Marketing Unplugged
61 episodes - English - Latest episode: 3 months ago - ★★★★★ - 3 ratingsWelcome to Marketing Unplugged, a podcast about the humans behind marketing. Co-hosts Mark Emond (fearless and open-minded leader of Demand Spring) and Elle Woulfe ( Senior VP of marketing, and self-proclaimed marketing nerd) hold insightful conversations with accomplished B2B marketers about the ways they use marketing to advance their ideas, their organizations, and themselves. Our goal is to help you become a more confident marketer.
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Episodes
Doug Bewsher — Where is MarTech Headed?
February 12, 2024 08:00 - 53 minutes - 49 MBJoin Doug Bewsher, a seasoned leader in Marketing and Executive at Arrowroot Capital, as he shares his insights into the dynamic world of MarTech. As the former CMO of Salesforce and Skype, Doug talks about the power of AI in B2B marketing, the lessons from his agency work at McKinsey, and the future of customer engagement. In this episode, Doug offers invaluable advice to young marketers, discusses the current state of MarTech, and explores the shift towards brand-focused strategies over gr...
TJ Hager — Observations in Where the Future of Marketing Ops is Headed
February 05, 2024 08:00 - 39 minutes - 36.1 MBTJ Hager is the Manager of Customer Success at Adobe and the creative mind behind MOPs Notes, a newsletter where he shares his insights and experiences in the tech and marketing industry. In this episode, TJ reflects on the challenges of working with a limited budget, the evolving expectations in customer support post-COVID-19, and the crucial role of marketing ops professionals in bridging the missing gaps in the market and driving business innovation. Key Takeaways: [1:00] A little...
Sherri Kottmann — Best Practices to Elevate Teams and Embrace AI
January 29, 2024 08:00 - 50 minutes - 46.3 MBJoin Sherri Kottmann, Chief People Officer at Quickbase, as she shares her extensive experience in human resources and her approach to creating a thriving workplace environment. In this episode, Sherri discusses the challenges of engaging and elevating teams, the partnership between CPOs and CMOs, and the evolving role of HR in today's complex business landscape. She reflects on the changes in talent management over recent years and emphasizes the irreplaceable value of the human touch in an...
What's In 2024 For Metrics, Marketing Alignment, Attribution & Content Strategy
January 22, 2024 08:00 - 38 minutes - 35.7 MBIn this insightful episode, co-hosts Mark and Elle dive into the findings of the Demand Spring 2023 Revenue Marketing B2B Benchmark Report. They discuss the significant progress in revenue marketing practices, with 50% of respondents believing they have matured in this area. The conversation also touches on the long-overdue tracking of revenue sourced by marketing, and the persistent challenges in aligning marketing and sales teams together. They also reflect on the effectiveness of a multi-...
Marketing in the Midst of Change: 2023 Reflections, Challenges, and Innovations
January 15, 2024 17:00 - 47 minutes - 43.7 MBJoin co-hosts Mark and Elle as they delve into the tumultuous yet transformative year of 2023 and its impact on the world of marketing. In this episode, they discuss the challenges marketers have faced during what Elle describes as a tech crash plus Mark's observations from his third economic downturn. They explore the necessity of innovation in marketing strategies, especially when budgets are tight, and the pivotal role of AI in shaping the future of marketing. Key Takeaways: [2:50...
Jodi Cerretani — Best Practices in Creating Shared Team Accountability in B2B Marketing
June 12, 2023 07:00 - 55 minutes - 50.8 MBJodi Cerretani is the VP of Marketing at RollWorks, an account-based marketing platform for B2B Marketing & Sales. Jodi has more than 10 years of experience in leadership roles and has served in leadership positions at Vidyard, Kapost, and Kahuna. In this episode, Jodi shares how her MBA has helped her in her tech career and her philosophy on productive team pods and she gives the inside scoop on customer marketing. Key Takeaways: [1:20] A little bit about Jodi and her background in ...
