Making Good: Small Business Podcast
253 episodes - English - Latest episode: 4 days ago -Want to make money, do something you love, AND make the world a better place? You're in the right place. Making Good is the podcast for small business owners who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you. I'm your host, Lauren Tilden, ex-corporate marketer turned maker and shop owner. I'm so glad you're here.
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Episodes
You Need THIS Mindset (Attention Small Biz Owners!) with Julie Sellers
April 23, 2024 10:00 - 51 minutes - 35.7 MBI am so, so thankful to today’s guest for completely letting me go off the rails and run wild with our conversation. Something you may not know about many interview-style podcasts is as hosts, we try to prep our guests with a list of questions they can expect during the interview. For whatever reason, I threw many of the pre-determined questions for this episode right out the window, and Julie Sellers was totally game. Often times, following your intuition and excitement yields the best resu...
Dear Diary (A Pep Talk for Me… and You)
April 17, 2024 05:00 - 17 minutes - 12.3 MBLet me get straight to the point: I’m doing something new! Something completely and totally out of my comfort zone. Something that I’m a total beginner at. And it has me FEELING THE FEELS. And I really, really need a pep talk. And so… I’m giving one to myself. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/232 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts Stuck on what to say in our marke...
‘Rest is Resistance’ by Tricia Hersey [Making Good Book Club #29]
April 15, 2024 22:00 - 48 minutes - 33 MBRight off the bat, I just need to tell you that this book is a must-read. It is so beautifully written, and there is so much wisdom to gain. Charelle and I have already begun experimenting with implementing a few of the ideas that Tricia Hersey shares, including unlearning popular messaging around productivity, hustling, and the role of rest. This is not a business or self-help book. It is a personal and social history intertwined with a healthy critique of white supremacy and capitalism...
How to Create a Personable Brand with Megan Dowd
April 09, 2024 19:00 - 49 minutes - 33.8 MBI am so excited to bring you this episode with a RARE repeat guest! Megan Dowd is a Certified Equity-Centered Coach who specializes in branding. You may remember Megan from the very early days of this podcast, where we chatted about how storytelling can help build strong connections in your business. That is a great episode and if you’re curious about checking it out, it is linked in the shownotes. Megan has since joined forces with graphic designer Nicole Yang and Copy, Content and Market...
The Beginner’s Guide to Podcasting
April 02, 2024 17:00 - 27 minutes - 18.8 MBOkay. I’m about to say something that is going to sound like an exaggeration. But I promise you, it’s not. Here it is: Starting a podcast has changed my life. As a result of the simple decision to start a podcast, so much has come into my life. I have new friends! A new community. A new body of work that I’m so proud of. New skills, new confidence, and yes new revenue streams. So, over 220 episodes into Making Good, I thought it was HIGH TIME that I do a deep dive into podcasting. MAKIN...
How to Be The Ambassador of Your Own Brand with Talyn Rahman-Figueroa
March 26, 2024 10:00 - 44 minutes - 30.4 MBI was really excited to have today’s guest on the show because she offers a totally unique perspective to branding. Talyn Rahman-Figueroa is a former British diplomat consultant turned brand expert. Her expertise lies in a distinctive realm: empowering solopreneurs to transform themselves into Brand Ambassadors within their respective industries. Talyn’s background as a UK diplomatic consultant forms the foundation of her approach. Her mission is clear: just as she turned citizens into dip...
How to Be The Ambassador of Your Own Brand with Tayln Rahman-Figueroa
March 26, 2024 10:00 - 44 minutes - 30.4 MBI was really excited to have today’s guest on the show because she offers a totally unique perspective to branding. Talyn Rahman-Figueroa is a former British diplomat consultant turned brand expert. Her expertise lies in a distinctive realm: empowering solopreneurs to transform themselves into Brand Ambassadors within their respective industries. Talyn’s background as a UK diplomatic consultant forms the foundation of her approach. Her mission is clear: just as she turned citizens into dip...
Want more engagement? Start here
March 19, 2024 22:00 - 15 minutes - 10.5 MBHere’s something I think just about everyone dreads when it comes to marketing their businesses: CRICKETS. You know. The sound of creating content, sending an email, posting a Reel, sharing anything really to market your business and then… nothing. No responses. No comments. No likes. No sales. Nothing. UGH. I know. No fun. The experience I just described is the exact opposite of ENGAGEMENT, which is the topic of today’s episode. Today’s episode is a super practical, hands-on episode. ...
'Ask' by Ryan Levesque [Making Good Book Club #28]
March 15, 2024 23:00 - 52 minutes - 36.1 MBWelcome to Making Good Book Club, where each month we cover a different book we think can help move the needle in your small business. This month we’re talking about ‘Ask’ by Ryan Levesque, and we have so many thoughts! Tune in to see what we liked (and what we didn’t)… and most importantly, what you can learn to use in your business today. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/226 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (fr...
225: Breaking the Hustle-to-Burnout Pipeline with Doreen Vanderhart
March 12, 2024 10:00 - 34 minutes - 24 MBAs soon as the pitch for Doreen Vanderhart landed in my inbox, I knew I had to have her on the show. She is passionate about bringing ease back to marketing, and trading burnout for gentle, yet strategic marketing plans. I loved geeking out with someone who is on the same page as me in so many ways. Doreen Vanderhart is the founder of Knap Creative, a social media marketing and website design agency located near Lethbridge, Alberta. She started Knap Creative because she believes there is an...
224: How to Finish (part 3 of 3)
March 05, 2024 18:00 - 13 minutes - 9.15 MBMost of us can probably relate to the experience of working really hard on something and then just…. Not finishing. Burning out at mile 25 of the metaphorical marathon. That’s because creating things in the world is HARD, perhaps most of all when it comes to the point where we say. This is done! This is good enough! I’m proud of this and ready to move on. But here’s the thing – finishing is where the magic happens. It’s where all your hard work pays off. It’s where you get to say, "I did i...
223: How to Plan Your Day with Amber De La Garza
February 27, 2024 11:00 - 53 minutes - 36.6 MBAs you may have heard me talk about before, I am a big productivity nerd. I love learning and chatting about new strategies and ideas for getting the most out of the day, whatever that means to you. But I know that’s not the case for everyone, and in fact, can be fuel for self-criticism. I’ve been there too. My guest today knows exactly how loaded the word “Productivity” can be, and I am so excited to share her thoughts on a new way to think about being productive. My guest is Amber De La ...
222: How to Keep Going (part 2 of 3)
February 20, 2024 22:00 - 17 minutes - 11.9 MBToday’s episode is SO IMPORTANT! And I’m so excited to share it with you. Because my friend, keeping going is EVERYTHING. Keeping going – or, being consistent – is what really does separate the folks who meet their goals from everyone else. Which is good news! Because it means you don’t have to be special. You just have to show up every day, consistently. So! Today is part 2 of a 3-part series here on the podcast. Part 1 was about getting started. Part 2 is about keeping going – that’s ...
221: Making Good Book Club #27 Feel Good Productivity by Ali Abdaal
February 15, 2024 11:00 - 1 hour - 49.5 MBSo, I have been very excited to share this book with you all and Charelle for a long time because I have been following Ali and his YouTube journey for quite a bit. Ali Abdaal is an ex-doctor turned productivity wizard and highly followed person on YouTube. He shares a lot of videos about productivity, time management, evidence-based strategies, and tools to help us be more productive. He has been publishing amazing content on YouTube for the past 7 years. I am a big fan and I cannot tell yo...
220: How To Pick Yourself Up When Life Gets In The Way with Michelle Simons
February 13, 2024 16:00 - 54 minutes - 37.3 MBToday’s show is a bit different from the topics I usually cover, though the topic has come up in small ways as long as I’ve been making this podcast. We’re talking about how to pick yourself up when life gets in the way, with my guest Michelle Simons. In a case of cosmic timing, while this episode was recorded a month or two ago, this episode comes out less than a week after we had to say goodbye my sweet wolfy dog, Puff, who many of you have heard in the background on past episodes. So. I...
219: Invitation and a Gift
February 07, 2024 00:00 - 8 minutes - 5.69 MBI’ve got a very short & sweet episode for you, today, and it’s 2 things! An invitation and a gift. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/219 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
218: The Ultimate Win-Win? Partnerships + Collaborations with Erika Rodriguez
January 30, 2024 19:00 - 37 minutes - 25.5 MBI am so thrilled to share this episode with you today, because the topic is a first for Making Good! As a small business owner, one of the things that I’ve had the most fun with is when I get to work with other small business owners… This is something i’ve done through my stationery business, Good Sheila, my retail shop, Station 7, and even this podcast. Turns out that working with other small businesses owners can be a form of marketing – something called Partnership Marketing! Partnersh...
217: How to Get Started (part 1 of 3)
January 23, 2024 23:00 - 14 minutes - 9.94 MBSometimes, the simplest things are also the hardest to do. Exhibit A: Showing up consistently for something… even if it’s something you really care about. Exhibit B: Putting ourselves out there. And Exhibit C, which is what we’re talking all about in today’s episode, and is probably the simplest of all: STARTING. Taking the first step. Writing the first paragraph. Your first 5 minutes on the treadmill. Starting. Starting is simple, deceptively difficult, and yet… SO CRITICAL. Anything ...
216: Finding (and Sharing!) Your Roots with Denisa Parker
January 16, 2024 20:00 - 35 minutes - 24.7 MBThe conversation I’m sharing today was so sweet, and to say the subject was right up my ally is an understatement. Helping brands explore their why? Unapologetically standing out from the crowd? Creating an unforgettable customer experience? Yes, yes, and more yes! My guest today is Denisa Parker, and while our areas of focus are different, there is a lot of overlap in the types of clients we work with. Denisa is the founder of Kind and Ivy, a brand and packaging design studio. She works w...
215: Making Good Book Club #26 Hooked by Nir Eyal
January 16, 2024 00:00 - 1 hour - 45.9 MBI had heard amazing things about this book and was so so excited to cover it in this months Book Club. The more I read, however, the more I realized that Hooked is really geared toward tech companies, tech products, things like apps and games, and not physical products or services like the ones most of us have as our businesses. That’s not to say this wasn’t a great book! Charelle and I were able to pull out so many lessons and ideas from each section, and throughout our conversation, appl...
214: How to Build Your Business Without Social Media with Rebecca Tracey
January 09, 2024 18:00 - 40 minutes - 27.7 MBOkay my friends, I hear you loud and clear. Lots of you are experiencing social media burnout, and I can relate. I’ve been there. The ever-shifting algorithms, the pressure to constantly create content, and the time suck of putting yourself out there over and over again, often with minimal returns on that investment. It is exhausting. Personally, I still really enjoy social media for the most part, but that’s more of a preference than a hard and fast rule, and as regular listeners of this...
BONUS: Maintaining Momentum [Part 10 of 10]
January 05, 2024 11:00 - 7 minutes - 5.37 MBYou made it to the last episode in our 10-day Ringing in 2024 series! You’ve done some reflection, you’ve dreamed up your ideal 2024, and you’ve done some planning for the year and month ahead. Now it's time to talk about the key ingredient for making it all happen: maintaining momentum. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with yo...
BONUS: Plan the Next Quarter [Part 9 of 10]
January 04, 2024 11:00 - 7 minutes - 4.99 MBIt's the second to last episode in our 10-part Ringing in 2024 series! Yesterday we took a top-level approach to planning the upcoming year, so today we're getting a little more granular. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th throu...
BONUS: Mapping Out 2024 [Part 8 of 10]
January 03, 2024 11:00 - 6 minutes - 4.5 MBWelcome to Part 8 of our Ringing in 2024 series! Now that we have committed to consistency, it's time to map out our year from a birds-eye perspective. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and swee...
BONUS: Commit to Consistency [Part 7 of 10]
January 02, 2024 11:00 - 6 minutes - 4.71 MBToday on our bonus, Ringing in 2024 series, we're committing to consistency! Once you've set your goals, a key ingredient to actually achieving them is consistent action. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th through January 5th. E...
BONUS: Happy 2024! Let's Strategize [Part 6 of 10]
January 01, 2024 11:00 - 8 minutes - 5.54 MBHAPPY NEW YEAR!! We are now just over halfway through our 10-day, Ringing in 2024 series, and you know what? It's time to start making some concrete plans. This is what episodes 6-10 in this series are all about: taking our goals and turning them into real, achievable plans. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This...
BONUS: Setting Goal(s?) for 2024 [Part 5 of 10]
December 29, 2023 11:00 - 6 minutes - 4.77 MBOne week down, one to go! You made it to part 5 of the Ringing in 2024 series! Today, I’m going to help you pull together all your takeaways from this week's exercises so you can formulate a goal (or goals!?) for next year. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday thro...
BONUS: START / STOP / KEEP [Part 4 of 10]
December 28, 2023 11:00 - 4 minutes - 3.39 MBWelcome to part 4 of the Ringing in 2024 series! Today I am so excited to introduce you to the Start/Stop/Keep exercise. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guid...
BONUS: Destination Postcard Exercise [Part 3 of 10]
December 27, 2023 11:00 - 5 minutes - 3.55 MBIn the third installment of the Ringing in 2024 series, let's have some fun. It's time for the destination postcard exercise! This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some...
BONUS: Lessons Learned in 2023 [Part 2 of 10]
December 26, 2023 11:00 - 4 minutes - 3.21 MBToday in our 10-part Ringing in 2024 series, we take a look at lessons learned from the past year. This part of the reflection process can feel a little hard but in this episode, I want to offer some perspective that might help turn those tough realizations into learning moments. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! ...
BONUS: Celebrating 2023 [Part 1 of 10]
December 25, 2023 11:00 - 7 minutes - 5.1 MBThis week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday/New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, an...
213: How to Really Know Your Audience with Nadine Nethery
December 19, 2023 20:00 - 50 minutes - 35 MBI am thrilled to share my interview with today’s guest! She joined us as a guest expert in my membership program, Making Good Happen, and after her talk I knew I needed to have her on the podcast. Nadine Nethery is an audience-driven copywriter and brand messaging strategist for female founders who want to intentionally attract, delight and retain their dream customers. I’ve danced around the topic of audience research on the podcast before, but up until now haven’t dived in. In my former ...
212: Making Good Book Club #25: This is Marketing by Seth Godin
December 15, 2023 11:00 - 47 minutes - 32.5 MBSeth Godin is a thinker in the marketing space that I have admired for a very long time, and I am so excited to share some of his work with you all. While he may not use the words “ethical marketer” specifically to describe his work, Godin is definitely a non-bro marketer. He was one of the first to popularize the idea of “permission marketing,” not pushing a product or idea onto anyone, but selling to your ideal customer by adding value and being invited in by our customers. Now, as moder...
211: Hear Me Make A Big Decision with Nell Wulfhart
December 12, 2023 19:00 - 58 minutes - 40.2 MBSo this one is kind of a big deal for me. I was a little bit nervous to record this episode, and honestly even more nervous to release it into the world. But I’m also excited! My guest today is a rare repeat guest, Nell Wulfhart, the decision coach. The last time we had her on, in episode 148 of this podcast, she explained all about her role as a decision coach and offered a goldmine of tips for how to make better, faster decisions. In our most recent conversation, recorded this past Oc...
210: 3 Things Your Marketing Should Do
December 05, 2023 19:00 - 20 minutes - 14.1 MBWhen I tell you to think about marketing your business, what comes to mind? Social media? Reels? Paying for ads? Complicated strategies? Stuff you don’t know how to do but everyone’s telling you that you “should” be doing? Spending money you don’t currently have available to spend? Overall… just a heavy sense of overwhelm? If that’s you I have 3 things to tell you, all of which I hope you will find to be good news. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/210 CONNECT WITH ME O...
209: Surviving, Thriving and Scaling with Jessie Williams
November 28, 2023 18:00 - 55 minutes - 37.9 MBQuestion for you. Did you know that I own a retail store? I’ve mentioned it a few times on the show, but in case this is news to you, let me tell you about it. My shop is called Station7 in the Capitol Hill neighborhood of Seattle. My mom started it in 2015 and I took it over in 2019, and it is so wonderful. We feature goods from mostly local artists and makers, we priorotize businesses that are owned by women and members of the BIPOC and LGBTQ communities. It is awesome. It’s not often th...
208: 15 Year-End Marketing Content Ideas
November 22, 2023 00:00 - 18 minutes - 12.8 MBThis episode comes out at the end of November, and I know from members in my community that the energy is high and also! A little chaotic. The end of the year is a super important time for many small businesses – certainly MOST small businesses in my community. So we want our marketing to really deliver for us. But creatively… you might be feeling just tapped out. SO If you need some support planning your end-of-year marketing, today’s episode is for you. My goal is to give you some goo...
207: Making Good Book Club #24: Fascinate by Sally Hogshead
November 15, 2023 08:00 - 55 minutes - 37.8 MBThis book was a true goldmine. It is packed full of information and examples, way, way too many for us to deep dive into all of it. It’s worth it to pick up a copy of most of the books we discuss in Book Club, but Fascinate in particular is so dense with info, (in a fun way!), that we couldn’t possibly cover it all in an hour-long conversation. I love this book because of the permission it gives to explore and figure out your unique approach marketing, rather than pigeonholing yourself int...
206: The Power of In-Person Networking with Dani Sticka
November 14, 2023 08:00 - 43 minutes - 29.7 MBA question for you, listener. How often do you think about networking? The term “Networking” can feel extremely general, and the practice of going into a room full of strangers to try and make connections can seem intimidating. We know it’s good for our businesses to meet new people and build partnerships, but figuring out the right way into a networking situation can feel daunting. My guest today found a lot of success in growing her business through networking, and I love her strategic...
205: 5 Questions to Ask, Content Afterburners, Reminders + More
November 07, 2023 21:00 - 23 minutes - 16.4 MBHOOOOOOLY MOLY do I have a treat for you. Like, the biggest treat ever. This week, I decided to share with you ALL FIVE of the private podcast episodes coming out this week in Making Good Happen. Making Good Happen is my membership program, and every day Monday - Friday, there’s a private podcast that comes out for members to listen to. So, here's all 5 episodes. Want to join so you get ALL these episodes? Get the details here. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/205 ...
204: How to Move Past Your Fear of Marketing
October 31, 2023 23:00 - 12 minutes - 8.66 MBToday, we’re gonna talk about something truly scary for small business owners: MARKETING. In this episode, I'm sharing my best advice for moving past this. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/199 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
203: The Power of Support for Small Business Owners with Ibrahima Souare and Tamekia Flowers-Ball
October 24, 2023 19:00 - 1 hour - 42.9 MBSmall businesses are so powerful and make such amazing impacts on the communities around them — especially when they get the support they need. To illustrate this, I was joined by Ibrahima Souare from NYPACE, an incredible organization that mentors entrepreneurs, as well as Tamekia Flowers-Ball of Epiphany Blue, business owner/mentee who participated in NYPACE's program. In this episode, we discussed: NYPACE’s mission Tamekia’s experience at NYPACE with her business, Epiphany Blue How...
202: How to Build a Socially Conscious Business with Stephanie Malon-Rufi
October 17, 2023 10:00 - 43 minutes - 30.2 MBToday’s episode is about a topic that is near and dear to my heart; How to create and maintain a socially conscious business. My passion for this probably comes as no surprise, given the titles of my podcast and of my membership program, Making Good and Making Good Happen. Many if not most of this show’s listeners are, or want to be, socially conscious entrepreneurs, and it has been such a joy to witness the community forming and growing around this idea. As today’s guest said, it is so vit...
201: Making Good Book Club #23: Stories That Stick
October 15, 2023 10:00 - 54 minutes - 37.6 MBI’ve got to say, Charelle and I really enjoyed chatting about this one. As a book about storytelling, it should come as no surprise that in addition to laying out really helpful ideas and frameworks, Stories That Stick was super well-written and fun to read. This book is chock full of examples, questions, and prompts to get your wheels spinning. If you are someone who feels you don’t have anything to say, or that your story isn’t worth telling, by the time you finish Stories That Stick yo...
200: 10 Things I’ve Learned in 200 Episodes of Making Good
October 11, 2023 03:00 - 16 minutes - 11.7 MBHOLY MOLY. TWO HUNDRED EPISODES! I started this podcast in May of 2020, needing something to be excited about in the pandemic. I don’t think I would have EVER been able to dream up all of the things that this podcast has brought me. In the last 3 years, we’ve done 200 episodes. We’ve reached nearly 150,000 downloads. The podcast has led to my favorite place on the internet, my membership program Making Good Happen. Interviewing guests and connecting with all of you has led me to build rel...
199: How to (Actually) Get Stuff Done
October 03, 2023 10:00 - 23 minutes - 16 MBToday is an important episode, because it’s about one of the most important topics we could ever cover here. Getting stuff done. After all, we can have all the big bright ideas in the world, but if we’re not executing on them, it doesn’t really matter. Our ideas can’t change our lives and change the world if we don’t take action to make them a reality. But. How do we ACTUALLY get stuff done? In today’s episode, I share some tips and strategies that I’ve picked up in my own journey with p...
198: Sleaze-free Selling with Megan Smyth
September 26, 2023 10:00 - 39 minutes - 27 MBIf you’re like most listeners of this podcast, you first started your business not because you’re an experienced business person… but because you have something you love to do, or you care about, and you decided to make it your full-time gig. And then, you find yourself in the situation we all find ourselves in as small business owners, which is that we have to sell our thing. Our product, our service, our offer. Whatever it is, it’s only a business if we’re selling it… and for most busines...
197: Your Marketing Superpower (9 Strategies for Putting *YOU* Into Your Marketing)
September 19, 2023 10:00 - 17 minutes - 12.1 MBHere’s something I believe with all of my heart You have a superpower. Specifically, a marketing superpower. And I know that probably, we’ve never even met, but I can tell you this with 100 percent certainty. And it gets better! This superpower doesn’t cost you anything. It doesn’t require you to pick up any new skills. It’s something you have access to ALL of the time and you can activate at any time. This superpower is something that can help you connect with your ideal customers, grow...
196: Making Good Book Club: The 12 Week Year
September 15, 2023 10:00 - 53 minutes - 36.5 MBIt seems like I’ve been saying this a lot lately, but this is truly the most Charelle of books. So much so that the whole second half of our conversation was essentially a clinic on how to incorporate the methods laid out in The 12 Week Year into your own life and business. One of the reasons I was excited to dig into this book with Charelle is because since she read it many years ago, she has baked it’s methods into so many aspects of her own life and business. She also uses it in her work...
195: The Future of Marketing with Miriam Shulman
September 12, 2023 10:00 - 51 minutes - 35.4 MBI could not be more excited to share my conversation with today’s guest, Miriam Shulman. Miriam is a true force of nature, and I had such a blast talking with her all about how to build a career in the arts, or as a creative. Miriam is an artist and founder of The Inspiration Place, where she helps other artists learn how to profit from their passion or become better artists via online tutorials, coaching, and The Inspiration Place podcast. She is also the author of Artpreneur The Step-By-St...