SimpleBiz360™ Podcast artwork

SimpleBiz360™ Podcast

265 episodes - English - Latest episode: 5 days ago - ★★★★★ - 6 ratings

The SimpleBiz360™ Podcast highlights customer-pleasing, overlooked and ignored business principles rooted in common sense. Each 10-20 minute release strives to deliver insightful questions, impactful ideas, and infotainment quality. 

Entrepreneurship Business Management jeff mason business business tips business guidance entrepreneur solopreneur infotainment business advice business help small business
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Episodes

Episode #109: DIRECT BEATS DEFLECT

November 18, 2021 06:00 - 11 minutes - 8.07 MB

Whether our responses are simple, tough, unwanted or uncomfortable, we suggest using a direct method that conveys what the customer deserves to hear. Abandon the crafty Spin Doctor methods and leave those for the political and media arenas. Additional repeat and referral transactions await those enterprises who are truthful, to the point and transparent.  Support the show

Episode #108: HI-VIZ VOICES

November 11, 2021 06:00 - 7 minutes - 5.22 MB

The answer has not changed in over 30 years. Yesterday it cropped up eleven times in seven minutes. Why do we keep losing momentum by wrestling the same bear over and over! This is a rapid-fire show with a call to action for an executive exercise! This show can change your business overnight!  Support the show

Episode #107: GIVE & GO

November 04, 2021 05:00 - 11 minutes - 8.15 MB

Join us as we consider the impact of exchanging a negative action verb with an uplifting, positive word. Imagine if 2022 could be highly productive because of one, small, easy and compelling improvement? Thanks for spending these 12 minutes with us.    Support the show

Episode #106: PREPARING CUSTOMERS

October 28, 2021 05:00 - 8 minutes - 6.02 MB

Managers must be able to manage effectively. To do so, decision makers need good information. Do we actually equip customers with enough order variables? Are we communicating all the curve balls that can have an impact on the results buyers are expecting? Take a quick spin with us as we discuss preparing customers with better information. Support the show

Episode #105: COOLING THE BOIL

October 21, 2021 05:00 - 10 minutes - 7.14 MB

Join us as we show the two sides of common business perceptions! Avoid the yellow results and pursue the blue! Flip the script on potential customer anger. This show scoots quickly, and as you will see and hear, I had enough coffee for all of us!  Support the show

Episode #104: VALUABLE VOYAGE

October 14, 2021 05:00 - 8 minutes - 5.86 MB

How do you monetize your capabilities? Can you brand your skill sets? How do core values affect your personal brand building? How can you make the most of your business voyage? Join us for this “CAREER CORNER” installment designed to boost your professional worth and strengthen business integrity! If you want some expert advice, please consider tuning into Rick Diana in episodes E86 and E87! Safe travels on your voyage! Support the show

Episode #103: TACKLING TASKS

October 07, 2021 05:00 - 17 minutes - 12.3 MB

What if we could deliver a crisp, clear blue-sky day for each and every customer interaction? Join us as we pay forward some simple concepts designed to create win-win scenarios in the new and emotion based “Experience Frontier.” Support the show

Episode #102: FORMATTING FANS

September 30, 2021 05:00 - 15 minutes - 10.7 MB

This large retail decision maker was telling me how to REBOOT and make other buyers happy. I took the bait and today’s show pays forward the simple format changes I embraced in 1996, and still use to this day! Do you want to cultivate more internal, and external fans of how you do business? If so, please join us for this fast-flowing broadcast. Cheers! Support the show

Episode #101: HAWK EYES

September 23, 2021 05:00 - 23 minutes - 16 MB

As we tackle the new frontier, this show details two simple examples where change was just waiting to happen. Example #1 shares math that matters. Example #2 highlights TLC that alters perception in healthy ways. Enjoy and thanks for tuning into our weekly show. Support the show

Episode #101: Hawk Eyes

September 23, 2021 05:00 - 23 minutes - 16 MB

As we tackle the new frontier, this show details two simple examples where change was just waiting to happen. Example #1 shares math that matters. Example #2 highlights TLC that alters perception in healthy ways. Enjoy and thanks for tuning into our weekly show. Support the show (https://www.amazon.com/dp/0578570327)

