SimpleBiz360™ Podcast artwork

SimpleBiz360™ Podcast

265 episodes - English - Latest episode: 5 days ago - ★★★★★ - 6 ratings

The SimpleBiz360™ Podcast highlights customer-pleasing, overlooked and ignored business principles rooted in common sense. Each 10-20 minute release strives to deliver insightful questions, impactful ideas, and infotainment quality. 

Entrepreneurship Business Management jeff mason business business tips business guidance entrepreneur solopreneur infotainment business advice business help small business
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Episodes

Episode #143: WHAT SERVICE INTENTIONS ARE WE TELEGRAPHING TO CUSTOMERS?

July 14, 2022 05:00 - 13 minutes - 9.44 MB

Actions often speak louder than words. What about customer service telegraphing? Many savvy customers are skilled at picking up behavioral tips about the good, bad or ugly service they are about to receive. These early-stage service signals can damage the transaction mojo and create bad customer experiences. As business operators, we need to identify these telegraphing patterns, eliminate them, and exchange them for healthy service signals. Join us as we ask multiple questions designed to bu...

Episode #142: HOW CAN WE BECOME GOOD ROOM READERS?

July 07, 2022 05:00 - 9 minutes - 6.81 MB

A recent trade show story painfully illuminates what can happen when business professionals don’t pay attention to customer body language. Reading the room is a skill set that can be learned. However, reading the room can become less important if you plug in a simple, client- engagement protocol. This quick show delivers an old school practice can become fresh, productive and profitable. Support the show

Episode #141: 3 BIZ TIPS IN 3 MINUTES

June 30, 2022 05:00 - 3 minutes - 2.11 MB

As if the pandemic shutdowns didn’t cripple retailers enough, now these businesses are left with the new frontier of unexpected challenges finding employees to work the floors. This presents an opportunity for manufacturers and wholesalers to help fill this gap and play a bigger role in retail success. How? The answer is tucked inside a few simple improvements to retail-ready packaging! Join us for a fast summertime show that serves up some constructive ideas.  Support the show

Episode #140: ARE WE CARING FOR CUSTOMERS OR JUST PROCESSING THEIR BUSINESS?

June 23, 2022 05:00 - 12 minutes - 8.68 MB

This show explores many questions designed to get us to think about the experiences we create for customers. Are we truly rolling out the red carpet for customers? Do we value consumers as opportunities to smile and exceed their expectations, or are we telegraphing buyers that they are intrusions and interruptions? Are we orders takers or relationship managers? Are we thinking enough about how we make customers feel? Join us for a fast episode that covers many questions designed to stimulate...

Episode #139: MAKING THE CORRECT MEMORABLE MOMENTS FOR CUSTOMERS

June 16, 2022 05:00 - 8 minutes - 5.8 MB

Do we knit our consumer interactions together with intentionality, deliberateness and customer-centric conscientiousness, or do we choose a random approach? This quick show asks many questions designed to create better transaction outcomes. Have fun sending out all those good vibrations! Support the show

Episode #138: CAPITALIZING ON BUSINESS DO OVERS

June 09, 2022 05:00 - 11 minutes - 8.17 MB

Similar situations afford us an opportunity to use lessons learned to favorably change the outcome of future business. Join us as we take an introspective trip around our offices to see how we can capitalize on improving our behavior when we encounter “DO OVER opportunities. Support the show

Episode #137: USING RELEVANCE TO BUILD STRONG BUSINESS RELATIONSHIPS

June 02, 2022 05:00 - 11 minutes - 7.8 MB

This show encourages “Search & Find” missions for convertible information nuggets that can be effectively woven into impression building fitness. Consumers and buyers tune into the “What’s In It For Me” (WIIFM) radio station. To find these coordinates on our FM dial, we must understand who the customer is, and what makes them tick? The digital landscape can become our effective liaison in discovering this information, establishing relevance, and building meaningful business relationships. S...

Episode #136: REPLICATING AND DUPLICATING SUCCESS

May 26, 2022 05:00 - 10 minutes - 7.29 MB

Rubbing elbows with best practices happens more often that we recognize. What if we were to heighten our curiosity for the business takeaways that can be uncovered through situational observations? Once these desired business behaviors are revealed, the next step is to use them in our businesses. We call this mindset the; The Replication & Duplication Lab! Join us for a quick jaunt through some thought corridors on ways to borrow successful business behavior from other companies. Support th...

