Making Good: Small Business Podcast
253 episodes - English - Latest episode: 5 days ago -Want to make money, do something you love, AND make the world a better place? You're in the right place. Making Good is the podcast for small business owners who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you. I'm your host, Lauren Tilden, ex-corporate marketer turned maker and shop owner. I'm so glad you're here.
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Episodes
194: Intro to Launching (What, Why + How)
September 05, 2023 20:00 - 20 minutes - 14.2 MBToday, we’re talking about launching. What it is, why we should do it, and how to do it well. And if there’s anyone listening to this who feels like this episode might not be for them because they feel like launching doesn't apply to their business model…. Well, I would challenge you on that! Give this episode a listen and see if I can change your mind. Want to learn even more about launching? Check out my membership. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/194 CONNECT WITH M...
193: Defining Success for Yourself with Amanda McKinney
August 29, 2023 10:00 - 1 hour - 45.6 MBHave you ever just met another business owner and felt an immediate kinship with them? That’s the case with the first time I met today’s guest. My guest today is Amanda McKinney. Amanda is a business and accountability coach specializing in “accidental entrepreneurs.” She is also the host of the Unapologetic Entrepreneur podcast and author of Why Not You? An Accidental Entrepreneur’s Guide to Success. Clearly, Amanda is BUSY, which is why I am so grateful she took the time to chat with ...
192: Analytics Without Overwhelm with Aby Blum Sudds
August 22, 2023 07:00 - 1 hour - 42.3 MBRepeat after me, “Google Analytics.” How does that phrase make you feel? If ‘intimidated,’ comes to mind, you are definitely not alone. Today’s guest is here to tell you that actually, not only is google analytics, or data analytics in general, not scary, but it can be an essential tool in your small business toolkit. Would you believe me if I said having a handle on your data can even be a stress reliever? Aby Blum Sudds offers online business management services & products for visionary...
191: Making Good Book Club: Company of One
August 15, 2023 10:00 - 1 hour - 54.4 MBIf you’re someone who is considering the future of your small business, this book is worth a read. In it, author Paul Jarvis makes the, (I would say very strong), case for why keeping your business small is the best plan, rather than aiming for growth just for growth’s sake. It should come as no surprise that Charelle and I are very on board with this perspective. There was a lot of head-nodding as we read through Company of One. In addition to outlining the reasons for keeping a business ...
190: 4 Essential Stories with Ché Elizaga Castro
August 08, 2023 10:00 - 1 hour - 50.3 MBI just have to say I really loved my conversation with today’s guest. On Making Good, we have talked quite a bit about transparency, authenticity, and sharing your story. But storytelling can feel like a huge task, and getting it right can seem intimidating. My guest today, Ché Elizaga Castro, demystifies what it means to share your story as a business owner, and does an amazing job breaking it down into clear, bite-sized pieces. Ché is the founder of Come Alive Co., where she works wit...
189: How to Stop Procrastinating
August 02, 2023 00:00 - 46 minutes - 32.2 MBI’ve noticed something about this podcast, and specifically about you, dear listener. And that’s this: You tend to be something like me. The things that I’ve struggled with, so so so often they are things that you struggle with too. Things like self-doubt. Perfectionism. Consistency. And, as we’re talking about today – procrastination. The more I reflect on the topic of procrastination and its role in my own life – which, spoiler alert – has been huge. The more I realize that it’s such a...
188: How to Build a High-Converting Website with Elissa Voris
July 25, 2023 17:00 - 1 hour - 53.6 MBIt might come as a surprise that we haven’t spent much time talking about website optimization on this show yet. Trust me, when I realized that was the case, I was just as shocked. After all your website, as today’s guest called it, is “your business's home on the internet.” So of COURSE, in addition to it reflecting your brand and personality, we want it optimized for your business’s goals. Elissa Voris joined me on the show to break it all down for us. Elissa is the founder of Elissa Mae...
