Selling the Couch
451 episodes - English - Latest episode: 7 days ago - ★★★★★ - 286 ratingsWith over 1.8 million downloads, Selling the Couch is a top podcast for mental health private practitioners who think differently.
Psychologist Melvin Varghese interviews successful therapists, top entrepreneurs, business/marketing, productivity, and social media experts.
You'll learn how therapists get referrals, make money, work through fears, and how they've stopped "trading time for income."
Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.
You get bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.
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Episodes
199: When a Team Member Passes Away: Melvin Varghese, Ph.D.
June 27, 2019 11:00 - 18 minutes - 8.65 MBI never thought I’d have to do an episode like this one, but unfortunate events have brought me face-to-face with reality. One of my team members, Karen, was diagnosed with an aggressive form of cancer earlier this year. Although she was undergoing chemo and radiation, she passed away a few weeks ago. Karen was an important part of the STC team who helped me a lot, especially in handling Facebook ads. The challenge for me has been balancing the grieving process while trying to carry on and p...
198: How We Make Self-care A Regular And Necessary Part Of Our Lifestyle
June 20, 2019 11:00 - 24 minutes - 11 MBToday’s topic is one that I’m very passionate about, and I’m finding more and more clinicians who are making lifestyle changes and getting on board with self-care. Specifically, today’s show covers how we make self-care a regular and necessary part of our lifestyle. Lanie Smith is an integrative art therapist who is the perfect person with whom to have this discussion. It’s so easy for clinicians to think of self-care as an afterthought, especially during stressful times, but how do we go ...
197: How To Survive The Day-To-Day Grind Of Private Practice Both As Clinicians And Business Owners
June 13, 2019 11:00 - 32 minutes - 15 MBToday’s show covers a topic that is very important to clinicians, but it’s one that we don’t often talk about. We’re focusing on how we survive the day-to-day grind of private practice both as clinicians and business owners. I think the best way to face these struggles is to talk about them with colleagues and realize that we aren’t alone in whatever we face. Chris Griffin, LPC, went from solo to a group practice with five clinicians in the Greater Hartford, CT area. Chris joins me for an ...
196: The First Online Marketplace Exclusively For Mental Health Professionals To Buy And Sell Their Original Products
June 06, 2019 11:00 - 32 minutes - 14.9 MBToday’s show is a little different than normal. We’re highlighting the first online marketplace exclusively for mental health professionals to buy and sell their original products. We’re talking to one of the founders of Practikat about her journey--and how this platform might be just what you’re looking for! Katie Englert has a group practice in Paducah, Kentucky, and fills her time with counseling, consulting, and public speaking. Today’s show focuses on her newest endeavor, Practikat, w...
195: Leadership and Private Practice
May 30, 2019 11:00 - 23 minutes - 10.7 MBIn today’s solo episode, I’m sharing a book that has stood out in my life and might be helpful to you. Reading books about leadership and business is a cost-effective way to expand my knowledge and improve myself. I’ve set monthly reading goals for myself, and my Audible subscription has been a huge help in reaching those goals. See the Resources section for a link to give Audible a try. This book that I’ve read several times and is the topic of today’s discussion is The 21 Irrefutable Laws ...
194: "Niching Down" In Private Practice And Marketing Mistakes That Some Clinicians Make
May 23, 2019 11:00 - 32 minutes - 15 MBThe concept of “niching down” in your private practice is one we frequently discuss on STC. With that discussion come the questions about being specific enough---or maybe too specific. Is there such a thing? Today’s conversation is with someone who has wisdom to share from her own practice journey, which includes building a practice focused on treating self-harm in teens. Bess Child, LICSW, practices in Northborough, Massachusetts. She shares what she has learned on her journey to private ...
