Marketing to Millionaires
36 episodes - English - Latest episode: over 3 years ago -Kelly O’Neil is on a mission to help small businesses and entrepreneurs recession proof their business and catapult their profits by teaching them the insider secrets to mastering the art of Marketing to Millionaires ™. Each week, join the internationally recognized expert in marketing to affluent clientele as she shares her behind the scenes insights, strategic tips and market disrupting information on how to find, engage, sell and impress your high-end clientele. Kelly will also share candid interviews with millionaires, billionaires, celebrities and the most brilliant business minds in the world who are serving these clients.
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Episodes
EP 036 Dr. Joseph Michelli: The Gold Standard in Customer Service
November 11, 2020 05:01 - 27 minutesMy guest, Dr. Joseph Michelli is a world renown speaker, author and consultant who shares his knowledge of exceptional business practices with corporate leaders to develop productive workplaces with a focus on customer experiences. He is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. One of my favorite books he wrote is The New Gold Standard. It’s a must for training my team to specifically learn how to adopt the princ...
EP 035 Troy Howard: How to Use Social Proof to Seal the Deal with Affluent Clients
October 23, 2020 04:01 - 25 minutesMore than ever, people make purchases based on social proof. That’s especially true of affluent buyers. My guest today is one of my partners, Troy Howard, owner of So Tell Us, an industry disruptor in online reviews and referrals. Troy has always had a passion for combining technology and marketing, leading him from selling yellow page ads to becoming the youngest executive of a publicly traded marketing company producing over $160-million in annual revenue. Troy ultimately started h...
EP 034 Ryan Fenn: How to Effectively Use Mobile Marketing with Affluent Clientele
October 21, 2020 04:01 - 31 minutesI recommend mobile marketing for my clients that own a company that’s my size or larger. It’s also a great marketing tool for new entrepreneurs. Mobile marketing, or as Ryan Fenn calls it “conversational marketing” is a mix of automation and human interaction. Ryan is one of my partners and a master at mobile marketing. Ryan is the President of Chiirp Mobile Marketing. His success includes building multiple successful online courses that sold exclusively through text message marketi...
EP 033 Jordan McAuley: How to Get Celebrity Clients
October 16, 2020 04:01 - 21 minutesThe idea of contacting a celebrity to endorse or showcase your product or cause can be intimidating. But it’s not impossible. And getting a celebrity client to become your affluent client is a real possibility. For the past ten years, I’ve relied on Jordan McAuley for his expertise to help me make inroads to reach celebrities and influencers. Jordan is the founder of Contact Any Celebrity, an online database that helps entrepreneurs, marketers and small businesses contact celebrities...
EP 032 Karen Yankovich: Three Strategies to Book Appointments on LinkedIn with Affluent Prospects
October 14, 2020 04:01 - 27 minutesThe LinkedIn strategist and expert I depend on is Karen Yankovich, CEO of Uplevel Media. Karen’s company is a LinkedIn marketing firm delivering profitable, cutting-edge LinkedIn strategies. A popular trainer and international speaker, Karen’s social media advice and expertise can be found in guest contributions to Costco Connection, Huffington Post, Social Media Examiner and Career Talk Radio on Sirius XM Radio. She is also the host of the popular podcast “Good Girls Get Rich.” We ...
EP 031 Nathan Hirsch: 3 Ways to Use Virtual Assistants to Market to Your Ideal Affluent Clients
October 09, 2020 04:01 - 23 minutesIn my company, we are highly strategic and believe in systemizing everything. My partner, Nathan Hirsch and I have the same practice when it comes to the world of virtual assistants. Nathan is an entrepreneur and expert in remote hiring and eCommerce. In 2015 Nathan co-founded FreeUp.com with an initial $5,000 investment, scaled it to $12-million per year in revenue and sold it in 2019. Today, Nathan is a co-founder of Outsource School, a company working to educate entrepreneurs on h...
EP 030 Bridget Brady: Using Social Media to Convert Affluent Leads to Prospects
October 07, 2020 04:01 - 30 minutesMy friend, Bridget Brady is my go-to person regarding social media marketing to not only build a brand, but to strategically attract affluent clients. Bridget’s company, Amp Up My Biz is a leader in the world of online marketing. Bridget and her team provide full-service, soup-to-nuts marketing solutions including: social media marketing and training, website design and development, graphic design, email marketing and more. Her latest book, “Jobs to Jammies! Get out of your J.O.B. a...
EP 029 Meg Clarke: Why SEO Is Critical In Marketing to Affluent Clients
October 02, 2020 04:01 - 28 minutesMeg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg understands the power of SEO – search engine optimization. Meg teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world. Meg has personally helped me understand how our website can ...
