213: How to Really Know Your Audience with Nadine Nethery
Making Good: Small Business Podcast
English - December 19, 2023 20:00 - 50 minutes - 35 MBEntrepreneurship Business Marketing small business marketing social media social good community business management leadership entrepreneur female entrepreneur Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
I am thrilled to share my interview with today’s guest! She joined us as a guest expert in my membership program, Making Good Happen, and after her talk I knew I needed to have her on the podcast.
Nadine Nethery is an audience-driven copywriter and brand messaging strategist for female founders who want to intentionally attract, delight and retain their dream customers. I’ve danced around the topic of audience research on the podcast before, but up until now haven’t dived in. In my former life in the corporate sphere, my background is in market research, so I’ve been around the block when it comes to getting to know your customers.
Nadine, however, completely amazed me in this episode. Her smart, original strategies for gaining insights into an audience are so inspiring, and the ways she uses AI as a tool to that end are also super thoughtful.
I am so grateful to Nadine for all she shared. This conversation is an absolutel goldmine, and I cannot wait for you to give it a listen.
Connect with Nadine:
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/213
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https://instagram.com/laurentilden
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