#8 Authorship, Authority and Anxiety
Marketers Club: Market your talent and earn what you're worth
English - October 06, 2019 23:30 - 43 minutes - 30.7 MB - ★★★★★ - 1 ratingMarketing Business Education entrepreneur entrepreneurship business coach consultant income leads marketing moneymaking motivation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #7 How to Build Customer Trust
Next Episode: #9 How to Scale Your Business and Win Bigger Clients
In episode 8 of the Marketers Club Podcast we talk to Australia's leading parenting expert Michael Grose. Michael is the author of 11 books and his latest, ‘Anxious Kids’ is flying off the shelves.
Join Paul as he explores the strategy behind Michael's decision to release a new book every two years, how he decides what will be the right topic to write about and the role it's played in helping to cement his position as a leading expert in his field.
Michael reveals his approach to writing and the impact it's had on the growth of his business. Whether you've been considering writing a book or not, there is plenty of great lessons in this episode about the benefit of marking your territory and claiming the mantel as the GO TO Expert.