187: 12 Tools I Can't Run My Business Without
July 19, 2023 04:00 - 28 minutes - 19.5 MBTools, tools, tools! I love a good tool. In fact, there are MANY that help my business run smoothly. In this episode, I'm sharing my 12 favorites: we'll talk design tools, email tools, productivity tools, and much more. Don't miss this week's SMALL BIZ SPOTLIGHT with NATALIE RANKIN OF VISUAL SPLAT! Connect with Natalie: Instagram: @visualsplat Website: www.visualsplat.com JOIN MAKING GOOD HAPPEN https://makinggoodhappen.co MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/187 CONN...
186: Making Good Book Club #20: Rework
July 15, 2023 10:00 - 1 hour - 44.6 MBI’m so excited to be back with this month’s edition of Making Good Book Club, and today we are talking about Rework by Jason Fried and David Heinemeier Hansson. As the name implies, this book, written by the founders of the project management tool Basecamp, is a book that challenges the assumptions and the traditional approaches to business…. In such a good way. I think you’ll learn a ton from this book and come away inspired to think about things in a whole new way. MAKING GOOD SHOWNOTES:...
185: Diversify Your Income with Courses with Melissa Guller
July 11, 2023 10:00 - 1 hour - 55 MBI am THRILLED to share this episode because today’s topic is a Making Good first! Many listeners of the show may know that online education, along with this podcast and other resources, is a large part of how I educate small business owners about marketing. That’s why I was so excited for Melissa Guller to come on the show to explain how YOU (yes, you – even if you don’t think it’s right for YOUR BUSINESS) can diversify your income with online courses. Melissa is the founder of Wit & Wire...
184: 5 Productivity "Hacks" for When Working Is Hard [From the Private Podcast]
July 04, 2023 19:00 - 13 minutes - 9.6 MBToday, I'm sharing an episode with you from my members-only private podcast. This episode is all about strategies for productivity in times when you’re having trouble getting stuff done – whether from overwhelm, lack of motivation, or for any other reason. I’m sharing some of my time tested favorite tools and I hope they'll be super helpful for you! JOIN MAKING GOOD HAPPEN https://makinggoodhappen.co MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/184 CONNECT WITH ME ON INSTAGRAM: ht...
183: Principles of Imperfectionism [Permission to Do It Badly]
June 28, 2023 01:00 - 47 minutes - 32.5 MBToday’s episode is about something that is so, so, SO important – a concept that has changed my life and that I wish I’d put into practice so much earlier than I did. And that concept is what I call IMPERFECTIONISM. In other words, the willingness to do things imperfectly. Because of perfectionism, I’ve spent a lot of my life holding back. Not putting things out into the world, not sharing my work, not showing up. But. Here’s the thing: The only way to get better at something… in other ...
182: Setting Yourself Up for Financial Success with Crystalynn Shelton
June 20, 2023 10:00 - 55 minutes - 38 MBI’m going to be honest with you dear listener. The topic of this week’s episode is a skill that I would say is NOT in my zone of genius. That’s why I was so excited to sit down with Crystalynn Shelton so I could pick her brain about all things business finance. Crystalynn is a licensed CPA, small business advisor, and a QuickBooks Top 100 ProAdvisor specializing in financial accounting software training, coaching, and consulting. Crystalynn was so so generous with her extensive knowledge o...
181: Making Good Book Club #19: Traction
June 16, 2023 20:00 - 1 hour - 56 MBToday we are back with this month’s edition of Making Good Book Club, and we’re talking about Traction: Get a Grip on Your Business by Gino Wickman. Traction is all about how we can best organize our businesses to set ourselves and our teams up for success. The book walks through six key components of a business and dives into how each one can be made more streamlined, and more effective. You guys, this is SUCH a Charelle book, lighting up and inspiring her not-so-hidden inner business or...
180: Productivity, business and relationships and PRIDE with Kate Ciurej (my partner!)
June 13, 2023 21:00 - 1 hour - 47.8 MBIn this episode, my guest is my WIFE, Kate Ciurej (happy Pride!) We talk about what it’s like to be the spouse of a small business owner, some of the things small business owners can do to be more supportive partners (and vice versa), the mental load (which, as you’ll hear – in my house, it’s Kate who really carries). We also discussed one of Kate’s big interests: productivity and time management! She shared some great tips for managing tasks and projects that I know will be super helpful ...
179: Thriving as an Introvert in Business with Tara Reid
June 06, 2023 15:00 - 1 hour - 49.4 MBWhen the words ‘entrepreneur’ or ‘business person’ come to mind, who do you imagine? Often, we are told that people in business have the most outgoing, loudest voices in the room. My guest today, Tara Reid, is here to tell you that there is very much a place for introverts in the business world, and if you identify as one, you don't have to change a thing. As an introvert myself, there were so many moments in this conversation that resonated with me. If this sounds like you too, get ready fo...
178: 10 Ways to Get More Results from Social Media
May 31, 2023 06:00 - 47 minutes - 32.7 MBCreating social media content for our business takes a lot of time. But how do you know if the time you’re spending on social media is actually creating results for your business? In this episode, I'm sharing 10 ways to get more results (read: SALES!) from your social media marketing. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/178 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.c...
177: How to Build a Regenerative Business with Helen Tremethick
May 23, 2023 10:00 - 1 hour - 50.9 MBOne of my favorite things to do on this podcast is to share an idea or concept that is new to me and that I am so excited about. This is one of those episodes! Today we’re talking about regenerative business. Wondering what that is? I was too until I had this conversation with Helen but it’s safe to say I’ve become a believer that this is an idea we can ALL embrace My guest for today’s show is Helen Tremethick. Helen Tremethick is a Regenerative Business Designer & Holistic Business Coach...
176: How to Create Long-Form Content (+ 3 Years of Making Good!)
May 16, 2023 21:00 - 35 minutes - 24.3 MBThis week is the 3 year anniversary of Making Good! Hosting this podcast has been one of the greatest gifts of my life – truly, that’s not an exaggeration – and to me, it has really shown the magic that comes from consistently creating valuable content over time… and specifically LONG-FORM content. That’s what we’re going to talk about today! In this episode, we’re going to cover: What is long-form content Why long-form content matters Choosing the right format of long-form content for ...
175: The Art of Gathering by Priya Parker (Making Good Book Club)
May 16, 2023 00:00 - 1 hour - 42.3 MBThis was a fun one, dear listeners. While The Art of Gathering is not technically a business book, it is absolutely one that can be relevant for all of our businesses and I really encourage EVERYONE to read it! So much of our lives are spent gathering –at school, at parties, with family, at religious institutions, etc. – and yet, we tend to spend very little energy thinking intentionally about what’s most important in these events… and then designing these meetings deliberately to prioriti...
174: ADHD & Running a Small Business with Dr. Rajan Dunne
May 09, 2023 10:00 - 48 minutes - 33.6 MBToday we are talking about ADHD. This is a topic that has been heavily requested recently, but I was waiting to find the exact right person to have the conversation with… and that time has arrived. Life is funny, isn’t it? When I recorded this episode several months before it came out, I was in a state of wondering if I might have ADHD. Well, actually LAST WEEK I received a diagnosis of having ADHD. So, listening back to this episode I’m thinking about it in a whole new light and I’m so gr...
173: Values and Brand Messaging with Ashlee Sang
April 25, 2023 10:00 - 39 minutes - 27.3 MBGet ready for another Making Good first! Today’s episode is all about brand messaging: the what, why, and how… and how to actually apply it to your business. This is the first time we’re diving into this subject on the podcast, and we couldn’t imagine a better guide than Ashlee Sang. Ashlee is a business strategist who equips conscious and caring business owners with brand messaging strategy to grow their impact and revenue in alignment with their values. We learned SO MUCH from Ashlee, a...
