LinkedIn is the world's largest B2B (Business 2 Business) platform with over 660 million users. The platform is 227% more effective for lead generation than Facebook or Twitter. The question is how do you make sure your profile stands out, is searchable and once found positions your expertise effectively.

My guest this week is Jo Saunders reveals how to make a great first impression, increase your visibility, amplify your authority and become a true influencer. If you want to unlock a new lead source for your business, this episode is for you.