193: ACT (Acceptance and Commitment Training) And How To Incorporate It In Client Conversations
May 16, 2019 11:00 - 36 minutes - 16.7 MBIt’s always interesting to learn how clinicians bring themselves into alignment with their deeper purpose and values. When this happens, the clinician will feel greater satisfaction and fulfillment in the work they do. Today’s show is another that focuses on ACT (Acceptance and Commitment Training) as we talk to today’s guest about his experience as he transitioned into private practice. David Teachout is a Licensed Mental Health Counselor in Seattle, Washington, although he has branched o...
192: How To Bring Mindfulness Into The Entrepreneurial Journey
May 09, 2019 11:00 - 34 minutes - 15.8 MBBeing a private practice owner and running your own business can be a daunting process with many things to learn. We are diving into the nuances of entrepreneurship today with someone willing to take the risk of failure and learn the lessons there. Lee-Chaix McDonough, LCSW, is here to discuss the mindset required to be a private practice owner and business owner. Lee’s book, Act on Your Business, is Amazon’s #1 new release in business entrepreneurship. In this episode, she explains the fe...
191: How To Use G Suite As a Tool For Managing a Private Practice
May 02, 2019 11:00 - 35 minutes - 16.3 MBIt’s a new season for Selling the Couch, and I’m excited to be back after a few weeks off! We have a cool topic to discuss today, and it’s one we see frequent questions about in the STC Community. We’re discussing how to use G Suite as a tool for managing a private practice. Join us to learn more! Gordon Brewer, LMFT, is based in Kingsport, TN. He has a wealth of knowledge and experience with G Suite. We are discussing the G Suite tools available, best ways to use them in private practice,...
190: 19 Colleagues Share "The #1 Way I Get Referrals For My Practice."
March 28, 2019 11:00 - 45 minutes - 42 MBThis episode features . . . .you! Nineteen of our listeners took the time to record their tips for getting referrals, which just happens to be the most-asked question for clinicians. This episode is bittersweet for me because it’s the last one of this season. I’m taking some time off to focus on being a husband and daddy and to take some much-needed time for self-care. But before I say goodbye, for now, let’s listen to these great ideas for getting those coveted referrals! You can read the...
189: What Perfectionism is And Why So Many in Private Practice Struggle With It
March 21, 2019 11:00 - 42 minutes - 19.2 MBHave you ever been called a perfectionist? It’s admirable to have high standards and be highly motivated, but perfectionism is a trap that many clinicians fall into. In today’s show, we’ll talk about how perfectionism impacts us in private practice and as business owners. Sharon Martin, LCSW, was a previous guest on the show, but that was WAY back in August 2015 (Episode 37), where she talked about blogging. Sharon revisits today to talk about her recent book, The CBT Workbook of Perfectio...
188: Ins And Outs of Establishing a Bilingual Practice And How To Market It
March 14, 2019 11:00 - 41 minutes - 18.8 MBToday’s topic is one that you’ve probably not considered, but it’s immensely relevant in many areas of the US today. I’m excited to explore with you the ins and outs of establishing a bilingual practice, and we’ll consider what goes into that process with someone who has successfully navigated through it. Dr. Carmen Roman is a psychologist in San Jose, CA. She has an amazing story in that she has been a psychologist for over 25 years in an established group practice in Mexico. She then cam...
187: Ups And Downs of Transitioning From a Full-Time job Into Private Practice
March 07, 2019 12:00 - 38 minutes - 17.6 MBChances are you’ve thought about today’s topic at least once, or you may have your own similar experience. Many clinicians have gone through the transition from a full-time job into private practice. Today’s show is all about navigating the ups and downs of this important move. Tricia Miller is a LIcensed Professional Counselor in Houston, Texas. She has a unique background, with an undergrad degree in business, a job as a business analyst, and a stint as a school counselor. It was here tha...
186: Being Honest With My Business Finances: Melvin Varghese, Ph.D
February 28, 2019 12:00 - 24 minutes - 11.1 MBToday’s solo episode is an honest look at my journey as a business owner, especially concerning finances and business expenses. I always try to be transparent with you about my successes, and I think it’s equally important to be honest about the struggles, too. As we take a look back at how I structured my business to pay myself and track my expenses, you’ll see that I became less cautious with my spending. It was the principles set forth in a popular book that set this personal finance junk...