172: Changing My Mind, Selling + Email List Growth (Marketing Q&A)
April 19, 2023 06:00 - 23 minutes - 16.5 MBYou have questions, and I have answers! In this Q&A episode, we discussed my tips for growing your email list, personal brands vs. business brands, social media schedulers, things I've changed my mind on, how to get more comfortable with selling, how to approach niching, and how much money to spend on marketing. SO FUN! ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/172 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS ...
171: Essentialism by Greg Mckeown (Making Good Book Club)
April 16, 2023 23:00 - 57 minutes - 39.3 MBI've never felt so called out by a book! In this episode, Charelle and I are discussing Essentialism: The Disciplined Pursuit of Less by Greg Mckeown. In this book club episode, we talk about what it means to be an essentialist, how to figure out what’s really important, how to eliminate what doesn’t matter, how we would suggest you apply this for small businesses, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/171 CONNECT WITH ME ON INSTAGRAM: h...
170: A New Sales Paradigm with Jen Szpigiel
April 11, 2023 22:00 - 40 minutes - 28.2 MBToday we are talking about something that many small business owners shy away from: SALES. And although it’s not always the most comfortable topic, it’s SUCH an important one, and so I’m thrilled to be joined by my guest today, Jen Szpigiel of Becoming Iconic for this conversation that will help you look at sales in a whole new way. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/170 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKET...
169: How to Quickly Grow Your Email List
April 05, 2023 05:00 - 18 minutes - 12.9 MBIn this episode, I'm sharing why email marketing is so important, and more importantly how we can QUICKLY grow our email lists (so we can see more email sales!) ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/169 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggood...
168: How to Make Your Brand Stand Out with Zuza Hicks
March 28, 2023 05:00 - 58 minutes - 40.1 MBToday, we are talking about all things BRANDING, and how we can use our brands to really stand out. My guest today is the oh-so-talented brand designer Zuza Hicks of Nicely Made Studio. We covered everything from brand identity to strategic design to standing out through your brand and much, much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/168 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://ma...
167: 168 Hours by Laura Vanderkam (Making Good Book Club)
March 21, 2023 14:00 - 57 minutes - 39.7 MBIn this episode, we discuss the book '168 Hours: You Have More Time Than You Think' by Laura Vanderkam. This book about time management, and specifically -- how to make the most and best use of the 168 hours we have each week. In this episode, my book club co-host Charelle Griffith and I discuss: the power of time tracking, the relationship between consistency and breakthroughs, core competencies, how to apply time tracking to your small business, and much more. ____________________ MAKI...
166: Building a Gentle Business with Ashley Beaudin
March 14, 2023 21:00 - 46 minutes - 31.7 MBIn a small business world of hustling and stress, today’s episode is a breath of fresh air. My guest today is gentle business coach Ashley Beaudin. In this episode, we discussed what it looks like to build a gentle business, the role of self-sabotage and how to move through it, how to prioritize your safety, finding community, the power of quizzes, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/166 CONNECT WITH ME ON INSTAGRAM: https://instagram.co...
165: Creating a Step-by-Step Small Biz Wholesale Plan (1:1 Session with Corinne Monaco)
March 07, 2023 18:00 - 54 minutes - 37.7 MBI’m so excited to share a “first ever” for Making Good! I sat down with a small business owner who’s just starting out, Corinne Monaco, the artist and owner behind Just Peachy Illustration. She also helps produce and edit this very podcast. In our coaching style conversation, we talked about where she is in her business and why she’s focusing on wholesale, and together we came up with a step-by-step plan of action for her next few months. We’re going to check in with Corinne in 90 days t...
164: Copywriting with Intention (+ Personality!) with Zafira Rajan
February 28, 2023 11:00 - 1 hour - 43.8 MBIf you’ve ever felt like you don’t know what to share with your audience, or like your stories aren’t exciting enough to share… today’s episode is for you. My guest for today’s show is launch copywriter and brand strategist Zafira Rajan. In this episode, we discussed what copywriting is and how intention plays in, the role of stories, how to unblock your voice, Zafira's concept of the 5 personality pillars, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodc...
