Marketers Club: Market your talent and earn what you're worth
83 episodes - English - Latest episode: about 3 years ago - ★★★★★ - 1 ratingRunning a small business can be a hard, lonely and challenging pursuit. Marketers Club host, Paul McCarthy, is here to show you how to accelerate your success, by helping you learn how to market your talent and earn what you're worth. Whether you've been in business for 10 minutes or 10 years, this program is dedicated to providing you with the insights, ideas and knowhow you need to work smarter and go faster. You'll hear from guests who have generated massive success as they share their secrets to winning in business.
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Episodes
The 5 Phases of Change
April 07, 2020 02:00 - 30 minutes - 26.7 MBThe impacts of the Coronavirus have been felt by every business around the world. It has thrust us all into a world of change, one that many of us were unprepared for. But despite the size and speed of change we've all been forced to endure, the question now is about how to positively navigate the new look world we live in. There are 5 distinct phases of change that we all go through and as business leaders it's important for us to understand them, to be able to embrace them, and use the...
The Secret to Building Profitable Business Relationship
March 30, 2020 23:00 - 38 minutes - 25.6 MBThere are few things more important to your ability to grow a profitable business than the quality of the relationships you are able to build. We live a in a world that is driven by relationships. But how do you build solid relationships with the right people and ensure they generate you business? My guest this week is known by many as the Relationship Guy. A master of relationship building, Lindsay Adams book the DNA of Business Relationships reveals the art and science of creating a tr...
How to Increase Your Visibility on LinkedIn
March 23, 2020 23:30 - 43 minutes - 33.1 MBLinkedIn is the world's largest B2B (Business 2 Business) platform with over 660 million users. The platform is 227% more effective for lead generation than Facebook or Twitter. The question is how do you make sure your profile stands out, is searchable and once found positions your expertise effectively. My guest this week is Jo Saunders reveals how to make a great first impression, increase your visibility, amplify your authority and become a true influencer. If you want to unlock a new...
How to Sell More By Selling Less
March 16, 2020 23:00 - 39 minutes - 29.7 MBWhat if the secret to winning more business wasn't to go after the sale harder, but was in fact to do the opposite? As business leaders, entrepreneurs or sales professionals we need to make sales, but we also know that NO ONE likes to be sold to. My guest this week is Allan Langer and his book How to Sell More By Selling Less offers a fantastic framework for changing the sales dynamic, eliminating pressure and making the whole sales process, faster, easier and a lot more profitable. ...
The One Page Marketing Plan
March 09, 2020 23:00 - 46 minutes - 33.2 MBHave you got a clear, concise marketing plan for your business? Or are flying by the seat of your pants hoping things will work out. A marketing plan is arguably one of the most important documents any business can create. If you've avoided creating a plan because you thought it would be too expensive, time consuming or difficult then I have good news. Author of the One Page Marketing Plan Allan Dib joins me to explain how you can create a sophisticated plan for your business on one sh...
How to Stay Motivated Especially in Tough Times
March 02, 2020 23:00 - 36 minutes - 24.8 MBLife isn't always fair, in fact sometimes it can feel like everything is against you. It's at these moments that we need to know how to replenish, refuel and reenergise ourselves. Motivation really is an inside job but when times are tough or life's feeling a little unfair, it's important to be reminded that we have the ability to change our state, regain focus and strive forward positively again. If you feel like you need a good dose of motivation, then this week’s guest Julie Cross...
How to Escape the Perfection Trap
February 24, 2020 23:00 - 33 minutes - 30.9 MBDo you have a powerful dream or big goal you want to achieve? If you do that's awesome. The only question now is how's it going. Are you making meaningful progress towards the goal or are you stuck in a perfection trap? In this episode I share 5 sure-fire ways to break free of the inertia and start to build positive momentum towards the achievement of your goals and dreams.
