The battle of the spicy chicken sandwich...

MarketingBox Podcast

English - September 16, 2022 13:00 - 13 minutes - 9.21 MB
Marketing Business marketing marketingbox marketing strategy shannon coulon shawn burst direct marketing marketing technology marketing tools marketing software marketing tips Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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This episode of the podcast breaks down the marketing strategy used by Popeye's when launching their spicy chicken sandwich product. The 2019 campaign went viral and has people still debating "who has the best chicken sandwich" three years later.

Shannon, Shawn, and Mike take a dive into the strategy, the results, the backlash, and where it is today. They even do their own taste test and reveal their favorite. Listen to find out!

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