Mind Over Macros

Fit After 50 with Denise Kirtley

June 17, 2024 10:00 - 1 hour - 43.8 MB

In this episode, Mike is joined by Denise Kirtley who shares her story of completely transforming her body and relationship with food at 50 years old. Now, Denise is on a mission to show other midlife women what is possible for them and that they don't have to settle for less than they deserve. If you want to look and feel your best in your 40s, 50s, and beyond.. this episode is a must-listen! Follow Denise - @fiftyfitnessjourney Hair XT is offering 20% off their amazing products to help w...

Coaches Compass: Fix Your Lead Magnets for More Engagement

June 14, 2024 10:00 - 49 minutes - 34.2 MB

In this episode of the Coaches Compass, Mike outlines the entire process of creating a really desirable lead magnet and how to use that resource to generate leads and conversations. Not only that, but he breaks down what the conversation should look like and how to move that conversation to a call. There are a number of mistakes that coaches make when creating lead magnets. You'll learn how to avoid them and what to do instead. This episode provides instant action. Hair XT is offering 20% o...

The Optimal Rate of Fat Loss

June 12, 2024 10:00 - 47 minutes - 33 MB

In this episode, Mike explains the optimal rate of change when it comes to fat loss and why faster might not be better. In fact, going too fast can make things "break." There are certain mechanisms that are designed to keep you alive and they can also work against you when it comes to body composition improvements. Understand what they are and how to work with them vs against them. Hair XT is offering 20% off their amazing products to help with regrowing fuller, thicker hair - https://hair...

Mindset Shift for Permanent Results

June 10, 2024 10:00 - 34 minutes - 24 MB

In this episode, Mike discusses the most important mindset shift that will create permanent results. Most people get caught up in what to eat or what training program to do in order to lose weight, but they forget about the most important ingredient... their identity. If you don't believe you can do it and you don't embody it.. then you'll never achieve it. And you can really define "it" as anything you wish to accomplish. Tune in to this episode for a necessary perspective shift. Hair XT ...

Coaches Compass: Marketing Tactics v Marketing Principles

June 07, 2024 11:00 - 34 minutes - 23.7 MB

In this episode of the Coaches Compass, Mike explains why marketing tactics come and go but principles never die. If you want to be successful as an online coach, you must understand the principles behind the tactics. Otherwise, you're always chasing the latest trend and trying to keep up with everyone else. Coaches who understand principles are always one step ahead. Hair XT is offering 20% off their amazing products to help with regrowing fuller, thicker hair - https://hairxt.com/discount...

Body Composition Improvements

June 05, 2024 11:00 - 42 minutes - 29.2 MB

In this episode, Mike explains the process for improving your body composition and what levers to pull for certain goals. If you want to lose weight, it's not the same as losing fat. If you want to improve your body composition, it may be a combination of fat loss and muscle building. What is the exact process for making it happen? That's what is outlined in this episode! Hair XT is offering 20% off their amazing products to help with regrowing fuller, thicker hair - https://hairxt.com/disc...

Reversing Prediabetes & Type 2 Diabetes with Eric Edmeades

June 03, 2024 11:00 - 1 hour - 48.7 MB

In this episode, Mike is joined by Eric Edmeades, co-author of the book, Postdiabetic, and the two have an impactful conversation around the lifestyle variables that contribute to chronic disease. The conversation goes much deeper than that and covers a vast array of topics such as re-wiring certain belief systems, creating resilient children, and healing your relationship with food. This is one episode that you do not want to miss. Be sure to share it with anyone that you think would gain s...

Coaches Compass: The Best Content Strategy in 2024

May 31, 2024 10:00 - 38 minutes - 26.8 MB

In this episode of the Coaches Compass, Mike outlines the entire content strategy that he would implement if he was starting his business from scratch today. A lot of the tactics he discusses are things he's already doing and having success with. And this entire episode is a complete, front to back breakdown of the best top of funnel, middle of funnel, and bottom funnel marketing plan for 2024. Hair XT is offering 20% off their amazing products to help with regrowing fuller, thicker hair - ...

