52. Can CTV and OTT Be Considered As A Performance Channel
The Programmatic Digest
English - September 22, 2021 05:56 - 33 minutes - 30.5 MB - ★★★★★ - 23 ratingsBusiness socialmedia advertisinganalytics digitaladvertising displayads heleneparkerconsulting paidmedia programmatic programmaticadvertising programmaticmedia programmaticsensei Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week we have Dan Larkman, who is the CEO and Founder of Keynes Digital. Keynes Digital is a full-service programmatic agency that is based in Austin, TX. This week we focused on the topic of ConnectedTV and OTT media service and how it can be considered as a performance channel. Dan explains how CTV can be used as a way to track users through conversions on multiple devices. We later discuss the ways the iOS 14.5 update has impacted ad revenue on platforms such as Facebook and Instagram. With the restriction of the iOS 14.5 update, we now have to use another way to target those users that were lost, one way is through CTV which gives us the ability to reach those users through their other devices by using different targeted messaging. We wrapped up the segment by discussing the constant challenges between the marketing and creative team when it comes to messaging and connecting with the end-users.
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Dan Larkman: LinkedIn
Keynes Digital: Website | LinkedIn
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