Marissa Homere — How to Grow Your Skills Rapidly in Marketing
Marketing Unplugged
English - August 08, 2022 07:00 - 54 minutes - 50.3 MB - ★★★★★ - 3 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Marissa Homere is the VP of Marketing at Irwin, an investor relations and capital markets software company. She is a demand generation leader and for the last decade, she has built and scaled marketing teams in a wide range of industries. She is also an Instructor for the Modern Marketing Certification program. In this episode, Marissa shares her thoughts on the marketing industry as a whole, how young professionals can be best prepared for today’s rapidly changing environment, and what it takes to succeed in a fast-paced agency role.
Key Takeaways:
[1:50] How did Marissa break into this career field?
[3:25] What advice does Marissa have about getting involved in social media as a career path?
[7:00] What are some of the skillsets a good social media manager should have? What does Marissa look for?
[8:45] If you are looking to grow rapidly in your skill sets, join an agency.
[13:15] Marissa shares her strategy to grow a brand when they’re brand new.
[16:05] When it comes to content creation, how did Marissa get internal employee involvement to advocate for Irwin?
[20:45] There’s a big gap between college and real-world marketing needs. Marissa offers ways you can bridge that gap.
[24:00] How can B2B marketers best be prepared for their roles?
[30:50] How does Marissa define a healthy work culture?
[34:55] Marissa talks about the logic behind her piece, “Be the Man You Want to Marry.”
[37:50] Sometimes you need to get out of the way and let people share their voice. You can be an ally in helping people speak up.
[42:15] Every conversation is better when there are different perspectives in the room.
[48:10] Marissa answers some rapid-fire questions!
Mentioned in This Episode:
My message to you on International Women’s Day