Why is Weight Loss so Complicated?

May 29, 2024 10:00 - 43 minutes - 30.1 MB

In this episode, Mike explains the complexity of weight loss and why it's not as simple as counting calories or an energy balance equation. The are a number of factors that make weight loss and dynamic, ever-changing process that is not easy to achieve. However, despite a complex problem.. the solution is rather simple. Tune in to find out what it is! Hair XT is offering 20% off their amazing products to help with regrowing fuller, thicker hair - https://hairxt.com/discount/POPFAM Cured Nu...

Being & Raising Balanced Eaters with Ilana Muhlstein

May 27, 2024 11:00 - 1 hour - 43.4 MB

In this episode, Mike is joined by Ilana Muhlstein who shares her own journey of losing over 100 lbs and keeping it off. And how that led to her helping thousands of others improve their relationship with food and create balance for themselves and their families. This conversation is a powerful one. You'll understand how to simplify nutrition, eat foods that make you feel your best, and some mindset shifts you'll need to make to ensure the process lasts a lifetime. Most importantly, you'll l...

Coaches Compass: The Art of Coaching with Trevor Wittwer from Coach Catalyst

May 24, 2024 11:00 - 59 minutes - 40.6 MB

In this episode, Mike is joined by Trevor Wittwer from Coach Catalyst to discuss what makes a great coach. More importantly, the two discuss how a coach can stand out in a crowded space, how to attract clients by leveraging other people's audiences, and how to keep your clients longer through relationship building. If you want to be a successful coach, this episode is a must-listen! Follow Trevor - @trevorwittwer Follow Coach Catalyst - @coachcatalysthq Try Coach Catalyst for free here Hai...

All About Insulin and Cortisol

May 22, 2024 12:00 - 48 minutes - 33.3 MB

In this episode, Mike discusses two hormones that are often made out to be the bad guys... insulin and cortisol. A lot of fear mongering exists around these two hormones because it's easy to make claims without explaining the full context of what these hormones do in our bodies. Once you understand the roles they play, you'll realize why you shouldn't be afraid of either hormone. More importantly, you'll learn what DOES cause issues with these two hormones and how to avoid those problems. ...

What it Takes to Lose the Last 10 Pounds

May 20, 2024 11:00 - 42 minutes - 29 MB

In this episode, Mike explains what's required to lose the last 10 lbs. Not only does he tell you what you'll need to sacrifice in order to make it happen, but he also covers some of the major caveats before even proceeding with that goal. You may decide it's very worth it. You may decide it's not. There is no right or wrong. But it's important to understand what it takes before embarking on the journey to the last 10 lbs. Hair XT is offering 20% off their amazing products to help with regr...

Coaches Compass: Answer These 4 Questions

May 17, 2024 11:00 - 47 minutes - 32.8 MB

In this episode of the Coaches Compass, Mike explains the 4 questions that must be answered for your prospects at every step of the funnel to move them through the customer journey. If these questions aren't answered, it will lead to lack of clarity and lack of certainty. Which means your prospects will not take action. Tune in to find out what the 4 questions are. Hair XT is offering 20% off their amazing products to help with regrowing fuller, thicker hair - https://hairxt.com/discount/PO...

The Simplest Solution to Your Dream Body

May 15, 2024 11:00 - 39 minutes - 27.1 MB

In this episode, Mike explains the simplest solution to making progress towards your goals. There's a very specific reason why we tend to make things more complicated than they need to be. It's because of a concept called Complexity Bias. Which is often the source of our frustration when things feel overwhelming. The simplest solutions are often the most effective. Tune in to this episode to learn how this applies to your health and fitness. Hair XT is offering 20% off their amazing product...

Understanding Behavior Change with Kate Solovieva

May 13, 2024 10:00 - 1 hour - 42.8 MB

In this episode, Mike is joined by Kate Solovieva who explains the process of behavior change and why it's so difficult. This conversation will truly help to illuminate the barriers we face when wanting to make a change and will teach you some tools and exercises that will create awareness around what you desire and ways to make it come to fruition. This is an episode that you'll want to listen to multiple times! Follow Kate - @k_solovieva Visit Kate's website - http://www.solovieva.com/ ...

Coaches Compass: Try This Powerful Content Strategy

May 10, 2024 11:00 - 33 minutes - 23 MB

In this episode of the Coaches Compass, Mike first explains why vague marketing doesn't work to attract the right clients. And how to spot BS so you don't end up wasting money on programs that use this style of marketing (which means they also teach that style as well). More importantly, Mike breaks down a simple content exercise that will help you generate content that is useful in moving your prospects towards an informed buying decision. Hair XT is offering 20% off their amazing products...

Why Your Progress Stalled

May 06, 2024 10:00 - 34 minutes - 23.8 MB

In this episode, Mike explains why what used to work for you when it comes to losing body fat is no longer working now. There are a few main reasons why this happens and this episode breaks down each of them. Some are more obvious than others but it's important to understand so you avoid frustration and can focus on what will work for you now. Hair XT is offering 20% off their amazing products to help with regrowing fuller, thicker hair - https://hairxt.com/discount/POPFAM Cured Nutrition...

Coaches Compass: Do This to Refine Your Messaging

May 03, 2024 12:00 - 16 minutes - 11.2 MB

In this episode of the Coaches Compass, Mike explains a simple way to get more clear on your messaging that will resonate deeply with your audience. There are some ways to get inside the minds of your ideal clients and it's not as complicated as it might sound. This episode will give you a few strategies that you can implement right away. Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.com Cured Nutrition is offering 15% off their products site...

New Study Shows Double the Rate of Fat Loss

May 01, 2024 13:00 - 50 minutes - 35 MB

In this episode, Mike discusses the results of a brand new study that was conducted just a few months that highlighted a method that may produce 2x the rate of fat loss. You'll be surprised to find out that not all calorie deficits are created equal and there may be a simple strategy for expediting fat loss progress as well as making the process more enjoyable and easier to maintain. Tune in to find out the juicy details! Get 20% off any product from Legion Athletics! Use code POPFAM at htt...

4 Stressors That Disrupt Optimal Health with Rachel Scheer

April 29, 2024 10:00 - 1 hour - 48.6 MB

In this episode, Mike is joined by Rachel Scheer who helps to define what true health really means. This conversation is all about looking at the body as an interconnected system and understanding how those parts communicate and impact each other. Rachel shares her story of how achieving a lean physique and competing in bodybuilding also led to chronic health issues which then led her down the functional medicine path. If you want a deeper understanding of how to heal from autoimmune conditi...

Coaches Compass: The New & Improved Launch Strategy

April 26, 2024 10:00 - 45 minutes - 31.3 MB

In this episode of the Coaches Compass, Mike goes over the 5 changes that need to be made for launching in 2024. Since trust is harder to earn and the buying cycle is longer, the launch model has to be updated. You can no longer get away with a short runway for your launch. Regardless of whether it's for a challenge, group program, course, etc. Tune in to this episode to learn the Launch Lift model that will improve your launch results. Get 20% off any product from Legion Athletics! Use cod...

Is Walking Exercise?

April 24, 2024 11:00 - 42 minutes - 29.1 MB

In this episode, Mike addresses the very heated topic about whether walking is exercise or not. The answer should not surprise you. Not only is this about the benefits of walking and why it's one of the best things we can do for our health but this is also a conversation about being a good person when it comes to social media. It's easy to bash others to get attention. What if we took the time to get full context and come from a place of understanding and compassion? Listen to this episode f...