Episode #100: THE NEW FRONTIER

September 16, 2021 05:00 - 27 minutes - 18.7 MB

The business landscape is transitioning from factual metrics to emotional perceptions. To survive and thrive, companies must embrace this new horizon. We look forward to assisting with tools and programming that impact business health and growth in this new frontier.     Support the show

Episode #99: DESIGN & PRODUCTION SOLUTIONS with Hidi Fankhauser

September 09, 2021 05:00 - 1 hour - 47.7 MB

Hidi Fankhauser shares her adventure about blending skills, creativity, detail and virtual tools to bring quality apparel to life. This Mompreneur sincerely enjoys her profession. Enjoy this “GARMENTOLOGY” episode and be sure to focus on how Hidi pays her passion forward to the next generations. Support the show

Episode #98: PATH CHANGER

September 02, 2021 05:00 - 11 minutes - 8.14 MB

I made this mistake for ten years of my life. If Episode 98 describes you, please consider taking this path! Customers want this, and they will pay for it. Enjoy the rest of your summer! Support the show

Episode #97: SWITCHING LANES with Heather Creech

August 26, 2021 05:00 - 1 hour - 47 MB

Heather Creech shares how she switched professional lanes in the middle of her career! Enjoy traveling down Heather’s life highway as she unveils her enthusiasm for empowering people as a Health Coach with Profile by Sanford.  Support the show

Episode #96: HIGH VOLTAGE SUMMER BREEZE

August 19, 2021 05:00 - 5 minutes - 3.92 MB

Before you can finish a cup of coffee, we deliver a powerful biz tool that is becoming a rare commodity. Cool off with our quick breeze that is sure to electrify your business results. This can make everything better! Support the show

Episode #95: REAL ESTATE PODCASTING with Jackie Mahaney

August 12, 2021 05:00 - 1 hour - 46.5 MB

Join us as we chat about real estate, podcast life, family, faith and current events with a Phoenix area Real Estate professional. Jackie Mahaney brings her expertise and upbeat attitude to the SimpleBiz360® Podcast. Enjoy and check-in with Jackie if you are relocating to the Phoenix/Scottsdale area of Arizona. Support the show

Episode #94: CURVE BALLS

August 05, 2021 05:00 - 15 minutes - 10.4 MB

Unexpected obstacles, hiccups and disappointments knock on all of our doors. Do the small and medium speed curve balls disrupt your business endeavors, or are they just brush-back pitches? Does adversity leave you feeling defeated, or do you look for the silver-lining hidden within the negative event? Tune in for 11 minutes and let your thoughts get stirred!    Support the show

Episode #93: SMALL BIZ BARBECUE with Mark Mittendorf

July 29, 2021 05:00 - 55 minutes - 38.2 MB

Mark Mittendorf shares his heart, and his six-point business model designed to serve God and customers. If you are searching for a small business model to learn from, this show is for you! Support the show

Episode #92: CAN DO vs. CAN’T DO

July 22, 2021 05:00 - 11 minutes - 8.03 MB

Rigid or flexible? Unwilling or willing? Narrow-minded or creative? Do we deny deviations or do we welcome unique requests? When you look at the cement that binds your company, is it a “CAN DO” foundation of optimism, or a “CAN’T DO” platform of pessimism? Grab a cup of coffee and let's do some chin-rubbing!  Support the show

Episode #91: THE ED PHILIPS INTERVIEW (Ed Philips Fine Art)

July 15, 2021 05:00 - 1 hour - 49.1 MB

Decades of retail management, sales management and business ownership prepared Ed Philips for his latest entrepreneurial adventure. Please join us as Ed provides a heartwarming glimpse into how he blended together a passion, a skill and business acumen to create a unique online company. Support the show

Episode #90: BIG WINDSHIELDS

July 08, 2021 05:00 - 7 minutes - 4.98 MB

We invite you to look through your windshield and capture the enormity and excitement that lies ahead. Regret, backpedaling and rewinding past events never created a “glass half-full” mindset. Dream, plan, prepare and get your tools in order for the great adventure of doing business with optimism.  Support the show

Episode #89: THE PAUL BAUM INTERVIEW (PlanITROI.com)

July 01, 2021 05:00 - 1 hour - 43.4 MB

I met and hired Paul Baum in 1990. Shortly thereafter he began his entrepreneurial adventure that is 30 years strong and still going. Pauls’ second company, PlanITROI is now celebrating their 20th anniversary. We invite you to soak up this story and see how Paul, his daughter, and the rest of the PlanITROI team, are standing in the gap for those in need of affordable technology.   FYI: Paul’s Lost in The Shuffle (L-I-T-S) selection only has 939 million views! WOW! Support the show

Episode #88: UNIQUENESS

June 24, 2021 05:00 - 11 minutes - 7.65 MB

Potential customers want to know how you stand out from the competition. Fair prices, good quality and timely deliveries are the price of admission in most cases. Consumers want their buying decision to be easy and strongly supported. So, let’s shuffle the deck and start dealing potential clients with unique branding points. Join us for a cup of coffee and some thought stirring!   Support the show

Episode #87: PROJECTING YOUR TALENTS - An interview with Rick Diana

June 17, 2021 05:00 - 1 hour - 60.4 MB

Part two of this series explores harnessing, networking and messaging your talents. Rick’s straight forward approach enables you to convey and monetize your proven uniqueness. The next 80 minutes will give you tools and confidence to project your true value to the corporate world! We encourage you to share this episode with family and friends! Support the show

PROJECTING YOUR TALENTS - An interview with Rick Diana

June 17, 2021 05:00 - 1 hour - 60.4 MB

Part two of this series explores harnessing, networking and messaging your talents. Rick’s straight forward approach enables you to convey and monetize your proven uniqueness. The next 80 minutes will give you tools and confidence to project your true value to the corporate world! We encourage you to share this episode with family and friends! Support the show (https://www.amazon.com/dp/0578570327)

Episode #86: PREPARING FOR THE CORPORATE TALENT HUNT - An interview with Rick Diana

June 10, 2021 05:00 - 1 hour - 49.4 MB

The first installment of this two-episode series paves a path to setting victorious expectations. Rick joins both sides of the interview desk with candid insight and pragmatic solutions. Episodes 86 and 87 can provide a competitive career advantage for anyone willing to grasp the full measure of Rick’s messages. We encourage you to share with family and friends! Support the show

EPISODE #86: PREPARING FOR THE CORPORATE TALENT HUNT - An interview with Rick Diana

June 10, 2021 05:00 - 1 hour - 49.4 MB

The first installment of this two-episode series paves a path to setting victorious expectations. Rick joins both sides of the interview desk with candid insight and pragmatic solutions. Episodes 86 and 87 can provide a competitive career advantage for anyone willing to grasp the full measure of Rick’s messages. We encourage you to share with family and friends! Support the show (https://www.amazon.com/dp/0578570327)

Episode #85: ROLE-PLAYING & REHEARSING

June 03, 2021 05:00 - 9 minutes - 6.32 MB

The rewards of dialogue preparation will pave a path for calming nerves and increasing personal confidence. Hang with us for 9 minutes as we encourage you to consider role-playing and rehearsing to polish and refine your verbal skills.  Support the show

Episode #84: THE DR. MICHAEL LEA INTERVIEW

May 27, 2021 05:00 - 1 hour - 63.8 MB

Join us for this infotainment enriched podcast. Dr. Michael Lea takes us up, down and all-around this unique chiropractic discipline. Funny, smart and informative, Dr. Lea shares his profession with charisma, energy, props and simplistic analogies. This was a really fun episode to tape. We hope you enjoy it!   Support the show

Episode #83: THE VOLUNTEER EXCHANGE

May 20, 2021 05:00 - 13 minutes - 9.55 MB

Imagine a business world where many customer questions disappear and are exchanged with voluntary answers. In other words, we invert conventional business mechanics and equip customers with information before they ask for it. It’s not that hard and it can be fun watching customers smile and thank you for being respectful of their money and time. Set aside 13 minutes (not 10), grab your favorite beverage and we hope you find it helpful!  Support the show

