EP 021 Rachel Schenck: Profitable Brand Marketing To Attract Affluent Clients

Rachel Schenck is a brilliant graphic designer and a partner of mine in the Innovate Brand Agency. What makes Rachel’s talent so unique is that she truly understands what is needed to create affluent and attractive brands for our entrepreneurial clients. Her knowledge goes far beyond graphic design skills. Rachel understands how to create a branding vision that translates to a visual vocabulary that is strategic and effective.
Here are just a few of the takeaways you’ll learn in this episode:
·        What branding really is and why yours might be repelling affluent clients.
·        Why you don’t want a graphic designer to create your brand.
·        What you absolutely need before you do any design of the visual brand.
·        Why the affluent are extra difficult to impress and how you can make that work in your favor.
·        The number one thing that gets in the way of branding for the affluent - you might be surprised!

Enjoy the show and remember to claim these special bonuses / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook
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