The Truth About Fear of Failure

April 22, 2024 11:00 - 37 minutes - 25.6 MB

In this episode, Mike breaks down fear of failure and what it actually means. A lot of us hold ourselves back due to fear of failure but once you understand what is happening inside of your mind, you're able to overcome quite simply. There is a process you can go through to bring the fear into the light to be managed or overcome. This episode will explain exactly what it takes to overcome your fear of failure. Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.leg...

Coaches Compass: Low Ticket is Winning

April 19, 2024 11:00 - 46 minutes - 31.8 MB

In this episode of the Coaches Compass, Mike explains why low ticket offers are crushing high ticket right now and what to do about it. This is simply a natural cycle but it's worth paying attention to because it this will happen again. Understanding how to adapt to changes in the marketplace will set you up for long term success as a business and as a coach. Listen to the episode for more! Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.com Cu...

Weight Loss Injections Revisited

April 17, 2024 11:00 - 33 minutes - 23 MB

In this episode, Mike revisits the conversation about weight loss injections like Ozempic and Wegovy. What are some of the things to consider before taking weight loss medications? What do we know from research? What do we still have to learn? What are the potential side effects v benefits? Tune in to this episode to find out! Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.com Cured Nutrition is offering 15% off their products site wide! Try t...

Making Macro Tracking Less Overwhelming

April 15, 2024 11:00 - 50 minutes - 34.6 MB

In this episode, Mike explains the way we often perceive things as overwhelming or stressful without even taking a minute to assess those beliefs. We assume that macro tracking or stepping on the scale are things that inherently cause stress and frustration. But they are simply neutral acts. We assign meaning to them. So this episode is all about reframing those beliefs to be more productive and conducive to success. You'll also hear a hidden gem in this episode about one reason why you migh...

Coaches Compass: High Converting Offers

April 12, 2024 10:00 - 45 minutes - 31.2 MB

In this episode of the Coaches Compass, Mike breaks down the most effective offers that are not at all salesy. There's a specific way to convert clients who are a great fit for your program without having to guess what they want or make bold promises or crazy guarantees. Not only that, but you can also use this thought process to make more effective content that will attract the type of clients that you want. Tune in to find out! Get 20% off any product from Legion Athletics! Use code POPFA...

Summer Shredding

April 10, 2024 10:00 - 51 minutes - 35.3 MB

In this episode, Mike chats about getting leaner for summer and what needs to happen in order to look your best during the time when you might be wearing less clothes. This is a common situation where we recognize that time is running out and it's a race to get some weight off before the summer season hits. If you know you have an aesthetic goal... it's time to get started. Listen to this episode and find out what it'll take to get leaner for beach season! Get 20% off any product from Legio...

Up-Regulating Your Metabolism

April 08, 2024 11:00 - 42 minutes - 29.4 MB

In this episode, Mike discusses the process for up-regulating your metabolism through nutrition and movement. We often hear about the metabolic adaptations that occur through low calories and extreme diets. But we rarely talk about the flip side of that. What happens when you eat more and move more? Does your metabolism adapt accordingly? There have been a number of studies done on overfeeding. Mike breaks down the research and shares personal experience as well. Get 20% off any product fr...

Coaches Compass: Standing Out as a Coach in 2024 with Jill Coleman

April 05, 2024 11:00 - 1 hour - 42.9 MB

In this episode of the Coaches Compass, Mike is joined by Jill Coleman to discuss the ever-changing marketplace of nutrition and fitness coaching and what needs to change from a marketing standpoint to separate yourself as a coach. This is an insightful conversation about dialing in your message, standing out in a crowded space, and playing the long game to build a lasting and profitable business. Jill brings a wealth of knowledge and experience to the table and her marketing tactics are a b...

Body Fat Set Point Theory

April 03, 2024 11:00 - 37 minutes - 25.6 MB

In this episode, Mike discusses body fat set point theory and whether it's real or not. The concept is that our bodies have a set point or preferred weight to maintain and will fight to keep it there. When you try to lose body fat, certain mechanisms will kick in that make it difficult to keep the weight off. So is it worth even trying? Well, body fat set point is a theory. What do we know to be true and how can we use that information to lose weight sustainably and permanently? That's what ...

