Marketing can be tricky, but if you follow this simple 4 step formula, you're guaranteed to get consistent results. Sometimes when we a company is so close to the product they get into the weeds and forget how to communicate the benefit of the product to customers. Either that, or they're so excited about telling everyone, that they don't target the right audiences. If you stop and ask these 4 simple questions, it will help start you in the right direction.

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