Adam Schoenfeld — Marketing in the Early Stages of a Startup
April 27, 2023 07:00 - 53 minutes - 49 MBAdam Schoenfeld is a serial entrepreneur who has founded four companies, including his latest ventures, KeyPlay.io and PeerSignal, both of which are disrupting the marketing and sales space. In this episode, we'll dive into Adam's insights on marketing's crucial role in early-stage startups, such as the initial marketing functions to prioritize and the traits that make for great hires. We'll also explore Adam's experience as a board member during the acquisition of Bizible by Marketo, discus...
Angela Earl — The power of leadership and a growth mindset
April 20, 2023 07:00 - 36 minutes - 33.5 MBAngela's career journey has taken her Executive Assistant to agency founder to holding marketing executive roles at leading software companies. In this episode, Angela shares her unique story and the lessons she's learned along the way. She offers valuable insights into leadership, mentorship, and the power of a growth mindset. Additionally, Angela discusses her passion for promoting diversity in the workplace and why she believes failure is a crucial part of any successful career. Key...
Scott Rabschnuk — Navigating the complexities of healthcare marketing for better outcomes
April 11, 2023 18:16 - 55 minutes - 51.3 MBScott Rabschnuk, Vice President of Strategic Marketing at Blue Cross Blue Shield of Massachusetts, has an extensive background in healthcare marketing. Scott spent the better part of his career agency-side as an Executive at Hill Holiday, where he led the healthcare practice. In this episode, Scott shares his wealth of knowledge and provides practical advice for marketing professionals navigating the healthcare industry. Key Takeaways: [1:40] Scott shares how his BA in English has be...
Buell Duncan — The key to successful cross-functional collaboration
March 30, 2023 07:00 - 59 minutes - 54.6 MBBuell Duncan is an anomaly having spent his entire career at one organization. Buell has held many executive roles throughout his tenure at IBM, starting in one of the unlikeliest places for a marketer: sales. In this episode, Buell shares valuable advice on how marketers can strengthen critical relationships with sales, IT, and finance teams. He also emphasizes the importance of understanding customer needs and implementing a data and measurement infrastructure to justify marketing spend, a...
Mark Stouse — The journey from CMO to CEO
March 06, 2023 08:00 - 57 minutes - 52.9 MBMark Stouse is the Chairman and CEO of Proof. With an extensive CMO background, Mark shares his career history as well as lessons learned as a CEO, including how to get out of your own way and keeping your ego in check. Learn more about Mark’s career path to becoming a CEO, the roles of leaders, as well as the top challenges in B2B marketing. Key Takeaways: [1:40] An introduction of Mark and his education background. [4:40] How a degree in the liberal arts prepared him well for a ...
Audrea Laffely — Navigating the customer and buyer journey in today’s digital world
February 09, 2023 17:22 - 43 minutes - 40.3 MBAudrea Laffely, the VP of Digital Transformation and Innovation at Rocket Software, and marketing executive has over 15 years of both agency and client-side experience. In this episode, Audrea shares her perspective on the customer experience, privacy challenges in the digital age, and the importance of ethical values in a company. Key Takeaways: [1:50] Audrea is always prepared and ready to go! She explains how this mindset has helped her throughout her career. [4:00] What is the ...
Laura Marx — A CMO’s journey: From marketing professional to leader
January 13, 2023 08:00 - 44 minutes - 40.7 MBLaura Marx is the CMO of RSA Security and has built and led global marketing teams throughout her career. As a remote worker for over a decade, Laura shares her thoughts on how to be a leader from afar, offers some solid advice to aspiring first-time CMOs, and shares her own journey from being a marketing professional to a leader. Key Takeaways: [2:00] Laura got her start as a tennis instructor, how did she go from that to becoming a marketing lead? [4:30] How did Laura develop her...
