Dan Henry Dishes on Ad Angles, Cold Audience Funnel Formation, and Booked Calls

The founder of the 8-figure enterprise, GetClients.com and author of The Wall Street Journal and  USA Today’s  bestselling book “Digital Millionaire Secrets”,  Dan Henry  has helped thousands of entrepreneurs sell their advice or services online, for top dollar. He has been featured in Forbes, Entrepreneur Magazine, Business Insider, and more.

Takeaways

Why the more you charge for a product, the less you have to spend advertising it.
What his relentless “Book a Call” CTAs are really designed to do (it has nothing to do with selling).
How sticking to his “sell nothing cheap” business model makes prospects more willing to buy
What reverse organic advertising is and how it can get people off the fence
Why he could stop running ads for two months and STILL get toasty warm leads.

RESOURCES/CONTACT
https://www.linkedin.com/company/getclientsdotcom/
www.getclients.com
www.getclients.com/funneldash

Transcript

Speaker 2 (00:00:29):

You're listening to the rich add poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures and crappy ads on the internet with core ads. Let's get into it. Welcome to another episode of the rich dad. Poor dad podcast is your host sack Johnson. I'm with the one and only Dylan Carpenter. You ready to rock this? Dylan?

Speaker 1 (00:01:06):

Yeah, man. Y'all are going to geek

Speaker 2 (00:01:08):

Out for who we have in the, in the podcast today,

Speaker 1 (00:01:10):

Man, I'm geeking out over here right now. Yeah.

Speaker 2 (00:01:12):

Today today's guest is a new new agency owner. He's just getting started in online marketing and he made his first thousand dollars this last week. He did it all on a single day and now he's teaching other people how to start an agency and it is going to be good. He's the founder and creator of get clients.com. And uh, his name is Dan Henry who, uh, who is not at all the guests that I just described. But Dan is, uh, Dan is a character in the world of online marketing. And, um, he's doing some big numbers these days. I think he's most known lately for, uh, having the balls to, uh, to get out on the seas. It's just about how to like a ridiculous boat. I feel like that proceeds, uh, Danny. So I think Dan's the only person that we know on the show, Dylan that, uh, is like, see you later, COVID see you later quarantine. Like I'm going to go live on a boat piece.

Speaker 1 (00:02:12):

That's legendary status right

Speaker 2 (00:02:13):

There. Legendary status, man.

Speaker 1 (00:02:16):

My God, I just wanted a yacht. I just wanted a yacht.

Speaker 2 (00:02:21):

So Dan, welcome to the show. And how'd you like that intro? Is it like a pretty accurate, like you just think he's just got started like a week ago.

Speaker 1 (00:02:30):

That sounded a lot. It sounds like pretty much, uh, every I am or

Speaker 2 (00:02:34):

Today. Very, very classic, uh,

Speaker 1 (00:02:37):

Uh, description.

Speaker 2 (00:02:41):

I love it. Well maybe, uh, maybe you could tell people what you're up to these days. Cause I feel like, uh, your, your focus on like some, some newer things you're doing like a lot more high ticket stuff these days. And, um, it's not, it's not where you're up to. Like when you w when you just got, uh, selling chiropractors on local ads, so F fill everybody in on what's new.

Speaker 3 (00:03:06):

Well, I haven't had that offer in a long time. Um, I stopped selling that while back cause, uh, you know, I, after I did about 8 million selling, like online courses, coaching programs, it had some events, you know, I, I found myself being a lot more passionate about how to sell your advice and, and, and I felt it was a lot more impactful than, you know, getting some extra, uh, guys into a massage parlor or something, you know? Um, I mean, maybe that was impactful for them. I guess it depends on the type of massage parlor, but for me, I wanted to impact at a higher level. And I knew if I could help other experts sell their knowledge. Not only would I help them grow, but I'd help them help others. And so I decided to kill my old offer and, uh, start teaching people how to sell their advice.

Speaker 3 (00:04:01):

And I kept, you know, refining that. And, um, I just got, I mean, I'd love to tell you some esoteric, uh, mythical story, ...