Resilience, Happiness, and Challenging Yourself with Joe De Sena

April 01, 2024 14:00 - 59 minutes - 41.1 MB

In this episode, Mike is joined by Joe De Sena, the founder of Spartan which encourages people to step out of their comfort zones to do hard things. Spartan races took off in popularity because it provides a transformative experience in the matter of hours in a way that cannot be accomplished in a traditional setting. Joe explains how Spartan came to be and why it's been life changing for millions of people. He also discusses the key to happiness in a way that may seem counter to common beli...

Coaches Compass: Adapting to Changes in the Coaching Space

March 29, 2024 09:00 - 46 minutes - 32.1 MB

In this episode of the Coaches Compass, Mike explains the shifts that are happening in the marketplace that require a new and improved marketing process. It's no longer as easy as making a compelling offer and selling high-ticket coaching. The marketplace is more sophisticated and more saturated. Which means trust is lower and bold promises keep getting bigger. In order to stand out through the noise, coaches will need to make certain changes to their marketing plans. Tune in to this episode...

Try This Before Starting Another Diet

March 27, 2024 10:00 - 38 minutes - 26.9 MB

In this episode, Mike gives some actionable advice on an important first step before starting a diet or trying to lose weight. It will provide a lot of awareness and direction. Not just with regards to your nutrition, but also to certain behavioral patterns and habits that may be making things more difficult. Give it a try and see what you learn! Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.com Cured Nutrition is offering 15% off their produ...

Reverse Dieting is Real

March 25, 2024 11:00 - 31 minutes - 21.7 MB

In this episode, Mike explains the process of reverse dieting and why it's so controversial. He explains how and why it works and even shares his own current experience with reverse dieting. If you are someone who struggles with transitioning out of a fat loss phase, this episode will help you understand the process and what's needed to do it effectively. Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.com Cured Nutrition is offering 15% off th...

Coaches Compass: Every Coach Should Listen to This

March 22, 2024 10:00 - 1 hour - 45.7 MB

In this episode of the Coaches Compass, Mike goes in depth on how coaches can question what they've been told about marketing, sales, content, and business in general to do things in a way that aligns with their own unique disposition. This episode also covers some important principles that make it easier to apply the methods that actually make sense for your business. This is a must-listen for all coaches. Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legion...

6 Unsexy Truths About Weight Loss

March 20, 2024 10:00 - 55 minutes - 38.1 MB

In this episode, Mike breaks down 6 truths about weight loss that aren't very popular to talk about. This goes well beyond just calories and macros. And it's not about exercise either. These are the more nuanced concepts that make a huge difference when it comes to understanding your own individual needs. Give this episode a listen! Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.com Cured Nutrition is offering 15% off their products site wide!...

The Only 3 Reasons You're Not Making Progress

March 18, 2024 10:00 - 51 minutes - 35.8 MB

In this episode, Mike explains the only 3 reasons as to why progress isn't being made. As much as we try to over complicate things, if you're not seeing results in your health and fitness.. it always comes down to the same 3 things. Which actually makes it pretty easy to troubleshoot and course correct. Tune in to this episode to find out what those 3 things are! Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.com Cured Nutrition is offering 15...

Coaches Compass: 3 Marketing Secrets

March 15, 2024 11:00 - 49 minutes - 33.8 MB

In this episode of the Coaches Compass, Mike discusses 3 marketing topics. First, he explains an important part of marketing that happens AFTER someone enrolls into your program. Second, he explains why you may not need to be a jack of all trades. And finally, he breaks down the process for enrolling clients who do the work instead of non-coachable clients. Tune in for this jam-packed episode! Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.com ...

