GrowRev delves into de-platforming and 30¢ email acquisition

Dive into a no-holds-barred back and forth with digital marketing rockstars Rohan Sheth and Matt Farmer of GrowRev  who’ve built their  top 1% agency by investing and managing  over $40M in advertising spend across all channels for monster bands like Mastermind.com, ClickFunnels, and Knowledge Source.  We’ll talk about the company-killing dangers of running non-compliant Facebook ads that will instantly put you into the poor house.  Then we’ll take a closer look at a  killer “free + shipping” book offer that not only crushed on response but helped build the client’s email list at rock bottom prices by doing one simple counter-intuitive pivot ..and more, including:

How to avoid “de-platforming moves” that can shut you down, tank  your company, and destroy your ability to advertise on Facebook -- forever.The ONE question you should NEVER ask in a headline.  The  go-to offer that used to be a webinar selling staple -- but now is 100% Facebook radioactive.  The insanely cheap, 30¢ to 40¢ a lead way to capture emails and ROI the hell out of your offering.  Why RIGHT NOW  is the time to focus on building  your list rather than selling your product.

BIO:

While Rohan Sheth was still  in high school he  pulled in over $100,000 from his friends selling pocket bikes. He then transitioned into marketing, selling the 'unsellable'. Today he’s the CEO of GrowRev which manages more than $5M Per year in digital advertising that  consistently delivers highly mastered results to high-end celebrities and organizations around the world.

 With over 10 years experience managing digital advertising for some of the world’s largest brands, Matt Farmer has extensive experience on all major advertising platforms including: AdWords, Snapchat, YouTube, Facebook, Twitter, LinkedIn, OutBrain and Taboola, as well as almost all other large web and mobile networks.

TRANSCRIPT: 

Host: Zach Johnson

All right.  Welcome to another episode of the Rich Ad, Poor Ad podcast. How you doing Dylan? 

Host: Dylan Carpenter

Hey, doing good ready to crank this one out. It's gonna be a juicy one man.  

Host: Zach Johnson

Today we got on the show the partners and founders of GrowRev agency.  These guys manage $40 million a year in ad budget across all channels. You name it. These guys are at the top of the game and I'm so excited to have him on the show. 

Host: Zach Johnson

It's actually pretty hilarious. Dylan, wouldn't you say like the actual Rich Ad, Poor Ad combo that they sent over?

 

Host: Dylan Carpenter

Yeah, yeah, that's badass, the definition of something that will get you shut down. So I'm pretty excited to dive in.  

Host: Zach Johnson

It’ll  send you to the poor house super, super quick, that's for sure. But these guys may manage ads for some pretty big influencers online spending  upwards of $25K a day and with some household names I'll let them name drop.  But without further ado, let's welcome Rohan and Matt Farmer to the show.

 

Guest: Rohan Sheth

Thanks for having us Zach and Dylan.

Guest:  Matt Farmer

We're excited for this one. Yes, yeah.

 

Host: Zach Johnson

Thanks. Thanks for popping on.  I'm so excited. I would love to start with Rohan telling everybody a little bit about how awesome GrowRev is as an agency.  And then would love to dive in a little bit about your guys'  background  pre agency.

 

Guest: Rohan Sheth

Yeah, absolutely. Matt and I have run GrowRev for coming up on six years together now. Matt’s been in the industry, coming up on 11 years.  I've been in the industry nine years. 

And the way,  Matt and I kind of came together was I was heavy, direct response kind of in the affiliate-esque world and selling random shit online through paid advertising. I love media buying. 

But I went into the agency world. Me and Matt have known each other since before the 2007 -- 2008 economic collapse.  And he saw me transition into the media buying world and he's like, “What the hell are you doing here?” And kind of one thing led to another being good friends prior to this --  he told me what he was running. And I'm not going to ruin that for this podcast, I'm going to let Matt talk about his background and the stuff that he's done. 

I was just like, “Alright man, I've built this agency to a certain level, I'm going to just hand you 50% of this bloody company. And we're going to take this and scale this thing to the roof” because he knew he would perform, and he knew I could sell. 

So that's kind of how our initial partnership came into play. Fast forward to today. We've got a team based out of Vancouver, Canada. We've got a couple guys that work with us in the United States.  Then we're very actively building a team out in Australia since 40% of our clients are in Australia.  We managed three of the top- spending info accounts in Australia right now. So that's the overall GrowRev and then Matt, I’ll tee this one off to us so that you can kind of come in and introduce  the media buying side.

 

Guest:  Matt Farmer

Yeah, no problem at all. So I've been doing this for about 11 - 12 years right now. Before I partnered up with Rohan, I worked with a company called Digital Brand Services. We had some absolutely massive clients.  We worked with people like the Olympics, Sky Sports, ATP Tennis, ICC Cricket --pretty much everybody in the sporting world we worked with and spent a pretty significant amount of money. 

I basically  partnered up with Rohan because I was really tired of “share of voice” advertising. You know, I'm direct-response at heart.  And I love seeing a good old ROI and optimizing around that, versus like hit 100% of boxing fans in the US. That just gave me a lot more purpose. 

So I partnered up with Rohan, that’s really kind of how it went down. We specialize in phone events, but we also do a lot of stuff around e commerce etc. Because I've been in the industry so long and have rode the wave. So, started with Google ads, went to Facebook back when I thought Facebook would never be a good platform and that proved me wrong. And now because of Facebook, we jump into stuff as early as we can. So the latest network we've been jumping on is TikTok. And it's been pretty amazing so far.

Host: Zach Johnson

That's awesome, man. That's super cool. Now you guys have some pretty monster trophy clients, I would love to have you guys name drop some of the people you guys have been able to help out in the last year or so.

 

Guest:  Matt Farmer

In the last year or so a couple of clients, we've run traffic for Mastermind.com. So that's obviously Dean Graziosi and Tony Robbins combination there. And then j...