Episode #82: THE AMIE HOFF INTERVIEW (FitKit.com)

May 13, 2021 05:00 - 1 hour - 46 MB

Amie Hoff shares how two sisters take their idea to market. These best friends assemble equipment and knowledge into compact packages capable of delivering healthier lifestyles. Tune in and enjoy Amie’s entrepreneurial story that highlights hard work, creativity, family, athletics, entertainment, television, ecommerce and the promotional products industry.  Support the show

Episode #81: REDISTRIBUTING WEIGHT-BEARING LOADS

May 06, 2021 05:00 - 16 minutes - 11.4 MB

This broadcast tackles a consistently overlooked and ignored element of business. Do you transfer the task to the customer? Or, do you shoulder the workload? Do you want to elevate customer satisfaction and create a better perception about your company? If so, this show is for you. Episode #81 is sure to put smiles on customer faces and money in your bank account!  Support the show

Episode #80: THE JENNY MINER INTERVIEW

April 29, 2021 05:00 - 1 hour - 50.8 MB

Jenny Miner takes us inside an online giant to deliver an informative and articulate podcast. This program allows listeners and viewers to jump into the seat of a buyer. The broadcast uncovers a deeper understanding of what ecommerce purchasing departments need to streamline their efforts and maximize vendor relationships. Jenny is a proven professional that will bring a fresh perspective to your inbox!  Support the show

Episode #79: SLOW MOTION VISIBILITY

April 22, 2021 05:00 - 14 minutes - 10.3 MB

Business and life often merge to create a super highway of hustle and bustle. Many of us rarely escape fifth gear. Slowing down seems counter intuitive amidst the warp speed of our daily lives. Join me as I share my illuminating conversation with a former NHL player. The topic of our talk was the greatness of Wayne Gretzky. Take a ten-minute coffee break as we connect the dots to the significance of slow-motion clarity. Support the show

Episode #78: THE MATT POLLARD INTERVIEW (Leadsun Solar Power Lighting)

April 15, 2021 05:00 - 1 hour - 67.1 MB

The Managing Director of Leadsun takes us on his journey to discovery. Sensing that technology and cost improvements could be achieved, Matt Pollard maps out how teamwork and determination met this chin-rubbing challenge. Join our engaging guest as this true gentleman unveils solar lighting and inspires future innovators.  Support the show

Episode #77: THE FROM SCRATCH BAKEHOUSE INTERVIEW (Cara Peroutka & Julie Shaw)

April 08, 2021 05:00 - 1 hour - 49.2 MB

Inspired by providing homemade goodies for family gatherings and various PTA collaborations, the idea of friends baking together blossomed into something very special. I was genuinely intrigued after meeting Cara and Julie while picking up a gluten-free Christmas Coffee Cake in 2020. After eating this phenomenal treat (over the next four days), I knew their story had to be captured on tape. Delightful, insightful, engaging, informative and fun, Cara and Julie deliver INFOTAINMENT for all age...

Episode #76: THE KRISTEN FARRAH INTERVIEW (Dudes Love Brunch)

April 01, 2021 05:00 - 1 hour - 41.6 MB

2020 was the unique backdrop for the birth of this start-up. Dudes Love Brunch (DLB) came into public view through the hard work of an exciting visionary who is making things happen! Our interview explores family, competitive athletics, writing, blogging, being “comfy” and how she is investing in herself. Support the show

Episode #75: SMALL SCREEN SMACKDOWN!

March 25, 2021 05:00 - 11 minutes - 7.75 MB

Are there certain business situations that warrant the use of our desktops instead of mobile devices? This episode does not contain answers…only questions. Have you ever lost money, specifically because you processed business on a mobile device instead of a larger computer? If so, we invite you to grab your favorite beverage, sit back and enjoy the show.  Support the show

Episode #74: THE ELEPHANT DOCTOR!

March 18, 2021 05:00 - 12 minutes - 8.91 MB

To many of us, details are the two-ton elephant in the room. Many business owners despise rolling up their sleeves and getting into the weeds, navigating the minutia, dotting the I’s and crossing those t’s! However, becoming an Elephant Doctor is a fiduciary responsibility we all need to employ if we are to remain operable. Roll out that red carpet and get ready to multiply attention-to-detail x 100!  Support the show

Episode #73: FRONT DOOR-BACK DOOR.