EP 028 Roberto Candelaria: Using Sponsorships to Attract Affluent Clients
September 30, 2020 04:01 - 21 minutesRoberto C. Candelaria is the CEO and Co-Founder of Ready to Propel, LLC, a purpose-driven marketing and talent agency. He is the best-selling author of "Sponsorship for Influencers" and host of “The Connected Community Leader” Podcast. As a business profit strategist and sponsorship consultant working with over $25-million in funding, his strategies have changed the way brands build their platforms, connect with partners and sponsors and generate even more profits through sponsorship...
EP 027 Sohail Khan: Creating Profitable Partnerships to Reach Affluent Clientele
September 25, 2020 04:01 - 22 minutesMy guest today is a genius at connecting millionaires and billionaires. He’s a Joint Venture expert and knows how to create profitable partnerships. Sohail Khan is the founder of The Venture Group. Prior to starting The Joint Venture Group, Sohail has had over 15 years of sales, joint venture marketing and business experience. Having previously built a multi-million-dollar internet training business, which he started with just $1,000 in 2000, he then sold a majority stake to a $150M ...
EP 026 Matt Johnson: How To Use Podcasting To Reach Affluent Clients
September 23, 2020 04:01 - 25 minutesMy go-to podcast expert is Matt Johnson, the host of the podcast called MicroFamous. Matt is a musician and a marketing, podcast and production agency founder based in San Diego. He has an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence and become MicroFamous. He is a frequent podcast guest and event speaker to audiences around the U.S., Canada and Australia. Matt has recently released...
EP 025 Jacqueline Nagle: How to Reach Affluent Clients Through Speaking
September 17, 2020 04:01 - 20 minutesJacqueline Nagle has forged a successful career based on redefinition, evolution and left of center thinking. She has deployed strategies and projects which has led to helping companies reach seven and eight figure growth and even selling businesses to the Australian Securities Exchange. Her resume is so unique including taking on hostile negotiation as CEO in traffic control, an expert enterprise agreement negotiator with a 100% success rate, securing a Hollywood A-Lister for a proj...
EP 024 Brielle Cotterman: Using Free Publicity To Establish Credibility And Create Profitable Client Relationships
September 16, 2020 04:01 - 23 minutesBrielle Cotterman is a TEDx Speaker, Publicity Expert and Celebrity-Maker. She has spent the better part of the last decade helping clients to craft and scale dream careers to seven-figures and beyond, by leveraging their personal stories and passions in order to create speaking tours, author award-winning books, procure media placements, and inspire the millions of people that need to hear their story. She is a survivor of attempted murder and domestic violence and an advocate for a...
EP 023 Kate Schnetzer: Three Strategies To Attract Affluent Clientele Using Video
September 11, 2020 04:01 - 24 minutesVideo is core way to reach your affluent clients. My guest, Kate Schnetzer is a partner in my brand agency and an award-winning video producer. She is also the Founder and Director of Production for Female Entrepreneurs TV. Her work helps entrepreneurs and global leaders increase profits, grow their thought leadership, and reach their highest level of entrepreneurial success. Kate not only knows how to produce high quality video, but what to do with the finished product to make your...
EP 022 Ona Christie Martin: Copy That Captures The Attention Of The Affluent
September 09, 2020 04:01 - 21 minutesI’m really proud to introduce you to my personal copywriting duo, Ona Christie Martin and Aster Mickelson. Most online or sales writing courses only focus on copywriting to the mass market. Using those techniques almost always results in the wrong outcomes for attracting affluent markets. Writing for affluent markets takes a different, strategic approach. That approach must be followed in all areas of your business, including blogs, emails, newsletters, promotions and other external ...
EP 021 Rachel Schenck: Profitable Brand Marketing To Attract Affluent Clients
September 03, 2020 13:00 - 24 minutesRachel Schenck is a brilliant graphic designer and a partner of mine in the Innovate Brand Agency. What makes Rachel’s talent so unique is that she truly understands what is needed to create affluent and attractive brands for our entrepreneurial clients. Her knowledge goes far beyond graphic design skills. Rachel understands how to create a branding vision that translates to a visual vocabulary that is strategic and effective. Here are just a few of the takeaways you’ll learn in this...
EP 020 Natalee Champlin: Stop The Hustle And Start The Strategy
September 02, 2020 04:01 - 26 minutesWelcome again to the Marketing to Millionaires Podcast. I am so thrilled to introduce you to my lead strategist in the Marketing to Millionaires Business Accelerator Program, Natalee Champlin. Natalee works with me as well as doing private consulting work with high-end clients. She is a successful finance and economics expert and sold her first company before she turned 30. Natalee has helped hundreds of entrepreneurs get started in their business with marketing and strategic positio...
