Marketing to Millionaires artwork

EP 013 - The COVID-19 Pivot To Millionaire Buyers

Marketing to Millionaires

English - July 15, 2020 04:01 - 14 minutes
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Previous Episode: EP 012 Penetrating Outlier Markets with Monique Gaffney
Next Episode: EP 014 The 4 Step Affluent Closing Process

I’ve previously recorded strategies for reaching our target market and they are correct if we were dealing with normal day-to-day business. However, life in this COVID-19 global pandemic has presented challenges that require us to make pivots. 
By activating those pivots I have seen enormous growth and success coming from my clients and within my own business. 
It all starts with you paying attention to your mindset and making the decision that this is going to be the biggest growth opportunity in your business that you've ever had to date. Then take action. 
Here are some of the most successful strategies you can follow and what I see working now:
·        Pivot your marketing strategy. As an example, consider online paid networking, hosting or attending virtual events.
·        Pivot your delivery strategy.
·        Understand that the affluent market sees this time as an opportunity for growth and you can still meet their needs.
·        The most important strategy as a marketer is to have a mindset of abundance.
·        Keep reaching the affluent market and don’t focus on the saturated mass market. 
My personal advice is “don’t give up.” Remember, I’m here to support you with our programs. More importantly, you have support from an incredible community who are all generous in sharing their expertise with you.  
There are resources and weekly trainings in the Marketing to Millionaire Success Circle on Facebook. Please feel free to join us and ask me your questions. I hope you’ll be inspired!                                                                                                                                                                                      
Mentioned in This Episode
 
The Marketing to Millionaires Success Circle on Facebook
https://www.facebook.com/groups/M2MSuccessCircle/

Connect with Kelly
Website www.MarketingToMillionairesPodcast.com
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