Marketing Unplugged
61 episodes - English - Latest episode: 3 months ago - ★★★★★ - 3 ratingsWelcome to Marketing Unplugged, a podcast about the humans behind marketing. Co-hosts Mark Emond (fearless and open-minded leader of Demand Spring) and Elle Woulfe ( Senior VP of marketing, and self-proclaimed marketing nerd) hold insightful conversations with accomplished B2B marketers about the ways they use marketing to advance their ideas, their organizations, and themselves. Our goal is to help you become a more confident marketer.
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Episodes
Lindsay Cournoyer — Women-Friendly Tech Culture.
March 09, 2020 07:00 - 52 minutes - 48.3 MBLindsay Cournoyer is the Vice President of Marketing at Axonify, a learning platform built to enhance the skillsets of frontline employees. Lindsay is passionate about creating an open and welcoming work environment. In this episode, she discusses why it’s important to have more women in tech, . shares her thoughts on JOMO (Joy of Missing Out), and opens up about the winding road that led her to where she is today. Key Takeaways: [2:25] Lindsay started her working career in PR and sh...
Tyler Lessard — Communicating as Real People Behind our B2B Brands
February 19, 2020 08:00 - 49 minutes - 46.1 MBTyler Lessard is the VP of Marketing at Vidyard, a leading provider of video marketing and video selling solutions for businesses. He is a storyteller that is dedicated to providing exceptional customer experiences. Prior to Vidyard, he led the Global Alliances and Business Development department at Blackberry. Tyler shares how he sees video marketing evolving over the upcoming years, how marketers can leverage and think about B2B storytelling in a much better way, and what personalized cont...
Jon Miller — Be More Relevant, Be More Personalized, to Stand Out
February 05, 2020 08:00 - 48 minutes - 44.9 MBJon Miller is the CEO and co-founder of Engagio, a B2B marketing engagement platform that empowers revenue teams to combine the best of lead and account-based marketing to win new business and drive account growth. Jon has a physics degree from Harvard and an MBA from Stanford and is a B2B thought leader and evangelist speaking at conferences around the globe.. In this episode, Jon shares how he knew it was the right time to leave Marketo, what B2B marketing will look like in 2025, and why h...
Nancy Harhut — Blending Behavioral Science with Marketing Practices
January 15, 2020 08:00 - 57 minutes - 52.6 MBNancy Harhut is the Co-Founder of HBT Marketing and has over a decade of experience as a Creative Director with a focus in Behavioral Science. She has worked at the executive-level for companies such as Hill Holliday and Mullen and is an award-winning keynote speaker taking the stage across the globe. Key Takeaways: [2:10] Nancy was first inspired by Robert Cialdini’s book Influence and his work sparked a long journey down behavioral science and its application into marketing. [5:3...
Brian Kardon — Getting Comfortable in New Leadership Roles
December 18, 2019 08:00 - 57 minutes - 52.5 MBBrian Kardon has worked in a variety of CMO roles throughout his career, most notably being Fuze, Eloqua, and Forrester. Brian has recently taken on a new CMO role at InVision and shares what the first 90days looks like for him when he starts a new role. Brian also breaks down some of the new challenges he’s facing in his line of work and how finding talented people has never been easier! Key Takeaways: [1:35] What attracted Brian to InVision? [4:30] Brian discusses the work cultur...
Jay Baer — The Future of Content Marketing
December 02, 2019 08:00 - 58 minutes - 53.8 MBJay Baer is a Keynote Speaker, Consultant, and the Founder of Convince & Convert. Jay has advised companies like Nike, The United Nations, Caterpillar, and 36 companies out of the Fortune 500. Jay is also the host of three podcasts: Standing Ovation, Social Pros, and Talk Triggers. In today’s episode, Jay discusses how he is able to find patterns in the market, how B2B organizations can excel in their customer experience, and why most marketers don’t really know who their buyers are. K...
Randy Frisch — Consumers Crave a Personalized Content Experience
November 13, 2019 08:00 - 54 minutes - 50.1 MBRandy is the Co-Founder, CMO, & President of Uberflip, a content experience platform. Randy is the author of the best-selling book on Amazon, F#*k Content Marketing, and the host of The Marketer’s Journey podcast. Randy has spearheaded content experience movement to help marketers think beyond content creation. Curious what it means to look beyond content marketing? Or how marketers can seamlessly blend content creation with the demand gen team? Randy answers these questions and more on this...
Matt Preschern — Create a Culture Where Making a Mistake is Okay
October 23, 2019 07:00 - 57 minutes - 53 MBMatt is a veteran technology marketing leader with more than 25 years of experience in brand, digital marketing, demand generation and revenue management, customer experience and corporate communications. Matt is the CMO of Forcepoint a cybersecurity technology organization, where he leads the company’s global marketing organization that includes brand management, corporate communications, events marketing, digital and web marketing, revenue and field marketing, and sales enablement. Matt ha...
Margaret Molloy — Brand Builders should Build Movements, Not Monuments.
October 11, 2019 07:00 - 51 minutes - 47.1 MBMargaret Molloy is the Global CMO at Siegel+Gale, a renowned branding firm based in NYC. She was named the 2017 B2B Marketer of the year, one of the top 10 most influential women in MarTech, a top 50 power woman of Irish America, a top 40 digital influencer, a top 10 CMOs on Twitter by Forbes, the list goes on. Margaret is also the creator of Wearing Irish, a passion project where she features Irish fashion designers on a worldwide stage. Margaret was born and raised in Ireland and channels ...
Zarina Stanford — Why is this piece of content important? Always ask ‘Why.’
September 16, 2019 16:00 - 47 minutes - 44.4 MBZarina Stanford is the CMO of Syniti. She has managed aspects of marketing at some of the world’s largest, most well-known brands (SAP, IBM) around the globe. She is a recognized change agent who spearheads business and transformational initiatives through imagining the possible. Zarina strikes a great balance between the strategy and execution required to drive high-performance marketing in B2B. She received the distinction of “Woman of the Decade in Technology and Innovation” at the Women ...
Ann Handley — Leverage Your Fun Voice in B2B Marketing. It’s 2019, Our Brand Doesn’t Need to be Boring
August 30, 2019 23:12 - 47 minutes - 44 MBIf you’re a marketer, I’m sure you’ve heard of our guest today, Ann Handley. Ann is the Chief Content Officer at Marketing Profs. She is a digital marketing pioneer, best selling author, speaker, influencer, and novice tap dancer. She inspires, engages, and educates marketers every day. As a go-to marketing maven for everyone on our Demand Spring team (not to mention the teams of our clients), we are so excited to sit down with Ann and talk about how she found her way into marketing and what...