MarketingBox Podcast artwork

MarketingBox Podcast

225 episodes - English - Latest episode: 10 months ago -

Quick and relevant daily discussions on everything marketing and business related. We cover best practices, marketing trends, motivation, and why we're passionate about marketing. We also invite successful business owners and marketers to share their words of wisdom and inspirational stories.

Marketing Business marketing marketingbox marketing strategy shannon coulon shawn burst direct marketing marketing technology marketing tools marketing software marketing tips
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Episodes

MarketingBox | College Football Branding

September 02, 2022 18:00 - 32 minutes - 22.4 MB

The 2022 College Football season has started and it's one of our favorite times of the year. This podcast we explore the "marketing" side of football where we discuss the differences between branding and marketing. We discuss some of the biggest brands in football and why they are big. Shannon gives her insight on being one of the brand ambassadors as a cheerleader at LSU and her experience with one of the biggest branded icons of this era...Shaq. The video version of this podcast is also a...

College Football Branding

September 02, 2022 18:00 - 32 minutes - 22.5 MB

The 2022 College Football season has started and it's one of our favorite times of the year. This podcast we explore the "marketing" side of football where we discuss the differences between branding and marketing. We discuss some of the biggest brands in football and why they are big. Shannon gives her insight on being one of the brand ambassadors as a cheerleader at LSU and her experience with one of the biggest branded icons of this era...Shaq. The video version of this podcast is also a...

MarketingBox | Meet the Team - Eraj

September 02, 2022 13:00 - 19 minutes - 13.6 MB

Shannon interviews Eraj, one of MarketingBox/DirectMail.io's senior developers. Eraj talks about his native country of Napal, the different cultures, and some of the experiences he's had since living in the United States.  Eraj gives some really good advice for upcoming developers and discusses why it was important for him to leave his family behind to try and make an impact in the U.S.

Inside the Box | Eraj - Senior Developer for Directmail.io/MarketingBox

September 02, 2022 13:00 - 19 minutes - 13.7 MB

Shannon interviews Eraj, one of MarketingBox/DirectMail.io's senior developers. Eraj talks about his native country of Napal, the different cultures, and some of the experiences he's had since living in the United States.  Eraj gives some really good advice for upcoming developers and discusses why it was important for him to leave his family behind to try and make an impact in the U.S. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup....

Omni-channel vs Multi-Channel

September 01, 2022 13:00 - 10 minutes - 7.35 MB

What's the difference? Is it just a different way to say the same thing? Shannon and Shawn breakdown the difference and provide insight on how one is outperforming the other. They'll also provide some quick tips and tools to help you create the best strategy with limited resources. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn

MarketingBox | Omni-channel vs Multi-Channel

September 01, 2022 13:00 - 10 minutes - 7.24 MB

What's the difference? Is it just a different way to say the same thing? Shannon and Shawn breakdown the difference and provide insight on how one is outperforming the other. They'll also provide some quick tips and tools to help you create the best strategy with limited resources.

Shark Tank School - How to "win" in business

August 31, 2022 13:00 - 16 minutes - 11.5 MB

This episode Shannon and Shawn discuss the popular show "Shark Tank" that first aired on ABC in August of 2009.  Now on its 13th season, Shark Tank is now more relevant that ever. With a surge of entrepreneurship emerging, many look to popular TV show to see what it takes to create a successful business.  Listen to this quick and fun episode as they breakdown some of the "must-haves" to be successful, some of the tips the Sharks consistently deliver, and Shawn and Shannon's personal feelings...

MarketingBox | Shark Tank School

August 31, 2022 13:00 - 16 minutes - 11.4 MB

This episode Shannon and Shawn discuss the popular show "Shark Tank" that first aired on ABC in August of 2009.  Now on its 13th season, Shark Tank is now more relevant that ever. With a surge of entrepreneurship emerging, many look to popular TV show to see what it takes to create a successful business.  Listen to this quick and fun episode as they breakdown some of the "must-haves" to be successful, some of the tips the Sharks consistently deliver, and Shawn and Shannon's personal feelings...

