MarketingBox Podcast
225 episodes - English - Latest episode: 10 months ago -Quick and relevant daily discussions on everything marketing and business related. We cover best practices, marketing trends, motivation, and why we're passionate about marketing. We also invite successful business owners and marketers to share their words of wisdom and inspirational stories.
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Episodes
Holiday Hangover or Prep Time for 2023?
December 27, 2022 14:00 - 16 minutes - 11.1 MBThe end of the year means different things for different people. It feels like most of the world is asleep after, cashing in on a hard earned nap for finishing the year. Our approach is a little different. Maybe it's because we're excited about the new year, or maybe we're just a different model of citizen. The way we approach the New Year is similar to how you would approach a big game, or a big event. You don't way until the day of to start...you start as soon as possible. Listen to how S...
Back to the Basics - Audience
December 26, 2022 14:00 - 5 minutes - 3.66 MBThe foundation of all marketing is your audience. This episode discusses the best way to dial in the right target and to discover your business avatar. Discover best practices used by the biggest agencies and how you can apply them to your business. Once you have the right audience, marketing is as simple as starting a conversation. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Attribution vs Direct Attribution
December 23, 2022 14:00 - 3 minutes - 2.38 MBUnderstanding the specifics of what drives revenue for your business is important. This episode we uncover a few tips and tricks that can help you setup direct attribution so you can get a better feedback look and maximize your marketing efforts. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Lean into Chat GPT
December 22, 2022 14:00 - 4 minutes - 3.4 MBIf you're concerned with where the future of ChatGPT is going and this open ai technology, the best advice you can get is to lean into it. Look at this new tech as an opportunity. It's still very early and will only become more advanced over time. The more you know about it and how to use it today, the more you'll be ahead of the game when it becomes mainstream. It's not going away. If you're afraid it will take your job, take action the same way you would if a competitor was trying to tak...
Best Tip to help with your New Year's Resolution
December 21, 2022 14:00 - 8 minutes - 5.97 MBHaving a hard time, year after year, keeping the commitment you made to yourself on New Year's? Well, let 2023 be different. This friendly advice will allow you a little wiggle room to make sure you keep your goals realistic and obtainable. Let's Go...make 2023 your year. Start today! Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Bull and Bear Investments - How to create financial freedom
December 20, 2022 23:00 - 1 hour - 50.6 MBThis week we had the pleasure of featuring Mitchell Miller and Austin Kinchen, Bull and Bear Investments founders. In this episode, we'll discuss a range of topics, including real estate, financial literacy, syndications, and investment properties. Austin and Mitchell break down what it means to have financial freedom and why it's crucial to understand how to invest your money. These two are passionate about educating others in the financial world and believe in the power of taking action an...
Back to the Basics - Real Marketing Advice
December 19, 2022 14:00 - 5 minutes - 3.66 MBThis episode explores some real-life examples of how we interact with clients when discussing their marketing objectives and the advice we provide. The idea is to always get "back to the basics." Make sure you fully understand your goals and audience and have all marketing objectives point in that direction. It's not too difficult as long as everything is clearly defined and measured. Then you'll know if it worked or not. Don't be afraid to fail, but be sure you do the basics focused on the ...
Inside the Box | Craig Stowe - The Everything Man
December 16, 2022 14:00 - 22 minutes - 15.7 MBCraig is mostly known as the "data guy," colorfully being called, "Craig Stowe, the data ho." But Craig is much more than that, he's a multi-purpose utility player that handles data, accounts, legal, business development, future planning, and much much more. Craig has a colorful history that led him to being on our team. His many skills sets play well with the needs of MarketingBox and DirectMail.io and he's become irreplaceable. Listen as Shawn jumps in to interview Craig and talk about...
Definite of Purpose
December 15, 2022 14:00 - 6 minutes - 4.43 MBShannon and Shawn discuss living your life to its fullest potential. We truly believe that everyone was put on this earth to serve a purpose. Everyone has amazing talents that exists because they were intended to be used to their fullest potential. When you find your purpose, your daily routine is no longer considered work. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Looking for the perfect boss gift?