How to Create the Voice of Authority
February 17, 2020 23:00 - 37 minutes - 26.3 MBIt may be the most overlooked, yet powerful resource you possess. We use it every day, but most of us never think about it and certainly don't do any work to improve it. What is it? Your Voice. The way you speak has a profound impact on the results you are likely to enjoy. Your voice, the pitch, and tone as well as your body language all play a major role in the way you are perceived. When you speak do people listen? When you lead, do they follow? My guest this week is Dr. Louise Mahler ...
Truster Advisor Selling
February 10, 2020 23:00 - 47 minutes - 34.9 MBFor some, the word sales sends a shiver down their spine. But the fact is sales are an essential part of business success. My guest this week is Brad Tonini. If you want to know how to sell what you do, more often, with more ease, then what Brad has to share will be of great value to you. Brad teaches the principles of how to sell as a Trusted Advisor. In this episode he shares a raft of great sales strategies that are guaranteed to boost your sales results.
The Power of Strategic Thinking
February 03, 2020 23:00 - 37 minutes - 26.2 MBAre you running your business by the seat of your pants? Are you running in every direction without a plan? Or maybe you've avoided making plans for fear that they would rob you of the freedom to change direction. On this weeks podcast Michael Harrison shares a simple and powerful four step model for building a strategic plan that will fuel your business success. If you want to create your own roadmap and plan that help you be more purposeful and profitable take a listen.
How to Unlock Your Creativity and Innovate More
January 27, 2020 23:30 - 40 minutes - 28.5 MBWhen was the last time you dedicated time to be creative? One of the traps that many find themselves in is being to busy to innovate. It's likely that if you work in marketing or started a business that you identify as a creative person. But creativity has to be more than an idea, it's an action. It's something you do and practice and in this episode we explore why it pays to dedicate much more time tapping into the many lands of smart. Glenn Capelli is a member of MENSA, a true bright s...
Resilience. How to Pressure Proof Your Life
January 20, 2020 23:30 - 38 minutes - 26 MBIn a fast paced, demand world, one of the most crucial skills you can possess is Resilience. The ability to not only cope with the slings and arrows that come your way, but to actually thrive under pressure. Most of us live with pressure every day. The pressure to perform, produce, and provide. The pressure to juggle business and family, to maintain relationships and manage expectations. With more people vying for your attention than ever before and with less time available to consid...
Your Framework For Success
January 13, 2020 23:30 - 28 minutes - 25.1 MBIf you want to enjoy more success in 2020 and beyond this episode reveals four crucial strategies you are going to want to apply. As the world gets noisier, and people have increasingly less time to consider their options, it will be critical to articulate what you do, who you serve and what makes you different. If you want to stand out from the crowd and consistently attract more clients through your doors, the four strategies shared in this week's Marketers Club podcast are a must.
How to be a More Influential Communicator
December 30, 2019 23:00 - 40 minutes - 29.6 MBThe speed at which your company grows often comes down to one thing - Communication! The more influential your communication skills the more people will buy into your ideas. In this episode, curator of TEDx Melbourne, Jon Yeo shares his framework for improving the quality of your communication. If you're not familiar with TED it stands for Technology, Entertainment & Design. It's a not for profit organisation that coordinates events globally where people get to come and share an idea wor...
The Accidental Speaker
December 16, 2019 23:00 - 43 minutes - 32.6 MBFor many people the very idea of having to stand up and speak to a room full of people is terrifying. Public speaking ranks as many people’s greatest fear. My guest this week Dave Staughton was one of those people. But through a set of circumstances he was forced to step up and speak. From those initial knee shaking moments Dave started a completely unexpected journey that has seen him build a speaking business, and become as he describes the accidental speaker. Whether you've dismissed ...
How to Connect Your Social Media and Web for Success
December 09, 2019 23:00 - 41 minutes - 28.6 MBSocial Media is one of the areas of business that consumes a lot of business owners time and attention, but it doesn't always deliver the results people are hoping for. The fact is if you want to use social media successfully to help grow your business you need a clean plan and strategy. In this episode my guest Steve Hubbard reveals some of the essential assets you'll need to be able to generate sales from your social media. He outlines the connection between your web and social platfor...