163: 10 Normal Things You Might Be Experiencing
February 21, 2023 20:00 - 12 minutes - 8.51 MBIf you ever struggle with doubting yourself, lack of motivation, consistency... or so many other things, you're not alone. In this episode I'm sharing 10 very common things you might be experiencing in your small business journey. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/163 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts Stuck on what to say in our marketing? Do...
162: How to Become a ‘Go Giver’ (Making Good Book Club: ‘The Go Giver’ by Bob Burg and John David Mann)
February 15, 2023 11:00 - 41 minutes - 28.3 MBIn this episode, we discuss the book The Go Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann. This is a book that has been recommended to me a LOT over the last couple years and I’m excited I finally got a chance to read it! In this book club discussion, my co-host Charelle Griffith and I discuss the power of giving, the 5 laws of stratospheric success, why it's better to be a go giver than a go getter, and more. ____________________ MAKING GOOD SHOWNOTE...
161: 5 Mindset Shifts That Have Changed My Life (+ Business)
February 14, 2023 20:00 - 16 minutes - 11.3 MBI often say that being a small business owner is the greatest adventure in personal growth that a person can go on. We learn and we grow SO MUCH as small business owners. I am not the same person I was in December 2017 when I first launched Good Sheila, my stationery brand. In this episode I'm sharing 5 of the biggest mindset shifts I've made that have changed the course of my life and business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/161 CONNECT WITH M...
160: Legal Basics for Small Businesses with Larissa Bodniowycz
February 08, 2023 00:00 - 45 minutes - 31.4 MBHow do legal matters come into play for small businesses? What options are available for businesses with the tiniest budgets for legal? What mistakes do small business owners often make? My guest today is Larissa Bodniowycz, of Bold City Legal, who joins me for a conversation all about how to get your legal house in order. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/160 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPT...
159: How to Create A LOT of Content (Without Spending All Your Time on Content)
February 01, 2023 03:00 - 17 minutes - 11.7 MBI've talked with a lot of other small business owners and I know that there are two big pain points many of us have when it comes to content creation: Being consistent Finding the time for content creation I've (somehow!) found a way to create a lot of content without spending all of my time on it... and I want to share you 9 tips that I think will help you do the same in this episode. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/159 CONNECT WITH ME ON INST...
158: The Power of a Personal Brand with Katie Zeppieri
January 24, 2023 11:00 - 46 minutes - 32.1 MBMy guest today is Katie Zeppieri, founder of The Mic Drop Agency. In this episode we discussed all things personal branding! Why it matters, why it's relevant to your business, the best ways to build a strong personal brand, how to translate your personal brand into sales and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/158 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast....
157: Everybody Writes by Ann Handley (Making Good Book Club #14)
January 17, 2023 23:00 - 50 minutes - 34.8 MBWelcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley. This book is marketing GOLD. If you own a business and do any kind of writing for it or about it (which I can pretty much guarantee that you do), this book is for you. In this book club episode, we talk about: How to approach writing for marketing Grammar and word choice How...
156: Marketing for Beginners (Let's Start from Scratch)
January 11, 2023 02:00 - 25 minutes - 17.2 MBWant to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. Consider this episode marketing for beginners! We talk about why marketing is so important, the overall landscape of activities that fall under the marketing umbrella. Then, I offer some tactical exercises you can go through yourself to get your marketing to drive the results you ...
155: 10 Things I Learned in 2022
January 04, 2023 08:00 - 21 minutes - 15 MBWant to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. In this episode, I'm sharing 10 things I learned in 2022. Running a small business is an adventure in personal growth. When it comes to big, transformative, life lessons and change – nothing comes close to what I’ve learned from being a business owner, especially when it comes to ...