EP 019 Kelly O'Neil: Strategic Positioning To Attract Affluent Clientele
August 28, 2020 04:01 - 20 minutesI had a very successful corporate career helping small companies, emerging companies, technology companies and startups to position themselves to achieve specific results. Some of those results were helping them to get funding or to help position them to sell or go public. Since 2001 I started my own company and used that same knowledge and strategies to help entrepreneurs achieve great results and success, catapulting them ahead of their competition. In this first episode of the M...
EP 18 Jessica Lorimer: Three Strategies To Sell To Corporate Clients
August 26, 2020 04:01 - 20 minutesSelling to the affluent is very similar to selling into the corporate market. In this episode my good friend Jessica Lorimer shares and expands upon those skills and requirements. Jessica is an expert and international leader on selling to the corporate market. She is the UK’s most influential Sales Coach for service-based entrepreneurs who are looking to sell their services to corporate organizations. Featured in Forbes, City AM, Good Morning Britain and a “We Are the City Most I...
EP 17 Caitlin Cogan Doemner: How To Hire A High-Performance Sales Team
August 21, 2020 04:01 - 33 minutesSelling to the affluent is one of the most critical skillsets you can master in business. Are you wondering what it takes to build a rock-star sales team that will accelerate growth in ways you never imagined? It starts with knowing how to tap into the affluent mindset and ends with a well-formed and replicable process. In today’s interview, I talk with Caitlin Cogan Doemner, a renowned author and co-founder of SalesMAP. Caitlin and her team have built and managed sales teams for som...
EP 16 Lauren Kane: How To Get Through The VC Gatekeepers
August 19, 2020 04:01 - 21 minutesLauren Kane is one of my clients who is enjoying great success because of what she learned in the Marketing to Millionaires program. Lauren has worked with female entrepreneurs for a decade. She spent six years as Director of Operations for one of the nation’s largest Angel Groups/early stage VC firms, Golden Seeds. After Lauren left Golden Seeds she decided that she wanted to continue to serve female founders, to take what she knew from being on the investor side of the table (espe...
EP 15 The Millions Are In The Mechanics
August 14, 2020 04:01 - 12 minutesI would say that about 90% of the sales within my own company actually happens immediately after we have an event. And if you’ve heard that the fortune is in the follow-up, it’s so true. From the very moment you start a marketing campaign, whatever it is, you need to actually make sure that you are planning for the follow-up process. You need to have a mechanism, a system to follow and capture your leads, and to keep track of your prospects in detail. I teach a very specific proces...
EP 014 The 4 Step Affluent Closing Process
August 12, 2020 04:01 - 12 minutesMy students have told me that after learning my four pillars of the relationship close, as well as the Selling to Millionaires system, they can’t believe how easy their sell journey becomes. The sales process I teach is not going to make you feel salesy because it’s a relationship process. It will help you enroll your clients right on the spot! Sales is one of my favorite subjects and I think you will find success with what I call the 4-Step Affluent Closing Process. Here’s the summa...
EP 013 - The COVID-19 Pivot To Millionaire Buyers
July 15, 2020 04:01 - 14 minutesI’ve previously recorded strategies for reaching our target market and they are correct if we were dealing with normal day-to-day business. However, life in this COVID-19 global pandemic has presented challenges that require us to make pivots. By activating those pivots I have seen enormous growth and success coming from my clients and within my own business. It all starts with you paying attention to your mindset and making the decision that this is going to be the biggest growth ...
EP 012 Penetrating Outlier Markets with Monique Gaffney
July 01, 2020 04:01 - 23 minutesWelcome back to the Marketing to Millionaires™ Podcast! I love a good market disruption and a good outlier story. I’ve got a great one for you today shared by Monique Gaffney, a client of mine in the Profit-ology Business Incubator. Monique is breaking all the rules in working with CEO’s in a specific industry, who have a calling and bigger vision to radically shift their industry. Through her six-step proprietary method, she helps those leaders implement a new piece into their t...
EP 011 Introducing The Marketing To Millionaires Expert Series
June 26, 2020 04:01 - 18 minutesI’m so excited to be introducing you to my Marketing to Millionaires Expert Series. This is a brand-new initiative to help you master the art of marketing to affluent clientele. If you haven’t registered for this incredibly valuable summit, please make sure you run over to marketingtomillionairessummit.com Today I’m introducing you to some of the experts you’ll be listening to. They are all strategic partners of mine. One of the most important things I practice and teach to my cli...