How to get Added to Your Customers Playlist
December 02, 2019 23:00 - 26 minutes - 23.1 MBYou are competing for the attention of your buyer. Not just from competitors but from all the things that consume your prospects time. The stepping stone of success is to win a small slither of their time and attention by getting them to add you to their playlist. The list of things they are interested in and will give some consideration to. In this episode we explore the 5 steps you need to take to make your prospects playlist. How you get on their radar and build a list of people who...
The Art of Networking Like a Pro.
November 25, 2019 23:00 - 45 minutes - 33 MBWhat sort of Networker are you? Does the very idea of attending a networking event send a shiver down your spine, or you excited by the prospect of meeting new people? Regardless whether you love or loath it, there's no doubt, that it can be a hugely benefical activity to master for your business. In episode 15 Paul talks to Braith Bamkin, a master networker who shares some brilliant insights on how to network successfully. If you want to know how to make the most of every networking op...
The A-Z of Recruiting Great People
November 18, 2019 23:00 - 54 minutes - 35.7 MBOne of the great challenges in business is knowing when it's time to hire someone. Whether you're hiring your first employee or adding someone to your team, the hiring process can be a tricky one. You need to have thought through exactly what skills you need to help you accelerate your growth. In episode #14 of the Marketers Club Podcast, I'm joined by Mark Bloodworth. Mark has helped recruit and develop thousands of people for both large and small companies. In this session he provides ...
#13 - How to Stand Tall in the Face of Adversity
November 12, 2019 23:30 - 44 minutes - 32.8 MBOne of the most difficult decisions a business owner faces is knowing when to persist with an idea and when to acknowledge it's dead and let it go. Often, we will continue pumping time, energy and resources into a strategy that's run its course. Whether through fear or blind stubbornness, we will persist when instead we need to move on to what's next. Mike Rolls in a man who has faced more adversity than most. His remarkable true story of resilience in the face of incredible odds is a r...
How to Win Free Media For Your Business
November 03, 2019 23:00 - 43 minutes - 31.3 MBJules Brooke is the founder of Handle Your Own PR. She is an expert at helping business owners access the media, pitch their story and generate thousands of dollars worth of media coverage for free. Jules has helped people in product and service based businesses, in B2B and B2C based companies learn how to unlock one of the most potent marketing tools available to any business owner. And in episode 12 of the Marketers Club podcast she lays out a step by step plan to help you start winnin...
The 5 Mintute Pitch
October 27, 2019 23:00 - 33 minutes - 31 MBDo you know the 5 critical questions that your prospective buyers are asking? If you don't or can't answer these questions then you are missing out on business. The 5 Minute Pitch is made up of the 5 essential questions EVERY business must be able to answer to be able to turn prospects into customers. In episode 11 of the Marketers Club podcast your host Paul McCarthy steps you through the 5 key questions and why they are so important to your success. Once you learn how to quickl...
How to Create FOCUS and Eliminate Procrastination
October 20, 2019 23:00 - 43 minutes - 29.7 MBKeith Abraham is the best-selling author of three books including his latest FOCUS. IN this episode of the Marketers Club Podcast, Keith shares a host of powerful and proven strategies to help you reclaim your FOCUS and place it on the achievement of your goals. Keith has assisted over a million people to set and achieve their goals, by teaching them how to become a confident action taker who no longer falls victim to the habit of procrastination. Episode 10 is a fun, honest and insigh...
How to Scale Your Business and Win Bigger Clients
October 13, 2019 23:30 - 42 minutes - 31.1 MBblah
#9 How to Scale Your Business and Win Bigger Clients
October 13, 2019 23:30 - 42 minutes - 31.2 MBSteve Simpson is a culture change expert. He created the system know as UGR's (Unwritten Ground Rules) a program that has been applied leading by some of the world's leading brands and largest companies including one with over 40,000 employees. In episode 9 of the Marketers Club Podcast Steve comes on not to talk culture change, but to share the secrets of how he grew his business without employees or contractors to a scale that would allow him to educate hundreds of thousands of people i...