Deep Dive Into Data - The foundation of your marketing strategy

August 30, 2022 18:00 - 16 minutes - 11.6 MB

Why data is one of the most important aspects of your marketing strategy. Here about some of the latest tools and techniques that will allow you to acquire great information about your target customer. Here some actual case-studies and answers to your questions as Shannon and Shawn discuss the foundation of every great marketing strategy...DATA. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn

MarketingBox | Deep Dive Into Data

August 30, 2022 18:00 - 16 minutes - 11.5 MB

Why data is one of the most important aspects of your marketing strategy. Here about some of the latest tools and techniques that will allow you to acquire great information about your target customer. Here some actual case-studies and answers to your questions as Shannon and Shawn discuss the foundation of every great marketing strategy...DATA.

Remembering Hurricane Katrina

August 29, 2022 22:00 - 25 minutes - 17.8 MB

Sometimes it's hard to look back on catastrophes that you battle through, but often, in those times of hopelessness, you find an inner strength that defines you as a person and as a company. On the 17th anniversary of Katrina, Shawn talks about his experience, losing his home and his little sister, all while trying to help the employees of the company and keep business alive.  It was one of the hardest times for the people of New Orleans. But looking back and seeing the strength of the comm...

Remembering Hurricane Katrina

August 29, 2022 22:00 - 25 minutes - 17.7 MB

Sometimes it's hard to look back on catastrophes that you battle through, but often, in those times of hopelessness, you find an inner strength that defines you as a person and as a company. On the 17th anniversary of Katrina, Shawn talks about his experience, losing his home and his little sister, all while trying to help the employees of the company and keep business alive.  It was one of the hardest times for the people of New Orleans. But looking back and seeing the strength of the comm...

MarketingBox | Remembering Hurricane Katrina

August 29, 2022 22:00 - 25 minutes - 17.7 MB

Sometimes it's hard to look back on catastrophes that you battle through, but often, in those times of hopelessness, you find an inner strength that defines you as a person and as a company. On the 17th anniversary of Katrina, Shawn talks about his experience, losing his home and his little sister, all while trying to help the employees of the company and keep business alive.  It was one of the hardest times for the people of New Orleans. But looking back and seeing the strength of the comm...

MarketingBox | New Tool To Maximize Your Marketing Effort

August 29, 2022 19:00 - 10 minutes - 7.25 MB

You spend a ton of money marketing to drive people into your website. Wether it's branding, social media, and paid advertising, the main goal is to convert customers to buy your product or service. On average only 3% of those website visitors convert. You put a lot of effort to drive them to the site, but miss gathering information for 97% of them. The PiXL tool is a simple snippet of code that pulls unique identifiers from the IP addresses of anonymous website visitors. That identifier is ...

New Tool To Maximize Your Marketing Effort

August 29, 2022 19:00 - 10 minutes - 7.36 MB

You spend a ton of money marketing to drive people into your website. Wether it's branding, social media, and paid advertising, the main goal is to convert customers to buy your product or service. On average only 3% of those website visitors convert. You put a lot of effort to drive them to the site, but miss gathering information for 97% of them. The PiXL tool is a simple snippet of code that pulls unique identifiers from the IP addresses of anonymous website visitors. That identifier is ...

Welcome Shannon Coulon | Marketing Box's Social Media Director

July 19, 2022 14:00 - 23 minutes - 15.8 MB

Shawn and Shannon talk about Shannon's journey up to this point and why she's decided to jump in the Marketing Box to become our Social Media Director. Great content regarding motivation and future challenges.  Shannon was a cheerleader at LSU for the past four years, including 2019 which has been labeled the greatest football season of all-time. He junior and senior year she was elected captain to lead the team through the trials of Covid and competing to win Cheer Nationals. #marketing #m...

Welcome Shannon Coulon | MarketingBox's Social Media Director

July 19, 2022 14:00 - 23 minutes - 15.9 MB

Shawn and Shannon talk about Shannon's journey up to this point and why she's decided to jump in the Marketing Box to become our Social Media Director. Great content regarding motivation and future challenges.  Shannon was a cheerleader at LSU for the past four years, including 2019 which has been labeled the greatest football season of all-time. He junior and senior year she was elected captain to lead the team through the trials of Covid and competing to win Cheer Nationals. #marketing #m...

