35. MMI's Shailin Dhar and Marc Goldberg Discuss Ad Verification, Supply Path Optimization and more

The Programmatic Digest

English - May 26, 2021 06:00 - 25 minutes - 17.3 MB - ★★★★★ - 23 ratings
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Previous Episode: 34. Arthur Querou Discusses KMTX and the European Market

Next Episode: 36. SpotX’s Catherine Dale Discusses Addressable TV, Streaming Consumers, and More

In the Sensei’s Corner this week, we welcome Founder & CEO Shailin Dhar and CRO Marc Goldberg from Method Media Intelligence (MMI). MMI is the next generation of digital ad measurement offering comprehensive measurement and verification solutions in an easily implementable manner. In this episode, we are discussing why prebid should be complemented with a post-bid solution, the prevalence of invalid traffic, MMI’s stance on the cookie deprecation, and how MMI works with clients to measure waste mitigation.

This week, we are referencing:
Why Prebid Alone Only Provides a False Sense of Security

Connect with:

Shailin Dhar: LinkedIn
Marc Goldberg: LinkedIn | Email
MMI: LinkedIn |Website

Twitter Mentions

@iamheleneparker