Long Form Copy Guru Jordon Menard Reveals Why Info-Rich Angles Trump Cheap Ad Tricks

GUEST BIO: 

Jordan Menard is the CEO and founder of Traffic Pilot, an e-learning platform that teaches people how to become highly-proficient digital marketers who can charge high-ticket prices for their services.  He is also founder and CEO at the digital agency Longform Creative and has served as a Strategic Marketing Specialist for PayCertify, Head Media Buyer for Consulting.com, founder and CEO of Surf Media , and Marketing Director for FranConnect.

TAKEAWAYS 

The secret behind the success of long form creative (its more than just length).

How to avoid becoming a one-trick pony by looking at what’s behind the CPR.

Why good stories sell --  and how to make a fortune by telling  great ones. 

What apps like instagram do to your brain -- and your chances for success.

Why flipping the script from cash grab to cash flow is essential for long term profitability.

RESOURCES/CONTACT:

https://longformcreative.com

https://trafficpilot.com/

TRANSCRIPT

Speaker 2 (01:32):

Buddy. Welcome to another episode of the rich dad, poor ad podcast. We're going to dive into kind of, what's working a really ad and then some kind of more financial tips, you know, so we have a very special guest today, mr. Jordan Menard, um, the creative traffic pilot, the world's first preeminent digital marketing e-learning platform. And not to mention this guy's slang and some ads, but Hey Zach, you ready for this one? Okay.

Speaker 1 (01:58):

Yeah, man. I'm excited to have on I'm I'm a fan boy of Jordan's work. He's worked with some pretty, pretty big names. Knows, knows the world of advertising. I think he's worked with like, gosh, anybody that's like in, in internet marketing and biz up from Ty Lopez, the Sam ovens, Dan Locke, freakin Robert Kiyosaki, Jordan Belfort. Um, he's worked behind the scenes of some pretty, pretty big campaigns. And uh, I'm also excited to talk to him about what, what, what he's up to and working on, uh, himself as well. So let's get him on the show.

Speaker 2 (02:33):

Jordan was good, man. Thanks for jumping on what's going on guys. Thanks for having me, um, pretty crazy to hear, uh, you know, I always say that, uh, people don't know me, but they've probably seen my work. So when you hear who I've worked with on the info marketing side, uh, yeah, that's really what I'm known for, but, um, you know, I like to do a lot of, a lot of different, uh, stuff as well. I like it, dude. I mean,

Speaker 1 (03:00):

You were just touting the fact that you've probably spent over a hundred million on ads over your career over what, let me say the last five years, is that fair to say?

Speaker 2 (03:08):

Yeah, I would probably say five, six years. Um, and that's gone up and down and that's been over, you know, different platforms, everything from Google display, uh, native Facebook, um, since I've started my Facebook agency, um, we really focus on Facebook and Instagram, but I still run Google search YouTube. Um, really any network I can run on.

Speaker 1 (03:33):

So one things that, that, uh, I knew about Jordan before Jordan knew about me is I was impressed with Jordan's long copy skills. There's very few, uh, people immediate buy and tech can do long form creative well, um, and most, pretty much stick to short form just to get the click and, and make the funnel do the work. Uh, but Jordan, you know, I'm a fan boy in the sense that I think you do a better job of pre-qualifying the click than, uh, the thousands of agencies that I know of here at funnel. So, um, yeah, I'm excited to have you on the show.

Speaker 2 (04:12):

I appreciate that. That's actually, the name of my agency is long form creative segue I've ever heard. We could not have done that better. Yeah. That's the name of my agency as long form and um, you know, I think it's pretty obvious what we specialize in and people always ask me, you know, a lot of e-com guys, right? They're like, ah, too long for my copy. Doesn't matter. It's all the image. It's all that I'm like, Oh, is it really? Or are you just saying that because you're not making me images right.

Speaker 1 (04:51):

In e-comm you can get away with crap. Copy. Right. It's it's so visceral it's so it's so crazy. Yeah.

Speaker 2 (05:00):

I got evidence on this, this argument, right? That is it doesn't copy. Doesn't matter for e-commerce. So I was like, let me write an ad. I wrote an ad for them. It was selling beef jerky and I made the dynamic creative with an angle. It was way longer than anything they had, but I pulled a story about jerky. I tied the craziest stuff into that story. Before you knew it, you were ordering a bag of beef jerky supporting the troops and being a good Patriot American, you know, and when did she know that ad hit at like 5.5? My buddy hit me back and he's like, what's up scale daddy, that beef jerky dynamic creative you made is that a 5.5 row ads. And so that's a story of how coffee does matter. Now you can get away with it. But that doesn't mean that you can approach your actual ceiling. Yes,

Speaker 1 (05:58):

Love it. I love it. We're getting into it, man. This is good. Let's just dive into it, man. Like what's the rich end what's working right now. Let's break it down.

Speaker 2 (06:11):

So right now, um, I, you know, I, I don't mean to sound like we have a lot of ads that are working, right. I could have shown a lot of things. Um, I decided to talk...