Episode #135: LISTENING IS WAY MORE THAN JUST HEARING

May 19, 2022 05:00 - 14 minutes - 10.2 MB

Listening is a core component of our ability to satisfy customers. However, there are many other factors that contribute to our success, or lack of success with making customers happy. Is it possible that good listening skills start with understanding how we sound to our customers? This episode examines listening to ourselves to better understand how we are projecting to our buyers.   Support the show

Episode #134: REPLANTING BUSINESS ROOTS IN COMMON SENSE PRINCIPLES

May 12, 2022 05:00 - 8 minutes - 5.9 MB

We travel a weekly path that attempts to uncover overlooked and ignored, customer-pleasing business principles rooted in common sense. We invite you to take a free ride with us for 10-15 minutes each week. We ask a lot of questions and share proven ideas designed to enhance the customer experience. Our goal is to assist you in growing your repeat and referral business. Support the show

Episode #133: OUR CAREERS AS CREATIVE EXPERIENCES

May 05, 2022 05:00 - 15 minutes - 11 MB

What is your attitude toward work? Harold Geneen, one of my third-party influencer favorites, gained an enthusiasm for almost everything he did. How? Because he viewed his work as an opportunity to find ways of improving. This mindset became an ingrained way of thinking. The daily lessons became yarns that wove together and became his personal tapestry. He simply embraced his career as a creative experience, and this approach sprouted endless enthusiasm. Pretty cool stuff! Join us as we expl...

Episode #132: HOW TO RETAIN MORE PROFITABILITY

April 28, 2022 05:00 - 18 minutes - 12.6 MB

My 32-company career has exposed me to various margin erosion events that were akin to letting money blow away in the wind. In addition, I have also been blessed by learning high-percentage margin retention from proven fiduciary influencers and best practice professionals. This show bottles up both sides of my career coin, and blends it together with Q & A designed to assist in lighting the path of high profitability. Join us as we layout some margin retention concepts worthy of strong consi...

Episode #131: WHICH SANDBOX SHOULD WE PLAY IN?

April 21, 2022 05:00 - 18 minutes - 12.8 MB

Customers want to know what makes our companies unique. They want to invest in the benefits they will receive from purchasing our goods and services. If this is true, then why do so many of us continue to market “Cost of Admission” business offerings? Why do we continue to jump into crowded, tired and overused, echo chamber sandboxes? We invite you to flip the tables on conventional thought. “A breath of fresh air” is how one client recently described this sandbox shift. Try some new thinkin...

Episode #130: WHAT DOES ADVOCATING FOR A CUSTOMER LOOK LIKE?

April 14, 2022 05:00 - 17 minutes - 11.8 MB

Do we consistently deliver our best solution hunting efforts? Do we proactively pursue creative fixes for order issues? Do we roll open our welcome mats to embrace complex and time-consuming problem solving? What depth of “CANDO” is needed to successfully serve our customers? What do buyers expect, and want from their vendors when it comes to issue resolution? Join us as we examine critical questions on our path to advocating for customers. Support the show

Episode #129: WHAT IS THE BEST QUESTION TO ASK A CUSTOMER?

April 07, 2022 05:00 - 14 minutes - 9.83 MB

Do our words demonstrate genuine care for customers? Do our buyers consider us to be great listeners? Do we enter into business conversations with an authentic interest for the lives of the consumers we serve? Do customers feel like another account number on a spreadsheet, or do they sense our appreciation for their business? Join us for a quick look at a powerful opportunity woven into each one-on-one meeting. We are convinced that sharpening our human relation skills can pave the way for h...

Episode #128: HOW DO WE ACCEPT A THANK YOU?

March 31, 2022 05:00 - 16 minutes - 11.6 MB

Expressing gratitude is a popular human relations topic often highlighted by business leaders. What about the flip side of the thank you coin? What is your response after receiving a statement of appreciation from a customer or co-worker? Are you a non-responder? Or, do you volley back with an acknowledgement plus a boomerang thank you of your own? Join us for a quick exploration of this overlooked concept. Support the show

EPISODE #128: HOW DO WE ACCEPT A THANK YOU?

March 31, 2022 05:00 - 16 minutes - 11.6 MB

Expressing gratitude is a popular human relations topic often highlighted by business leaders. What about the flip side of the thank you coin? What is your response after receiving a statement of appreciation from a customer or co-worker? Are you a non-responder? Or, do you volley back with an acknowledgement plus a boomerang thank you of your own? Join us for a quick exploration of this overlooked concept. Support the show (https://www.amazon.com/dp/0578570327)

Episode #127: EFFECTIVE EMAIL MANAGEMENT

March 24, 2022 05:00 - 31 minutes - 21.6 MB

Carefully crafted business letters and memos are now relics. With over 25 years of use, the speed, ease and instant access of emailing rules the commerce landscape. Did we also retire communication professionalism in our rapid migration to emails? Maybe! But what if our communication actually got better? In many ways it did, and in some ways, it fell victim to the “Casual Era” of modern commerce. We will not attempt to challenge the way anyone writes an email. However, we do want to ask a be...

EPISODE #127: EFFECTIVE EMAIL MANAGEMENT

March 24, 2022 05:00 - 31 minutes - 21.6 MB

Carefully crafted business letters and memos are now relics. With over 25 years of use, the speed, ease and instant access of emailing rules the commerce landscape. Did we also retire communication professionalism in our rapid migration to emails? Maybe! But what if our communication actually got better? In many ways it did, and in some ways, it fell victim to the “Casual Era” of modern commerce. We will not attempt to challenge the way anyone writes an email. However, we do want to ask a be...

Episode #126: SEEING THINGS THROUGH

March 17, 2022 05:00 - 15 minutes - 10.6 MB

We believe it is! We come to that that unfortunate conclusion by watching, listening, processing, measuring and managing business situations for over 30 years. The lessons tucked inside situational observations are enormous. We don’t need college educations to see, and feel the impact of business conduct that angers the customer. We just need to listen and keep our eyes open.  Vendors, suppliers and service providers are engaging in the “Red Zone Tug” (RZT) consistently. What is this? How c...

EPISODE #125: Achieving Peak Performance with Thoughtfully Fit®

March 10, 2022 06:00 - 1 hour - 41.7 MB

As Founder and CEO of Darcy Luoma Coaching & Consulting (DLCC), Darcy is a Master Certified Coach that creates high-performing people and teams by clearing the hurdles--and people problems--that get in the way of peak performance. Enjoy the honesty, transparency, relatability and high-energy that Darcy brings to the microphone. Support the show (https://www.amazon.com/dp/0578570327)

Episode #125: Achieving Peak Performance with Thoughtfully Fit®

March 10, 2022 06:00 - 1 hour - 41.7 MB

As Founder and CEO of Darcy Luoma Coaching & Consulting (DLCC), Darcy is a Master Certified Coach that creates high-performing people and teams by clearing the hurdles--and people problems--that get in the way of peak performance. Enjoy the honesty, transparency, relatability and high-energy that Darcy brings to the microphone. Support the show (https://www.amazon.com/dp/0578570327)

Episode #125: ACHIEVING PEAK PERFORMANCE with Thoughtfully Fit®

March 10, 2022 06:00 - 1 hour - 41.7 MB

As Founder and CEO of Darcy Luoma Coaching & Consulting (DLCC), Darcy is a Master Certified Coach that creates high-performing people and teams by clearing the hurdles--and people problems--that get in the way of peak performance. Enjoy the honesty, transparency, relatability and high-energy that Darcy brings to the microphone. Support the show

Episode #124: COSTLY IMPRESSIONS THAT AFFECT BUYERS

March 03, 2022 06:00 - 11 minutes - 8.24 MB

Reasons for, and ideas opposed play a huge role in the decision-making process. However, their odd relationship to one another is almost never discussed. In this episode we take you on a quick journey into the mind’s eye, and how these two concepts form a rigid, T-bone that determines many outcomes. We sincerely hope the next 12 minutes can tickle your thought process, and provide a fresh perspective on ways to achieving better results with buyers.  Support the show

EPISODE #124: COSTLY IMPRESSIONS THAT AFFECT BUYERS

March 03, 2022 06:00 - 11 minutes - 8.24 MB

Reasons for, and ideas opposed play a huge role in the decision-making process. However, their odd relationship to one another is almost never discussed. In this episode we take you on a quick journey into the mind’s eye, and how these two concepts form a rigid, T-bone that determines many outcomes. We sincerely hope the next 12 minutes can tickle your thought process, and provide a fresh perspective on ways to achieving better results with buyers.  Support the show (https://www.amazon.com/d...

Episode #123: ATTRIBUTES THAT MATTER

February 24, 2022 06:00 - 22 minutes - 15.3 MB

Do you focus on what makes you stand out, and stand tall? Do potential customers know what makes your business unique? Do you spend too much time beating the “price of admission” drums? Have you ever considered ways to play in a less crowded sandbox? Are you active in hallmarking? Join us as we look at ways to identify, harness, prove and communicate uniqueness that customers will pay for.  Support the show

EPISODE #123: ATTRIBUTES THAT MATTER

February 24, 2022 06:00 - 22 minutes - 15.3 MB

Do you focus on what makes you stand out, and stand tall? Do potential customers know what makes your business unique? Do you spend too much time beating the “price of admission” drums? Have you ever considered ways to play in a less crowded sandbox? Are you active in hallmarking? Join us as we look at ways to identify, harness, prove and communicate uniqueness that customers will pay for.  Support the show (https://www.amazon.com/dp/0578570327)

EPISODE #122: BAD BUYING DECISION

February 17, 2022 06:00 - 16 minutes - 11.5 MB

Do our customers buy and invest, or are they sold and persuaded? Is there a logical, understandable, and simplified buying process the average consumer goes through before arriving at a favorable decision? If so, what are the buying phases, and how can a business use this information to create better transaction experiences? Join us for a trip on the Transaction Tollway as we travel in the investment lane.  Support the show (https://www.amazon.com/dp/0578570327)

Episode #122: BAD BUYING DECISION

February 17, 2022 06:00 - 16 minutes - 11.5 MB

Do our customers buy and invest, or are they sold and persuaded? Is there a logical, understandable, and simplified buying process the average consumer goes through before arriving at a favorable decision? If so, what are the buying phases, and how can a business use this information to create better transaction experiences? Join us for a trip on the Transaction Tollway as we travel in the investment lane.  Support the show

Episode #121: HITTING "SEND" BY MISTAKE

February 10, 2022 06:00 - 11 minutes - 7.71 MB

What did I do? I cannot believe I actually sent that! Emotions. Anger. Frustration. Endorphin overload. Excess coffee. For whatever reason or reasons, most of us have hit the proverbial “Send” button, only to wish we could have a redo on that email. Join us for this noggin-nudging episode, as we look at using snow globes to improve our communication skills. Seriously! Support the show

Episode #120: PROVIDING QUALITY ANSWERS

February 03, 2022 06:00 - 16 minutes - 11.1 MB

Providing quality answers to customer questions is necessarily unavoidable when businesses pursue excellence. In these 16 minutes we invite you to examine how your company manages these elements of customer service? What is the answer depth you supply for teammates and customers? Do you have set protocols for processing questions and arriving at answers? Do your customers get different treatment than teammates? Join us as we discuss a topic that is essential for serving inquisitors successf...

EPISODE #119: NO NAME CUSTOMERS

January 27, 2022 06:00 - 12 minutes - 8.74 MB

What happened to us? Why are lazy, generic name substitutions so prevalent? Imagine how many of our customers feel slighted by our lack of using names? Imagine how they feel to see their success increase, yet they hear the value and importance of their name decrease. Imagine the oddity seeing their net worth blossom, and simultaneously their name begins to fade away like a summer flower wilting with the onset of autumn. Let’s do a REBOOT on this! Join us as we stir the soup pot with one ingr...

Episode #119: NO NAME CUSTOMERS

January 27, 2022 06:00 - 12 minutes - 8.74 MB

What happened to us? Why are lazy, generic name substitutions so prevalent? Imagine how many of our customers feel slighted by our lack of using names? Imagine how they feel to see their success increase, yet they hear the value and importance of their name decrease. Imagine the oddity seeing their net worth blossom, and simultaneously their name begins to fade away like a summer flower wilting with the onset of autumn. Let’s do a REBOOT on this! Join us as we stir the soup pot with one ingr...

Episode #118: POOLSIDE WITH ADAM ADAMS

January 20, 2022 06:00 - 49 minutes - 33.7 MB

Are you contemplating dipping your toes into the podcast pool? Or, are you more interested in diving in headfirst? Do you take a long swim, or do you immediately get out because the water is too cold? Maybe you are still in the chin-rubbing stage of your podcast decision process? Wherever you are in your podcast journey, we invite you to tune in and hear what Adam Adams has to share. Affectionately known as “Triple A”, Adam is the founder of a company that can help you launch, grow, manage, ...

Episode #117: FIRST IMPRESSION FITNESS

January 13, 2022 06:00 - 16 minutes - 11.2 MB

Join us as we visit the First Impression Fitness (FIF) Gym for a little workout. Today we focus on the 3V equipment to sharpen our skills on making new acquaintances. Remember when Casual Friday came onto the scene? It seems like that turned into casual week, and then casual year. Have we let the casual mindset invade our opening, human-to-human dialogue? Did we lower our first 30-60 second guard? Have we become too lazy with our first impressions? I know may answer to that question. Let’s s...

EPISODE #117: FIRST IMPRESSION FITNESS

January 13, 2022 06:00 - 16 minutes - 11.2 MB

Join us as we visit the First Impression Fitness (FIF) Gym for a little workout. Today we focus on the 3V equipment to sharpen our skills on making new acquaintances. Remember when Casual Friday came onto the scene? It seems like that turned into casual week, and then casual year. Have we let the casual mindset invade our opening, human-to-human dialogue? Did we lower our first 30-60 second guard? Have we become too lazy with our first impressions? I know may answer to that question. Let’s s...

Episode #116: TO STIR WITH LOVE

January 06, 2022 06:00 - 32 minutes - 22.2 MB

What do you do with questions? Do you ignore them, or hunt for answers that could become agents of change? We help you ask yourself questions. We don’t claim to be answer gurus. Our weekly show asks personal and professional chin-rubbers that only you can answer. We want to stir the business pot in ways that encourage actionable revisions. We believe better results are achieved when companies improve how they go about conducting business. Our hope is that we assist you in unlocking, small, e...

EPISODE #115: PROSTATE CANCER MEETS MR. LAUGH-A-LOT – with Matt Bright

December 30, 2021 06:00 - 1 hour - 50.8 MB

Stage 4 cancer led Matt Bright to Johns Hopkins Proton Therapy Center for 40+ days of treatment. To the surprise of everyone at the center, this patient came in blazing a smile, and left a trail of smiling faces upon his exit!  Join us as this multiple business entrepreneur, father, husband, coach and God-fearing man handled his wrestling match with cancer. This is a wonderful story for sharing with anyone who is battling cancer.  CORRECTION: Terry Bright was not a GLHS Cheerleader. My apol...

Episode #115: PROSTATE CANCER MEETS MR. LAUGH-A-LOT – with Matt Bright

December 30, 2021 06:00 - 1 hour - 50.8 MB

Stage 4 cancer led Matt Bright to Johns Hopkins Proton Therapy Center for 40+ days of treatment. To the surprise of everyone at the center, this patient came in blazing a smile, and left a trail of smiling faces upon his exit!  Join us as this multiple business entrepreneur, father, husband, coach and God-fearing man handled his wrestling match with cancer. This is a wonderful story for sharing with anyone who is battling cancer.  CORRECTION: Terry Bright was not a GLHS Cheerleader. My apol...

Episode #114: UNPLUG THE VACUUM!

December 23, 2021 06:00 - 6 minutes - 4.42 MB

Is your “INBOX” filled with 4,879, unhighlighted emails indicating they are “READ?” The busier we get, the easier it becomes to view emails and never act on them. Just think of all those puzzled and sad customers, associates and vendors who keep looking for our return volleys? Isn’t it better to give than receive? Let’s have some fun with these next six minutes. Merry Christmas!   Support the show

EPISODE #114: UNPLUG THE VACUUM!

December 23, 2021 06:00 - 6 minutes - 4.42 MB

Is your “INBOX” filled with 4,879, unhighlighted emails indicating they are “READ?” The busier we get, the easier it becomes to view emails and never act on them. Just think of all those puzzled and sad customers, associates and vendors who keep looking for our return volleys? Isn’t it better to give than receive? Let’s have some fun with these next six minutes. Merry Christmas!   Support the show (https://www.amazon.com/dp/0578570327)

Episode #114: UNPLUG THE VACUUM!