#8 Authorship, Authority and Anxiety
October 06, 2019 23:30 - 43 minutes - 30.7 MBIn episode 8 of the Marketers Club Podcast we talk to Australia's leading parenting expert Michael Grose. Michael is the author of 11 books and his latest, ‘Anxious Kids’ is flying off the shelves. Join Paul as he explores the strategy behind Michael's decision to release a new book every two years, how he decides what will be the right topic to write about and the role it's played in helping to cement his position as a leading expert in his field. Michael reveals his approach to writi...
#7 How to Build Customer Trust
September 30, 2019 00:30 - 51 minutes - 32.8 MBDavid Penglase is the author of the book, The Art and Science of Building Customer Trust. A leading authority in the space, David helps companies gain (or in some chases regain) the trust of their target market. Trust is the essential buliding block of any relationships and critical to our ability to turn a prospect into a buyer. But the conversation of trust stretches much further than simply making a sale. As business owners we need to look at how we increase self-trust and belief in ou...
6. The Secret to Client Attraction
September 23, 2019 00:00 - 19 minutes - 18.2 MBIn episode 6 Paul McCarthy explores how to dramatically improve your client attraction by implementing 4 proven and practical stategies. If you want to know how to consistenly attract more clients to your business, then this episode reveals how to do it. Leads are the life blood of any business. When leads are low stress levels are usually high, so if you want to eliminate the stress and instead build a cleint attraction system that really works, take a listen.
5 - How to 10X Your Business Income
September 16, 2019 00:30 - 37 minutes - 26.6 MBIn episode 5 of the Marketers Club podcast we talk to 2017 Marketer of the Year Winner, Christine Williams who was able to grow her business from a $50,000 turn over to over $500,000 in just a few years. Christine reveal the strategies that changed the game for her and allowed her to rapidly grow her income. If you want to know how to accelerate the growth of your business, the proven and practical strategies shared in this episode will help you get there.
How To Drive Web Traffic and Convert More Sales
September 08, 2019 23:00 - 46 minutes - 33.9 MBYour website is one of your businesses most important marketing assets, but knowing how to drive traffic to your site can be a confusing and costly exercise. Brad Hauck (aka) Mr. Web Marketing is one of Australia's leading digital marketing experts. He has helped his clients to sell over a Billion Dollars worth of products and services online. He is also a master at helping simplify the digital marketing process for business owners and provides practical 'Jargon Free' advice. In episode ...
How to Generate Unlimited Referrals
September 02, 2019 14:30 - 50 minutes - 37.8 MBYou don't want referrals, you want introductions. This week we talk to one of the worlds foremost experts on Referral Generation, Bill Cates from Referralcoach.com. Bill is a Hall of Fame Speaker and the author of four best-selling books on the art of referral generation who has been showing companies and individuals how to become more referrable for nearly 25 years. In episode 3 of the Marketers Club Podcast, Bill shares how to develop a referral mindset, how to ask for referrals, ho...
How to Boost Your Productivity
August 19, 2019 14:00 - 43 minutes - 29.7 MBTime is our most valuable commodity. It is the new currancy of business. Smart entrepreneurs are always looking for ways to protect their time and maximise their productivity. In episode two of the Marketers Club Podcast, Paul is joined by one of Australia's leading productivity specialists, Donna Hanson, who shares the secrets to greater productivity. If you're always wishing for more hours in the day, this episode provides practical strategies that you can apply to save time and get m...
How to Eliminate Excuses and Generate Results
July 29, 2019 00:52 - 18 minutes - 16.9 MBIn this episode your host Paul McCarthy explores how to break free from procrastination and those things that are holding you back, so you can build positive momentum in your business.