Randy Frisch — Consumers Crave a Personalized Content Experience
Marketing Unplugged
English - November 13, 2019 08:00 - 54 minutes - 50.1 MB - ★★★★★ - 3 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Randy is the Co-Founder, CMO, & President of Uberflip, a content experience platform. Randy is the author of the best-selling book on Amazon, F#*k Content Marketing, and the host of The Marketer’s Journey podcast. Randy has spearheaded content experience movement to help marketers think beyond content creation. Curious what it means to look beyond content marketing? Or how marketers can seamlessly blend content creation with the demand gen team? Randy answers these questions and more on this week’s episode.
Key Takeaways:
[1:55] What is the difference between B2B and B2C content marketing?
[5:50] How to successfully blend a journalistic content approach with the role of a demand gen person. And how this relationship will change over the next ten years.
[13:35] Randy defines what content distribution really means to marketers.
[16:00] Why starting an event essential for starting a movement.
[22:50] Randy reflects back on his career before starting UberFlip and shares some of the important lessons he’s learned.
[25:25] The challenges Randy has faced since starting a business.
[30:00] What makes a marketer a good entrepreneur?
[33:55] What does Randy look for in a marketer?
[36:45] Randy shares some of the differences he’s seen when it comes to working with U.S. vs. Canadian companies.
[38:20] The venture capital world, in many ways, ruins our expectations of consumers. Randy explains what he means.
[41:45] Randy touches on the strategic hires him and his team have made, and how it helps maintain their success and growth.
[44:30] Why Randy hates anonymous feedback.
[46:25] What culture is not.
[51:05] What’s next for Randy?
Mentioned in This Episode: