FOMO - Fear Of Mission Out as a marketing tactic

MarketingBox Podcast

English - October 19, 2022 13:00 - 1 minute - 1.06 MB
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Everyone has felt FOMO, even if this is the first time you've heard of it referenced as an acronym. FOMO is the "Fear of Missing Out," simply stated, you don't want to miss out on something that could be great. Generally it's an event that you don't want to miss for fear that something great will happen and you won't be a part of it. How is it used for Marketing? We cover many ways in this episode how many marketers capitalize on consumers with a bad case of FOMO.

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