December 14, 2022 14:00 - 2 minutes - 1.51 MBThis episode Shannon and Mike talk about a tool their office uses everyday that has been a game changer, and might be one of the best gift ideas for the biggest executives all the way down to students. Throw all of your notepads away and get the reMarkable. It's a digital tablet that saves and organizes all of your pages. It's a tool that Shawn, Mike, and Craig use in their daily lives to help the collaborate, communicate, and stay organized. It's one of the new tech ideas that is great for ...
Accountability and Moral Compass
December 13, 2022 19:00 - 5 minutes - 3.9 MBWith everything going on currently with Twitter, it brings to question where do we hold accountability? If your boss asks you to do something you deem immoral or against your beliefs, how do you respond? Do you risk losing your job, or go against your own moral compass. Unfortunately this is faced more than we'd like to admit in today's society. Shannon and Shawn discuss options to handle this and help coach the next steps you should take if this happens. Find us on your favorite social me...
Inside the Box | Shawn and Angelina Burst
December 09, 2022 14:00 - 59 minutes - 40.7 MBMeet the core of MarketingBox. Hear how the CEO and CFO met and started a life and business together. Listen as they discuss how they had to figure out working together, why they make a great team and steps they took that led to the founding of MarketingBox. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Social Proof - The science behind customer reviews
December 08, 2022 14:00 - 3 minutes - 2.21 MB91% of customers look for a review before making an online purchase. Shawn and Shannon discuss why sending your best customers to create reviews important, and how even a bad review can turn into a positive promotion if handled correctly. Be sure to monitor reviews and communicate back with customers, especially the unhappy ones. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Be Authentic, Be Real, Be Truthful, Be Successful
December 07, 2022 14:00 - 2 minutes - 1.51 MBThere are so many people taking shortcuts and misleading consumers in order to speed up the selling process. These tactics will often work short-term, but essentially you customer will lose trust in you or your product. When this happens you have to market a lot more to continuously get new business in order to survive. You also have to overcome all of the objections posted from disgruntled customers. It's much harder to get new customers then it is to keep old ones, especially if you have t...
Open AI - What does this mean for marketing?
December 06, 2022 16:00 - 6 minutes - 4.69 MBThe hottest trending topic on twitter today is Open AI with the new version of ChatGPT. This remarkable version of Open AI is truly amazing. Shawn, Shannon, and Mike talk about how well it works compared to the past versions of Open AI, where the future of AI might trend, and how this will effect small business and the marketing industry in general. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Difference between Creators and Marketers?
December 06, 2022 14:00 - 1 minute - 1.26 MBBig creators are marketers too. Big creators are actually some of the best marketers because of their focus on their audience. One of the biggest keys to being a good marketer is being a good communicator, and that starts with understanding how to talk to your audience. Listen as we break down some tips and give examples of how big creators leverage their position the same way you can leverage your marketing. Find us on your favorite social media network for marketing insights, tips, and tr...
Great News! We're in a recession.
December 05, 2022 14:00 - 4 minutes - 3.07 MBHow is this great news? The bottom line is that during a recession there is more opportunity to gain market share. As a business owner or entrepreneur, you have to be tactical and realistic with what you can afford and the strategy you might take to gain market share over your competitors. The good news about recessions is that they don't last forever. So if you position yourself in the front of the line now, the value of your company will grow exponentially as the market improves. Some of...
How to become irreplaceable
December 02, 2022 14:00 - 5 minutes - 3.93 MBIrreplaceable is a strong way to describe someone. Is there someone at your company that you feel is irreplaceable? What attributes do they have that put them in the position? How can you make yourself irreplaceable, and essentially, more valuable? This podcast describes how you can make your mark to elevate your position in the company. How you can create leverage, seek out new opportunities to become a more valuable asset to everyone. Find us on your favorite social media network for mar...
