Episode #186: DEMONSTRATING CUSTOMER-CENTRICITY WITH SHIPMENT PACKAGING
SimpleBiz360™ Podcast
English - May 11, 2023 05:00 - 4 minutes - 2.91 MB - ★★★★★ - 6 ratingsEntrepreneurship Business Management jeff mason business business tips business guidance entrepreneur solopreneur infotainment business advice business help small business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Want better customer experiences? If so, then how about we start by examining the very packaging we use to get our products into the marketplace. How do our parcels really look when they hit front porches or receiving docks? It may seem trite on the surface, but we do send our customers perception-building messages, each time we ship a product. Stop and ask yourself one question. How many times have you received a delivery that was poorly prepared for the long, and sometimes rugged haul by carriers? My guess is that around 50% of those improperly packed deliveries contained damaged, or slightly impaired product. We encourage you to spend the next five minutes with us as we wrap a familiar topic with some fresh thinking. Sometimes, the answers are as simple as making sure the bananas are not at the bottom of the grocery bag! Healthy customer experiences start with the perception we wrap around our products. Enjoy!