.86 MB

This installment of “3 Biz Tips in 5 Minutes” zeros in on the internal and external benefits of a shared language culture. Aligning internal operations with customer deliverables sounds easy. However, many companies trip and stumble by defaulting to a silo culture that can create internal confusion and customer alienation. Join us as we explore how “ICE” can lead to a shared language culture that produces increased profitability and customer satisfaction improvements. Thank you for spending...

Episode #154: THE PROFITABLE ROI OF 3P BIZ INSURANCE

September 29, 2022 05:00 - 3 minutes - 2.42 MB

We share an inexpensive, effective and rarely mentioned business insurance policy in this “3 Biz Tips in 5 Minutes” episode. Unnecessary chaos and calamity? Consistent margin erosion? Continuous customer defections? Ugly balance sheets? If our businesses look and feel like this, we should consider taking out some 3P insurance? Join us for a fun, fast and foundational broadcast that zooms by so fast that your hot cup of coffee is still steaming when the show is over! If you take cream in you...

Episode #153: THE ART OF BECOMING A TRANSACTIONAL SPONGE

September 22, 2022 05:00 - 5 minutes - 3.67 MB

Business improvement ideas are everywhere! We just need to be open to soaking up and soaking in our own surroundings and experiences. Becoming a “Transactional Sponge” is the art of looking, listening, processing, and then taking away & transferring the lessons learned over to our businesses! This discipline can be simple, fun, refreshing, transformative and impactful. If we sincerely want to improve the results of our businesses, we need to strongly consider improving the “how” we do busine...

Episode #152: THE MOUNTAINTOP VIEW WORTHY OF THE CLIMB!

September 15, 2022 05:00 - 5 minutes - 3.85 MB

Meeting customer wants and needs pour the concrete foundation that many of our businesses are built on. The best companies in the world bake in stated expectations, and then take aim at exceeding those expected deliverables. But what if we climbed one step higher? What if we surprised customers with a level of service rarely seen or experienced? What if we delivered a jaw-dropping, mountain top view that left customers wanting more? Join us for this quick ascension to the highest peak of cus...

SimpleBiz360 Podcast - Episode #151: TURNING STRATEGY INTO REALITY WITH BUSINESS ARCHITECTURE

September 08, 2022 05:00 - 58 minutes - 40.3 MB

Whynde Kuehn shares valuable insights on her new book about business architecture. Charting an operational path as one of the original business architecture pioneers, Whynde Kuehn takes our audience on a guided tour of this foundational discipline for enabling end-to-end transformation and organizational agility. Bridging alignment gaps and connecting strategy to execution are enterprise necessities tucked inside the digital transformation era. Whynde has devoted her career to becoming a sp...

Episode #151: TURNING STRATEGY INTO REALITY WITH BUSINESS ARCHITECTURE

September 08, 2022 05:00 - 58 minutes - 40.3 MB

Whynde Kuehn shares valuable insights on her new book about business architecture. Charting an operational path as one of the original business architecture pioneers, Whynde Kuehn takes our audience on a guided tour of this foundational discipline for enabling end-to-end transformation and organizational agility. Bridging alignment gaps and connecting strategy to execution are enterprise necessities tucked inside the digital transformation era. Whynde has devoted her career to becoming a sp...

Episode #150: BRIDGING THE GAP BETWEEN SKEPTICISM & BELIEVABILITY

September 01, 2022 05:00 - 4 minutes - 3.48 MB

Sadly, self-serving spin doctors and casual liars have invaded many aspects of life and business. Customers are becoming more cautious and confused about what to believe. Buyers want, and need help avoiding the snares of false claims and imposters. This 3-in-5 show looks at how we can shine a light on truth by properly incorporating demonstrations, examples, facts, exhibits, analogies, testimonials and statistics. Thank you, Lanier Business Products! Support the show

Episode #149: STOCKTON UNIVERSITY CELEBRATES 50 YEARS w/ Jessica Chamberlain

August 25, 2022 05:00 - 1 hour - 55.8 MB

Join Jessica Chamberlain (Class of ’20, ‘22) and Jeff Mason (Class of ’83) for reflections on the first 50 years of Stockton University. Jessica was a member of Stockton’s 50th Anniversary Commemoration project team. These dedicated students and professors embarked on capturing decades of personal stories that reveal the brand DNA of Stockton. Jeff and Jessica initially met as they collaborated on a 2020 article about hitchhiking during the SSC years. Always engaging, Jessica is a fun guest,...

Episode #148: HOW DO OUR CUSTOMERS DESCRIBE US?

August 18, 2022 05:00 - 4 minutes - 3.37 MB

Our core values often take center stage during various phases of delivering the customer experience. What does our professional conduct communicate to customers, associates and teammates? This “3-in-5” installment invites us to look inward in an effort to establish, operate and demonstrate customer-pleasing values. Support the show

Episode #147: 3 BIZ TIPS IN 5 MINUTES

August 11, 2022 05:00 - 4 minutes - 2.85 MB

Please join us as we launch our new short-format podcast series. These new shows will consist of customer-pleasing and money-making concepts rooted in common sense. Each “3-in-5” episode is based on valuable insight from a collection of third-party influencers. Next, SimpleBiz360® simplifies and repackages these concepts based on decades of testing, applying and gathering customer feedback. We hope you like the end product? Thank you and enjoy our first "3-in-5" installment! Support the show

Episode #146: CLIENT-PARTNER SUCCESS – with Jessica Carroll

August 04, 2022 05:00 - 1 hour - 41.7 MB

Jessica Carroll shares her background and touchpoints that provide the bedrock for her professional specialty. This episode speaks to the C-Suite community about building the correct framework to support successful client-partner programs. Support the show

Episode #145: LEAN SYSTEMS THINKING – with Hal Moran

July 28, 2022 05:00 - 1 hour - 50.9 MB

How can we better understand the relationship of corporate components to the systems that rely on them? How can a “people matter most” philosophy build better systems that enhance the quality of the customer experience? Join us as Hal shares the core components of the “Lean Academy” program that he designed and taught within various corporate environments.  Support the show

Episode #144: THREE SERVICE MINDSETS THAT DELIVER GROWTH!

July 21, 2022 05:00 - 5 minutes - 3.82 MB

We love a cool summer breeze, and that’s how we describe this show. Press play and listen in as you start prepping your breakfast. Next thing you know…you have three new money-makers before your coffee is done brewing, What a beautiful morning! Support the show

Episode #143: WHAT SERVICE INTENTIONS ARE WE TELEGRAPHING TO CUSTOMERS?

July 14, 2022 05:00 - 13 minutes - 9.44 MB

Actions often speak louder than words. What about customer service telegraphing? Many savvy customers are skilled at picking up behavioral tips about the good, bad or ugly service they are about to receive. These early-stage service signals can damage the transaction mojo and create bad customer experiences. As business operators, we need to identify these telegraphing patterns, eliminate them, and exchange them for healthy service signals. Join us as we ask multiple questions designed to bu...