Losing Diet-Resistant Weight with Kim Schaper

March 13, 2024 12:00 - 1 hour - 41.9 MB

In this episode, Mike is joined by Kim Schaper for a well rounded conversation that touches on a number of important topics. Like the role that trauma and emotional health play in weight loss. The hormonal changes that occur during perimenopause and menopause and what to do about it. How you can look and feel your best as you age. And a whole lot more! Follow Kim - @kim.schaper Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.com Cured Nutritio...

How & When to Adjust Calories

March 11, 2024 12:00 - 43 minutes - 29.7 MB

In this episode, Mike explains the process of adjusting calories when you're trying to lose fat AND when you're trying to get your calories back to maintenance. How do you know when it's ok to lower calories? How do you know when you need to eat more? How do you know when you've been in maintenance long enough? How do you know when you need a diet break? You'll get the answers to all of those questions and more in this episode! Get 20% off any product from Legion Athletics! Use code POPFAM ...

Coaches Compass: The Hidden Gem of Marketing

March 08, 2024 12:00 - 32 minutes - 22.3 MB

In this episode of the Coaches Compass, Mike first goes into the thought process of offering free trainings in the early stages of business when you're less established as a coach. Is this the right strategy? Should you avoid pitching your coaching offer and instead try to build trust through freebies? You'll find out in this episode. Then, he uncovers one of the best kept secrets of marketing. Tune in to find out what it is! Get 20% off any product from Legion Athletics! Use code POPFAM at...

10 Harsh Truths

March 06, 2024 11:00 - 54 minutes - 37.6 MB

In this episode, Mike drops 10 no BS facts that you must accept if you want to be successful in any endeavor, especially health and fitness related. These may be difficult pills to swallow but they are important to hear. Tune in to find out what they are! Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.com Cured Nutrition is offering 15% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?r...

Are You Consistent Enough?

March 04, 2024 12:00 - 35 minutes - 24.8 MB

In this episode, Mike breaks down a simple way to measure consistency and to learn what it will truly take for you to achieve your goals. Often times we FEEL consistent and we FEEL like we're doing everything right but are frustrated that the results aren't matching our perceived efforts. How do we know if we're actually doing everything right? How do we know if we're actually consistent enough? You'll find out in this episode! Get 20% off any product from Legion Athletics! Use code POPFAM ...

Coaches Compass: The 5-Minute Email Collective

March 01, 2024 11:00 - 41 minutes - 28.6 MB

In this episode of the Coaches Compass, Mike begins by emphasizing the importance of transparency and open communication in marketing. He shares his story of following traditional marketing advice and how everything turned around in his business when he began pulling back the curtains on everything inside of his business. Then, he reveals the juicy details of The 5-Minute Email Collective, which is a membership for coaches to simplify the process of email marketing and content creation. Tune...

Losing Weight with an Autoimmune Condition

February 28, 2024 11:00 - 35 minutes - 24.1 MB

In this episode, Mike explains what needs to be in place when it comes to losing weight with an Autoimmune condition like Hashimotos. Really, this can be applied to anything that may make it a little more difficult to see progress. Like hormonal issues or gut health issues. There are some underlying, foundational elements that must be in place in order to see progress when dealing with some of these conditions. Find out what they are in this episode! Get 20% off any product from Legion Athl...

Best Macros for Menopause

February 26, 2024 12:00 - 28 minutes - 19.7 MB

In this episode, Mike breaks down the best macro plan for menopause. Is there such a thing? What are the considerations you need to take if you're going to track macros during perimenopause or menopause? Find out all of the juicy details in this episode! Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.com Cured Nutrition is offering 15% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rf...

Coaches Compass: Painkillers vs Vitamins

February 23, 2024 11:00 - 34 minutes - 23.9 MB

In this episode of the Coaches Compass, Mike goes into the difference between painkiller marketing and vitamin marketing, and also explains why the message resonates so much with coaches. This is almost like inception... you'll hear the message and then get a break down of the psychology behind the message. If you like to nerd out on this stuff.. buckle up! Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.com Cured Nutrition is offering 15% off ...

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