31. Erik Requidan & Justin from Media Tradecraft Part II

The Programmatic Digest

English - April 28, 2021 06:00 - 20 minutes - 11 MB - ★★★★★ - 23 ratings
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Previous Episode: 30: Erik Requidan & Justin from Media Tradecraft Part I

Next Episode: 32. Reny Morel from Digitas North America

In the Sensei's Corner this week, we welcome back Erik Requidan and Justin Hansen, the founders of Media TradeCraft. In last week's episode, we spoke about the anxiety with publishers and them trying to figure out how to function without third-party cookies, where most of their revenue comes from. In this week's episode, we will be discussing the next steps for publishers and what they hope to achieve moving forward, even if this means relying on non-advertising resources.

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