185: Building a Sex Therapy Practice and Marketing it with Nazanin Moali, PhD
February 21, 2019 12:00 - 37 minutes - 17.2 MBToday’s topic is one we haven’t covered before---building a sex therapy practice. Believe it or not, there aren’t that many clinicians who are specializing in this field. My guest today is an expert who has built a practice focused on this important niche. Nazanin Moali, Ph.D., is a clinical psychologist in Torrance, CA. She’s here to share what she’s learned along the way, how she opened her private practice, and why she focused on sexuality. We are also discussing unique ways she is mark...
184: Sharing the Knowledge of Business Building and Marketing Strategies in Private Practice
February 14, 2019 12:00 - 31 minutes - 14.4 MBIt’s a challenge to open up and be vulnerable about what you’ve learned along your journey. Often, it’s that authenticity that is most effective in helping others learn from what YOU have learned. Today’s guest is an example of openness and vulnerability. Katie Leikam, LCSW, has a private practice in Decatur, GA. She is sharing with transparency about how she went from zero clients after the first four months to a thriving $100,000 practice. There is wisdom to be found in Katie’s experienc...
183: What is Brainspotting And How To Use It?
February 07, 2019 12:00 - 32 minutes - 14.8 MBWhat have you heard about brainspotting? Is it something you’ve been curious about or may be considered for additional training? We’re on a mission today to learn more about this technique and how we can use it. Beth Medina, LMHC, also does coaching in her practice in Florida. She shares with us today what brainspotting is and how she got to the point where she knew this technique aligns with what she wants to do. Beth talks about the relationship between EMDR and brainspotting, how she’s ...
182: 5 Subtle Ways I Stay Productive Daily: Melvin Varghese, PhD
January 31, 2019 12:00 - 22 minutes - 10.4 MBWhat techniques have you found that help you stay on task each day? Maybe you have some tried and true habits, or maybe you recognize the need to put in place a little more structure. Either way, there is inspiration waiting for you in today’s show! Solo episodes are always fun for me because I love getting to share with you what I’m learning. Today’s topic is about the habits I’ve incorporated to maximize my productivity on a week-to-week basis. For many of us, our self-worth is measured ...
181: Creating a Sound Social Media Policy While Navigating the Intersection of Personal and Professional Life as Clinicians
January 24, 2019 13:00 - 28 minutes - 19.8 MBAs a clinician, do you have a social media policy? Is it something you’ve ever considered? If not, then this show may open your eyes to this topic. How can we as clinicians create a sound social media policy while navigating the intersection of our personal and professional lives? Dr. Keely Kolmes is a psychologist, speaker, consultant, writer, researcher, and innovator in San Francisco and Oakland, CA. Dr. Keely’s work covers many areas, but the development of a social media policy is one s...
181: Creating a Sound Social Media Policy While Navigating the Intersection of Personal and Professional Life as Clinicians
January 24, 2019 12:00 - 31 minutes - 21.9 MBAs a clinician, do you have a social media policy? Is it something you’ve ever considered? If not, then this show may open your eyes to this topic. How can we as clinicians create a sound social media policy while navigating the intersection of our personal and professional lives? Dr. Keely Kolmes is a psychologist, speaker, consultant, writer, researcher, and innovator in San Francisco and Oakland, CA. Dr. Keely’s work covers many areas, but the development of a social media policy is one...
180: The Biggest Bookkeeping Blunders That Clinicians Make and Their Solutions
January 17, 2019 12:00 - 33 minutes - 15.3 MBBalance sheet, profit/loss statements, cash flow, business expense----do these terms send you into a sudden state of anxiety and panic? If so, then this is the perfect show for you! The entire topic of keeping accurate records for your business can be ultra-intimidating for any clinician. Let’s try to make sense of it all together! Greg Higdon is the founder of Grow the Books. He’s here to discuss the biggest bookkeeping blunders that clinicians make and offer solutions that make sense. If ...
