The Programmatic Digest

68. Video Consumption Habits with Frank Maguire

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad   Guest Information:   Frank Maguire - LinkedIn  Sharethrough- LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter  Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram   Video Editor ...

67. What do S.P.O. and D.E.I. Have In Common?

We are excited to welcome Sonja Kristiansen to the Sensei’s Corner this week! Sonja is the Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York based ad-tech company that primarily focuses on programmatic advertising. In this week’s conversation, we’re discussing all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion). We begin the conversation where Sonja discusses how TripleLift can be seen as a partner from a buy and selle...

66. 2021 Was The Year of Discovery and Possibility

We have made it through another amazing and challenging year🎉 This week in the Sensei Corner we take time to reflect on how much we have accomplished, areas we feel need a little more improvement and discuss some of the future endeavors we hope to pursue in the coming year. After launching in summer 2019, we ended season 1 in summer 2020 to relaunch officially in February 2021. Our mission is to provide consistent and exciting content to serve and reach our community in the Programmatic ...

65.Psychological Safety In The Programmatic Industry

We are super excited to welcome Ali Manning to the Sensei’s Corner this week! Ali is COO & Co-founder of Chalice Custom Algorithms, an ad tech company based in Brooklyn, NY. On the podcast this week we talk about psychological safety in the programmatic industry. We started off the conversation by discussing tools to prevent burnout. We discussed the article,” realizing the true potential of machine learning” and Ali gave us her viewpoint on how brands and agencies that are operating in-hous...

64. Programmatic In-Housing and On Demand Talent

We are excited to welcome Brian Chap to the Sensei’s Corner this week! Brian is the Founder and CEO of Tech Recipes. Tech Recipes is a startup that focuses on helping brands in-house their data-driven marketing efforts. We begin this week’s conversation with programmatic in-housing and discuss the options and strategies brands should consider when moving in-house. Where do you start? How long does it take? What will it cost me? Brian’s lay it all out with his expert advice and recommendation...

63. Globalization in Programmatic Talents

This week in the Sensei’s corner, we welcome back Brian Dolan, CEO and founder of WorkReduce and a new guest and friend, Leo Faya, founder of Above Zero LLC. Above Zero, LLC is an Atlanta-based digital media operations and strategies company that works around helping build teams around helping brands and or agencies scale their digital operations. This week’s topic focuses on the globalization of programmatic talent, and we begin the conversation with the great resignation and how the recent ...

62. Mental Advantage with Coach Bryn Drescher

This week on the Programmatic Digest podcast, we welcomed Coach Bryn Drescher who is a  Mental Performance Coach & Motivational Speaker.  We did it a bit differently this week and focused on mental health and awareness.  Learning about Bryn’s identity and character really gave us an intimate understanding of her decision to become the amazing mental performance coach she is today.  She specializes in working with Student-athletes and shared how her signature framework can be implemented ...

62. Mental Advantage with Coach Bryn Dresher

This week on the Programmatic Digest podcast, we welcomed Coach Bryn Drescher who is a  Mental Performance Coach & Motivational Speaker.  We did it a bit differently this week and focused on mental health and awareness.  Learning about Bryn’s identity and character really gave us an intimate understanding of her decision to become the amazing mental performance coach she is today.  She specializes in working with Student-athletes and shared how her signature framework can be implemented ...

61. Live Podcast Panel: The Women In Programmatic Network

We welcome The Women In Programmatic Network which has 500 amazing women from all across the world and across different fields. We are discussing their career journey, the Power of networking, Mental health and peace in our industry, and more. Guest Speakers: Jaden Grant: https://www.linkedin.com/in/jadegrant/ Amelia Carter: https://www.linkedin.com/in/iamameliacarter Hannah Beanland: https://www.linkedin.com/in/hannah-beanland-24529b2/