Carlos Hidalgo & Pam Didner — The 2022 B2B Marketing Wrap Up
December 16, 2022 08:00 - 48 minutes - 44.7 MBCarlos Hidalgo, Chief Revenue Officer at Demand Spring, and special guest Pam Didner, the Founder of Relentless Pursuit, join today’s discussion to recap some important marketing trends that happened in 2022 and offer their insights on what marketers should be thinking about for the upcoming year ahead. They discuss everything from AI integration, to marketing and sales alignment, and so much more! Key Takeaways: [2:30] Pam shares how she thought the year went, from a B2B marketer’s ...
Chris Arrendale — The Art and Science Behind Email Deliverability
November 30, 2022 20:40 - 49 minutes - 46 MBChris Arrendale is the CEO and Founder of CyberData Pros and is a Privacy and Data Security professional. With more than 22 years of experience in the field, Chris has gone deep with email deliverability and tested the nuances of what makes an email successful. In this week’s episode, Chris details what marketers need to know about email deliverability and why email is still not dead. Key Takeaways: [2:40] Chris got his start at the company Silverpop, a place where he ended up meetin...
Ramli John — A Product-Led Approach to Marketing and Customer Retention
November 03, 2022 07:00 - 42 minutes - 39.4 MBRamli John is a Podcaster, Engineer-turned-Marketer, and Author of Product-Led Onboarding, a book about how to turn new users into lifelong customers. In this episode, Ramli shares his thought process on what marketers need to think about when creating a product-led marketing strategy that’s focused on the customer. Key Takeaways: [1:50] How did Ramli get interested in marketing? [3:35] Ramli’s background is in math and engineering; was the transition to marketing difficult? [6:1...
Marissa Homere — How to Grow Your Skills Rapidly in Marketing
August 08, 2022 07:00 - 54 minutes - 50.3 MBMarissa Homere is the VP of Marketing at Irwin, an investor relations and capital markets software company. She is a demand generation leader and for the last decade, she has built and scaled marketing teams in a wide range of industries. She is also an Instructor for the Modern Marketing Certification program. In this episode, Marissa shares her thoughts on the marketing industry as a whole, how young professionals can be best prepared for today’s rapidly changing environment, and what it t...
Jeff Wright — The Best Ways to Remove the Three Big Barriers in Marketing
July 12, 2022 07:00 - 1 hour - 58.1 MBJeff Wright is the Senior Director of Revenue Marketing and Operations at Elastic Path and has been a results-driven leader for the last 20 years. In this episode, Jeff shares what he thinks about leading the younger generation, what he thinks about sales and marketing under the revenue umbrella, and how to remove barriers within marketing to make it all flow seamlessly. Key Takeaways: [1:50] A little bit about Jeff and his work within RevOps. [4:40] How has the definition of deman...
Jon Davies — Driving Transformational Change in the Financial Sector
July 07, 2022 07:00 - 43 minutes - 39.8 MBJon Davies is the Head of Marketing Technology Transformation at Fidelity Investments and has been a Global Marketing UX and Creative Technical Leader over the last 15 years. Jon understands there’s a wealth shift happening among the millennial generation and shares insights in this week’s episode on how to lead transformational change in an environment that is ever-growing. He also talks about some of the key things he’s learned over the years from being a marketer in the financial services...
Delia Garced — Invite Diversity to the Table Where Decisions Are Made
June 29, 2022 07:00 - 48 minutes - 44.8 MBDelia Garced is Senior Director of Demand Generation at Waters. For the past 30-plus years, Delia has been leading and building global marketing teams at some of the world’s biggest companies, including GE, where she served as a marketing leader for close to 25 years. She’s a strong believer in diversity in the workplace and tries to foster inclusive teams. In this conversation, Co-hosts Mark Emond and Elle Woulfe talk with Delia about her involvement in advancing the leadership opportunitie...
Erin Blaskie — A Multi-Passionate Marketing Leader
June 09, 2022 16:00 - 54 minutes - 75.5 MBErin Blaskie is a fractional CMO, a mom, a mental health advocate, an entrepreneur, a TEDx speaker, a travel blogger, and more. In 2004, when she was just 21, Erin started a marketing consultancy business. Since then, she has worked with the leading brands, improving their digital presence and branding. She’s passionate about helping her community and she’s a firm believer that something amazing can be created from nothing. Host, Mark Emond, and Erin talk about their humble upbringings that h...