154: How 3 Small Business Owners Are Planning for 2023 [Small Biz Panel]
December 30, 2022 02:00 - 1 hour - 46.4 MBToday I'm joined by 3 small business owners – Meghan from Meghan Elisabeth Art (@meghanelisabethart), Tracy from Jarn Co Flowers (@jarncoflowers), and Kim from Baublebee Co (@baublebeeco) – to join me for a panel conversation on the podcast all about planning for 2023. In this episode, we talked about the business owners' different approaches to planning overall, how far they each plan in advance, how they approach planning content, when it comes to planning, what has worked and not, a final...
153: 20 New Year Content Ideas [BONUS From the Private Podcast]
December 28, 2022 05:00 - 9 minutes - 6.74 MBAre you ready to start thinking about 2023 marketing content?! In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to! We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out wherever you get your ...
152: How to Do a Year in Review (3.0!)
December 23, 2022 19:00 - 11 minutes - 8.21 MBWant to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. Today’s episode is all about doing a Year in Review for your business – taking a close look at 2022 before we close that chapter and move into 2023. A Year in Review helps us celebrate the highs, learn from the lows, and figure out how to make things even better moving forward. ...
151: Wholesale, Hiring + Taking Your Business Temperature with Katie Hunt
December 20, 2022 17:00 - 46 minutes - 31.8 MBFile this episode under MUST-LISTEN if you're a product- based business! What do successful small businesses who get big wholesale accounts have in common? How do you plan for the year? What does it mean to take your business temperature? What about hiring? If you've ever wondered any of these questions, you'll love this episode with Proof to Product founder Katie Hunt. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/151 CONNECT WITH ME ON INSTAGRAM: https:...
150: Drop the Ball by Tiffany Dufu (Making Good Book Club #13)
December 16, 2022 19:00 - 1 hour - 42.3 MBWelcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Drop the Ball: Achieve More by Doing Less by Tiffany Dufu. Drop the Ball book is part memoir, part advice and is really all about empowering you to do something that many of us find extremely difficult to do: let go of control. The book covers the unrealistic and even impossible expectations that society has for how we – especially women – balance work and life, and offers some prac...
149: December Permission Slips [From the Private Podcast]
December 14, 2022 00:00 - 9 minutes - 6.24 MBIn today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to! We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out wherever you get your podcasts for these special episode drops. Today, we're sharin...
148: How to Make Better, Faster Decisions with Nell Wulfhart
December 06, 2022 17:00 - 54 minutes - 37.2 MBFor just about all of us, a big part of our lives is about making decisions. Lots of decisions, large and small, every single day. But when you become a small business owner, the number of decisions that we need to make becomes truly mind-boggling. Today's guest, Nell Wulfhart, is a writer and decision coach, and in this conversation we talk about how we can all make better, faster decisions so we can stop thinking so much and spend much more time DOING. ____________________ MAKING GOOD SH...
147: Email Metrics, Content Pillars, New Year Content + More [Marketing Q&A]
November 29, 2022 19:00 - 22 minutes - 15.6 MBIn this episode, I'm answering your questions! We're talking about everything from email metrics to e-commerce metrics to content in the new year to content pillars to must-have marketing tools. I think you're going to love this one! ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/147 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts Stuck on what to say in our marketing? ...
146: How to Pitch Your Business for PR Opportunities with Lucy Werner
November 22, 2022 11:00 - 1 hour - 41.8 MBToday, I have SUUUUCH a treat for you – and that is that I’m thrilled to welcome Lucy Werner, the author of Hype Yourself, onto the podcast. Lucy specializes in PR for small businesses and just like in her books, this episode with Lucy is full of gems of wisdom and advice for action takers like you. We covered a lot of ground, including: what PR is, how to find the right opportunities, how to find PR opps that increase sales, how to craft your PR pitch, and much more. ____________________ ...
145: Big Magic by Elizabeth Gilbert (Making Good Book Club #12)
November 15, 2022 17:00 - 45 minutes - 31.2 MBWelcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert. In this episode, we talk about all things creative living: what it looks like to live a creative life, what big magic is, passion vs. creativity, the role of fear in creativity, the power of curiosity, and much, much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/145 CONNECT WITH ME ON I...