179: “Wounded Healer” in Private Practice and How They Create a Successful Practice While Owning Their Pain
January 10, 2019 12:00 - 53 minutes - 37 MBWounded healer---it’s a term used frequently in our field, and one that resonates deeply with so many therapists. Time and time again, we hear of those drawn to the therapy field because of a desire to help others, which comes as an outgrowth of dealing with our personal pain. Today’s show is about the “wounded healer” in private practice and how we create a successful practice while owning our pain. Tacha Kasper, MFT Associate, has battled chronic pain and illness for over 12 years. Add t...
178: An Open and Honest Look at The Life Events of The Past Year and The Lessons Learned
January 03, 2019 12:00 - 33 minutes - 15.4 MBWelcome to the first episode of 2019! This show is a little different, as I’m being interviewed by Patricia Young, whom you may remember as a previous STC guest. She’s been here before, discussing highly sensitive people and how she built her niche as an LCSW. Today’s show is an open and honest look at the life events of the past year and the lessons learned by yours truly. You may remember that we welcomed our first child into our family in 2018, and with her early arrival, there have bee...
177: How to Find Ideal Clients And Why It’s Best to Focus on The Ideal Clients
November 01, 2018 11:00 - 45 minutes - 42 MBWhere do your ideal clients hang out? Who are the people and organizations that are serving them? These are questions you should answer as you consider narrowing your focus and attracting your ideal clients. Today’s show dives into the practical steps you can take to accomplish these important goals. Keri Nola is a dear friend who has been on the show before. Keri has branched out of her psychotherapy background to mentor, awaken, and support healers of all kinds through her newly establis...
176: Pros And Cons of Charging For The Peer Supervision Group Part 2
October 25, 2018 11:00 - 21 minutes - 9.75 MBIf you heard Episode 175, then you know that we are continuing the discussion about peer supervision groups. We discussed how to structure the group, who should be included, and what you should cover when you meet. Today’s discussion goes a step further, and we discuss the pros and cons for charging for the group, how often your group should meet, and the logistics of where the group should meet. Jill Kaufman, MSW, LCSW, has a private practice in Princeton, NJ. She has experienced the chal...
175: Pros And Cons of Charging For The Peer Supervision Group
October 18, 2018 11:00 - 29 minutes - 13.5 MBHave you thought about starting a peer supervision group? It’s a great way to get feedback from colleagues, combat the isolation of a private practice, and even gain cross-referrals. Where do you start? How do you structure the group? What do you cover in the group? Who needs to be in the group? You can see that this topic gives way to many questions about making it work. Today’s show dives into the nuts and bolts of a peer supervision group. Now’s your chance to learn more! Jill Kaufman, ...
174: Respecting Your Life Seasons as a Business Owner And Doing Things With Pace, Structure, And Flexibility
October 11, 2018 11:00 - 33 minutes - 30.2 MBAs business owners, we want freedom and flexibility, but as we evolve, we encounter the difficulties of life. Sometimes we find ourselves out of balance with what’s really important and we are obligated and overextended in ways we didn’t envision. Today’s show is all about respecting the life seasons in which we find ourselves and giving ourselves permission to say YES or NO to the demands on our time. Naphtali Roberts, LMFT, is based in Montrose, CA. She is a busy private practice therapi...
173: What is The Immigration Evaluation Process and How to Set Fees And the Systems & Processes For it?
October 04, 2018 11:00 - 31 minutes - 28.5 MBHow do the worlds of immigration and LCSW intersect? It may not be a connection that you think of, but the need is there for immigration evaluations to be done, and this is where my guest today has stepped in and found her niche. Cecilia Racine, LCSW, has a private practice in Fairfax, Virginia. Even though she didn’t start out in the immigration field, she came upon this niche through specific circumstances. Today she shares how she got started with her first client and what the immigrati...
