How Billy Gene Managed an 8-Month $1M Ad Spend & Fights Fatigue with an Onslaught of Offers

Key Takeaways

 •  Dig into the surprising secrets of a winning ad that he has spent over a million dollars on over the last 18 months.

•   Why the offer is the most powerful part of any ad -- and how he consistently comes up with ones that crush.

•   How he never loses more than a hundred bucks on testing an ad.

•  The insanely simple principle that fueled his rise from welfare to 

     riches (and you don’t have to be a finance wizard to understand it).

•   How a crazy idea and two helicopters helped give a $36K three-week 
      billboard advertising campaign eternal life.

RESOURCES/CONTACT

https://billygeneismarketing.com/

Follow on instagram at billygeneismarketing

Speaker 1 (00:00):

In this episode, we interview the Wolf of advertising. Mr. Billy Jean from Billy Jean is marketing and we tied,

Speaker 2 (00:09):

Ah, just

Speaker 1 (00:11):

Died. All right. Three, two, one. In this episode, we dive in with the Wolf of advertising, mr. Billy Jean from Billy Jean is marketing. We dive into his winning ad that he has spent over a million dollars on over the last 18 months and exactly how he goes about creating, winning offers and winning at plus how he limits his losses on his poor ads. He talks about how he never loses more than a hundred bucks on testing an ad and how he's incredibly disciplined, uh, into the pro. Uh,

Speaker 1 (00:51):

So sorry, who has to ever these interests three, two, one. In this episode, we interviewed the Wolf of advertising. Mr. Billy Jean is marketing. He's got over a hundred thousand students in 75 countries and 800 million people have seen his videos. He's an absolute legend and OJI in the world of advertising. And in this episode, he talks about his process for creating rich ads. And it actually has nothing to do with ads. It's all about the offer and how to craft a winning offer and how you can guarantee and ensure your success. Plus, he talks about how to limit his losses on poor ads and how he thinks about managing the numbers and the data and the financials in his business every single day and how he responds to them. It's an amazing episode.

Speaker 2 (01:40):

You enjoy.

Speaker 1 (01:44):

Welcome to another episode of the rich dad. Poor dad podcast is your host sack Johnson. I'm with mr. Dylan Carpenter. Dylan, are you excited?

Speaker 2 (01:53):

That's an understatement, man. I'm freaking out.

Speaker 1 (01:56):

We have a legend today. It is the one and only mr. Billy Jean Billy Jean is marketing man. The Wolf of advertising. I'm so excited to have you here, man. I honestly, I appreciate it. Thank you very much, Robert. And by the way, I just love the name of the podcast. It was inspired by you dude. I was like, Wolf of advertising was just so legendary. I love that. Oh yeah. Well I'm just saying it was inspired by you made that move first. Um, I was like thinking for months on how we could pull that off. If anybody's listening to this podcast and they don't know who Billy Jane is just, just stop listening. Um, you've been sleeping under a rock man, cause you're all over the place. You've uh, I mean, gosh, you got over a hundred thousand students now you're in 75 countries. You're just telling me you've got, what, how, how many times do your video has been seen like 800 million, 800. That's almost as many downloads as we get on this podcast. Um, amazing. And I, I I'm, I'm pumped to have you on. And um,

Speaker 2 (03:13):

It's interesting with those visa, like, cause they're always targeted right at entrepreneurs or people that entrepreneurial space. So like my world is really funny. Like if I'm outside and I'm any in any place that has like entrepreneurs in it or something like that, like some award recognizes me in a second, but like if it's outside of the entrepreneurial world, I'm just like, who the is that guy? So it's perfect blend where I still get my life. But if I go into the realm, you know what I mean? Like it's it's yeah.

Speaker 1 (03:38):

I love it, dude. That's awesome. So tell me a little bit, like what's new with you? Like what do you, what do you got going on right now that you're excited about? And, um, you're most known for, for your, for your advertisers that you rolled out like a couple of years ago, but uh, I feel like you've been like super focused this year. And so,

Speaker 2 (03:56):

And um, honestly, you know, for me on the professional side, it's our virtual experience to our students. You know, we, we have a studio here in downtown San Diego and we spent a million bucks renovating our office and um, and just to deliver an incredible experience, like when people come to our calls, it is immersive. Like everyone's got their zoom cameras on, it's scored with music and all of that. And we got like seven different cameras and we do break out rooms for people to like practice. So like, you know, just think about any webinar you go to. Right? Usually you just sit there, everyone's muted. You can't see anybody in, someone's just talking to the president. You come here, we're like, hello. We say, hi, there's a tech test before, you know, and Tony Robbins really, the UPW really led the way with that.

Speaker 2 (04:38):

Him and Danny shout out to them. Um, and I was like, yeah, we're going, we're...