Inside the Box | Mike Paine - CMO
December 01, 2022 14:00 - 37 minutes - 25.8 MBThis episode dives into the CMO of Directmail.io / MarketingBox, Mike Paine. Mike talks about his passion for marketing, when it started, and his path to helping create what he considers to be the next best software for small business and entrepreneurs. He discusses the mindset and culture of the company, and how it ties into his background. Learn about how he started, and the journey to understanding consumer behavior, design, and why he's excited about the launch of the new platform. Find...
What is a price anchor strategy and should you use it?
November 30, 2022 14:00 - 3 minutes - 2.26 MBThe psychology of pricing runs deeper than most people think. This strategy involves multiple prices, one with an "anchor." Listen to how MarketingBox breaks down the price anchor strategy, see the benefits and if it's something that makes sense for you to implement in your own business. WARNING: You might not ever look at a pricing menu the same again! Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
5 lessons from great entrepreneur coaches
November 29, 2022 17:00 - 7 minutes - 5.33 MBThe biggest entrepreneurs of the world have followed similar principles, and have leveraged the coaching of great mentors. These 5 lessons are the foundation of those principles and are important if you are looking to achieve success at the highest levels. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Most Underrated Marketing Advice
November 28, 2022 14:00 - 2 minutes - 1.84 MBThe MarketingBox team discusses the first rule of marketing and it might be the most overlooked strategy for all businesses. Before you start your next strategy, make sure you keep this one tip in mind. You can thank us later. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Brandt Quick | One Healthy Habit, One Person At A Time
November 25, 2022 14:00 - 1 hour - 60.8 MBEntrepreneur Spotlight of the week is Brandt Quick! Brandt Quick is a health, life, nutrition, performance, wellness and fitness coach (a transformational coach). Brandt Quick's passion for health and sports began when he was just a little boy. Brandt was born and raised in New Orleans, Louisiana, where he started his football career. At twelve years old, Brandt knew he wanted to pursue a career in helping others and exploring anomalies with the body. Aside from finding ways to think outside...
If you have a website, you should have this tech
November 24, 2022 14:00 - 4 minutes - 3.36 MBTechnology is moving very fast, and if you're not paying attention you might miss out on something that will create a lot of opportunity for your business. Shawn with MarketingBox discusses the PiXL...a product DirectMail.io offers as a solution to anonymous website visitors. It's a low cost way to get data from people visiting your website that didn't convert. With it, you're able to remarket to and own the data to increase conversions. Find us on your favorite social media network for ma...
Back by popular demand - Direct Mail?
November 23, 2022 14:00 - 7 minutes - 5.03 MBIs direct mail making a comeback? The MarketingBox team discusses the direct mail strategy, when it works, and how to make it work efficiently. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Quick tip to help increase productivity
November 22, 2022 14:00 - 5 minutes - 3.93 MBIf your task list is overwhelming, we have a few tips that have helped the MarketingBox team that might help you. It's a easy as breaking it down into 4 groups...then prioritization is simple. Be sure to delegate to make your life better. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
3 Things You Should Do For Your Business on Black Friday
November 21, 2022 22:00 - 7 minutes - 5.12 MBBlack Friday is right around the corner...is your store prepared? If you're doing a sale, make sure you and your staff are ready. The MarketingBox team discusses some quick tips to help you make sure you're Black Friday creates the most opportunity for you to be successful. It's not just about sales on this big day, it's about creating customers for the future. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
The man, the myth, the Legend - Ryan Beecher
November 21, 2022 15:00 - 30 minutes - 20.8 MBWelcome to the MarketingBox / DirectMail.io team Ryan Beecher. Ryan has actually been working with us through a reseller capacity and has been a "person of interest" that we've wanted to hire for a very long time. Ryan brings a lot to the team with a wide range of experiences. He's best quality might be his ability to "get shit done" but has an impeccable positive attitude and work ethic. Ryan is the type of guy that you bring home to mom...he's that good. Take a minute to listen to Shanno...