Jefferson Darrell — Brand Authenticity in Diversity and Inclusion Initiatives
May 10, 2022 21:00 - 54 minutes - 50.1 MBJefferson Darrell is the Founder and CEO of Breakfast Culture, a firm that helps organizations embrace inclusion and diversity and helps them overcome any challenges they might face in the process. Although Jefferson began his career as an engineer, he found his love and passion in marketing communications and public relations. In this episode, Jefferson shares his background and how he came to be a voice and advocate in the diversity inclusion space. He breaks down what’s still needed from ...
Lisa S. Jones — What It Means To Be Seen, To Be Heard, and To Be Felt
March 09, 2022 22:00 - 57 minutes - 52.8 MBLisa S. Jones is the Founder & CEO of EyeMail Inc. and for more than 17 years, she has continued to be a catalyst for digital disruption and prolific innovator with multiple, patent-pending technologies in the email and texting platforms. She is a board member of the Technology Association of Georgia Diversity and Inclusion and volunteers at the local chapter of the Women in Technology Association. In today’s episode, they talk about where she draws her inspiration from and what keeps her go...
Kathi Kaplan — Be A Visionary
January 04, 2022 22:00 - 42 minutes - 38.9 MBKathi Kaplan is the SVP of Demand Generation of UiPath, a leading automation company. With 30-plus years of experience in the industry and as a leader that can quickly make decisions, she shares her insights about creating a vision and how to motivate people to execute on that vision. She also shares her thoughts on how to modify business travel and host hybrid events in times of the pandemic. Key Takeaways: [1:40] Kathi talks about her guiding principles to recruit, retain, and buil...
Michele Grieshaber — Trust and Shared Purpose Create Community
December 21, 2021 22:00 - 56 minutes - 51.7 MBMichele Grieshaber is a CMO Advisor to various groups as an independent business and marketing consultant. She has an impressive background working with IBM in executive marketing roles for almost 20 years and later on transitioning to smaller organizations where she held the CMO role for companies like Silicon Labs. In this episode, Michele talks about how to create culture and community in an organization, as well as the harmony between customer-centricity and being product-led. Key ...
Joe Chernov — Marketing Authenticity and Deeply Connecting to Consumers
December 07, 2021 22:00 - 47 minutes - 44 MBJoe Chernov is the Chief Marketing Officer at Pendo. He has been at the forefront of B2B marketing, creating impactful campaigns and strategies for various companies over his 20-plus-year career. Before Pendo, he was the CMO of two Boston startups, Robin and InsightSquared, which was named the most awarded sales intelligence company in tech. He takes huge risks and reaps huge rewards. What are his keys to marketing success? Listen to this week’s episode to find out more. Key Takeaways: [...
David Gaudet — Get Curious, Get Out There, and Reinvent Yourself
November 23, 2021 22:00 - 57 minutes - 52.9 MBDavid Gaudet is the author of The Daily Undoing and has spent the last 20 years as a post-secondary educator and teaches all things brand and marketing to his students. In this episode, David shares what marketers need to have in order to succeed in this industry, what companies are actively looking for in their marketers, how David teaches these critical skill sets in his classes, and so much more! Key Takeaways: [1:25] What is wrong with marketing today? [3:00] What is marketing, rea...
Mark Emond and Elle Woulfe — Introducing Our New Co-Host!
November 09, 2021 22:00 - 43 minutes - 40.4 MBElle Woulfe is the Vice President of Growth Marketing at Invision and Advisory Board Member for Demand Spring. She is going to be Demand Spring’s newest co-host with Mark! Here’s a quick introduction to who Elle is, her background, and why she is so passionate about marketing. Key Takeaways: [2:05] Demand Spring has a new co-host! Meet Elle Woulfe! [5:35] How did Elle discover marketing? [11:00] Salespeople have a really hard job. Elle has a lot of empathy for people who can get ...
