42. Identity Link Solution Case Study With Reny Morel from Digitas North America

The Programmatic Digest

English - July 14, 2021 20:24 - 32 minutes - 44.4 MB - ★★★★★ - 23 ratings
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Previous Episode: 41. John Lee Shares The Latest About Microsoft Advertising

Next Episode: 43. MiQ’s Amanda Abrarpour and Joseph Krafty Discuss U.S. Hispanic Consumers, DOOH, and More

We are republishing this episode because it was just so good!

Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data.

This week, we are highlighting:

The difference between cookies and identities How new tests are looking to implement better options for users to consent Using healthy CRM data for easier tracking

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