MarketingBox | Build it...will they come?
MarketingBox Podcast
English - September 21, 2022 13:00 - 5 minutes - 4 MBMarketing Business marketing marketingbox marketing strategy shannon coulon shawn burst direct marketing marketing technology marketing tools marketing software marketing tips Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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The movie "Field of Dreams" spoke to Kevin Costner's character telling him, "If you build it, they will come." It seems that many companies feel this way about their products, services, and even websites. Simply having a good product, service, and website isn't enough. If consumers do not know they exist, they could be the best in the world, it will still fail.
Marketing isn't necessarily spending money...that's not the fix. The fix is to make sure you find a way to make some noise so people know to look. Marketing 101 is all about starting a conversation based on solving someone's problems.
So if you have the greatest product in the world...congratulations. Now it's time to get out and tell the world about it. Make some noise and good luck.