December 23, 2021 06:00 - 6 minutes - 4.42 MB

Is your “INBOX” filled with 4,879, unhighlighted emails indicating they are “READ?” The busier we get, the easier it becomes to view emails and never act on them. Just think of all those puzzled and sad customers, associates and vendors who keep looking for our return volleys? Isn’t it better to give than receive? Let’s have some fun with these next six minutes. Merry Christmas!   Support the show

EPISODE #113: THE ENTREPRENEURIAL PASTOR with Cory Ball

December 16, 2021 06:00 - 1 hour - 67.8 MB

Pastor Cory Ball shares his personal journey on starting Redemption Church in Kirkwood, MO. His wit, passion, knowledge and enthusiasm combine with his superb storytelling for an entertaining, informative and fun show.  Support the show (https://www.amazon.com/dp/0578570327)

Episode #113: THE ENTREPRENEURIAL PASTOR with Cory Ball

December 16, 2021 06:00 - 1 hour - 67.8 MB

Pastor Cory Ball shares his personal journey on starting Redemption Church in Kirkwood, MO. His wit, passion, knowledge and enthusiasm combine with his superb storytelling for an entertaining, informative and fun show.  Support the show

Episode #112: FEAR NOT...

December 09, 2021 06:00 - 14 minutes - 10.1 MB

We invite you to open your arms and hearts to how God can answer these questions. My answers were delivered on December 24th, 1987 in Princeton, New Jersey! I hope this is your year to receive what God intended as His gift for you. Merry Christmas!   Support the show

Episode #111: PEOPLE WITH DISABILITIES & THE WORKPLACE FRONTIER

December 02, 2021 06:00 - 1 hour - 72 MB

People with disabilities are enthusiastic, well-prepared, highly-qualified and ready to share their professional skills with potential employers! Steve Schenck and Steve Spencer lead us down the road of understanding during this unique broadcast. Steve & Steve work for Paraquad, a St. Louis based company founded by Max Starkloff.  Max was a vital member of the lengthy civil rights movement that gave birth to the Americans with Disabilities Act (ADA) in 1990.  Support the show

SimpleBiz360 Podcast - Episode #111: PEOPLE WITH DISABILITIES & THE WORKPLACE FRONTIER

December 02, 2021 06:00 - 1 hour - 72 MB

People with disabilities are enthusiastic, well-prepared, highly-qualified and ready to share their professional skills with potential employers! Steve Schenck and Steve Spencer lead us down the road of understanding during this unique broadcast. Steve & Steve work for Paraquad, a St. Louis based company founded by Max Starkloff.  Max was a vital member of the lengthy civil rights movement that gave birth to the Americans with Disabilities Act (ADA) in 1990.  Support the show (https://www.am...

Episode #110: WORDS MATTER

November 25, 2021 06:00 - 13 minutes - 9.5 MB

My book editor really taught me the significance of being deliberate with each word. During our eight editorial rounds I learned how to write more powerfully with less text. Our goals centered on word count reduction and word selections. The intended result was a fast and enjoyable reading experience. Customers also appreciate this same effort from vendors. Join us as we stir the mind with some thoughts and ideas about words and editing correspondence. Support the show

Episode #110: WORDS MATTER

November 25, 2021 06:00 - 13 minutes - 9.5 MB

My book editor really taught me the significance of being deliberate with each word. During our eight editorial rounds I learned how to write more powerfully with less text. Our goals centered on word count reduction and word selections. The intended result was a fast and enjoyable reading experience. Customers also appreciate this same effort from vendors. Join us as we stir the mind with some thoughts and ideas about words and editing correspondence. Support the show

Episode #109: DIRECT BEATS DEFLECT

November 18, 2021 06:00 - 11 minutes - 8.07 MB

Whether our responses are simple, tough, unwanted or uncomfortable, we suggest using a direct method that conveys what the customer deserves to hear. Abandon the crafty Spin Doctor methods and leave those for the political and media arenas. Additional repeat and referral transactions await those enterprises who are truthful, to the point and transparent.  Support the show