MarketingBox Podcast
225 episodes - English - Latest episode: 10 months ago -Quick and relevant daily discussions on everything marketing and business related. We cover best practices, marketing trends, motivation, and why we're passionate about marketing. We also invite successful business owners and marketers to share their words of wisdom and inspirational stories.
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Episodes
Bruce Miller | All Gas No Brakes
October 14, 2022 13:00 - 1 hour - 55.8 MBBruce Miller is a successful entrepreneur, with a proven track record in the automotive business, creating winners with every dealership he works with. This episode Bruce tells Shawn his story, the obstacles he's had to overcome and how he approaches everything in order to manifest success. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
The Big Price Decoy - You'll never look at pricing the same again!
October 13, 2022 13:00 - 4 minutes - 3.12 MBThis episode we discuss the logic behind pricing with 3 options and why it has been a mainstream concept for generations. Guess what, you've been duped...we all have been. See how we breakdown the pricing culture and how it has influenced you to buy more than what you actually want. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Smartest Way To Upgrade Your Marketing
October 12, 2022 15:00 - 3 minutes - 2.48 MBWe all have those lulls when are marketing or sales processes aren't generating what we expect. This tip is something that you should continue to do during the growth of your business. Some do it daily, others might push to do it quarterly. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
How to generate more sales...
October 11, 2022 18:00 - 3 minutes - 2.74 MBThis tip is more of a mindset when it comes to sales. By adding the strategy to your sales process, you will create and close more sales on every pitch. It's not rocket science, but sometimes it's good to take a step back and listen to another person's perspective so that you can grow your business. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Best marketing skill to start making money
October 07, 2022 13:00 - 2 minutes - 1.92 MBWho's in it for the money? Money might not be the priority, but most of the time it's necessary to get to the next phases of growth. If the end goal is to do what makes you happy, the in-between goals need to be to do whatever it takes to earn that happiness. Making money is part of the process. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Zen Sushi - From nothing to winning | The full success story
October 06, 2022 21:00 - 43 minutes - 29.6 MBMarketingBox is excited to feature such an inspiring individual. Noah Maran is the Owner of Zen Japanese Grill & Sushi Bistro located in Mandeville, Louisiana. Noah's journey from coming to the U.S. with nothing, to now owning a booming restaurant is a MUST WATCH. To find his restaurant on socials, search ZEN Japanese Grill & Sushi Bistro on Facebook or zensushibistro1703 on Instagram. Their website is http://zenjapanesebistro.com/. Find us on your favorite social media network for marketin...
Easiest way to reach customers...
October 06, 2022 13:00 - 1 minute - 1.4 MBLooking for the best marketing strategy to reach customers? Look no further...or should I say, listen no further. This podcast gives one simple tip that will allow you to maximize your customer reach immediately. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Creating a Brand: Defining your audience
October 05, 2022 13:00 - 55 seconds - 685 KBOnce you have your USP defined, understanding who you are targeting is key. The more detailed you can get into the niche of your audience, the more engagement you will create. Your brand needs to talk directly to them, relate to them, and speak their language. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
The #1 trait that all successful entrepreneurs have...
October 04, 2022 13:00 - 3 minutes - 2.74 MBShannon and Shawn dive a little deeper into the biggest trait that allows entrepreneurs to be successful. This trait allows them to stay cutting edge and continue to optimize their business, allowing them to stay relevant. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
The Movie Smile - Paramount's Viral Marketing Strategy
October 03, 2022 13:00 - 5 minutes - 3.73 MBHalloween season brings out all of the scary things, including horror movies. Paramount released "Smile" that is now playing in theaters everywhere. Wikipedia describes the movie as: Smile is a 2022 American psychological horror film written and directed by Parker Finn (in his feature directorial debut), based on his 2020 short film Laura Hasn't Slept. The film stars Sosie Bacon, Jessie T. Usher, Kyle Gallner, Caitlin Stasey, Kal Penn and Rob Morgan. The plot follows a therapist who appears...
MarketingBox | Shawn Burst Jr
September 30, 2022 13:00 - 56 minutes - 39 MBMarketingBox sat down with Shawn Burst Jr., a top agent with experience in the market for over nine years. He has managed to defy the odds and create new standards in the industry that shot him to the top very quickly. Shawn Burst Jr. offers well-researched insight into the housing market current trends and tips for incoming agents. Topics of this conversation include: How can agents make it out of the fire? Is this a recession similar to 2008? And as an expert in the real estate industry, w...
Shawn Burst Jr | Real-Estate Trends
September 30, 2022 13:00 - 56 minutes - 39.1 MBMarketingBox sat down with Shawn Burst Jr., a top agent with experience in the market for over nine years. He has managed to defy the odds and create new standards in the industry that shot him to the top very quickly. Shawn Burst Jr. offers well-researched insight into the housing market current trends and tips for incoming agents. Topics of this conversation include: How can agents make it out of the fire? Is this a recession similar to 2008? And as an expert in the real estate industry, w...
MarketingBox | Creating a Brand: Principle #1
September 29, 2022 13:00 - 1 minute - 835 KBThe first principle in creating a brand is defining your unique selling proposition. In order for your brand to have "stickiness" you have to offer value and solve a problem. See how we breakdown this first principle and reevaluate your brand to see if you're focusing on your USP.
Creating a Brand: Define Your USP
September 29, 2022 13:00 - 1 minute - 951 KBThe first principle in creating a brand is defining your unique selling proposition. In order for your brand to have "stickiness" you have to offer value and solve a problem. See how we breakdown this first principle and reevaluate your brand to see if you're focusing on your USP. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
6 Core Principles of Branding (LSU Lecture)
September 28, 2022 13:00 - 47 minutes - 32.5 MBThe MarketingBox Team gave a lecture to LSU's Intro To Marketing Class. In the lecture they cover the 6 Core Principles of Branding. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
MarketingBox | 6 Core Principles of Branding (LSU Lecture)
September 28, 2022 13:00 - 47 minutes - 32.4 MBThe MarketingBox Team gave a lecture to LSU's Intro To Marketing Class. In the lecture they cover the 6 Core Principles of Branding.
4 Questions Every Marketer Must Ask
September 27, 2022 13:00 - 7 minutes - 5.44 MBMarketing can be tricky, but if you follow this simple 4 step formula, you're guaranteed to get consistent results. Sometimes when we a company is so close to the product they get into the weeds and forget how to communicate the benefit of the product to customers. Either that, or they're so excited about telling everyone, that they don't target the right audiences. If you stop and ask these 4 simple questions, it will help start you in the right direction. Find us on your favorite social m...
MarketingBox | 4 Questions Every Marketer Must Ask
September 27, 2022 13:00 - 7 minutes - 5.32 MBMarketing can be tricky, but if you follow this simple 4 step formula, you're guaranteed to get consistent results. Sometimes when we a company is so close to the product they get into the weeds and forget how to communicate the benefit of the product to customers. Either that, or they're so excited about telling everyone, that they don't target the right audiences. If you stop and ask these 4 simple questions, it will help start you in the right direction.
MarketingBox | 6 Traits of Successful Entrepreneurs
September 26, 2022 13:00 - 10 minutes - 7.37 MBThis episode the team breaks down Forbes list that defines the traits of successful entrepreneurs. Shannon, Shawn, and Mike explore the traits and discuss the validity and give examples of how these traits assist in creating success.
6 Traits of Successful Entrepreneurs
September 26, 2022 13:00 - 10 minutes - 7.48 MBThis episode the team breaks down Forbes list that defines the traits of successful entrepreneurs. Shannon, Shawn, and Mike explore the traits and discuss the validity and give examples of how these traits assist in creating success. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Lydia Gazzo, Northshore Academy of Dance
September 23, 2022 13:00 - 42 minutes - 29.4 MBOur first podcast to celebrate small business in the local area starts off with a bang. Lydia is the owner/director of Northshore Academy of Dance. Lydia opened Northshore Academy of Dance in 1995 with the dream of sharing her passion and knowledge of dance through discipline, positive reinforcement, and a genuine care for the students and families she was blessed to work with. It was her goal to encourage every student to find their personal love for dance and to utilize the skills she ha...