61. Live Panel The Women In Programmatic Network

61. Live Panel The Women In Programmatic Network

61. Live Panel The Women In Programmatic Network

60. Live Podcast Panel: eCommerce Advertising

According to eMarketer, US eCommerce sales are projected to continue to grow by double digits, up 17.9% in 2021 to $933.30 billion. Ecommerce penetration will continue to increase, more than doubling from 2019 to 23.6% in 2025. Join us to talk about all things eCommerce and best practices for this holidays and beyond with Ebony Smtih: CEO of Gracefull Grind Strategies, Paid Ad expert Stacy Reed: 7-Figure eCommerce Businesses Strategist

59. Live Podcast Panel on Contextual Targeting

The Programmatic Digest is hosted by Hélène Parker is going live all month long and this first panel will be discussing Contextual Target best practices and any latest updates. Stay tuned for more details and Register Today!

58. Takeaways From The AdExchanger's Programmatic IO

In the Sensei’s corner, our host and Founder Helene Parker share key takeaways from the Programmatic IO conference in NYC hosted by AdExchanger. Check out YouTube for some fun visuals! Connect with: Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup   Timestamp: 00:00 - Podcast Topic Introduction 01:30 - Shoutout to Adexchanger for hosting The Programmatic IO 02:26 -  The Importance Of Attendi...

57. Tips On Talent Retention With Matt Barash

In the Sensei’s corner, We welcome Matt Barash, Senior Vice President of Business Development at Zeotap. Matt has been in the advertising and technology industry for over 20 years, He has worked with companies such as Myspace, Forbes, and Newscorp. Matt starts off this week’s conversation by giving us tips on how to build a great team from the ground up, in a time where there is such a big push towards automation. We highlight ways on how to make managers and employees feel encouraged to par...

56. Why Should You Consider CDP?

In the Sensei’s corner, We welcome Vera Shafiq who is the Vice President of Digital Strategy at Location3. Vera has worked in our industry for many years but has very recently transitioned to Location3. Location3 is a digital agency that specializes in enterprise strategy with a local activation. Vera starts off this week’s conversation by introducing CDP’s (Customer Data Platforms). We Dive deeper into the topic by going into detail about the differences of CDP versus CRM’s (Customer Relati...

55. Adam Heimlich Explains Custom Bidding

In the Sensei’s corner, we welcome Adam Heimlich who is the CEO and Co-Founder of Chalice Custom Algorithms. Adam has been in the Marketing and Ad tech industry for 10 years and has worked with many companies such as Horizon and The Trade Desk. Adam begins this week's conversation by talking about what we should know about custom bidding and why it’s so important for agencies to consider. We talk about determining target levers for ad auctions which help in tracking and measuring data result...

54. Does Automation Lead to Efficiency? Google Ads Latest Update

In the Sensei’s corner, we welcome Anu Adegbola who is the founder and host of the PPCChat  Round-Up podcast. Anu has worked in our industry for over 12 years and more specifically has worked in data analysis and paid search. This week, we discuss our point of view with Google’s latest updates, specifically in Google Ads and Paid Search. Note that this was recorded a couple of weeks ago, prior to Google’s update on moving from Last Click to Data-Driven modeling. We go in-depth on how Google ...

53. Tips On Keeping Teams Engaged While Remote

In the Sensei’s corner, we welcome Brian Dolan is the CEO and founder of WorkReduce. WorkReduce was founded 7 years ago as a way to bring advertisers and agencies together. This week, we share a few tips and best practices on how to effectively and efficiently reframe your team. We also cover different ways on how to reduce work consumption while maintaining a work style culture. Some examples we touched on were work-life balance, flexibility & time,  and how the current 40+ hour work week B...

52. Can CTV and OTT Be Considered As A Performance Channel

This week we have Dan Larkman, who is the CEO and Founder of Keynes Digital. Keynes Digital is a full-service programmatic agency that is based in Austin, TX. This week we focused on the topic of ConnectedTV and OTT media service and how it can be considered as a performance channel. Dan explains how CTV can be used as a way to track users through conversions on multiple devices. We later discuss the ways the iOS 14.5 update has impacted ad revenue on platforms such as Facebook and Instagram...

