43. MiQ’s Amanda Abrarpour and Joseph Krafty Discuss U.S. Hispanic Consumers, DOOH, and More
The Programmatic Digest
English - July 21, 2021 06:00 - 29 minutes - 40.1 MB - ★★★★★ - 23 ratingsBusiness socialmedia advertisinganalytics digitaladvertising displayads heleneparkerconsulting paidmedia programmatic programmaticadvertising programmaticmedia programmaticsensei Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We welcome Amanda Abrarpour and Joseph Krafty of MiQ to the Sensei’s Corner. MiQ is a programmatic media partner for marketers and agencies. Their better-connected approach to programmatic advertising means they can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for their clients in an increasingly divided world. In this episode, we are discussing DOOH, deterministic vs. probabilistic data, and how to be culturally relevant to Hispanic consumers.
This week, we are referencing:
Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists Culturati's POV on Hispanic Media Usage
Connect with:
Amanda Abrarpour: Facebook | LinkedIn | Instagram
Joseph Krafty: LinkedIn
MiQ: Company Website
Programmatic Digest Podcast: Contact | Shownote | Website
Helene Parker: Website | LinkedIn | Twitter | Instagram