Carla Johnson — B2B Storytelling Done the Right Way
April 22, 2021 23:19 - 58 minutes - 54 MBCarla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Her work with Fortune 500 brands serves as the foundation for many of her books. Her tenth and most recent book, RE: Think Innovation, busts the myth that innovation is something that requires a specific degree or special training. Consistently named one of the top influencers in her field, Carla regularly challenges conventional thinking. In this week’s episode, Carla dives right into what B2B marketing i...
Tim Washer — Feeling Stuck? Shake Things Up with Comedy.
April 08, 2021 15:00 - 1 hour - 69 MBTim Washer spent 20 years at IBM, Cisco, and Accenture while moonlighting on SNL, Conan O’Brien, and Last Week Tonight with John Oliver, and now helps brands connect empathetically through humor. Tim shares his process on how to shake up a brand and make them funny, relatable, and joyful to interact with on this week’s show. Tim also opens up on some of the mental health challenges he’s faced during the lockdown and why we all need connection, more than ever before. Key Takeaways: [3...
Nick Edouard — Be Ruthlessly Passionate About the Problem You’re Trying to Solve
March 18, 2021 21:00 - 1 hour - 60.9 MBNick Edouard is the Co-Founder and Chief Product Officer at PathFactory, an intelligent content platform that removes friction by delivering delightful and customizable content experiences. Nick is a passionate problem solver and discusses the core problem PathFactory is solving in the marketplace today. He also discusses how the B2B market and marketers still don’t quite know how to leverage the power of AI to do some of the heavy lifting in marketing. All of this and more, in this week’s e...
Tara O’Sullivan — Energy and Time Are Limited Things, Use it Wisely.
March 05, 2021 15:00 - 56 minutes - 52.2 MBTara O’Sullivan is the Chief Marketing Officer for Immedis, the global leader in payroll consolidation. Tara is currently based in Ireland and runs an international team. She has been consistently recognized for bringing a unique blend of strategic insight and operational execution and has over 25 years of extensive experience in B2B Technology & Marketing. On today’s show, Tara discusses women in sports, what you should outsource in marketing, the relationship between demand gen and brand, ...
Michael Brenner — Why are Marketers so Miserable?
February 19, 2021 15:00 - 1 hour - 56 MBMichael Brenner is the CEO of Marketing Insider Group, founded on the belief that strong leaders who champion their teams are the key to unlocking massive growth. Michael is also a globally-recognized keynote speaker on leadership, culture, and marketing and author of the bestselling book, The Content Formula. Michael talks about why our marketing budgets are out of whack, why most marketers are absolutely miserable, and his latest book, Mean People Suck. Key Takeaways: [2:30] Why does M...
Mark Jefferies — The Soft Skills Needed to Thrive in Today’s Environment
February 05, 2021 13:00 - 54 minutes - 50 MBMark Jefferies is a Keynote Speaker, Author, Event Host, and a Communications Consultant. He has shared the stage with VP Joe Biden to Will Smith, from Serena Williams to Michael J Fox and Richard Branson, all without formal training! Mark shares his journey and offers words of wisdom on how to better communicate and show up in our digital meetings. Key Takeaways: [2:45] How does a keynote speaker and an MC of live events keep himself busy during a pandemic? [3:35] In the beginning...
Jennifer Griffin Smith — Be Real. Be Human.
January 27, 2021 18:00 - 44 minutes - 41.2 MBJennifer Griffin Smith is the Chief Marketing Officer at Brightcove, an online video platform. Jennifer is a fast-paced executive who is passionate about discovering new technology possibilities. She shares her philosophy on how to empower her team, what was the root of her early success, her experiences at Microsoft, and how she thinks about marketing in today’s world. Key Takeaways: [2:45] Jennifer shares why the phrase, “blossom where you are” is a saying that strongly resonates w...
Peter Mahoney — The road from CMO to CEO
January 07, 2021 20:49 - 59 minutes - 55.2 MBPeter Mahoney is the CEO of Plannuh, a SaaS company that provides cloud-based tools to help marketers build, manage, and share their marketing budgets. Peter has over 30 years of marketing experience and has worked in a variety of CMO roles. He is also a passionate supporter of the rights of people with disabilities. Join Peter as he discusses his journey from CMO to CEO, how to embrace your nerd status, and the inner workings of building a company on your money vs. on investors’ money. ...
Peter Mahoney — Do CMOs make the best CEOs?
December 31, 2020 08:00 - 59 minutes - 55.2 MBPeter Mahoney is the CEO of Plannuh, a SaaS company that provides cloud-based tools to help marketers build, manage, and share their marketing budgets. Peter has over 30 years of marketing experience and has worked in a variety of CMO roles. He is also a passionate supporter of the rights of people with disabilities. Join Peter as he discusses his journey from CMO to CEO, how to embrace your nerd status, and the inner workings of building a company on your money vs. on investors’ money. ...
Duane Schulz — The importance of Ethical Marketing
December 18, 2020 15:22 - 1 hour - 65.7 MBDuane Schulz is a Digital Marketing Consultant and was the former Chief Marketing Technologist and Head of Digital at Xerox until January 2017. He has had roles ranging from Brand and Marketing Intelligence to acting CMO over the last 17 years and has held executive roles at Apple and HP. Duane shares what it was like working for Apple during the 90s, his time at Xerox, how he sees brand image, and what it means to “do no evil,” marketing through the use of lean surveillance. Key Takea...
Ashley Botting and James Gangl — Take a Risk, Be Creative.
December 04, 2020 01:43 - 55 minutes - 51.3 MBAshley Botting and James Gangl are both professional actors, improvists, writers, and comedians. What do these two have to do with marketing? Improv, stepping out of your comfort zone, finding creativity, and the art of taking risks are all essential qualities every marketer needs to have and our two guests today have some insights on how to develop these key skills. Key Takeaways: [2:00] How do Ashley and James describe the work that they do? [4:00] Improv is a great team-building exe...
Ashley Botting and James Gangl — Take a risk, be creative.
December 04, 2020 01:43 - 55 minutes - 51.3 MBAshley Botting and James Gangl are both professional actors, improvists, writers, and comedians. What do these two have to do with marketing? Improv, stepping out of your comfort zone, finding creativity, and the art of taking risks are all essential qualities every marketer needs to have and our two guests today have some insights on how to develop these key skills. Key Takeaways: [2:00] How do Ashley and James describe the work that they do? [4:00] Improv is a great team-building exe...
Dave Laverty — Bridging the gap between sales and marketing.
November 20, 2020 16:14 - 58 minutes - 53.5 MBDave Laverty has more than 30 years of marketing executive experience in hi-tech, which includes roles such as the CMO for IBM as well as Cognos. In this episode, Dave answers the age-old question of how to better align and marketing, and skills that CMOs, and really all marketers, need to know now more than ever. Key Takeaways: [2:55] What has stayed a constant in B2B marketing throughout the years? [4:10] Data gives us an individual look at our buyers and to customize relevant se...
Christine Washburn — Politics to robots, and everything marketing in between.
October 30, 2020 16:00 - 41 minutes - 38.8 MBChristine Washburn has been recently appointed Chief Marketing Officer for Berkshire Grey, an AI robotic fulfillment company in the retail distribution and logistics industry. Christine joined the company shortly after the pandemic and has been working in her new leadership role 100% remotely. In this episode, Christine talks about her career in politics, how to break through the AI buzzword and stand out, and how she solves work problems in her dreams. Key Takeaways: [2:40] How has Chri...
Gregor Jeffrey — The Science Behind Successful Communication
October 16, 2020 07:00 - 58 minutes - 53.9 MBGregor Jeffrey is a former International Defense Expert and a Communication Thought Leader. He jokes that he’s probably the only communication expert that has been fired due to poor communication skills! After getting consistent feedback throughout his career that he was a poor communicator, Gregor dedicated himself to learning what it takes to present ideas effectively and to have others trust you more efficiently. It was through this journey that Gregor discovered that we each have four di...