MarketingBox | Episode 5: Michael Mauti

August 12, 2021 13:00 - 1 hour - 46.3 MB

This podcast discusses the road to success and the many obstacles faced by Michael Mauti, local football hero and current health and wellness business owner. Mauti was a sought after recruit in high school, playing less than a mile down the street from our office. He was ranked the no 3 inside linebacker in the nation before starting his career at Penn State.  This podcast discusses his journey, overcoming injuries, and how he faced adversity with the Sandusky scandal and proved to be a tru...

Marketing Box | Episode 5: Michael Mauti

August 12, 2021 13:00 - 1 hour - 46.2 MB

This podcast discusses the road to success and the many obstacles faced by Michael Mauti, local football hero and current health and wellness business owner. Mauti was a sought after recruit in high school, playing less than a mile down the street from our office. He was ranked the no 3 inside linebacker in the nation before starting his career at Penn State.  This podcast discusses his journey, overcoming injuries, and how he faced adversity with the Sandusky scandal and proved to be a tru...

MarketingBox | Episode 3: Chase Dwight

August 09, 2021 13:00 - 35 minutes - 24.2 MB

This episode introduces Chase Dwight, the owner of Moshen Therapy. He's creating a new concept of physical therapy that is customer centric. This revolutionary new approach to therapy puts the control in the patient's hand, allowing them to continue to get answers and treatment for as long as they want. This low cost option allows you to have a "therapist in your pocket" with flexibility and personal treatment that you do not get with many current practices. Marketing Box's Jordan Fournet in...

Marketing Box | Episode 3: Chase Dwight

August 09, 2021 13:00 - 35 minutes - 24.1 MB

This episode introduces Chase Dwight, the owner of Moshen Therapy. He's creating a new concept of physical therapy that is customer centric. This revolutionary new approach to therapy puts the control in the patient's hand, allowing them to continue to get answers and treatment for as long as they want. This low cost option allows you to have a "therapist in your pocket" with flexibility and personal treatment that you do not get with many current practices. Marketing Box's Jordan Fournet in...

Marketing Box | Episode 2: Reshaud Henry

August 05, 2021 17:00 - 35 minutes - 24.4 MB

This is a must watch. Marketing Box's Jordan Fournet interviews Reshaud Henry, former LSU football running back, currently owner of Structure Ace Construction and Roofing. The interview talks about Reshaud's struggles growing up, his time at LSU, the inspiration of an amazing wife, and how he's created the fastest growing construction and roofing company in Louisiana. This is truly an inspiration story of how determination and perseverance can lead to rewards greater than ever anticipated.

MarketingBox | Episode 2: Reshaud Henry

August 05, 2021 17:00 - 35 minutes - 24.5 MB

This is a must watch. Marketing Box's Jordan Fournet interviews Reshaud Henry, former LSU football running back, currently owner of Structure Ace Construction and Roofing. The interview talks about Reshaud's struggles growing up, his time at LSU, the inspiration of an amazing wife, and how he's created the fastest growing construction and roofing company in Louisiana. This is truly an inspiration story of how determination and perseverance can lead to rewards greater than ever anticipated. ...

Marketing Box | Episode 1: Getting Started

August 04, 2021 21:00 - 1 hour - 51.8 MB

Although this is the first of Podcast series, we use the theme "getting started" not only refers to us fighting through our own internal concerns with being on camera, but also in life in general. "Getting Started" is the attitude of "Just Do It" and fight through any objections. Starting that workout, or eating healthy. Even starting that business, or learning a new trade. Don't overthink it...just do it. Good luck with what you plan on getting started and be sure to subscribe to our channe...

MarketingBox | Episode 1: Getting Started

August 04, 2021 21:00 - 1 hour - 51.9 MB

Although this is the first of Podcast series, we use the theme "getting started" not only refers to us fighting through our own internal concerns with being on camera, but also in life in general. "Getting Started" is the attitude of "Just Do It" and fight through any objections. Starting that workout, or eating healthy. Even starting that business, or learning a new trade. Don't overthink it...just do it. Good luck with what you plan on getting started and be sure to subscribe to our channe...