New Tool To Maximize Your Marketing Effort
MarketingBox Podcast
English - August 29, 2022 19:00 - 10 minutes - 7.36 MBMarketing Business marketing marketingbox marketing strategy shannon coulon shawn burst direct marketing marketing technology marketing tools marketing software marketing tips Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
You spend a ton of money marketing to drive people into your website. Wether it's branding, social media, and paid advertising, the main goal is to convert customers to buy your product or service. On average only 3% of those website visitors convert. You put a lot of effort to drive them to the site, but miss gathering information for 97% of them.
The PiXL tool is a simple snippet of code that pulls unique identifiers from the IP addresses of anonymous website visitors. That identifier is then matched with our 60 million opt-in record database to provide you with valuable information on about 40% of those visitors. So now you're able to remarket to lost leads in hopes to convert them with a "second at-bat."
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