172: How to Market a TeleMental Health Practice
September 27, 2018 11:00 - 1 hour - 64.5 MBWith the growth of the telemedicine industry in recent years, have you considered using this technology in your private practice? If your curiosity is piqued, then you might wonder about the differences in marketing online counseling vs. a traditional private practice. Join us to learn more about this intriguing concept. Shelly Smith, LMFT, shares a private practice with her business partner, Jennifer. They have ventured into online counseling with their practice, United Counseling Wellnes...
171: Three Non-Traditional Marketing Methods For Introverts To Market Their Practice Effectively
September 20, 2018 11:00 - 32 minutes - 15 MBHow do you succeed in marketing your practice when you tend toward introversion? So many clinicians are not extroverts and don’t feel comfortable with the traditional networking that is required in marketing. There are challenges to face, and fortunately, there are non-traditional forms of marketing that can be done. This show will give you some valuable information and practical insights about marketing for non-extroverts. Patricia Young, LCSW, is based in California, but also offers tele...
170: How to Get Credentialed and Paneled and Mistakes to Avoid in the Process
September 13, 2018 11:00 - 32 minutes - 15 MBNo doubt you’ve heard questions---and experienced some confusion about how to get credentialed and get on insurance panels. We have had many questions about this topic in the STC community, so today’s show seeks to dispel some of the mystery surrounding this process. Jeremy Zug, from Practice Solutions, works with clinicians with insurance billing issues. He handles your insurance billing problems so you can focus on providing superior care for your patients. In today’s conversation, we le...
169: How to Build a Private Practice While Dealing With Grief, Mourning, And Loss
September 06, 2018 11:00 - 35 minutes - 16.1 MBGrief, mourning, and loss---they aren’t topics we usually enjoy discussing, but whether we like it or not, they are processes that we all have to go through at some point in life. For a therapist, how do you build your private practice while dealing with these intense feelings, and what would prompt you to find your niche within this realm? Today’s guest answers these questions and more as we delve into this topic to begin a new season of STC. Nikki Sewell, LCSW, has tackled building a priv...
168: How Much Is "Enough" In Our Business?
July 26, 2018 11:00 - 28 minutes - 25.7 MBWhen it comes to your business, how much is ENOUGH? How do you even know what enough is? These are questions we can all use some clarity about, along with evaluating the success of our business. Today’s show is a solo episode and the last one before I take the month of August off for a time of self-care and refreshment before returning with new shows in September. I’ve begun doing this a few times each year and have seen great benefit in the downtime. This particular break has added meanin...
167: Maintaining The Balance of Being a Helper And a Healer And Being a Business Owner at The Same Time
July 19, 2018 11:00 - 34 minutes - 15.8 MBHave you ever neglected your own needs to work with your clients? Have you sacrificed time for personal self-care to squeeze in “one more client”? Most clinicians are probably guilty of this behavior, called Sacrificial Helping Syndrome. I know what it is because I have lived it, as most other clinicians have done also. Let’s address this common problem in today’s conversation. My guest is Katie Vernoy, LMFT, in Torrance, CA. Many clinicians struggle with giving so much of themselves becau...
166: Dealing with Chronic Illness While Maintaining Private Practice
July 12, 2018 11:00 - 36 minutes - 16.6 MBHow can a clinician deal with chronic illness? Is it possible to continue running your business and furthering your career? This is a topic I’ve wanted to dive into because I know many of my private practice colleagues are dealing with some form of chronic illness or chronic pain. We all know that life and your business don’t stop when illness strikes, so let’s jump into this discussion. Daniela Paolone, MS, LMFT, is a counselor in Westlake Village, CA. She’s here to discuss her journey wi...