51. How Programmatic Teams Can Use Internal Automation for Efficiency

In the Sensei’s Corner this week, we welcome Noor Naseer, Sr. Director of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how we can fix automation problems, and how automation has impacted media buying. Do you currently have internal automation? How are you inspiring your teams...

50. Professor Susan Wallace Talks Programmatic In-House Pros and Cons

In the Sensei’s Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic perspective.   Click here to learn more about the IAB 2020 International Report on Programmatic In-housing   Connect...

49. How To partner With Programmatic and Digital Media Vendors ft. Tyler Bryant

This week we’re throwing it way back to when we welcomed Tyler Bryant in the Sensei's Corner, at the time he was the digital media director at RPM advertising, which specializes in travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and they produce television commercials for today's popular brand empires. We referred to the following articles/resources: [Critical Capabilities for For Ad Tech](https://www.gartn...

48. Continuous Training In The AdTech Industry With Shiv Gupta

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile.    Who better to end our LinkedIn Live Series than with our good friend Shiv Gupta from U of Digital. We continued the conversation of how and why continuous education in the Ad-tech industry is so important. Shiv goes in-depth on the ways self-development and educating your team on an ongoing and continuous level is more impactful to longevity. He also touches...

47. Streaming Videos and ConnectedTV audience fragmentation with Gabriel Cohen

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile.   In the Sensei’s Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why certain brands are being very hesitant on moving from Linear TV to TV streaming. Lastly, we took a deep dive into all things CTV; including how to measure its incrementality, f...

46. Who Do We Call When Understaffed? ft. digitalXmedia

We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host’s LinkedIn profile.   In the Sensei’s Corner this week we had Sanarr McLaughlin Co-Founder of digitalXmedia, who continued our talks on the importance of continuous education. She gave great insights on how outsourcing implementation is one of the biggest struggles in our industry. She goes in depth on the reasons why outsourcing is so important as well as giving us resources that we...

45. Importance of Continuous Agency Education

We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host’s LinkedIn profile.   In this week’s LinkedIn Live Series we went over the importance of continuous education in our industry. Very often in our industry, we don't prioritize training as much as we should.So we took the time to give different options of how agencies can combat this lack of education. We dive deep into programs we offer here at Helene Parker Consulting LLC, such as ou...

44. Solimar and More With Tyler Bryant

We had a LinkedIn series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile, the podcast's YouTube, and Facebook Live. Feel free to check the visual on YouTube as it is available now!  We welcomed Tyler Bryant, Programmatic Manager at GroupeConnect – a Publicis Groupe Solution. We discuss the latest announcement from the Trade Desk, Solimar. Their new platform completely reimagines the media buying experience, putting your business objectives ...

43. MiQ’s Amanda Abrarpour and Joseph Krafty Discuss U.S. Hispanic Consumers, DOOH, and More

We welcome Amanda Abrarpour and Joseph Krafty of MiQ to the Sensei’s Corner. MiQ is a programmatic media partner for marketers and agencies. Their better-connected approach to programmatic advertising means they can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for their clients in an increasingly divided world. In this episode, we are discussing DOOH, deterministic vs. probabilistic data, and how to be culturally relevant t...

42. Identity Link Solution Case Study With Reny Morel from Digitas North America

We are republishing this episode because it was just so good!  Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data.  This week, we are highlighting: The difference between cookies and identities How new tests are looking to implement better options for users to consent Using healthy CRM data for easier tracking Connect with: Reny Mo...

41. John Lee Shares The Latest About Microsoft Advertising

We welcome John Lee, Head of Evangelism at Microsoft Advertising to the Sensei’s Corner. He is a digital advertising professional with extensive experience in search engine marketing, display advertising, and social media advertising. In addition, he is a writer, speaker, trainer, content creator, and genuine fanatic for all things digital (marketing and tech). In this episode, we are discussing Microsoft Audience Network, holistic measurement, cookie deprecation, and the CDJ (Customer Decis...

