Joe Chernov — Marketing Authenticity and Deeply Connecting to Consumers
Marketing Unplugged
English - December 07, 2021 22:00 - 47 minutes - 44 MB - ★★★★★ - 3 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Joe Chernov is the Chief Marketing Officer at Pendo. He has been at the forefront of B2B marketing, creating impactful campaigns and strategies for various companies over his 20-plus-year career. Before Pendo, he was the CMO of two Boston startups, Robin and InsightSquared, which was named the most awarded sales intelligence company in tech. He takes huge risks and reaps huge rewards. What are his keys to marketing success? Listen to this week’s episode to find out more.
Key Takeaways:
[1:35] Joe shares his journey from his double major to becoming a marketing executive.
[3:50] He almost joined Eloqua but he was ghosted and they hired someone else. So when they called him back a year later, what did he do?
[5:35] What is the key to building a peer community in tech that evolves so quickly?
[8:20] Joe shares Pendo’s struggle in seeing brands as a demand generator and how they shifted that into brand surveys.
[10:30] It takes practice to input data into your planning and decision-making. The lines aren’t always clear.
[13:15] Churn is death. Joe shares a story of how he and his team turn a churn into a million dollars.
[15:55] A good customer marketing program gets closer to a customer at the right time, not when they are about to go to a competitor.
[17:30] Choosing a cause that is meaningful to that organization is becoming an expectation in today’s working generation.
[19:35] Joe explains his analogies, The Dragon Slayer and the Patron Saint, two ways on how to build a brand. Which one is better?
[28:40] Technical marketing vs. content marketing. Joe shares what got him into writing and how it is important to marketing.
[34:10] Joe talks about his live event, Pendomonium 2021, and how important that was to create his community at Pendo.
[37:35] Joe also answers “This or That” questions.
[41:30] To close, Joe shares his thoughts on the biggest growth areas in marketing for the next five years.
Mentioned in This Episode: