Rich Ad Poor Ad

How Neil Patel Snags Big Clients, Achieves Crazy Conversion Rats, and Plans to Kill MailChimp

GUEST BIO: Co-Founder of Neil Patel Digital, Crazy Egg, Hello Bar and KISSmetrics, Neil Patel helps companies like Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow through marketing.  Patel’s marketing blog generates over 4 million visitors per month (51% of them spend money on paid ads). His Marketing School podcast generates over 1 million listens per month, while his  YouTube channel about m...

The Birth of Mike Filsaime GrooveApps and the Affliate Army that Captures $3-5K Customers a Day

GUEST BIO:  Known as the Michael Jordan of Internet Marketing, co-founder of GrooveKart and CEO at GrooveFunnels and MikeFilsaime.com, Inc., Mike Filaime is one of the founding fathers of funnel marketing.  His companies have done over $150M in sales and he has created some of the most influential software and strategies that have fundamentally shaped the methods and technology of today's marketing industry..  His prior experience includes serving as co-founder of Marketing Genesis...

How Nathan Otwell Retargets the Hell Out Of Prospects to Rake In $50M for Shopanova Clients

GUEST BIO: Chief Marketing Officer at Shopanova, Nathan Otwell bills himself as a paid social traffic and innovative funnel strategist as well as a  growth hacker of agile advertising strategies who is responsible for 9-fiigures worth of new business revenue for the company.  Prior to joining Shopanova in early 2020, he served as President and Chief Marketing Officer at Digital Nitro, LLC, Paid Traffic Specialist at Revere and Chief Media Officer at Grantwise Enterprises, LLC.  He ...

How Brad Costanzo's Quasi-Odd Questions Open Crazy Doors to Big Business Opportunities

GUEST BIO:  An investor in business and technology companies and growth strategy advisor, Brad Costanzo is the founder and CEO at Costanzo Marketing Group, principal at Costanzo Capital, Partner and Advisor at CDB Capital Group, and Advisor and Investor at Otomo.  As the host of the award winning podcast "Bacon Wrapped Business" he uncovers what's working now with some of the top business experts in the world. Prior experience includes positions with Brandetize, RealEstate Investor...

" Gil Ortega Does the Numbers on the CAC Advantages of Real Time vs Static Data "

Known as “The Chief Rainmaker”, Gil Ortega has been a go-to Customer Acquisition Specialist for over 24 years and today works exclusively with agencies to transform their client’s customer acquisition cost.  Currently head of IDENTYO and Profit Worldwide, Inc., Ortega has also served as CEO of Leads to Wealth, Inc., Vice President of Sales for Pixels3d, CEO of Beyond Profit, Director of Entertainment Client Recruitment for ProSports Management International and Owner of Chili Produc...

Long Form Copy Guru Jordon Menard Reveals Why Info-Rich Angles Trump Cheap Ad Tricks

GUEST BIO:  Jordan Menard is the CEO and founder of Traffic Pilot, an e-learning platform that teaches people how to become highly-proficient digital marketers who can charge high-ticket prices for their services.  He is also founder and CEO at the digital agency Longform Creative and has served as a Strategic Marketing Specialist for PayCertify, Head Media Buyer for Consulting.com, founder and CEO of Surf Media , and Marketing Director for FranConnect. TAKEAWAYS  The secret behi...

Why Hawke Media Says Agencies Who Focus Soley on CAC are Doomed to Failure

Hawke Media founder and CEO, Erik Huberman is in the business of growing and transforming businesses for clients like Red Bull, Verizon, Evite, Planet Blue, Stories by Kelly Osbourne and others.  He is also Founding Partner of Hawke Ventures, Managing Director of Nest Equity Partners, and Operating Director of Arrowroot Capital.  Prior to that he was owner of Erik Huberman Consulting which he founded while earning his BS in Business Administration - Management at the University  of ...

Dan Henry Dishes on Ad Angles, Cold Audience Funnel Formation, and Booked Calls

The founder of the 8-figure enterprise, GetClients.com and author of The Wall Street Journal and  USA Today’s  bestselling book “Digital Millionaire Secrets”,  Dan Henry  has helped thousands of entrepreneurs sell their advice or services online, for top dollar. He has been featured in Forbes, Entrepreneur Magazine, Business Insider, and more. Takeaways Why the more you charge for a product, the less you have to spend advertising it. What his relentless “Book a Call” CTAs are real...

Mike Filsaime

How Billy Gene Managed an 8-Month $1M Ad Spend & Fights Fatigue with an Onslaught of Offers

Key Takeaways  •  Dig into the surprising secrets of a winning ad that he has spent over a million dollars on over the last 18 months. •   Why the offer is the most powerful part of any ad -- and how he consistently comes up with ones that crush. •   How he never loses more than a hundred bucks on testing an ad. •  The insanely simple principle that fueled his rise from welfare to       riches (and you don’t have to be a finance wizard to understand it). •   How a crazy idea a...

Gil David

Nathan Otwell - Shopanova

Ricky Baldasso

Jordan Menard

How ONE of Caleb Hodges' Ads Generates $10 to $12 Chiropractor Leads Month after Month

How Client Magnet's Hip Creative Cut the Cost of Clearbanc's MQL by Over 50%

Gordon Leslie is the CEO of Client Magnet, performance focused growth agency, that works with founders and their teams to create and execute a marketing strategy that aligns with sales and marketing teams to skyrocket revenue in 90 days or less. He is also a co-founder of Conversif.ai provides analytics and automation on LinkedIn sales outreach. Prior to starting these companies he was an Account Executive at Pressly, Director of Sales at HiMama and Account Director at Top Hat. A graduate...

How Custom Funnels & a Ferocious Black Card Points Strategy Make Profits at The Wolf Howl

KEY TAKEAWAYS  Get a revealing look at the seamy underbelly of the affiliate world how he broke into brand. Why going with one flow for every platform you’re advertising doesn’t fly. How to generate massive passive income with card points Why having multiple virtual cards for ad spend is the only way to get to the next level. How he and his clients made the rare pivot that  turned the COVID crisis  into cash. RESOURCES/CONTACT: https://www.linkedin.com/in/maor-benaim-19baa546...

How Using Store Visit Objectives Helped Dennis Yu Push Massive Local In-Store Traffic

KEY TAKEAWAYS Plunge into an insane depth of top-to- bottom details on a funnel that delivers 300X returns. Why $5k/month flat fee local clients are a million times more profitable than  ones that could scale to millions. The psychological reason why running an old ad featuring an out of stock item can still drive massive in-store traffic. The little known FB campaign objective that’s got scary-good “big brother” shopper tracking capabilities that others pay tens of thousands fo...

How Sam Cook Heats Up Frigid Audiences & Why Financially, More Heads are Better Than One

Sam Cook is the Co-Founder, CEO, Chief Product Architect, Strategist, and StoryTelling Marketer behind the creation of the SanityDesk Business Operating Network. The business was under development for over 4.5 year by the marketing agency, James Cook Media where he was Co-Founder and Creative Director. Cook also served as CEO of Prism Communications and owned Uncle Sam’s New York after serving as an officer in the U.S. Army. A graduate of the U.S. Military Academy at Westpoint wher...

Why 2.4 Million Downloaded Alex Charfen's Podcasts & His 2 Non-Marketing Secrets to Success

Bio:  CHARFEN™ CEO and Co-founder, entrepreneur, author, speaker, and coach, Alex Charfen has spent 3 decades on the front lines of entrepreneurship and business, and is helping tens of thousands of entrepreneurs with 6 to 8-figure six-, businesses grow and scale. He started his career as a Fortune 500 consultant, then became a highly leveraged Florida real estate investor who was forced to declare bankruptcy when the market tanked. Rising from the ashes, they built an information ...

Brett Williams Reveals the Secret of How to Get a MONSTER Bang for Your Creative Buck

How Derek Tsuboi turned $28k into $2M with organic Facebook Live.