165: Understanding Our Money Stories and Setting Private Practice Fees in Order to Honor Our Stories
July 05, 2018 17:54 - 37 minutes - 17.4 MBWhat are your “money stories”? This is a topic many of us struggle with related to the stories we tell ourselves about money. Our money beliefs affect everything about our practice, our work as business owners, and how we view and work with our clients. Let’s dig in and address the issues around our money beliefs so that we can better serve our clients and ourselves. Deb Lyman, LCSW, has a private practice in Oakland, CA. She does a lot of work with clinicians, helping them work through the...
164: 3 Practice Building Insights After 100 Conversations With Successful Practitioners
June 28, 2018 11:00 - 22 minutes - 10.5 MBWhen you’ve talked with as many people as I have, you tend to learn a lot of lessons and gain great insights into what it takes to build a successful private practice. Today’s show is a solo episode inspired by a presentation I did recently. We are focusing on three lessons I’ve learned, along with key takeaways and the biggest mistake for each lesson. www.sellingthecouch.com/session164 Mentioned in this episode: Thrizer Thrizer can help private pay therapists transform out-of-network t...
163: Creating Private Practice In Only Two Weeks with The Help of Intentionality And Relationships
June 21, 2018 11:00 - 40 minutes - 37.4 MBEvery once in a while, you’ll hear the success story of someone who breaks the mold and goes against the norms. Today’s show highlights the story of a therapist who bucks the trend of everything we normally learn on the podcast and is the direct opposite of what the experts say about building a private practice. Katie Zimmerman, LMFT, practices in Arroyo Grande, CA. She endured some crazy circumstances that led to her leaving one job and having to quickly figure out how to create and open h...
162: How to Ensure Your Personal Safety As a Clinician
June 14, 2018 11:00 - 26 minutes - 11.9 MBWhat safety measures do you have in place? As clinicians, we may not think about personal safety as a concern, and we certainly hope it’s never an issue, but we should be proactive and prepared. We’ve never had safety issues as a podcast topic before, but there have been many conversations about this in the STC Facebook Community. Adriana Alejandre is a Licensed Marriage and Family Therapist in Porter Ranch, CA. She has learned some practical things related to safety, so she’s here to share...
161: How to Successfully Implement Counseling Practice Online
June 07, 2018 11:00 - 45 minutes - 20.6 MBHave you considered online counseling? As clinicians, we all have questions and fears around this endeavor and how it works. We have discussed the practical aspects of online counseling on the show before, but today’s conversation focuses more on the day-to-day aspects of the therapeutic relationship. Shelley Smith and Jennifer Labanowski are LMFT’s who have a wealth of knowledge about online counseling. They worked in the same practice until moves to different places separated them in the ...
160: Money Pitfalls That Come With Business Success
May 31, 2018 11:00 - 23 minutes - 10.9 MBDo you “have it all together” when it comes to your business finances? My hat’s off to you if you do, but for most of us, the painful truth is that any business journey comes with its own set of challenges and lessons, some of which must be learned the hard way. Like many of you, I like to pretend that I have it all together, but today’s show is all about transparency and baring it all---the good, the bad, and the ugly. Every few weeks I like to a solo session to share with you what I’m lea...
159: The Ins and Outs of Google AdWords with John Sanders
May 24, 2018 11:00 - 34 minutes - 15.7 MBHave you found yourself intimidated, but still curious, about using Google AdWords? Maybe you’ve wondered how it really works and if it would be helpful for you as a clinician. I’m in this category also, as I’ve wanted to know more and learn the ins and outs from a knowledgeable person. Today is the day! Join us to learn more! John Sanders is an expert in the field of Google AdWords, as he has been in the field for many years and helped healthcare providers use wise marketing dollars to inc...
158: Developing a Niche In Supporting Gender-questioning or Transgender Clients with Dara Hoffman-Fox, LPC
May 17, 2018 11:00 - 38 minutes - 34.9 MBHow do clinicians hone in on a particular niche? Is it important to focus on a specific ideal client? Our conversation today is one that’s needed in today’s world because it’s a focus on developing a niche in supporting gender-questioning or transgender clients. There aren’t a lot of therapists who focus solely on helping with these issues. Dara Hoffman-Fox, LPC, is located in Colorado Springs, CO. Dara works exclusively with people in the LGBTQI population. We’re discussing Dara's journey ...