Inside the Box | Gabriella Burst - Production Manager
November 15, 2022 14:00 - 24 minutes - 16.8 MBMeet Gabriella...she's the driving force and go-to person in production to make sure all of the jobs are delivered timely while manage client's expectations. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Single Most Important Thing In Marketing
November 14, 2022 14:00 - 2 minutes - 2.06 MBIf you're doing any marketing and not tracking you are wasting time and money. Even if you're not spending money for advertising, creating process to understand where your customers are coming from is invaluable. This podcast gives you some easy ways to start implementing process to help you discover where your best customers are coming from and how to get more. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Shiny Object Syndrome - Good and Bad effects
November 11, 2022 14:00 - 3 minutes - 2.12 MBToday's episode discusses S.O.S. (Shiny Object Syndrome). This is where you get distracted by new trends and disrupt your current workflow. Some people consider it a disease because the focus shifts so often that you're unable to move forward. This is especially a problem in leadership for big companies because they tend to be very slow with every pivot. At MarketingBox we've had are fair share of S.O.S. moments have come up with a way to use them to our advantage. We take them through som...
The Importance of Role Models
November 10, 2022 14:00 - 8 minutes - 5.71 MBThis podcast discusses role models and the importance of having a good circle of influence. MarketingBox always tries to preach positive influence. Make sure the people you surround yourself with, and the people you strive to be like, have positive attitudes. You also need to remember that there are eyes everywhere, and how you act everyday impacts those around you. You are a role model...your behavior effects those around you, good and bad. Find us on your favorite social media network for...
Why we started the MarketingBox Podcast
November 09, 2022 17:00 - 1 minute - 1.03 MBSometimes the why is better than the what or who. We started this podcast because marketing is a glorified way of story telling. We have a lot of experience about marketing that we wanted to share...and we love what we do, so we could talk about it all day. That's why we started creating the videos. We opened it up to other businesses because there are a lot of great companies that have interesting stories that the world has no idea about. We thought it would be compelling to offer our podca...
Thinking about winning the lottery?
November 08, 2022 14:00 - 8 minutes - 5.63 MBHere's a fun debate...what would you do if you won the largest jackpot of all-time? Mike and Shannon have fun, debate some statistics, and provide some insight into what they might do if their ticket is the golden one. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Inside the Box | Anees - Operations Manager at MarketingBox
November 07, 2022 14:00 - 12 minutes - 8.47 MBMeet Anees Mueller, our Operations Manager. Anees has been on the team for over six years. She has taken on multiple roles throughout the years, making her a vital part of our organization. Anees handles our clients directly and guides them through the platform, brainstorming process, and more! Aside from working with clients, Anees also has a passion for photography. Anees has tons of experience and wisdom to offer individuals or teams looking to get started with their marketing. You can re...
Charles Tracey | Life of a trainer, coach, and mentor
November 04, 2022 13:00 - 2 hours - 83.5 MBShawn and Charles talk about Charles' path to becoming one of the most known basketball trainers in the south. He works with very young kids to college players. They discuss the challenges with parents, and motivating the different generations. Charles explains his background and why he setoff on this path and where he sees himself in the future. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Are you a creator or marketer? What's the difference
November 03, 2022 13:00 - 1 minute - 1.26 MBBig time successful creators and successful marketers have a lot in common...they are both great at telling stories. We breakdown the idea of the story teller and how you can implement it to create a powerful campaign to promote your business. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
How to make yourself irreplaceable.
November 02, 2022 13:00 - 5 minutes - 3.93 MBLooking to get paid more, or worried about losing their job in this tough economy? Shawn and Mike breakdown the simple solution on how to make yourself irreplaceable. It's not a secret, in fact it's common sense. The simple solution is that hard work get's noticed. Take action and treat the company like it's yours. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Best way to respark your marketing...
November 01, 2022 20:00 - 3 minutes - 2.66 MBSometimes we all hit a wall and marketing just doesn't seem to perform as good as it did before. Shawn and Shannon discuss in this episode how to maintain top performing ads and consistently create results driving marketing. The secret to being consistent, is to be inconsistent. Try something different! Get out of your comfort zone and push the envelope a little in order to make more noise and stir up new customers. The world is always changing, so if you're not adapting and changing, then y...
Halloween Bonus! Getting Ghosted! How to handle it...