How Underground Podcast's Savvy Strategies and Cash Grabs Launched a 200 Person Agency

How Undergrads Tripled Revenue Its First Year and Launched a 200 Person Moving Company

Founded in 2017, Undergrads is a labor-only, local residential moving service staffed by trained university students.  It uses a platform that lets customers submit moving job requests that students can accept and perform at a mutually convenient time. Prior to co-founding the company, Thomas Mumford served as a Project Manager at EY CAAT which sells a technology solution that facilitates accounting and tax calculations for cryptocurrency transactions. He earned his BS  in Industri...

Testing...Testing...Testing...And Why Karolis' Savvy Speaker Selection Strategies Pay Off

How Kendall Shaw Turned a 6 Figure Ad Spend into a 7-Figure Agency in Less than a Year

Kendall Shaw is the founder and CEO of Atlanta-based Maybach Media, a full-service digital agency built to partner with eCommerce and education businesses to drive business growth with omni-channel strategies.  Prior to founding Maybach, Shaw served as CAO and Managing Partner at DIGLISM, CEO and co-founder of Maverick Marketing Agency.  A graduate of Peachtree Ridge High School, he attended the University of Tampa and is currently certified as a Facebook Verified Account Marketing ...

How Electric Eye Blew Past their 1-Year $1M client Projection in 6 months

Slip into something comfortable as we quiz  Electric Eye Co-Founder Chase Clymer and Media Buyer, Ryan Shaw about the phenomenal success they’ve had promoting Pebby Forvee’s trendy side-slit t-shirts. We’ll talk about the uncomfortable client capital and cash flow conversations and why you have to have them.  How a holiday and a charity tie-in combined to kick a summer sale into 15X ROI territory.  Why an off-core product test crapped out. And why it takes a hundred failures to fina...

How Looking Back is Helping Zach Horvath Move Live a Great Story Ahead Big Time

Today we’re getting sticky with Zach Horvath and looking behind the scenes of the phenomenal social promotion success of Live a Great Life -- an empowering lifestyle brand that started with stickers and branched out to accessories and apparel.  Discover the secret of their insane 35% customer return rate. Pinpoint the thumb-stopping power of a flag ad that got 450,000 views and a 2.8X ROA. Roast a campaign that somehow got away with selling people on committing a crime. Then learn f...

How AdEspressor Makes its $1K Backing for Every Campaign ROI Like Crazy

How AdEspresso Makes its $1K Backing for Every Campaign ROI Like Crazy

Get a “God’s-eye-view” of Facebook ad management with Hootsuite/AdEspresso Facebook Ads Specialist, Paul Fairbrother to find out how he successfully markets to 10,000 customers with an $360M in ad spend.  He’ll reveal the secret ingredient for positive cash flow, little known ad tracking hacks, and the $1,000 “free”experiments he runs to disaster check customer ad strategies.  Then sit in as we pick apart a prepaid funeral ad that despite cheap leads was dead on arrival and bite int...

How Adam Hadi and Current take the underbanked to the bank.

Meet Adam Hadi, the marketing mind behind Current -- a start up virtual bank for underbanked hipster and gig workers that has raised over $50M in VC capital, has 1.2 million plus users, and over a billion dollars in deposits.  Discover the serious-as-a-heart-attack secret behind the success of their hilarious meme ads.  How they win the trust battle against the Capital Ones, Wells Fargos, and Chase banks of the world. Then we’ll dig into some spectacularly bad ads for back scratcher...

How the Ashton Shanks and the Hemon Agency Went from $0 to $15M a Month in 6 Months

Settle in for a conversation with paid-traffic savage, Ashton Shanks, CEO and Co-Founder of the Hemon Media Group, a fast-growing agency that’s on track to spend 15M a month in Q4 its first year in business. We’ll light up a super rich 1928 cigarette ad that doesn’t mention a single feature or benefit -- and why it doesn’t need to.  Roast an egg-ceptionally bad Alibaba ad and pinpoint the 3 reasons it went south.  Then see how to apply the counter-intuitive OPM financial principle o...

Why Convert ROI's Testing Ads at Scale has Them on Target to Spend $10M+ in Q4/20.

