Halloween Bonus! Getting Ghosted! How to handle it...

"Getting Ghosted" is generally referred to as when starting a conversation with someone and they all-of-a-sudden stop responding to you. After repeated attempts, the person "ghosting" has vanished and is no longer communicating with you.  In business this sometimes happens in the sales cycle. A prospect initiates the conversation based on a problem they have that they think your business can solve.

The easy answer when they stop communicating is, "I guess they didn't want to buy."  But in business, it's important that we try to get better feedback, and not in a way that is intrusive, but in a way that keeps the conversation alive about, "do you still have this problem?" This feedback is important because it can do several things to help your business grow,
1 - It might open up new windows of problems that you didn't know that your product could solve.
2 - Provide valuable insight into how your marketing is perceived to prospects. You might want to make some adjustments in the messaging if this perception is consistent.
3 - You might uncover some holes in your internal processes and sales cycle. Maybe follow-up messaging is wrong, or not fast enough.

The bottom line is that when getting "ghosted" you should always dig a little deeper.

"I ain't afraid of no ghost!"

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