MarketingBox | Lydia Gazzo, Northshore Academy of Dance
September 23, 2022 13:00 - 42 minutes - 29.3 MBOur first podcast to celebrate small business in the local area starts off with a bang. Lydia is the owner/director of Northshore Academy of Dance. Lydia opened Northshore Academy of Dance in 1995 with the dream of sharing her passion and knowledge of dance through discipline, positive reinforcement, and a genuine care for the students and families she was blessed to work with. It was her goal to encourage every student to find their personal love for dance and to utilize the skills she ha...
MarketingBox | The New Way To Hire! We solved it.
September 22, 2022 13:00 - 6 minutes - 4.61 MBOne of the biggest issues in today's marketing is hiring good employees. We've figured out the trick to making it work even in today's new culture. Not only will you be able to find valuable employees excited about work, this idea could generate even more business for you. Check it out!
The New Way To Hire! We solved it.
September 22, 2022 13:00 - 6 minutes - 4.72 MBOne of the biggest issues in today's marketing is hiring good employees. We've figured out the trick to making it work even in today's new culture. Not only will you be able to find valuable employees excited about work, this idea could generate even more business for you. Check it out! Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Build it...will they come? Nope.
September 21, 2022 13:00 - 5 minutes - 4.11 MBThe movie "Field of Dreams" spoke to Kevin Costner's character telling him, "If you build it, they will come." It seems that many companies feel this way about their products, services, and even websites. Simply having a good product, service, and website isn't enough. If consumers do not know they exist, they could be the best in the world, it will still fail. Marketing isn't necessarily spending money...that's not the fix. The fix is to make sure you find a way to make some noise so peopl...
MarketingBox | Build it...will they come?
September 21, 2022 13:00 - 5 minutes - 4 MBThe movie "Field of Dreams" spoke to Kevin Costner's character telling him, "If you build it, they will come." It seems that many companies feel this way about their products, services, and even websites. Simply having a good product, service, and website isn't enough. If consumers do not know they exist, they could be the best in the world, it will still fail. Marketing isn't necessarily spending money...that's not the fix. The fix is to make sure you find a way to make some noise so peopl...
The remedy to fix stale marketing
September 20, 2022 13:00 - 3 minutes - 2.37 MBHere is a good practice that every business in America should employ at least once a month if not more. It's a simple process that doesn't cost you anything and we explain exactly how to do it, why it works, and why it's relevant to every business. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
MarketingBox | The remedy to fix stale marketing
September 20, 2022 13:00 - 3 minutes - 2.26 MBHere is a good practice that every business in America should employ at least once a month if not more. It's a simple process that doesn't cost you anything and we explain exactly how to do it, why it works, and why it's relevant to every business.
MarketingBox | Quickest way to improve content
September 19, 2022 13:00 - 3 minutes - 2.34 MBNeed to refresh your content or you're not getting enough traction? Take a listen to this one tip that will allow you to rethink your content and create something of value and interest to engage your audience.
The quickest way to improve content
September 19, 2022 13:00 - 3 minutes - 2.45 MBNeed to refresh your content or you're not getting enough traction? Take a listen to this one tip that will allow you to rethink your content and create something of value and interest to engage your audience. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
The battle of the spicy chicken sandwich...
September 16, 2022 13:00 - 13 minutes - 9.21 MBThis episode of the podcast breaks down the marketing strategy used by Popeye's when launching their spicy chicken sandwich product. The 2019 campaign went viral and has people still debating "who has the best chicken sandwich" three years later. Shannon, Shawn, and Mike take a dive into the strategy, the results, the backlash, and where it is today. They even do their own taste test and reveal their favorite. Listen to find out! Find us on your favorite social media network for marketing ...
MarketingBox | Fight! Fight! Fight! The battle of the spicy chicken sandwich...