Pull up a chair for an epic sit down with Facebook ad OG, David Schloss, founder of Convert ROI who started running ads back in ‘07, almost went bankrupt twice, and now runs about $2B in ads for a ton of Fortune 500 companies.  We’ll talk about the insane ramp-up of a  3-month campaign for a no-name iPhone car charger that ripped through $21 million in ad spend and almost wiped out  the inventory of 3 manufacturers.  Then discover the “duh” reason why an ad for singing training that...

How a Homemade Truff's Hotsauce Ad Crushed a $15K Video

Get ready to spice things up with a conversation with Blake Driver, the co-founder of the brand new Advisory Marketing Agency, headquartered in Dallas, Texas.  In today’s show we’ll be doing a taste test of two wildly different video ads for Truff Hot Sauce -- and find out why one out performed the other by 35% at scale.  We’ll take a look at the insanely entertaining dancing guy video that took Twitter by storm and why it flamed out faster than anybody thought it would. Finally we’...

What Makes Curves and Combat Boots' "No-Selling" Sales Strategy Work

Get ready to limber up and see how Curves N Combat Boots, a women’s leggings brand, flexes its marketing muscles as we dig into the ad spend, KPIs, ROAS and CPP details with CMO Jon Flight and Media Buyer Keven Joseph.  Find out how they went from $20K a month ad spend to $90K in less than 6 months. Why a crop top introduction spectacularly flopped at the top of the funnel.  And how to sell the hell out of leggings with pockets without EVER talking about or demo-ing the product feat...

How "Off-Line Conversion King" Stephen Nations Connects Ad Spend Dots to In-Store Sales

Tune in to this totally eye-opening exchange with Stephen Nations, Director of Strategy for Drive Social Media  - and unofficial “Off-Line Conversion King” who’s had phenomenal success in bringing  everyone from tiny mom and pop shops to professional NHL teams out of the dark ages and into the digital world. In today’s show, we’ll dissect marketing diamond engagement rings for a local brick and mortar jewelry store.  Turns out that a traditional upscale ad approach translated into (...

The Secret Behind Monster Agency's Monstrously Successful Viral Spoof Videos

Listen in on a free-wheeling discussion with Andrew Molz, founder of Monster Agency, home of “Scary Good PPC” from hyper-tested, kick-ass creative that delivers results -- starting with their own self promo efforts.  Here we’ll talk about how Monster cranks out at least 2 killer agency video ads every month with eye-ball-snagging spoof concepts  that range from  the Nightline-ish “To Catch an Advertiser” to raucous riffs on Dr. Phil, Oxyclean, kitschy TV painter Bob Ross and more.  ...

GrowRev delves into de-platforming and 30¢ email acquisition

Dive into a no-holds-barred back and forth with digital marketing rockstars Rohan Sheth and Matt Farmer of GrowRev  who’ve built their  top 1% agency by investing and managing  over $40M in advertising spend across all channels for monster bands like Mastermind.com, ClickFunnels, and Knowledge Source.  We’ll talk about the company-killing dangers of running non-compliant Facebook ads that will instantly put you into the poor house.  Then we’ll take a closer look at a  killer “free +...

How Boundless Labs ups email revenue from 0% to 30% a month

Join us for a juicy discussion with Chase Diamond, founder of Boundless Labs -- one of the world’s top e-commerce email agencies, where we’ll find out how he regularly increases new client email revenue from 0% to 15% to 25% to 30% a month or more.  We’ll dive under the covers of a killer email campaign for a weighted blanket brand that had an open rate of about  53% and a click through 4%  or 5% -- but that wasn’t the reason it rocked.  Then we’ll pick apart the anatomy of an email...

How a Poor Ad Almost Tanked Josh Snow’s 8-Figure Company

Listen in on -- and learn from -- this eye opening discussion with 27-year-old, monster online-brand-builder Joshua “Snow” Elizetxe about how he turned Snow Teeth Whitening into the #1 oral care brand in the world. We’ll talk about the tactics, tools, and strategies that drive his phenomenal cash-flow management that lets him self-fund the company -- and gives him instant access to $10M to roll into R&D.  100% debt and VC free.  Then prepared to be impressed by a fly-on-the wall cam...