Gregor Jeffrey — Most of Us Are Notoriously Poor Communicators
October 08, 2020 07:00 - 58 minutes - 54.3 MBGregor Jeffrey is a former International Defense Expert and a Communication Thought Leader. He jokes that he’s probably the only communication expert that has been fired due to poor communication skills! After getting consistent feedback throughout his career that he was a poor communicator, Gregor dedicated himself to learning what it takes to present ideas effectively and to have others trust you more efficiently. It was through this journey that Gregor discovered that we each have four di...
Elle Woulfe — Empathy and Making People Feel Seen in the Workplace
October 01, 2020 07:00 - 1 hour - 56.1 MBElle Woulfe is the Vice President of Growth Marketing at InVision and was named one of the most fascinating people in B2B Marketing in 2019. She is a veteran revenue-focused marketer with over 20 years of experience in digital marketing, demand generation, brand management and go-to-market strategies. Elle shares her story, how she discovered her path to marketing, and what it’s like herding and raising chickens during the pandemic. Key Takeaways: [2:35] What has kept Elle engaged du...
Season Finale — Hot Topics and Highlights From Season One
June 25, 2020 07:00 - 50 minutes - 46.1 MBMarketing Unplugged Producer, Maddy Pigott, joins this episode as a guest host. She interviews co-hosts Mark and Karen to get their take on the insights and hot topics discussed among guests from this season of Marketing Unplugged. They chat about the buyer experience, what the future of marketing will look like, upcoming trends that are here to stay, as well as some of the personal experiences they’ve had throughout their career journeys. Key Takeaways: [1:15] Welcome to the final e...
Neal Schaffer — Maximize Your Social Influence
June 11, 2020 07:00 - 53 minutes - 49.4 MBNeal Schaffer is a recognized leader in helping businesses maximize their social presence. As a global keynote speaker, university educator, social media agency owner, author, and social media strategy consultant, Neal helps organizations through their digital transformation. Neal is the author of four social media books, including his latest book, The Age of Influence: The Power of Influencers to Elevate Your Brand. In this podcast episode, Neal shares his story on how he learned Chinese, m...
Sean Reid — A Better World With Better Leaders
May 22, 2020 07:00 - 1 hour - 55.3 MBSean Reid is the Founder and President of Arrowhead Coaching and Facilitation Solutions. Throughout his life, Sean has helped leaders succeed and lead. He tries to remind people that having a bit of compassion and authenticity will take you a long way as a leader. He also shares how his faith and work in the Church have made him a more compassionate person. He discusses struggles in times of crisis and how he tries to frame the situation so he can ask better questions that connect with his c...
Carol Meyers — The Challenges of Bringing a Company Public
April 16, 2020 07:00 - 55 minutes - 50.7 MBCarol Meyers recently left Rapid 7, where she served as CMO for nine years. Prior to this, she was the CMO for WorkHuman, LogMeIn, and Unica. Carol also served on the board of Advisors for WordStream, Brandeis University, MineralTree, and Emarsys. Carol discusses on this week’s show why it’s so important to be proactive in your career, the importance of diversity in the STEM community, and the most intimidating thing about bringing a company public, which she has done four times! Key T...
Julie Zadow, Bill Anderson, and Maddy Pigott — Adapting to the Pandemic and Creating Marketing Materials That Matter
April 03, 2020 07:00 - 57 minutes - 53.3 MBToday we have three Demand Spring employees: Julie Zadow is the Senior Vice President and CMO in Residence, Bill Anderson is the Senior Marketing Technology Consultant, and Maddy Pigott is the Marketing Specialist and runs the marketing efforts at Demand Spring. Each guest brings unique perspectives on how they’re managing work and life as they practice social distancing. They also share how they’ve been working with their Demand Spring clients to develop timely content that is both sensitiv...