40. Manuela Cortes Discusses CTV, the Latin American Market, and More

We welcome Manuela Cortes, Programmatic Media Strategy Guru. Manuela oversees media buying strategy and execution across different channels for performance campaigns (CPA,CPL and CPI). Additionally, she has experience in media buying on programmatic, social media, search, and native platforms, generating revenue for clients on specific KPIs, and has worked with sales team to execute pitch proposals on digital strategy for direct clients. In the sensei's corner this week, we are discussing...

39. PubMatic’s Sean Burke Discusses Supply Path Optimization and How To Partner With SSPs

We welcome Sean Burke, Senior Director of Advertiser Solutions at PubMatic into the Sensei’s Corner. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programm...

38. SMB Media’s Stefanie Beach Discusses Entrepreneurial Risks, Work-Life Balance, COVID-19 Impacts, and More

In the Sensei’s Corner this week, we welcome Stefanie Beach, CEO of SMB Media Consulting. SMB is a full-service digital media consultancy whose services include programmatic strategy and execution through paid search and paid social, as well as website monetization for publishers. In this episode, we are discussing Stefanie’s journey to business as a female entrepreneur, realities of balancing career and parenthood, the impact of COVID-19 on Stefanie’s clients, and how she navigates conversa...

37. Clickvoyant’s Mia Umanos Discusses Data Analytics, Automation, and More

In the Sensei’s Corner this week, we welcome Mia Umanos, Co-Founder of Clickvoyant. She helps unify efforts of data scientists, developers, designers and business toward a common goal.  In this episode, we are discussing issues faced by data analysts, where algorithms fall short, and the power of automation.   This week, we are referencing: How to Increase Margin on Analytics Services - Agency Case Study — Clickvoyant   Connect with: Mia Umanos: LinkedIn | Instagram | Email Cl...

36. SpotX’s Catherine Dale Discusses Addressable TV, Streaming Consumers, and More

In the Sensei’s Corner this week, we welcome Regional VP Catherine Dale of Platform East at SpotX. With her team, she manages new and existing media owner relationships. Additionally, Catherine is a founding member of the Diversity Equity and Inclusion Committee as well as a lead and founding member of the Parents and Caregivers ERG. In this episode, we are discussing the current state and future of CTV, addressable TV, stats showing an 800% increase in ad opportunities in 2020, diversity an...

35. MMI's Shailin Dhar and Marc Goldberg Discuss Ad Verification, Supply Path Optimization and more

In the Sensei’s Corner this week, we welcome Founder & CEO Shailin Dhar and CRO Marc Goldberg from Method Media Intelligence (MMI). MMI is the next generation of digital ad measurement offering comprehensive measurement and verification solutions in an easily implementable manner. In this episode, we are discussing why prebid should be complemented with a post-bid solution, the prevalence of invalid traffic, MMI’s stance on the cookie deprecation, and how MMI works with clients to measure wa...

34. Arthur Querou Discusses KMTX and the European Market

In the Sensei’s Corner this week, we welcome Arthur Querou, Founder and CEO of KMTX, a leading French-based AdTech company. In this episode, Arthur and I are discussing current hot topics in the European market, the implementation of GDPR, and Arthur’s projections for the industry’s future. This week, we are highlighting: • Cookies and IDFAs • The effect of regulations on advertisers’ data monitoring • Consumers’ control of data tracking • Solutions for making web advertising simpler a...

33. Kerel Cooper Discuss LiveIntent's Authenticated Bridge Framework and more

In the Sensei’s Corner this week, we welcome Kerel Cooper, CMO at LiveIntent and co-host of the Minority Report Podcast. LiveIntent is a prominent provider in the industry, dedicated to helping customers figure out their first-party data strategy with an emphasis on email marketing. From the death of third-party cookies to consent and privacy regulations, email marketing is more valuable of an asset than ever before. Kerel discusses new identity solutions provided by LiveIntent’s authenticat...

