What if the secret to winning more business wasn't to go after the sale harder, but was in fact to do the opposite? As business leaders, entrepreneurs or sales professionals we need to make sales, but we also know that NO ONE likes to be sold to. 

My guest this week is Allan Langer and his book How to Sell More By Selling Less offers a fantastic framework for changing the sales dynamic, eliminating pressure and making the whole sales process, faster, easier and a lot more profitable. 

If you want a step by step system for sales without the crunch factor, this is for you.