Ep 27: Historical Background on Cookie Targeting with Nish Desai

The Programmatic Digest

English - March 31, 2021 06:00 - 28 minutes - 14.5 MB - ★★★★★ - 23 ratings
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Previous Episode: 26. We Discuss The Post-ish Pandemic Consumer Behavior with Alexis Day

Next Episode: 28. Nishant Desai Shares Applicable Tips To Prepare Your Strategy for Cookie Deprecation

In the Sensei’s Corner this week, we welcome Nish Desai, director of technology, and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on Google's latest announcement (in 2021), the conversation with Nish really brought up some historical explanation on Cookie targeting and additional resource to consider (in 2021)

Nish and I recorded an updated episode that will be published next with newer information based on the 1Q 2021.

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