Carlos Hidalgo & Pam Didner — The 2022 B2B Marketing Wrap Up
Marketing Unplugged
English - December 16, 2022 08:00 - 48 minutes - 44.7 MB - ★★★★★ - 3 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Carlos Hidalgo, Chief Revenue Officer at Demand Spring, and special guest Pam Didner, the Founder of Relentless Pursuit, join today’s discussion to recap some important marketing trends that happened in 2022 and offer their insights on what marketers should be thinking about for the upcoming year ahead. They discuss everything from AI integration, to marketing and sales alignment, and so much more!
Key Takeaways:
[2:30] Pam shares how she thought the year went, from a B2B marketer’s perspective.
[4:50] Carlos also shares his thoughts on how the year went.
[9:20] What should marketers look forward to or be aware of in 2023?
[14:40] Should you outsource the way you collect and manage data?
[17:15] The way marketers are trying to connect different tools and dashboards together has been a huge roadblock.
[21:20] There is a lack of a “puzzle master” that looks at all the pieces of technology and orients them to the marketing and business strategy.
[22:45] With so many technology options out there, Pam and other marketers have a hard time honing down on what kind of questions they should ask to get the right answers they need.
[28:00] Let’s talk about AI. Can marketers rely on it?
[32:45] Large firms are trying to figure out how to digitally transform because they realize their investors and customers are already ahead of the curve.
[37:50] How do Pam and Carlos think about marketing and sales alignment?
[41:40] The customer experience has to come from the top down to impact powerful change.
[45:10] HR needs to be a stronger player going forward to help guide the CMO with a good change management strategy going forward.
[46:50] Have a solid plan for what you want to do in the next 12 months.
Mentioned in This Episode: