Making Good: Small Business Podcast
253 episodes - English - Latest episode: 5 days ago -Want to make money, do something you love, AND make the world a better place? You're in the right place. Making Good is the podcast for small business owners who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you. I'm your host, Lauren Tilden, ex-corporate marketer turned maker and shop owner. I'm so glad you're here.
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Episodes
98: 5 Marketing Shortcuts for 2022
January 01, 2022 01:00 - 14 minutes - 10 MBIn this episode, I share 5 marketing shortcuts for 2022: Keep your ideal customer close to your heart Apply your energy where you see results -- double down on what works Pay attention to what energizes you Share what you're working on Execute, even when you don't feel like it. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/98 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/la...
97: Let's Make a Plan for 2022
December 28, 2021 20:00 - 18 minutes - 12.6 MB“A goal without a plan is just a wish.” - Antoine de Saint-Exupery In today's episode, we discuss setting a goal, and then more importantly, creating a plan to get us there in 2022. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/97 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts Stuck on w...
96: How to Take Your Own Photos of Your Products with Hallie MacPherson
December 28, 2021 19:00 - 59 minutes - 41.1 MBBy popular request, today's episode is all about product photography. I brought in pro photographer Hallie Kathryn (who ALSO owns Soule Candles). We discussed all things product photography: why it's important, how to take great photos, what materials you need, how to edit... all the good stuff. We also discussed what it looks like to work with a professional product photographer, and how Hallie balances running multiple businesses. I love this episode. ____________________ MAKING GOOD SHO...
95: How to Do a Year in Review (2.0!)
December 23, 2021 11:00 - 13 minutes - 9.46 MBWant to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up now -- enrollment closes 12/31. Today’s episode is all about doing a Year in Review for your business – taking a close look at 2021 before we close that chapter and move into 2022. A Year in Review helps us celebrate the highs, learn from the lows, and figure out ho...
94: Thriving Financially + A Book That Makes a Difference with Susanne Mariga
December 21, 2021 11:00 - 46 minutes - 32 MBWant to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up now -- enrollment closes 12/31. Today I have a wonderful interview with Susanne Mariga, the author of Profit First for Minority Business Enterprises. We’re talking all about Profit First, managing the finances in your business, and about Susanne’s book and how throu...
93: My Wish for You in 2022 (+ What Might Be Holding You Back)
December 17, 2021 19:00 - 20 minutes - 14.2 MBWant to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered. In this episode, I share my #1 wish for you in 2022 that I think will help drive massive results. We discuss 6 things that might hold you back from doing it, and then strategies for overcoming those roadblocks...
92: Apply ‘Mindset’ by Carol Dweck to Your Business (Making Good Book Club #1)
December 14, 2021 18:00 - 57 minutes - 39.3 MBWelcome to the first ever edition of the Making Good Book Club, with me (Lauren Tilden) and my co-host, Charelle Griffith. In this first episode, we discuss the book Mindset by Carol Dweck. We share our key takeaways from this incredible book and how we would apply what we've learned to small businesses. And then, at the end, we announce next month's book selection for the Making Good Book Club! Want to take your business to the next level? Join Making Good Happen -- the monthly membership ...
91: How to Increase Your End-of-Year Sales
December 07, 2021 11:00 - 18 minutes - 12.7 MBWant to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered. The end of the year is a super important sales time of year for most small businesses. So how can we make the most of the final few weeks of 2021 to see the greatest results? In this episode, I share 11 tips f...
90: The Power of the Small, Every Day Action with Masami Sato
November 30, 2021 11:00 - 52 minutes - 36.1 MBWant to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered. In this conversation with Masami Sato of B1G1, we explored the power of a business with a sense of purpose and a commitment to giving. This conversation covers the power of the small every day action, 3 criti...
89: 15 Holiday + End-of-Year Content Ideas
November 23, 2021 16:00 - 22 minutes - 15.4 MBWant to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Most product-based small businesses see their highest sales numbers in the latter part of November and December. For a lot of people, when thing start to get super busy, they find themselves with less time for marketing and creating content. But the marketing and creating c...
88: How to Face Your Inner Critic, Creative Blocks + Impostor Syndrome with Cynthia Hauk
November 16, 2021 22:00 - 1 hour - 42.7 MBJoin Cynthia Hauk and I for a conversation around facing impostor syndrome, your inner critic, and creative blocks so you can have a business that makes you money and makes an impact. This episode is like chicken noodle soup for the soul — a must-listen for all my creative listeners. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/88 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/l...
87: Introducing Making Good Book Club (+ Meet My Co-Host, Charelle Griffith)
November 09, 2021 11:00 - 39 minutes - 27 MBWant to make sure you get all the updates on the Making Good Book Club? Sign up here. Two really amazing things happen in this episode: I finally get to tell you: Making Good is launching the Making Good Book Club! I'm introducing my incredible co-host, marketing strategist Charelle Griffith. In this episode we announce the Book Club, introduce Charelle, talk marketing, and discuss how to read books and ACTUALLY do something about what we learn. More details here. ____________________ ...
86: Influencer Marketing for Small Business with Charmaine Charmant
November 02, 2021 10:00 - 49 minutes - 34.2 MBIn this episode, I'm joined by fashion influencer Charmaine Charmant for a conversation about influencer marketing. We discussed everything from the basics (what is influencer marketing?) to the details of finding the right influencer, what it looks like to work with an influencer, and why this is a *GREAT* time to start influencer marketing... even if you have a tiny business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/86 JOIN THE FB COMMUNITY: https://w...
85: How I'm Approaching End-of-Year Marketing Planning
October 26, 2021 10:00 - 19 minutes - 13.6 MBFor many listeners, November and December are the busiest and most important sales months of the year. But with more sales comes more pressure and more work. In this episode we answer the question: How can we make sure that we do all we can to have a successful, prosperous holiday season.. Without driving ourselves to complete and total burn out? ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/85 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusine...
84: The Power of Local with Sarah Frost
October 19, 2021 10:00 - 48 minutes - 33.1 MBMy guest for this episode is Sarah Frost, founder of Making Local. In this conversation, we talked all about shopping small and local (HOW to do it and why it's important), the importance of changing your spending mindset, ways to support small and local businesses (outside of buying), mindset, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/84 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM...
83: How to Find Your Calling
October 12, 2021 23:00 - 17 minutes - 11.8 MBYour calling, your why, your purpose, your reason for being and doing… whatever you want to call it… that’s what we’re talking about today. We’re going to talk about what I actually mean by calling, why it’s important to find it, and most importantly HOW to actually find it. I’ll share what some of the world’s leading thinkers in productivity, motivation and business have to say on this topic, and then I’ll also share some of my own experiences. ____________________ MAKING GOOD SHOWNOTES...
82: Email Marketing for e-Commerce + Planning for Q4
October 05, 2021 10:00 - 1 hour - 46.9 MBWant to build an impactful email marketing plan that will help you build a strong relationship and generate sales on autopilot? This episode is for you. My guest is Kris Daria, email strategist with a focus on automation. We discussed why it's important not to depend on social media, where to start when it comes to email marketing, the difference between scheduled and automated emails, the email automations you should consider adding, how to plan for Q4, and more. ____________________ MAKI...
81: 8 Places to Meet Small Biz Friends
September 28, 2021 21:00 - 17 minutes - 11.8 MBBuilding a community of other small business owners is good for morale, and it's good for business! In this episode, I share 8 of my favorite places to find community as a small business owner. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/81 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100...
80: Launching 101 (+ Why Launching Is For YOU) with Shannon Vonderach
September 21, 2021 10:00 - 54 minutes - 37.1 MBLet's talk launching. What is launching? Who is it for? Why should we approach product releases as launches? In this episode with email and launch strategist Shannon Vonderach of Mrs. Vondy, we discuss all things launching, as well as email marketing and running multiple businesses at once. This is a can't-miss episode with one of my favorite small business owners. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/80 JOIN THE FB COMMUNITY: https://www.f...
79: One Simple Exercise to Help You Write Better Marketing Content (+ Bonus Tips)
September 14, 2021 10:00 - 14 minutes - 9.73 MBFor today’s episode, I’m going to share with you my #1 absolute favorite marketing strategy that I pull out of my marketing toolbox any time I get stuck with what to write. This strategy helps you put the secret ingredient (PSSST: it's INTENTION) into every piece of marketing content you create. Plus, because I’m a bit of an over-deliverer, I’m also including some of my favorite easy quick marketing writing tips to help you clean up what you’ve written and make it as effective as possible. ...
78: How to Approach Content Creation with Taryn Rachelle
September 07, 2021 10:00 - 1 hour - 41.5 MBIn this episode, I'm joined by Taryn Rachelle of The Social Lifestyle Co for a conversation around how to approach content creation with intention. Taryn gives us a peek behind the curtains of her business operations to explain how she plans out and creates her content. We also discussed what content strategy is, and why you need one, what cohesive content strategy is, how to choose which social media platforms to have a presence on, Instagram features like DMs and Close Friends, social audi...
77: Getting More Engagement, Sharing Product Photos, + Discounts [Marketing Q&A]
August 31, 2021 18:00 - 14 minutes - 10.2 MBOn today's short and sweet episode of Making Good, I'm answering marketing questions you submitted via Instagram! In this episode, I answer the following questions: How do I get people to engage on my social media posts? How do I get more shares on social media about my business and products? How much of my social media feed should be product photos? How should I approach discount codes? ____________________ MAKING GOOD SHOWNOTES: https://www.makinggoodpodcast.com/77 JOIN THE FB COMM...
76: Efficient Content Creation with Katie Guenther
August 24, 2021 10:00 - 49 minutes - 34.3 MBIn episode 76, I'm joined by email marketing strategist Katie Guenther for a conversation about getting efficient with your content creation. We discuss why it's important to repurpose, Katie's suggestion for a repurposing workflow, time management tips, approaching email marketing, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/76 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: ...
75: The 5 Stages of the Customer Journey
August 17, 2021 10:00 - 17 minutes - 11.7 MBDownload the free customer journey workbook. This episode is about all things customer journey. We discuss what a customer journey is, the stages of a customer journey as I believe it applies to product-based businesses, and most importantly, how to build a customer journey that attracts customers, treats them well, and creates loyalty for your brand. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/75 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goo...
74: Elevating Your Voice (+ Breaking Rules) with Kami Guildner
August 10, 2021 10:00 - 40 minutes - 27.8 MBIn this episode I'm joined by business coach Kami Guildner for a conversation about elevating your voice and your message. We discussed why we should build brands around our customers’ desires and aspirations, not their pains and fears, the power of storytelling, and which certain marketing rules are meant to be broken. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/74 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME O...
73: Marketing With Heart: 15 Prompts for Heart-Centered Content
August 03, 2021 10:00 - 21 minutes - 15 MBJust like businesses can do more than simply making money, marketing can do more than simply make sales. We can use our marketing skills to stand up for what we believe in, share our values, build genuine connections with our audience, and make people feel less alone. In this episode, I'm sharing 15 prompts for putting your heart into your marketing content. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/73 JOIN THE FB COMMUNITY: https://www.facebook.com/group...
72: How to Use Instagram (Mindfully) to Grow Your Biz in Less Time with Chris Emmer
July 27, 2021 10:00 - 53 minutes - 36.8 MBHow can we increase our results AND spend less time on social media? In this (replay) episode with Chris Emmer of Mindful Social Co, we answer that question. We also discussed how social media can be harmful, the power of boundaries in social media, content buckets/pillars, finding your ideal customer, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/72 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON I...
71: How to Do Good Through Your Small Biz (REPLAY!)
July 20, 2021 10:00 - 15 minutes - 11 MBIn this episode, I cover 10 ways to do good through your small business. This episode is a replay of episode 2 of Making Good podcast. 10 Ways Your Small Business Can Do Good: Find a cause you believe in, and donate a percentage of your earnings to it. View every business purchase as a vote for the kind of world you want. Be authentic online. Support other small businesses. Be a more-than-fair employer. Provide kind and human customer service. Stand up for what you believe in. Mento...
70: 3 Simple Steps to Managing Your Business Finances (+ Doing More Good) with Stephanie Skryzowski
July 13, 2021 10:00 - 48 minutes - 33.2 MBIn today’s episode, I’m joined by Stephanie Skryzowski, founder and CEO of 100 Degrees Consulting. We’re going to talk about managing your business finances (and having some FUN in the process), and how having a strong financial foundation is tied with your ability to make an impact. It’s a REALLY good one. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/70 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: ...
69: Added Value: The foundation of my marketing strategy
July 06, 2021 10:00 - 12 minutes - 8.45 MBToday’s episode is all the philosophy that underlines ALL of my marketing strategy, and all of the marketing guidance that I share with you here on the podcast. And that is this: Value-Added Marketing. In this episode, I share what Value-Added marketing is, why it's important, how to incorporate it into your marketing strategy, and provide some helpful examples. INSTAGRAM: https://instagram.com/laurentilden SHOW NOTES: https://makinggoodpodcast.com/69
69: Added Value: The Foundation of My Marketing Strategy
July 06, 2021 10:00 - 13 minutes - 8.96 MBToday’s episode is all the philosophy that underlines ALL of my marketing strategy, and all of the marketing guidance that I share with you here on the podcast. And that is this: Value-Added Marketing. In this episode, I share what Value-Added marketing is, why it's important, how to incorporate it into your marketing strategy, and provide some helpful examples. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/69 JOIN THE FB COMMUNITY: https://www.facebook.com/...
68: Building a Magnetic Brand (+ Getting Scrappy) with Natalie Swan
June 29, 2021 10:00 - 46 minutes - 31.9 MBIn this conversation, I'm joined by brand strategist Natalie Swan for a discussion about creating magnetic marketing and getting scrappy. We covered topics including: brand strategy, magnetic marketing, actions you should take today, the role of marketing in doing good, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/68 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/...
67: A Few Things I Think You Need to Hear (Hint: It's About Your Mindset)
June 23, 2021 01:00 - 16 minutes - 11.7 MBOur mindset can be our greatest asset and closest ally…. or it can be a real bully that slows us down or stops us altogether. I've had my fair share of mindset challenges, and I've been working on my mindset for years. In this episode, I’m sharing 9 things that I believe will help any small business owner keep a strong mindset. These 9 statements are beliefs that I lean on and remind myself as often as I possibly can. In this episode, we cover topics like perfectionism, procrastination, mak...
66: Mindful Marketing with Amie Finlayson
June 15, 2021 10:00 - 46 minutes - 32.2 MBIn this episode, online business strategist Amie Finlayson joins for a conversation about mindful marketing. We discuss mindful marketing, provide some examples of what may be considered "unethical" marketing, talk about creating a mindful marketing plan, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/66 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden G...
65: The Exact Tools I Use to Keep My Business Running Smoothly
June 08, 2021 10:00 - 29 minutes - 20 MBWhen you start a small business, no one hands you an instruction manual. In my experience, the process of getting set up and figuring out how to run your business is a process of Googling, asking around, and experimentation. And because there’s no ONE way to do it, I LOVE seeing the behind the scenes of how other people run their businesses. And specifically -- what tools are they using to help them get stuff done? I often get questions about the different tools I use to run my various busin...
64: How to Reduce Waste + Be Kinder to the Earth with Moji Igun
June 01, 2021 10:00 - 46 minutes - 31.7 MBIf you want to have a more sustainable business that is kinder to the earth, but you’re not quite sure how to approach it…. this episode has the answers you need. My guest today is with zero waste consultant Moji Igun, and we’re going to be talking all about how no matter where you're starting from, your business can reduce your environmental impact through a Zero Waste mindset. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/64 JOIN THE FB COMMUNITY: https://w...
63: How to Stick With It
May 25, 2021 10:00 - 20 minutes - 13.8 MBMaking Good is 1 year old! I released at least one podcast episode per week -- every week for a year. In this episode, I'm sharing what I've learned about sticking with it and keeping consistent through the ups, downs and plateaus of small business. I share my 8 suggestions for keeping on track and provide examples along the way. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/63 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT...
62: The Magic of Pinterest for Small Business with Renee Dick
May 18, 2021 10:00 - 48 minutes - 33.3 MBIn this episode, Pinterest expert Renee Dick joins me for a conversation about how to use Pinterest to generate traffic and sales for your small business. We discuss about how to get set up on Pinterest, the role of keywords, the parts of your Pinterest profile to optimize, Renee's weekly Pinterest routine, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/62 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME...
61: I'm a MOM! How I'm Approaching My Business 3 Weeks into Parenthood
May 11, 2021 19:00 - 15 minutes - 10.4 MBIn this episode, I thought I’d talk a little bit about the arrival of our baby, how it’s going 3 weeks into parenthood, and how I’m approaching running my businesses and parenthood. If you feel like hearing someone talk about becoming a parent might be tough for you (I know what that's like!) feel free to skip this episode! Small business strategy, marketing, and doing good tips are coming back next week. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/61 JOIN...
60: Money, Profit First, and Worthiness with Aimee LaLiberte
May 04, 2021 10:00 - 1 hour - 49 MBIn this episode, my guest is financial advisor and virtual CFO Aimee LaLiberte. In our conversation, we talked about Profit First and how to apply it to your business, financial goal setting, as well as money mindset topics like worthiness. This is a fantastic episode full of tactical take-aways and inspiration -- don't miss this one. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/60 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CO...
59: How to Get Started with Email Marketing
April 27, 2021 10:00 - 23 minutes - 16 MBWhen it comes to driving REAL business results, email marketing is one of the most important tools in your marketing toolbox (if not THE most important tool). In this episode, I cover why you should be thinking about email marketing - and how to get started. We discuss how email marketing works, how to get people to sign up for your list, what to say in your emails, the different types of marketing emails (automated and scheduled), and more. ____________________ MAKING GOOD SHOWNOTES: htt...
58: How to Give Through Your Small Business with Kris Putnam-Walkerly
April 20, 2021 10:00 - 53 minutes - 36.4 MBIn this episode, I'm thrilled to have Kris Putnam-Walkerly join me for a conversation around how to incorporate a give back element into your small business. Kris is a giving expert and the author of Delusional Altruism. In this episode, we talked about the role of intention in giving, why “how” you give is just as important as “what” you give, how to choose a cause to give back to, how to make an impact even if you have limited resources, how to magnify the impact of your giving, and much ...
57: The Golden Rule in Small Business
April 13, 2021 10:00 - 12 minutes - 8.78 MBIn this short and sweet episode, my goal is to convince you that the Golden Rule should be an underlying philosophy to the way that you run your business -- and also give you some very practical guidance on applying this concept to your business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/57 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETIN...
56: Community, Mindset and Consistency with Terrah LP
April 05, 2021 10:00 - 55 minutes - 38.1 MBIn episode 56 of Making Good, I'm joined by social media strategist Terrah LP. In this conversation, we talk about community, mindset and consistency. Topics covered include: We talked about the importance of community and how to build it, how critical a strong mindset is, the power of sharing both the highs and the lows of your journey, how to approach collaboration, why the most important thing you can do is show up consistently, the role of intention in your content… and everything in bus...
55: 3 Questions to Answer for Better Marketing
March 30, 2021 10:00 - 15 minutes - 10.4 MBToday we are going to be talking about 3 questions you should answer to make your marketing as strong as possible. For more conversations like this, join the free Facebook community for this podcast: https://facebook.com/groups/goodbusinesspeople. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/55 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARK...
54: How this Jewelry Designer Went from $300/mo to $25k/mo Using TikTok with Miranda Harris Hamlin
March 23, 2021 10:00 - 51 minutes - 35.6 MBHere's the truth: TikTok can generate huge results for your business. In this episode of Making Good, I am joined by Miranda Harris Hamlin of And Arlen for a conversation about how she has used TikTok to grow her revenue from $300 to month in January 2020 to $25,000 in September 2020. In this episode, we talked about why small businesses should consider using TikTok, how TikTok’s algorithm differs from Instagram (and makes it EASIER to grow a community and audience, how to get discovered o...
53: What to Say in Your Content
March 16, 2021 10:00 - 14 minutes - 9.7 MBDo you ever feel held back from creating great content because you simply don’t know WHAT to say to your audience? If so, this episode is for you. In this episode, I'm sharing some of my favorite strategies for figuring out what to say in your content. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/53 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MA...
52: How to Build Your Business Around Your Customer with Nataley Shepherd
March 09, 2021 11:00 - 46 minutes - 32.2 MBIn this episode, I am joined by Nataley Shepherd, handmade brand consultant and creator of Studio Shepherd, for a conversation around really getting to know your ideal customer. We discussed the role of values in this work, the efficiency of knowing your ideal customer, 4 categories lens to use when identifying your ideal customer, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/52 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/g...
51: Top Recommended Books for Biz Building (by past guests!)
March 03, 2021 02:00 - 34 minutes - 23.9 MBIn this episode, I’ve put together ALL of the books that have been recommended by past guests on Making Good. Some are business-specific, some are self-improvement, some are more spirituality or advocacy related -- but they are all books that the incredible guests of this podcast believe will make you a better business person. For the full list (with links), visit the show notes page: https://makinggoodpodcast.com/51 ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.c...
50: How to Get More Results from Your Marketing (in Less Time) with Michele Caruana
February 23, 2021 11:00 - 1 hour - 46.9 MBMy guest for this episode is Michele Caruana. In this episode, we are talking about something I think we can ALL get behind: How to get more results from our marketing… in less time. In this episode, we talked about the power of focusing on a pillar product, Michele’s 5-step approach to taking people through the customer journey, why consistency is the key to marketing effectiveness, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makingggoodpodcast.com/50 JOIN THE FB...