September 16, 2022 13:00 - 13 minutes - 9.09 MBThis episode of the podcast breaks down the marketing strategy used by Popeye's when launching their spicy chicken sandwich product. The 2019 campaign went viral and has people still debating "who has the best chicken sandwich" three years later. Shannon, Shawn, and Mike take a dive into the strategy, the results, the backlash, and where it is today. They even do their own taste test and reveal their favorite. Listen to find out!
MarketingBox | How to use purls to grow your small business.
September 15, 2022 13:00 - 9 minutes - 6.41 MBWhat is a purl? It's a personalized URL...a very standard term used for people in the direct mail industry. Purls aren't new, but are very rarely used in small business marketing. This episode explains how they are used and the benefits to using them.
How to use purls to grow your small business.
September 15, 2022 13:00 - 9 minutes - 6.52 MBWhat is a purl? It's a personalized URL...a very standard term used for people in the direct mail industry. Purls aren't new, but are very rarely used in small business marketing. This episode explains how they are used and the benefits to using them. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
How to make a website - best practices
September 14, 2022 13:00 - 2 minutes - 1.72 MBSeems simple, but you'd be amazed at how many companies miss the mark when creating their website. The internet has created so many new opportunities for entrepreneurs and small business to quickly grow if used efficiently. Unfortunately, the internet could be an opportunity killer if you don't know what you're doing or if you're creating a negative image about your brand. If one unhappy customer blasts your business it could be hard to recover if you don't have the presence to combat it. ...
MarketingBox | How to make a website
September 14, 2022 13:00 - 2 minutes - 1.61 MBSeems simple, but you'd be amazed at how many companies miss the mark when creating their website. The internet has created so many new opportunities for entrepreneurs and small business to quickly grow if used efficiently. Unfortunately, the internet could be an opportunity killer if you don't know what you're doing or if you're creating a negative image about your brand. If one unhappy customer blasts your business it could be hard to recover if you don't have the presence to combat it. ...
Modern Word of Mouth Marketing Strategy
September 13, 2022 13:00 - 8 minutes - 5.79 MBWe all know that "word of mouth" marketing is the ultimate in grassroots marketing. Getting an endorsement from a friend or family member takes the consideration of buying a product to the next level. If someone you know already speaks highly of a product, you almost don't have to do any research before buying in... Enter today's technology and how to leverage the power of "word of mouth" inside of popular social networks. Shannon and Shawn discuss the science behind it and give some real e...
MarketingBox | Modern Word of Mouth Marketing Strategy
September 13, 2022 13:00 - 8 minutes - 5.67 MBWe all know that "word of mouth" marketing is the ultimate in grassroots marketing. Getting an endorsement from a friend or family member takes the consideration of buying a product to the next level. If someone you know already speaks highly of a product, you almost don't have to do any research before buying in... Enter today's technology and how to leverage the power of "word of mouth" inside of popular social networks. Shannon and Shawn discuss the science behind it and give some real e...
MarketingBox | Meet Dave, CTO for DirectMail.io/MarketingBox
September 12, 2022 13:00 - 8 minutes - 6.2 MBThis episode focuses on Dave Hennigar, the CTO of DirectMail.io/MarketingBox. Dave talks about his career path and how he started to work with us. They talk about how far the platform has come and some things to look for in the future. The tech and marketing space are ever changing, so this is one podcast you don't want to miss. Take a few minutes and meet Dave...
Inside the Box | Meet Dave, CTO for DirectMail.io/MarketingBox
September 12, 2022 13:00 - 9 minutes - 6.31 MBThis episode focuses on Dave Hennigar, the CTO of DirectMail.io/MarketingBox. Dave talks about his career path and how he started to work with us. They talk about how far the platform has come and some things to look for in the future. The tech and marketing space are ever changing, so this is one podcast you don't want to miss. Take a few minutes and meet Dave... Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/le...
MarketingBox | Only 115 days left in 2022! What's your plan?
September 09, 2022 13:00 - 17 minutes - 12.3 MBShannon and Shawn discuss how so many people make "new year" resolutions, but why wait for the new year? The finish is always more important than the start. Listen to this podcast to get some tips and tricks to get motivated to finish off 2022 strong and create the best year for your company. Then you'll really have something to celebrate on New Year's Eve!
