How Custom Funnels & a Ferocious Black Card Points Strategy Make Profits at The Wolf Howl

KEY TAKEAWAYS 

Get a revealing look at the seamy underbelly of the affiliate world how he broke into brand.

Why going with one flow for every platform you’re advertising doesn’t fly.

How to generate massive passive income with card points

Why having multiple virtual cards for ad spend is the only way to get to the next level.

How he and his clients made the rare pivot that  turned the COVID crisis  into cash.

RESOURCES/CONTACT:

https://www.linkedin.com/in/maor-benaim-19baa546/?originalSubdomain=il

https://www.facebook.com/maorbn

https://www.youtube.com/channel/UCopDCYIFFXcx6YEGBNcaJaA

Speaker 1: (00:00)

In this this episode, I talk with Maor or the Wolf who's managing 20 million a year in ad spend for 2020 and egos deep about 30, 40 minutes into the episode on his points of strategy. He's one of the few media buyers in Israel. That's on the Amex black card and this guy squeezes out every point. Uh, you can, so if you're spending money on ads and all about the point game, listen to that segment. I also think when we dive into the four ad segment, mayor is very gracious to open up some of his own failures in the last year, in his own effort to rock his own brand. And it's amazing to see a guy jumped from the affiliate world to the brand world and some of the lessons that he, uh, had to learn the hard way. Um, even though his team was stacked with a players across the board from a media buyers to follow craters, to copywriters, um, and, uh, and, uh, and like, so enjoy this episode, uh, let us know what you think, and that will be, uh, we'll see in there. And the fact is that if you have something that works in this industry, people are going to know about it. So the choice is in daily, how much time you can save it for yourself, the choice is do you want that person to remember you as the guy who was lying to him,

Speaker 2: (01:24)

[inaudible]

Speaker 3: (01:34)

Listening to the rich and poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures and crappy ads on the internet with poor ads. Let's get into it.

Speaker 1: (02:02)

All right, welcome to another episode of the rich ed poor ed podcast. This is your host, Zach Johnson with mr. Dylan Carpenter. How are you doing Dylan? Doing pretty good,

Speaker 3: (02:12)

Man. Pumped to get this one. Rolling.

Speaker 1: (02:15)

Yes. Yes. Today we have a dynamic, uh, entrepreneur who is really an affiliate, an agency owner, a brand owner, and a multifaceted entrepreneur. I mean, he's seen, uh, it from retail on, on physical stores. He's got a ton of experience in e-com and spends a boatload of money on ads. Um, I think this year he'll probably have an impact on over 20 million in ad spend. Uh, so I'm pretty excited to have him on, and he's got quite the, uh, quite the case studies to share today. Are you pretty pumped Dylan? Yeah, man. I mean, these are real,

Speaker 3: (02:56)

I've kind of case studies here at sun. It's another concept it's going to be super juicy.

Speaker 4: (03:00)

So y'all buckle up, buckle up cause, uh, Maor the Wolf, uh, who was also a speaker at affiliate world and also a, a coach and a consultant and a mentor, I would say to many of today's top media buyers. I'm pretty excited to have on the show. So mayor welcome. Thank you guys for having me. I'm super excited and lady like, I'm loving this opportunity to speak with you guys and show a lot of my experience and basically case studies and stuff got a ton of it, man. And we're so excited. It's really cool. See, you know, your, your attorney of, of kind of exposing, uh, I think a little bit that underbelly of the affiliate world and, um, you know, you've done a ton of online education and speaking around, uh, just the killer stuff that you're doing on Google, uh, specifically, but today, you know, I really want to dive into what you're up to on the brand side.

Speaker 4: (04:06)

You know, you're a really more focused, you know, on your, your e-comm businesses over the last year. And I really want to dive into, so maybe give everybody a little overview of your background and what you're up to these days. Um, so first of all, I want to start by saying that I think it's mainly just like when you did the overview, I got, I got the small look, um, from me as a brand and me as like, you know, just the scope of my career along, along the time. Um, and I just, I was thinking that it's more about the challenge for me in terms of like I wasn't going on stages. And then I went and be in the affiliate world a couple of times and biggie co who were in a bunch of puddles stuff. And I was even afraid, afraid of actually, you know, appearing, um, on YouTube and filming myself and stuff like that.

Speaker 4: (05:01)

So I didn't see any shell knowledge. And I think that's my main focus nowadays would I would say it's just sharing with them things, knowledge, you know, I was speaking to a potential client or even about now that I might just partner up with. And the other day, like, I think two days ago he finished the conversation. I think he was just like remanded, like some friends or like [inaud...