157: How to Transition From a Therapy Model to A Coaching Model with Mary Bicknell
May 10, 2018 11:00 - 35 minutes - 32.8 MBWhat are the nuances to consider if you want to make the transition from therapy to coaching? It’s something that many therapists think about and wonder if it would work for them and their practice. We cover the ins and outs in today’s episode! Mary Bicknell, LCSW, moved to Portland and wanted to start a coaching practice. As she made the move, she thought a coaching practice would be more family-friendly and match up better with what she wanted to accomplish. We’re discussing how she made ...
156: Understanding Disability Insurance with Aaron Channing
May 03, 2018 11:00 - 38 minutes - 35.6 MBWhat happens if you receive a serious diagnosis or injury that puts you out of work? It’s obviously something that we don’t want to think about, but the reality is that any of us could face this situation and be forced to step away from our regular income. What happens to your family? How do you deal with the sudden loss of income for your business? We’re discussing these topics and more in today’s show, focusing on disability insurance. www.sellingthecouch.com/session156 Mentioned in this...
155: What America's Millionaires Do Differently
March 29, 2018 11:00 - 22 minutes - 20.5 MBHave you ever wondered what it would be like to be a millionaire? Most of us have probably spent some time dreaming about how we would use that kind of wealth, but you might be surprised to learn that millionaires don’t live and spend the way we think they do. The show will take a short break for the month of April. This is because I like to practice what I preach about self-care; to stay at my optimal health, I’ll take this break and then return with more shows in May. Today’s show centers...
154: Understanding Niching, SEO, Blog, Website Design and Making it Work in Your Favor with Paul Steinke, LPC
March 22, 2018 11:00 - 39 minutes - 36.4 MBNiching, SEO, blog and website design----these are concepts we need to be familiar with as clinicians, but don’t they tend to be confusing? How do they fit together—or do they? Today’s show will break down the terminology and answer your questions about how these aspects of your practice can work in your favor. We’re talking all about niching and how it connects with our website and how everything factors into search engine optimization. My guest is Paul Steinke, LPC in Colorado, and the ow...
153: Choosing the Language in Private Practice That Connects Brain and Heart with Shirani M. Pathak, LCSW
March 15, 2018 11:00 - 40 minutes - 37.1 MBWhat are the essential elements in creating a successful private practice? We all know the list of things to consider and plan goes on and on and on! Everywhere we turn, there are new challenges to meet and new details to handle. Today’s show features a clinician who has navigated this journey, faced the ups and downs, and created a beautiful practice that focuses on relationships. Shirani M. Pathak, LCSW, practices in the Bay area of the Silicon Valley of California. She has created a succ...
152: The Process of Creating and Marketing Your Product Using the Feelings Wheel
March 08, 2018 12:00 - 36 minutes - 33.4 MBHow are you at thinking outside the box? As private practitioners, that kind of creative thinking is vital, but we know that any journey has its bumps in the road. This episode is perfect for everyone who has thought about creating, marketing and selling a product. What is the process like? How do you take care of all the little details? What about the marketing piece of your product? We’re diving deep into these questions and more on today’s show. My guest is Rosanne Marmor, LCSW, in Portl...
152: The Process of Creating and Marketing the product using Feelings Wheel
March 08, 2018 12:00 - 33 minutes - 31.1 MBHow are you at thinking outside the box? As private practitioners, that kind of creative thinking is vital, but we know that any journey has its bumps in the road. This episode is perfect for everyone who has thought about creating, marketing and selling a product. What is the process like? How do you take care of all the little details? What about the marketing piece of your product? We’re diving deep into these questions and more on today’s show. My guest is Rosanne Marmor, LCSW, in Portla...