32. Reny Morel from Digitas North America

In the Sensei’s Corner this week, we welcome Reny Morel, Senior Analyst and Programmatic at Digitas North America. In light of the deprecation of third-party cookies, Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. Our current focus is on innovative shifts and partnering with other brands to bring a more streamlined process to consumers...

31. Erik Requidan & Justin from Media Tradecraft Part II

In the Sensei's Corner this week, we welcome back Erik Requidan and Justin Hansen, the founders of Media TradeCraft. In last week's episode, we spoke about the anxiety with publishers and them trying to figure out how to function without third-party cookies, where most of their revenue comes from. In this week's episode, we will be discussing the next steps for publishers and what they hope to achieve moving forward, even if this means relying on non-advertising resources. Connect with: Er...

31. Erik Requidan & Justin from Media Tradecraft Part II

In the Sensei's Corner this week, we welcome back Erik Requidan and Justin Hansen, the founders of Media TradeCraft. In last week's episode, we spoke about the anxiety with publishers and them trying to figure out how to function without third-party cookies, where most of their revenue comes from. In this week's episode, we will be discussing the next steps for publishers and what they hope to achieve moving forward, even if this means relying on non-advertising resources. Connect with: Er...

30. Erik Requidan & Justin from Media Tradecraft Part I

In the Sensei's corner this week, we welcomed Erik Requidan and Justin Hansen, the founders of the company Media TradeCraft. With several years of experience in the publishing industry, Media TradeCraft specializes in media services that serve both large media companies or mid-sized publishers. More than ad management, Media TradeCraft delivers customized strategies to bring in more revenue. By doing that, they provide more exclusive services to their publishers and work directly with the te...

30: Erik Requidan & Justin from Media Tradecraft Part I

In the Sensei's corner this week, we welcomed Erik Requidan and Justin Hansen, the founders of the company Media TradeCraft. With several years of experience in the publishing industry, Media TradeCraft specializes in media services that serve both large media companies or mid-sized publishers. More than ad management, Media TradeCraft delivers customized strategies to bring in more revenue. By doing that, they provide more exclusive services to their publishers and work directly with the te...

29. How To partner With Programmatic and Digital Media Vendors Tyler Bryant

In the Sensei's Corner this week, we welcome Tyler Bryant, the digital media director at RPM advertising, specializing in the travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and produce television commercials for today's popular brand empire. Connect with: Tyler Bryant: LinkedIn | Website | Email Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instag...

28. Nishant Desai Shares Applicable Tips To Prepare Your Strategy for Cookie Deprecation

In the Sensei's Corner this week, Nishant Desai, the director of technology and operations at Xaxis is back with some major updates (this is a follow-up from Episode 27). Before working for Xaxis, Nishant was in tech support for the ad server and then moved into the client solutions for the company 24/7 real media. In 2014, Xaxis and 24/7 merged, and Nishant moved into technology and operations, where he has been working for almost fourteen years and now heads up the grid. Today's episode is...

27. Historical Background on Cookie Targeting with Nish Desai

In the Sensei’s Corner this week, we welcome Nish Desai, director of technology, and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on Goo...

Ep 27: Historical Background on Cookie Targeting with Nish Desai

In the Sensei’s Corner this week, we welcome Nish Desai, director of technology, and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on Goo...

26. We Discuss The Post-ish Pandemic Consumer Behavior with Alexis Day

In the Sensei’s Corner this week, we welcome back Alexis Day, the co-founder of digital X media, also known as dXm. dXm, a female black-owned company, is a subscription-based agency where companies get access to expert marketing resources to support media planning, buying, operations, and more. Connect with: Alexis Day: dXm | LinkedIn | Instagram | But Content is Queen Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram