Making Good: Small Business Podcast
253 episodes - English - Latest episode: 5 days ago -Want to make money, do something you love, AND make the world a better place? You're in the right place. Making Good is the podcast for small business owners who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you. I'm your host, Lauren Tilden, ex-corporate marketer turned maker and shop owner. I'm so glad you're here.
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Episodes
49: The 2 Most Important Ingredients of Success (Whatever Success Means to You)
February 16, 2021 11:00 - 16 minutes - 11.5 MBToday’s episode is about the two ingredients that I believe are the most critical elements of building a successful business (whatever success means to you). I’m defining success as simply -- getting what you want. Maybe that’s a business that pays the bills while letting you work 20 hours per week -- or maybe it’s an empire. There are two elements standing between most of us and the success we want. Listen to this episode to learn what they are. ____________________ MAKING GOOD SHOWNOT...
48: What Your Small Businesses Can Do About Inclusion + Belonging with Cachet Prescott
February 09, 2021 11:00 - 58 minutes - 40.5 MBLet's get one thing straight: No, your business is not too small to make a difference, especially when it comes to diversity, equity, inclusion and belonging. My guest for today's episode is virtual inclusion strategist Cachet Prescott of Shift Matters. In our conversation, we talk about how small businesses should approach DEIB, why we can't stop at diversity, the role that DEIB plays in marketing, and where to start when it comes to addressing DEIB in your small business. _______________...
47: The Magic of a Call to Action (How to Do CTAs Right)
February 02, 2021 18:00 - 13 minutes - 9.04 MBIn this episode, we are diving into one of the most important concepts in marketing: the Call to Action. We'll define Call to Action, talk about when to use them, and how to write an effective call to action. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/47 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast....
46: Parenting and Running a Small Business with Jess Gupta (+ Big Personal Announcement!)
January 26, 2021 11:00 - 1 hour - 41.7 MBIn this episode, we are answering one *BIG* question: How do we be exist as both a parent and a small business owner? My guest is my long-time friend Jess Gupta, founder and CEO of Taavi, the support network for pregnant people and parents. We talked about how vital it is to be kind to yourself, how Jess approaches productivity and getting things done, tips for building a business that is supportive of mothers and parents, and much more. ____________________ MAKING GOOD SHOWNOTES: https:/...
45: The One Thing You NEED to Get Stuff Done (+ 8 other tips)
January 19, 2021 18:00 - 19 minutes - 13.7 MBFor me, there aren’t very many things that feel as good as getting things done. I keep a paper “to do” list -- just to experience one of life’s simple but wonderful treasures -- the joy of crossing something off my ‘to do’ list. In this episode, I'm sharing 9 tips for getting things done -- one BIG tip and 8 other suggestions. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/45 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT W...
44: How to Actually Finish What You Start with Wendy O’Beirne
January 12, 2021 11:00 - 42 minutes - 29.1 MBThe Completion Coach Wendy O'Beirne joins me for this episode of Making Good, where we discuss how to actually finish what you start. In this episode, we talk about what stops us from finishing what we start, and what practical steps can we take to actually finish. Wendy explains why we procrastinate on the things we know we want, and shares tips for overcoming overthinking and procrastination. Finally she shares her wisdom on staying accountable and showing our businesses the respect they ...
43: Behind the Scenes: What I Learned in 2020 + Plans for 2021
January 06, 2021 05:00 - 23 minutes - 16.1 MBToday, I invite you into my business and my life, and I’ll show you around. I’m going to start by giving you a quick overview of what 2020 looked like for me personally and in business. Then, I’ll talk about what I learned in hopes that you can take that with you as well as we head into 2021. Finally, we’ll wrap up with some quick thoughts about what’s next for me in business and for this podcast. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/43 JOIN THE FB ...
42: A Guided New Year's Visualization with Jenna Starkey
January 01, 2021 11:00 - 19 minutes - 13.5 MBIn this episode, life and business coach Jenna Starkey will take you through a 10-minute guided visualization to get you thinking and reflecting on the direction you’ll take in the year to come. Get comfortable, get quiet, and see what comes up. Connect with Jenna: Website Instagram Music: Spatium by Serjo de Lua (source on SoundCloud) ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/42 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeop...
41: What Do You Really Want? Getting Unstuck with Keltie Maguire
December 31, 2020 11:00 - 46 minutes - 31.9 MBWant to get clear, get unstuck and find a way to get more of what you really want in 2021? This episode is for you. To lead us through this conversation, my guest is Keltie Maguire. Keltie is a clarity coach who helps small business owners and professionals get unstuck, find direction, and take action -- both personally and professionally. In this episode, we discuss: ⚡️ Why getting clear in your life is powerful ⚡️ How sometimes the first step is knowing what we DON’T want ⚡️ The vital ...
40: 6 Principles for Doing Good With Your Small Biz
December 29, 2020 11:00 - 10 minutes - 6.98 MBIn this podcast, I share the 6 themes I've noticed for doing good through small business. Don't miss this one. Action steps: ⚡️ Download the Good Business Guide. ⚡️ Join the Good Business Community. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/40 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100pro...
39: Create a Rock-Solid Plan for 2021 with Mariah Tomkinson
December 22, 2020 13:00 - 57 minutes - 39.6 MBIn episode 39, Mariah Tomkinson is back to share more of her organizational genius as we approach doing something that is probably on everyone’s minds… make a plan for 2021. Mariah runs Bloom Hustle Grow, where she helps female service-based entrepreneurs create systems and implement strategies to help them achieve their goals. Mariah is an EXPERT in planning and getting organized, and this is the PERFECT time of year to get your ducks in a row and ready to head into 2021 calm and with a cle...
38: How to Do a Year in Review
December 22, 2020 11:00 - 7 minutes - 4.9 MBFREE DOWNLOAD: If you would like to download a PDF version of this to walk you through it, click here. I know a lot of us are eager to close the book on 2020 and are really hoping 2021 looks different. But BEFORE you do, I would encourage you to do a Year in Review of your business. A Year in Review is exactly what it sounds like: an exercise of really looking at your last year in business and reviewing how it went -- the good, the not-so-good, and most importantly -- what you learned. In...
37: Who Are You to Do That? Getting Friendly with Impostor Syndrome
December 18, 2020 19:00 - 11 minutes - 8.12 MBImpostor Syndrome is when we feel like we aren’t qualified, don’t deserve our accomplishments, or will be discovered to be an impostor. If you've ever felt like a fraud, this episode is for you. In this episode, I share about my own experiences with impostor syndrome over the years, some of the research on impostor syndrome, and my best tips for facing it head-on. INSTAGRAM: https://instagram.com/makinggoodpodcast ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.co...
36: Building a Business Around Being Yourself with Micah Larsen
December 15, 2020 11:00 - 56 minutes - 39.1 MBWhy should we put ourselves and our lived experiences into our marketing? What can our analytics tell us about the stories we should tell? And how do we find the stories that will truly resonate with our audience? In this episode, Micah Larsen shares her approach to building a business around being yourself. A social scientist by training, Micah is a marketing expert who teaches women makers and business owners what to say in their marketing to make sales without feeling like they're sellin...
35: How to Identify Your Values
December 11, 2020 11:00 - 14 minutes - 9.81 MBFREE VALUES WORKBOOK. You have values... you just may not know what they are. In this episode, I'm going to make the case for getting clear on your business's values. We cover what values are, why they matter, and how to identify yours. INSTAGRAM: https://instagram.com/makinggoodpodcast.com ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/35 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instag...
34: Get More Results on Instagram in Less Time with Chris Emmer
December 07, 2020 11:00 - 55 minutes - 38.3 MBWant to get more results on Instagram in less time? No brainer, right? In this episode, Chris Emmer of Mindful Social Co returns to the podcast to share more about her approach to social media - one that's focused on providing value, being strategic, and making Instagram work for your business... instead of the other way around. You're going to love this episode. INSTAGRAM: https://instagram.com/makinggoodpodcast ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com...
33: 10 Marketing Ideas for Better Holiday Sales
December 05, 2020 22:00 - 13 minutes - 9.05 MBDecember is an important month for small businesses -- particularly product-based small businesses. In this episode, I offer 10 holiday marketing ideas to help you up your holiday sales in what has been a tumultuous year. The 10 ideas discussed in this episode are: Free shipping Clear holiday shipping deadlines Gift suggestions or gift guides Extra good customer service Infuse the holiday spirit Give a gift Help your audience relax Do a giveaway Bundle discounts Send a holiday ...
SURPRISE! My Holiday Gift to You
December 05, 2020 21:00 - 3 minutes - 2.53 MBDear listener, happy holidays! Thank you SO MUCH for being here at Making Good. Hanging out with you each week has been the highlight of my year, and I’m so grateful to have you here listening, connecting with me on Instagram, and just generally being part of the Making Good Community. As a small gesture of my thanks, I wanted to give you a holiday gift. This episode shares what that is. Lauren ____________________ JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeo...
32: Inclusiveness, Identity and the Power of Small Business with Nikki Innocent
December 01, 2020 16:00 - 1 hour - 45.6 MBIn this episode, I am joined by Nikki Innocent for a discussion about inclusiveness, identity, and the power of small business. Nikki is a speaker, certified women’s leadership coach, diversity, equity & inclusion strategist, podcast host and social entrepreneur focused on belonging and transforming the future of leadership. INSTAGRAM: https://www.instagram.com/makinggoodpodcast/ ____________________ MAKING GOOD SHOWNOTES: https://www.makinggoodpodcast.com/32 JOIN THE FB COMMUNITY: h...
31: My Thoughts on Thanksgiving
November 24, 2020 11:00 - 13 minutes - 9.12 MBThis episode airs on the Tuesday before the US holiday of Thanksgiving. Instead of having a finely tuned point of view for this episode, I am going to let this episode be a bit of a mashup of ideas, thoughts, and resources. In this episode we talk about Thanksgiving, and some ways we can honor the people who were here first. I’ll share some resources that I’d encourage you to share with your audience to raise awareness. And then, I’m also going to share some of the things I’m most gratef...
30: Thoughtful and Powerful Decision-Making with Natalie Wong
November 17, 2020 11:00 - 42 minutes - 29 MB"Low waste, small batch, big heart." When I was first connected with Natalie Wong of Pep Soap and heard this was her tagline, I knew I *HAD* to have her on the podcast. In this episode, we discussed Natalie's path to soapmaking, her approach to running an environmentally friendly business, and marketing. We talked about ripple effects, keeping an open heart, listening in your marketing, and more. This episode really illustrates how small businesses have such a powerful opportunity to make...
29: 5 Things Your Website Needs
November 10, 2020 19:00 - 18 minutes - 13 MBThink of your website as your Digital Storefront. When people stumble upon it, it’s like they’re walking by, craning their heads to look inside your shop and see if it’s worth having a browse. What makes people decide to come on in and take a look? It's easy to think of your website as a thing to check off your list and not revisit... but your website is important and full of opportunities for your business. This episode will help you make sure to take advantage of them. ___________________...
23: Mental Health, Self Care and Perfectionism with Amy Deland
November 03, 2020 11:00 - 49 minutes - 34.2 MBMental health is one of the topics closest to my heart, and I've been wanting to find a way to have a conversation about it on this podcast for a while, but wasn't quite sure where to start. In this episode, I invited Amy Deland of Emerge Thriving to join me for this important conversation. We discussed the stigma of mental health, the power of sharing our experiences (but why it's also totally okay not to share), entrepreneurship and mental health, perfectionism, boundaries, self-care and ...
28: Mental Health, Self Care and Perfectionism with Amy Deland
November 03, 2020 11:00 - 50 minutes - 34.8 MBMental health is one of the topics closest to my heart, and I've been wanting to find a way to have a conversation about it on this podcast for a while, but wasn't quite sure where to start. In this episode, I invited Amy Deland of Emerge Thriving to join me for this important conversation. We discussed the stigma of mental health, the power of sharing our experiences (but why it's also totally okay not to share), entrepreneurship and mental health, perfectionism, boundaries, self-care and ...
27: Something MUCH Scarier than the Fears Holding You Back
October 27, 2020 10:00 - 11 minutes - 7.71 MBFREE DOWNLOAD: To download the worksheet that goes with this episode, click here. This short & sweet Halloween Week episode is also relevant all year round, because we're talking about what happens when we let our fears hold us back. I share an exercise I (accidentally) created for myself that has helped me move forward despite the pesky doubts and worries that threaten to hold me back. ____________________ MAKING GOOD SHOWNOTES: https://makingoodpodcast.com/27 JOIN THE FB COMMUNITY: ...
26: Advocating for Yourself, Making Friends + How to Have Difficult Conversations with Alex Dickinson
October 20, 2020 10:00 - 58 minutes - 40.3 MBMy friend Alex Dickinson joins me on the podcast to talk about how (and why) to advocate for yourself, making friends as an adult, and the power of having difficult conversations. Alex is the founder of Ask For It, a boutique communications training and consulting company that teaches negotiation skills to teams, organizations, and anyone who needs to ask for more. Ask for It’s mission is to foster confidence and inspiration in leadership and life, and they do this through trainings, worksh...
25: How to Find Your Small Business Community
October 13, 2020 16:00 - 14 minutes - 10.3 MB// FREE DOWNLOAD: Free workbook + guide to writing a values statement for your business. This is 17-pages of GOOD content, and includes some fun bonus content like my top 10 favorite ways that small businesses can do good, and 6 writing rules of thumb for effective business writing. Download here! Today's episode is all about finding community -- something that has made a huge difference to me as I navigate the wild world of small business. I provide 5 strategies for finding community -- 4...
24: The Power of Affirmations with Jen Hatzung
October 06, 2020 10:00 - 45 minutes - 31.4 MBWhat are affirmations? What can they do for us? Do you have to really BELIEVE in the affirmation for it to have power? If you're interested in how you can use your mind to influence the results you see in all areas of your life... don't miss this episode. My guest for episode 24 of Making Good is Jen Hatzung, Founder & CEO of Abundant Affirmations. This interview was such a great example of the fact that there really are INFINITE ways we can do good with our businesses. I'm so excited for...
23: Beginner's Guide to Wholesale (intro to wholesale for makers and artists)
September 29, 2020 08:00 - 31 minutes - 21.7 MBIn this episode, we are talking all things WHOLESALE. We cover: what is wholesale? advantages of wholesale who is wholesale a good fit for? wholesale vs. consignment wholesale basics (line sheets, pricing, payments, tax, terms, turnaround time, shipping) wholesale marketing (how do you get accounts, how do you reach out, what do you say) This is a great episode for all product-based businesses! ____________________ MAKING GOOD SHOWNOTES: https://www.makinggoodpodcast.com/23 JOIN ...
22: Where You Spend Your Money Matters with Laura Clise of Intentionalist
September 22, 2020 10:00 - 43 minutes - 29.7 MBIn this episode, I am joined by Laura Clise, CEO and Founder of Intentionalist, the online guide to intentional spending that supports small businesses and diverse local communities. In this episode Laura shares why we should all "spend like it matters", the power of supporting small businesses and business owned by people from marginalized communities, how we can shop small through our businesses, and more. If you enjoyed this episode, please leave a rating and review, and subscribe to Mak...
21: 9 Rules of Writing for Business
September 15, 2020 10:00 - 17 minutes - 12.1 MB// FREE DOWNLOAD: If you’d like to download the worksheet accompanying this episode, click here. // In this episode, I share why writing for business is unique, and my 9 rules for writing effective business copy. If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode. ____________________ MAKING GOOD SHOWNOTES: https://www.makinggoodpodcast.com/21 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeopl...
20: Finding Your Life's Next Chapter with Nancy Shadlock
September 08, 2020 10:00 - 53 minutes - 36.9 MBIn this episode, I am joined by coming out guide and life coach Nancy Shadlock of Centered Life Coaching. We discuss how we are all a work in progress, and how to identify what our life's "next chapter" might be, how to find our unique gifts, and how we can use Human Design and Gene Keys to lean into our potential. Nancy shares what it means to be a "coming out coach", how she marries the different components of her business, and how being inclusive in business comes from how we live our liv...
19: How to Finish 2020 Strong
September 02, 2020 00:00 - 16 minutes - 11.6 MB// FREE DOWNLOAD: If you’d like to download the worksheet accompanying this episode, click here. // 2020 has been A YEAR. But despite the fact that we live in a completely different world from the one we started the year in, many of us have tried to stick with our initial plans for 2020, no matter how far behind we feel. Here's your permission to let go of your initial plan for the year, and make a new one. In this episode we talk about how. If you enjoyed this episode, please leave a rat...
18: Building Strong Connections Through Storytelling with Megan Dowd
August 25, 2020 11:00 - 1 hour - 41.8 MBIn this episode, storytelling expert Megan Dowd joins to help us learn how to build strong connections with our audience through storytelling. We explore why storytelling matters and how to use it in your small business, why it's important to tell "boring stories", what good stories have in common, why it's important we understand which of Gretchen Rubin's 4 Tendencies we are, how to "storymine" your life, and how Megan does good with her business by focusing on financial accessibility. Don'...
17: Marketing vs. Promotion, LinkedIn + Does Email Really Work? [Marketing Q&A]
August 18, 2020 23:00 - 14 minutes - 9.97 MBOn today's episode of Making Good, I'm answering marketing questions you submitted via Instagram! In this episode, I answer the following questions: LinkedIn: Should you use it? Should you be on it? Do mailing lists really work? What's the most effective platform? What's the difference between marketing and promotion? What's necessary and what's fluff? Do you have any systems for efficiency and focus? If you enjoyed this episode, please leave a rating and review, and subscribe to Maki...
16: Your Mindset & Your Success with Reina Pomeroy
August 11, 2020 00:00 - 57 minutes - 39.8 MBReina Pomeroy of Reina + Co joins me for episode 16 of Making Good. In this episode, we talk about how critical your mindset it is when it comes to getting the results you want in your business. Reina shares some mindset tips, what her high-achieving clients have in common, and routine business practices that she recommends. We also discuss why diversity and inclusion is important. If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss...
15: How to Write Effective Emails (Email Marketing 101)
August 04, 2020 10:00 - 19 minutes - 13.7 MBEpisode 15 of Making Good is about one of my favorite topics: email marketing. I draw from my experience as a corporate marketer and share my philosophy toward email marketing, how to get people on your email list, and make an email marketing plan. And then, we spend most of the episode talking about how to write an effective piece of email marketing. I have to say -- this is a good one. If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you ne...
14: How to Get Organized + Beat Overwhelm with Mariah Tomkinson
July 28, 2020 16:00 - 40 minutes - 27.6 MBIn episode 14 of Making Good, my guest is operations expert Mariah Tomkinson of Bloom Hustle Grow. If you ever feel overwhelmed, disorganized, and like you don't know where to start, this episode is for you. Mariah answers questions like: How do we know how to spend our time? How can we prevent ourselves from getting overwhelmed? Why do business systems matter, and which ones should every small business owner start with? What are her favorite productivity tools? Why are networking and accou...
13: Authenticity as an Obligation (life in the age of social media)
July 21, 2020 10:00 - 12 minutes - 8.84 MBOn today's episode of Making Good, I defend my belief that we all have an obligation to be authentic on social media. Social media has created a lot of opportunity in the world -- but we can probably all agree it has it's downsides. So how do we make sure we have a positive impact on social media? I believe it's through authenticity. All sources and links can be found on the show notes page. If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you...
12: DIY Design + Sharing Your Knowledge with Illiah Manger
July 14, 2020 10:00 - 30 minutes - 20.8 MBIn episode 12 of Making Good, my guest is Illiah Manger. Illiah helps entrepreneurs create more income and impact with design that amplifies their message and elevates their business. In this episode, Illiah and I discuss: what graphic design is and why it matters, what it looks like to work with a designer, Illiah's approach to building community and her recommendations, and tips on building a polished brand. If you enjoyed this episode, please leave a rating and review, and subscribe to M...
11: 5 Things I Wish I Could Do Differently
July 07, 2020 20:00 - 18 minutes - 12.5 MBToday on Making Good I’m sharing 5 things I’ve learned since I started my business. I could have saved myself a lot of time, money and energy if I’d known these 5 things earlier… but since I can’t go back in time, I hope that this is valuable for any of you early on in your business journey. Not a brand new business owner? There’s stuff in here for you too. Some of these lessons I’m STILL in the process of learning, several years in. If you enjoyed this episode, please leave a rating and r...
10: Discipline + the (Simple) Path to Confidence with Nesha Frazier
June 30, 2020 10:00 - 36 minutes - 25.4 MBToday on the Making Good podcast, my guest is Nesha Frazier of Courage Hackers, a personal development agency for entrepreneurial women over 30. She can help you stop settling, stop overthinking, and start taking action toward BIG goals. Nesha is a POWERHOUSE. She’s a married mom of 3, who is currently launching a business while on maternity leave from her full-time gig. She’s a US Air Force veteran and former college athlete. If you have big dreams but you feel like something is standin...
09: Representation (celebrating PRIDE)
June 23, 2020 18:00 - 11 minutes - 7.66 MBIn episode 9 of the Making Good podcast, we're celebrating PRIDE month with a conversation about representation and the importance of being intentionally inclusive. In this episode, I share personal experiences related to representation I've had as part of the gay community, and offer some questions you can ask yourself and your business around being as inclusive as possible. I mentioned one of my favorite business investments that I make each month: Sweaty Social Club (get 10% off your fi...
08: Feeling Overwhelmed? Do This.
June 16, 2020 22:00 - 11 minutes - 8.15 MB// FREE DOWNLOAD: If you’d like to download the Eisenhower Matrix (format to organize your to do lists) as discussed in this episode, click here. // If you’re a small business owner, chances are that a sense of overwhelm is something you deal with from time to time. I know I do. In this episode, we discuss my process for dealing with overwhelm: Acknowledge that you’re overwhelmed. Take a break. Do a 10-minute brain dump. Organize your list into the Eisenhower Matrix. Take action. ...
07: 7 Stumbling Blocks to Avoid As You Build Your Business
June 09, 2020 10:00 - 27 minutes - 18.6 MBI’ve put together a page of resources to help point you in the right direction when it comes to fighting for racial justice - head to http://makinggoodpodcast.com/justice to look at those resources (and more importantly, take action!) FREE DOWNLOAD: If you’d like to download the journaling prompts to help create awareness around each of the stumbling blocks we discuss in this episode, go to http://makinggoodpodcast.com/mindset. In this episode, we talk about 7 stumbling blocks that can tr...
06: Podcast Blackout
June 02, 2020 09:00 - 5 minutes - 4.07 MBThis week I’m not releasing an episode, instead I’m participating in the protest Podcast Blackout. The Podcast Blackout protest was started by the Cult 45 movie podcast. What this means is that this week we are not releasing an episode, and instead we are acknowledging the lethal racism that has unjustly killed so many black people. Rest in peace: Trayvon Martin, age 17, 2012 Tamir Rice, age 12, 2014 Michael Brown, age 18, 2014 Eric Garner, age 43, 2014 Sandra Bland, age 28, 2015 ...
05: How to Use Instagram to Grow Your Business (and Do Good!) with Chris Emmer of Sweaty Wisdom
May 26, 2020 08:00 - 1 hour - 42.5 MBSocial media strategist Chris Emmer of Sweaty Wisdom is my guest on the podcast today, and boy is this a good one. Chris has such a refreshing take on social media and how we can use it to grow our business and make an impact in a way that feels true and good to us. In this episode, we talk about: Growing your audience with social media What metrics to pay attention to How to get to know your ideal customer (and why!) Creating content for Instagram and 4 different types Chris reco...
How to Use Instagram to Grow Your Business (and Do Good!) with Chris Emmer of Sweaty Wisdom
May 25, 2020 08:00 - 1 hour - 42 MBSocial media strategist Chris Emmer of Sweaty Wisdom is my guest on the podcast today, and boy is this a good one. Chris has such a refreshing take on social media and how we can use it to grow our business and make an impact in a way that feels true and good to us. In this episode, we talk about: Growing your audience with social media What metrics to pay attention to How to get to know your ideal customer (and why!) Creating content for Instagram and 4 different types Chris recommends...
04: Intro to Marketing (Small Business Marketing 101)
May 19, 2020 11:00 - 14 minutes - 9.89 MB// FREE DOWNLOAD: Get the mindmap laying out and defining my small business marketing landscape: https://www.makinggoodpodcast.com/marketingmap // On this episode of Making Good, we tackle a big topic: Small Business Marketing. The different components we discuss are: Marketing Intelligence Customer Experience Branding & Design Social Media Email Marketing Website + Search Content Marketing Word of Mouth + Referrals Paid Marketing Publicity + Visibility Offline Ma...
03: Fulfillment, Finding What Lights You Up, and the Enneagram with Jenna Starkey
May 19, 2020 10:00 - 48 minutes - 33.1 MBFulfillment coach Jenna Starkey joins us to discuss why being fulfilled in our work is good for the world, how to do work that lights you up, how to find your gifts, the enneagram personality assessment tool and how we can use it, what it’s like working with a coach - and much more. Links and resources mentioned: Enneagram Assessment: Integrative 9 Business Jenna admires: Josephine Edmondson Book recommendations Designing Your Life by Bill Burnett and Dave Evans When Things Fall...