EP 010 - The Difference Between High Ticket Selling And Selling To Millionaires
June 24, 2020 04:01 - 11 minutesI want to thank everyone in my community for your raving comments and being so active in the Facebook community. I’m privileged and excited to invite you to my Marketing to Millionaires Summit (online), where you’ll meet all of my experts and partners. Please register at the link at the end of these notes. Something I want to make clear is that there is a very big difference between selling high-ticket items and selling to affluent markets. There is room for both strategies in the ma...
Using Mobile Marketing To Reach Your Affluent Clientele EP 009
June 03, 2020 04:01 - 17 minutesMobile marketing is critical if you want to reach your affluent clients; to serve them, and to nurture and create relationships. And mobile has the unique ability for us to communicate directly to your clients or potential clients. The marketing trends all point to mobile devices so it’s essential to learn how to use mobile marketing correctly, making sure your presence is mobile friendly, always finding ways to capture phone numbers and using the right capture software when executin...
3 Hot Tips to Market to Affluent Divorced Women EP 008 Wendy Sterling
May 27, 2020 04:01 - 29 minutesWelcome back to the Marketing to Millionaires™ Podcast! Joining me today is one of my rock star students, Wendy Sterling. Wendy is the founder of The Divorce Rehab and is a master of marketing to affluent clients. Using the strategies and process taught in my Marketing to Millionaires™ course, Wendy has become a leader in her industry. In this episode Wendy shares her three biggest tips on enrolling clients that you can use for your premium level programs and services. Wendy also sh...
How To Research Your Ideal Affluent Clients EP 007
May 20, 2020 04:01 - 13 minutesWelcome back to the Marketing to Millionaires™ Podcast! Thank you for being so engaged and sending questions on topics you would like to learn more about. I’m revising my podcasts to accommodate your requests. I know that everyone doesn’t geek out on marketing research and analytics. There are some who only prefer creating the marketing campaign, especially to affluent clients. I try to keep a balance in my presentations. Without a doubt, market research is absolutely essential to y...
Buying Motivators of Affluent Clientele EP 006
May 13, 2020 12:22 - 11 minutesWelcome back to the Marketing to Millionaires™ Podcast! We need to be marketing towards what our ideal affluent clients want and desire. More importantly, we need to understand what is motivating them to buy and what makes them run away. Instead, I often see the “I” can give and provide you marketing approach, which is a big mistake and turn off to this market. Every consumer’s purchases are motivationally driven because of different needs and desires. Affluent buyers are different b...
7 Ways to Find Affluent Clients EP 005
May 06, 2020 04:01 - 14 minutesWelcome back to the Marketing to Millionaires™ Podcast! I’d like to thank everyone for your enthusiasm, feedback and support. You inspire me! As a gift to show my appreciation, I have created a brand-new report filled with details and checklists to help you find your own affluent clients. You’ll find the download link in the show notes below. In this episode I give you the big picture overview on seven ways that I promise will lead you to finding your affluent clients explained in my...
Meet the HENRY’s – The New Mass Affluent Audience EP 004
April 29, 2020 04:01 - 12 minutesWelcome back to the Marketing to Millionaires™ Podcast! As a marketing strategist I analyze a target market’s demographics, purchasing behavior, psychology and psychographics. What I researched and applied to my clients and their businesses regarding affluent markets is just as applicable today in this economy, as it was when I started my business in the last recession. In this episode I will: · Open my study on an affluent Avatar I call the HENRY family. · Share the d...
5 Ways to Recession-Proof Your Business EP 003
April 22, 2020 04:01 - 23 minutesWelcome back to the Marketing to Millionaires™ Podcast! My life’s mission is to help entrepreneurs live from a place of choice. And right now, if entrepreneurs do not immediately pivot - and recession proof their business-not only are they not going to have a choice… there is a solid chance they won’t have a business AT ALL. I lived through the last recession. My business not only survived, but it was one of the greatest growth periods I’ve ever had. Same for my clients. Today, I’m...
Stop Marketing to Broke People EP 002
April 15, 2020 04:01 - 14 minutesWelcome to the Marketing to Millionaires™ Podcast! In today’s first full episode, I’m going to be dropping some straight forward advice and why you need to STOP marketing to broke people. Many entrepreneurs are not even intentionally marketing to people that can’t afford their services. They are just following all of the mass marketing strategies they’ve been taught. Today, I’m going to teach you how to pivot your business strategies to ensure that you are marketing to the affluent ...
Marketing to Millionaires Trailer EP 001
April 09, 2020 17:07 - 11 minutesWelcome to the Marketing to Millionaires™ Podcast! Today’s introductory episode will tell you that, in these uncertain times, why it is more important than ever to learn to market to affluent clientele. As the Internationally recognized expert in Marketing to Millionaires™, I can teach you step by step how to attract affluent clients and recession proof your business. I’ve made millions of dollars using this strategy…and so have my clients. And now, I’m going to share the insider se...