Only 115 days left in 2022! What's your plan?
September 09, 2022 13:00 - 17 minutes - 12.4 MBShannon and Shawn discuss how so many people make "new year" resolutions, but why wait for the new year? The finish is always more important than the start. Listen to this podcast to get some tips and tricks to get motivated to finish off 2022 strong and create the best year for your company. Then you'll really have something to celebrate on New Year's Eve! Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
MarketingBox | How crucial is creating content?
September 07, 2022 22:00 - 1 minute - 1.15 MBContent marketing is being talked about a lot around the marketing industry, but how important is it to your small business. What exactly is content marketing and how hard is it to create? All of your questions are more are addressed and Shannon and Shawn dive into this hot topic to help small business get a leg up in their content marketing strategy.
How crucial is creating content?
September 07, 2022 22:00 - 1 minute - 1.27 MBContent marketing is being talked about a lot around the marketing industry, but how important is it to your small business. What exactly is content marketing and how hard is it to create? All of your questions are more are addressed and Shannon and Shawn dive into this hot topic to help small business get a leg up in their content marketing strategy. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Modern Day Word of Mouth
September 07, 2022 13:00 - 8 minutes - 5.78 MBLearn one of the best ways to boost any marketing campaign. Leverage your consumer base and those responding to your marketing on the fly. Discover tools that allow you to create brand ambassadors while in the sales funnel. This strategy produced a 300% redemption rate for a direct mail campaign. See how it was done and why it worked. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
MarketingBox | Modern Day Word of Mouth
September 07, 2022 13:00 - 8 minutes - 5.67 MBLearn one of the best ways to boost any marketing campaign. Leverage your consumer base and those responding to your marketing on the fly. Discover tools that allow you to create brand ambassadors while in the sales funnel. This strategy produced a 300% redemption rate for a direct mail campaign. See how it was done and why it worked.
Gift cards, Coupons, Promotions Oh MY!
September 06, 2022 13:00 - 12 minutes - 8.3 MBThis episode Shannon and Shawn discuss some best practices when doing promotions. They reference scientific research and case studies to explain consumer behavior when responding to marketing. A lot of the best practices discussed have stood the test of time. This is really good insight for companies looking to upgrade their promotion based marketing strategy. So if you generally makes ads with discounts, special offers, and/or coupons, make sure you listen to this before you launch your ne...
MarketingBox | Gift cards, Coupons, Promotions Oh MY!
September 06, 2022 13:00 - 11 minutes - 8.18 MBThis episode Shannon and Shawn discuss some best practices when doing promotions. They reference scientific research and case studies to explain consumer behavior when responding to marketing. A lot of the best practices discussed have stood the test of time. This is really good insight for companies looking to upgrade their promotion based marketing strategy. So if you generally makes ads with discounts, special offers, and/or coupons, make sure you listen to this before you launch your ne...
MarketingBox | Meet the Team - Sid
September 05, 2022 13:00 - 12 minutes - 8.44 MBIn this episode, Shannon talks to one of our senior developers at MarketingBox/Directmail.io, Sid Shrestha. Sid has been with the team for several years and is a graduate of Southeastern University in Hammond, LA. Sid is currently getting his master's degree and is originally from Napal. During this episode Sid provides tips to young developers and gives good insight in working for big tech vs a startup. He describes the first time he arrived in Louisiana, the culture differences between t...
Inside the Box | Sid - Senior Developer for Directmail.io/MarketingBox
September 05, 2022 13:00 - 12 minutes - 8.56 MBIn this episode, Shannon talks to one of our senior developers at MarketingBox/Directmail.io, Sid Shrestha. Sid has been with the team for several years and is a graduate of Southeastern University in Hammond, LA. Sid is currently getting his master's degree and is originally from Napal. During this episode Sid provides tips to young developers and gives good insight in working for big tech vs a startup. He describes the first time he arrived in Louisiana, the culture differences between t...