Meet the HENRY’s – The New Mass Affluent Audience EP 004

Marketing to Millionaires

English - April 29, 2020 04:01 - 12 minutes
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Previous Episode: 5 Ways to Recession-Proof Your Business EP 003

Next Episode: 7 Ways to Find Affluent Clients EP 005

Welcome back to the Marketing to Millionaires™ Podcast!
As a marketing strategist I analyze a target market’s demographics, purchasing behavior, psychology and psychographics. What I researched and applied to my clients and their businesses regarding affluent markets is just as applicable today in this economy, as it was when I started my business in the last recession.
In this episode I will:
·        Open my study on an affluent Avatar I call the HENRY family.
·        Share the data and thought process as to why this is a market you should pay attention to.
·        Explain the importance of a bridge demographic.
I hope you’ll use my insights to better understand and reach your target market. Enjoy the show!

Mentioned in This Episode
The demographics of the affluent market
The Marketing to Millionaires™ Success Circle on Facebook

Connect with Kelly
Website www.MarketingToMillionairesPodcast.com
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