March 11, 2021 06:00 - 10 minutes - 7.12 MB

For thirty-five years I have witnessed leadership fascination with “GETTING” customers. However, many times “KEEPING” consumers and buyers happy has never received the same weight of desire. I have actually heard management declare that paying customers should perceive the act of doing business as a “PRIVILEGE!” Really? Let’s get real in this episode and shatter that myth!  Support the show

Episode #72: EFFORTS & RESULTS

March 04, 2021 06:00 - 10 minutes - 7.3 MB

Business can be harsh, lonely, exhausting and costly. It can also be exhilarating, fascinating, exciting and rewarding. The outcome depends on accepting the realistic rules of engagement. Join us as we take the ice for a thought-provoking faceoff. Support the show

Episode #71: SIX-POINT PUNCH.

February 25, 2021 06:00 - 13 minutes - 9.01 MB

Grab a cup of coffee and hear a refreshing account of a fourteen-year-old business that never markets, always has a full workload plate, and does 70% of annual revenue with repeat customers. Can this six-pronged business model do the same for your business? This show is a real chin-rubber!   Support the show

Episode #70: THINK.

February 18, 2021 06:00 - 15 minutes - 10.8 MB

“Watch & Listen” has replaced “Read & Think” as our minds have been trained by self-serving voices designed to narrow and funnel our perspective. Businesses and consumers have suffered. We encourage you to reengage with stimulating thought and rediscover an exciting world of independent thinking that can deliver better repeat and referral business.      Support the show

Episode #69: TRUTH.

February 11, 2021 06:00 - 18 minutes - 12.6 MB

What do customers believe? Lies have invaded life to such a degree that consumers have trouble discerning what is real! Join us as we try to get our business trains back on track in pursuit of delivering TRUTH. Hidden benefits are found all over the perimeter of TRUTH! Support the show

Episode #68: DUPE SOUP • Permanently Off Menu!

February 04, 2021 06:00 - 15 minutes - 10.6 MB

Consumers have endured decades of self-serving, hidden-agenda, greedy and fictitious messaging designed as absolute truth! In this show we urge you to avoid the adoption of such careless and misleading business strategies. Customers want and deserve better! Now is the time to EXPLORE YOUR CORE and build your foundation on humility, honesty, truth and customer-centric focus! Support the show

Episode #67: AVOID SWEEPING DIRT UNDER THE RUG!

January 28, 2021 06:00 - 15 minutes - 10.6 MB

How do you process tricky situations or sticky issues? Do they intimidate you and cause you to avoid dealing with them? Join us as we flush out the dangers of passing the buck and sweeping problematic dirt under the rug!  Support the show

Episode #66: TRANSFERABLE SKILLS

January 21, 2021 06:00 - 10 minutes - 7.4 MB

Pay it forward for your and your career. Many business situations contain valuable takeaways that can assist you with improving your professional assets. Eyes on the road and keep the shiny side up!  Support the show

Episode #65: The INCLUSION Challenge!

January 14, 2021 06:00 - 12 minutes - 8.32 MB

Silly question, right? Then why do some of us make consumers feel like they are an intrusion? Just think what could happen if we treat them like they are part of our business family. Join us as we kick off our 2021 challenge by asking questions and finding answers that lead to better customer INCLUSION! Support the show

Episode #64: FAST-FIVE NEW YEAR REZZIES!

January 07, 2021 06:00 - 10 minutes - 7.42 MB

Dive into five, overlooked and underappreciated improvement tweaks! Happy New Year!  Support the show

Episode #63: THE DAVID GAULE INTERVIEW

December 31, 2020 06:00 - 1 hour - 68.7 MB

Nutrition, supplements, wellness, organic foods, non-GMO products, business ownership and customer satisfaction are covered in this informative and engaging interview. For 18 years Dave has lived out his passion to help and serve others at O’Fallon Nutrition in St. Charles County, Missouri. Say goodbye to 2020 and start 2021 with a combination of personal care and biz tips!  Support the show