October 31, 2022 17:00 - 1 minute - 1.07 MB"Getting Ghosted" is generally referred to as when starting a conversation with someone and they all-of-a-sudden stop responding to you. After repeated attempts, the person "ghosting" has vanished and is no longer communicating with you. In business this sometimes happens in the sales cycle. A prospect initiates the conversation based on a problem they have that they think your business can solve. The easy answer when they stop communicating is, "I guess they didn't want to buy." But in b...
Halloween Special - "What scares you about marketing?"
October 31, 2022 14:00 - 4 minutes - 3.08 MBThis episode dives into your fears of marketing your company. What is holding you back and how to overcome them. What's the best way to start and why your fear isn't justified. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Special Guest: David Bottner, Founder of the New Orleans Mission
October 28, 2022 13:00 - 54 minutes - 37.7 MBShawn and David talk about the journey from a very successful automotive sales leader to giving up everything to help those in need. This is a powerful episode exploring taking chances in business and leaning in on your faith. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
When to take a risk in business
October 27, 2022 13:00 - 48 seconds - 599 KBThis episode talks about taking risks, and the advantages and disadvantages that it comes with. Does the old saying "The bigger the risk, the bigger the reward" still stand up in today's world? Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Trust for Success...
October 26, 2022 13:00 - 53 seconds - 657 KBSometimes the hardest thing to do is trust, but without it, you paralyze yourself from growth. Trust can be tricky and most business owners are unable to trust for fear of getting "burned." In order to be successful you need to surround yourself with a group of like-minded people that you can trust. You also have to trust the process. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
The color of marketing...
October 25, 2022 13:00 - 8 minutes - 5.68 MBHave you ever thought about why certain brands and industries always seem to pick the same colors for their logos and marketing? This episode breaks down the psychology of color and how it is used to project characteristics about a brand prior to you knowing anything about it. You'll never look at a logo the same again. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
How to create personal growth
October 24, 2022 13:00 - 4 minutes - 3.43 MBWether you're trying to create growth in your business, or self-improvement, there are a few things you can try to implement into your daily routine to almost guarantee you'll create more opportunities for success. A lot of time "winning" is a personal mind-set that will instill confidence in all of your endeavors. People are attracted to winners because of how they hold themselves, but be careful. It's important to always stay humble and not let confidence turn into cockyness. Find us on ...
H2O | A deep dive into the success of one of the most iconic salon's in Louisiana
October 21, 2022 14:00 - 1 hour - 51.4 MBHeather and Holly from H20 salon in Louisiana sit down with Shawn and Shannon to talk about how they started and what motivates them every day. They discuss the strategies to hire and inspire they employees. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
FOMO - Fear Of Mission Out as a marketing tactic
October 19, 2022 13:00 - 1 minute - 1.06 MBEveryone has felt FOMO, even if this is the first time you've heard of it referenced as an acronym. FOMO is the "Fear of Missing Out," simply stated, you don't want to miss out on something that could be great. Generally it's an event that you don't want to miss for fear that something great will happen and you won't be a part of it. How is it used for Marketing? We cover many ways in this episode how many marketers capitalize on consumers with a bad case of FOMO. Find us on your favorite ...
BOGO - Buy One Get One - Why does this work, should you fall for it?
October 18, 2022 13:00 - 1 minute - 1.14 MBOne of the most used offers in marketing is the Buy One, Get One Free offer. Why do companies use it and are you really saving money when cashing in on one of these offers. Listen to the podcast to hear how we break down the psychology of why it works, when a good time would be to use it, and if consumers are being "tricked" or is this really a good offer that you shouldn't pass up. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.mark...
The Placebo Effect In Marketing
October 17, 2022 13:00 - 5 minutes - 4.13 MBThis episode breaks down the "Placebo Effect" and how it's used in marketing. Shannon discovered an interesting study regarding this particular topic that we thought we could expand on, or even deliver or insight in today's marketing realm. Placebo usually is a term generally used to describe the usage of "fake" pills to study the effects against patients using the "actual" pills. Both parties think they are getting the medication, allowing scientist to uncover the mental aspects of taking...